Privacy 9/6/2021
Firm Launches Security Product to Help Independents By Jeffrey Bellant
Security and privacy remain critical concerns for businesses, especially automobile dealers. However, can protecting consumers’ private information become a selling point for independent dealers? Andrea Amico, founder of Privacy4Cars, said car dealers can use this issue to draw new customers to their stores and build trust. According to the company, four out of every five vehicles sold last year contained personal data. Whether it’s through playlists, satellite radio or cell phone connections, cars have become treasure troves of personal data. Amico said this is where Privacy4Cars steps in. Privacy4Cars is a technology platform that promises to “efficiently remove Nonpublic Personal Infor-
mation left in a vehicle system by previous owners and users,” while also allowing the business to build detailed tracking of the deletion activity for compliance and operational purposes, and to back the deletion with a certification and warranty to reduce your liability.” The firm, which introduced its app back in 2018, already has partnerships with AutoIMS, the American Recovery Association and America’s Auto Auction among other wholesalers and remarketers. Amico said the firm has had “incredible growth” through its wholesale channel. “We have made so much progress, you wouldn’t believe it,” Amico said. “Now we’re at more than 380 auctions locations in the U.S. and Canada. We’re everywhere. “We’re a really small company with some really big customers.” But Amico said partnerships in-
cluding Cox, GM Financial, Wells Fargo, and VW Financial are just a few of the firm’s clients. Its most recent partnership is with ServNet. “We make it mind-numbingly simple for people in the field to remove personal information that’s vastly superior to other methods,” he said. “But most importantly, we create detailed records that let the customers know that their personal information has been protected.” It’s critical to provide the client with a good process to clear out that data, Amico said. The tipping point for Privacy4Cars was the passage of the California Consumer Privacy Act in January 2020. “At that point, auctions and remarketers started to realize – this is not just a California problem,” Amico said. However, every state has data se-
curity laws, data retention laws and data breach laws. So, when an auction or dealership resells a car, it might have a past customer’s address or garage door code. “Tell me again why you’re leaving this stuff (in the car)?” Amico said. The second issue is how to provide “reasonable security.” While the term may be hard to define, it’s easier to define what it’s not. “I think it’s going to be really hard for businesses to emerge on the right side of history if they don’t take care of this issue,” Amico said. When he began looking at this issue seven years ago, Amico said it became obvious to him that “people were leaving their digital lives behind.” So, the company came out with a program that would remove the data stored in a car, build a track record along with certification and a Continued on page 10
2021 Data Source Book
PUT THE POWER OF CHASE TO WORK FOR YOU. Your customers want to choose from quality vehicles, so you need a national industry leader who can deliver. That’s Chase. We offer: • A broad range of vehicles — from economy to luxury — upstream and through auctions nationwide • Convenient online and in-lane vehicle availability with on-site Chase remarketers Choose Chase-consigned vehicles at ADESA.com and Manheim.com.
YOUR CLEAR CHOICE FOR QUALITY.
2 1
3
4
4
1
The tradename “Subaru Motors Finance” and the Subaru logo are owned / licensed by Subaru of America, Inc. and are licensed to JPMorgan Chase Bank, N.A. (“Chase”). Retail/Loan and lease accounts are owned by Chase.
2
The tradename "Mazda Capital Services" as well as the Mazda and Mazda Capital Services logos are owned by Mazda Motor Corporation or its affiliates and are licensed to JPMorgan Chase Bank, N.A.(“Chase”). Retail/Loan and lease accounts are owned by Chase.
3
Maserati Capital USA, the Maserati logo and model designations are registered trademarks used by JPMorgan Chase Bank, N.A. ("Chase") under license from Maserati S.p.A. Retail/Loan and lease accounts are owned by Chase. Maserati North America is solely responsible for its vehicle products and services and for promotional statements about them and is not affiliated with Chase or its affiliates.
4
The Jaguar word mark, the Jaguar logo, and Jaguar Financial Group are trademarks of Jaguar Land Rover Limited and any use by JPMorgan Chase Bank, N.A. (“Chase”) is under license. The Land Rover word mark, the Land Rover and Oval logo and Land Rover Financial Group are trademarks of Jaguar Land Rover Limited and any use by Chase is under license. Retail/ Loan and lease accounts are owned by Chase.
Neither JPMorgan Chase Bank, N.A. nor any of its affiliates are affiliated with ADESA, Inc. or Manheim, Inc. Each auction is solely responsible for their website content, sales events, promotions, fulfillment and operation of the auction. Dealer communication only; not intended for retail purchaser. ©2020 JPMorgan Chase Bank, N.A. Member FDIC
8
20-017-A
Arriving in your in-box this October! Visit usedcarnews.com or call 586-541-0075 to register for your copy!