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Entrepreneur Jonathon Nostrant ’09 turned an idea for a voice-activated alarm clock into hot new company Moshi Lifestyle.
Inside Features
24 Masters of
Their Own Universe Hard-working entrepreneurs in their early 20s are pouring out of USC’s Lloyd Greif Center for Entrepreneurial Studies. By Starshine Roshell
32 Transit Tales Take a ride with USC Transportation, whose fleet is larger than those at many other universities and rivals the public transit systems of some cities. By Carl Marziali
38 The Consummate Listener There are many original thinkers at USC, but nobody quite like Josh Kun, who’s become the go-to scholar on popular music and the politics of cultural connections. By Elizabeth Segal
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“I always knew, from very early on, that I wanted to be around music. I decided then to devote my life to being a fan.” – USC professor Josh Kun, author of Audiotopia: Music, Race and America and coauthor of And You Shall Know Us by the Trail of Our Vinyl:
44 The Personal Is Medical Personalized medicine is the new standard at USC Norris Cancer Hospital, one of only a few facilities in Southern California built exclusively for cancer research and patient care. By Katie Neith and Sara Reeve
Green & Serene
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The Jewish Past as Told by the Records We Have Loved and Lost
USC Trojan Family Magazine Spring ’10 Published by the University of Southern California Volume 42 Number 1
U S C T r o j a n F a m i l y m a g a z i n e spring 2010
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