For Defined Contribution Plan Sponsors

For Defined Contribution Plan Sponsors
Recognizing 401(k) Day, HSA Day, 403(b) Day, and more can help create engagement and participation – helping employees get to their own retirement day.
ALSO
2025 HSA SURVEY RESULTS RABBI TRUSTS IN NQDC PLANS WHAT A SUPREME COURT RULING MEANS FOR PROHIBITED TRANSACTION LAWSUITS
18
Retirement: There’s a Day for That
Leveraging special awareness “days” such as 401(k) Day, can increase engagement and outcomes when paired with ongoing communications and easy calls to action. by Hattie Greenan
What a Supreme Court Ruling Means for Prohibited Transaction Lawsuits
‘Fishing expeditions’ and ‘cookie-cutter cases’ are just two phrases used to predict coming litigation in the wake of Cunningham v. Cornell University. Here’s what plan fiduciaries need to know.
by Judy Ward
UPCOMING
PSCA National Conference May 4-6, 2026 Saint Louis, MO
Upcoming Webcasts: Impacting Retirement Outcomes: Lifetime Income and Beyond October 7, 2025
Retirement Readiness: Key Trends and Insights for Plan Sponsors October 21, 2025
Insights is Published by
National and regional conferences designed for defined contribution plan administrators and sponsors.
Our must-attend events provide education from industry leaders and peer networking.
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Peer and industry recognition for employee communication and education.
Recognizing outstanding defined contribution programs implemented by plan sponsors, administrators, and service providers.
PSCA surveys: Most comprehensive and unbiased source of plan benchmarking data in the industry.
Annual surveys of profit sharing, 401(k), 403(b), and NQDC plans, as well as HSAs, created by and for members. Current trend and other surveys available throughout the year. Free to members that participate. Surveys currently available include:
• 6 7th Annual Survey of Profit Sharing and 401(k) Plans
• 2024 403(b) Plan Survey
• 2024 NQDC Plan Survey
• 2025 HSA Survey
A monthly electronic legislative newsletter.
Providing concise, current information on Washington’s most recent events and developments.
PSCA works to ensure fair coverage of the DC system in the media.
PSCA continually speaks to reporters to provide and promote accurate, concise, and balanced coverage DC plans and responds to negative press with editorials and letters to the editors. PSCA is also active on social media — follow us on twitter at @psca401k and on LinkedIn.
Washington Representation
Your direct connection to Washington DC events and developments affecting DC plans.
PSCA works in Washington to advocate in the best interests of our members and bring you the latest developments that will impact your plan. PSCA is a founding board member of the Save Our Savings Coalition that is currently working in Washington to preserve plan limits amongst tax reform.
Quarterly Magazine, Insights
An award-winning and essential 401(k) and profit sharing plan resource.
Featuring nationally-respected columnists, case studies, the latest research, and more. Providing practical and constructive solutions for sponsors.
Professional Growth — Join a Committee! For plan sponsors, administrators, and service providers.
Many opportunities for PSCA members to serve on committees, speak at regional and national conferences, and write articles for Defined Contribution Insights.
PSCA Mission Statement
The Plan Sponsor Council of America (PSCA) is a broadly based association of diverse businesses which believe that profit sharing, 401(k), and related savings and incentive programs strengthen the free-enterprise system, empower and motivate the workforce, improve domestic and international competitiveness, and provide a vital source of retirement income.
PSCA Competition Law Statement
The Plan Sponsor Council of America (PSCA) is committed to fostering a best practices environment for profit sharing, 401(k), and other employer-sponsored defined contribution retirement programs. PSCA adheres to all applicable laws which regulate its activities. These laws include the anti-trust/competition laws which the United States has adopted to preserve the free enterprise system, promote competition, and protect the public from monopolistic and other restrictive trade practices.
Editor, Director of Research & Communications Hattie Greenan hgreenan@usaretirement.org
Advertising Sales Thomas Connolly TConnolly@usaretirement.org
PSCA STAFF
Executive Director Will Hansen whansen@usaretirement.org
Senior Manager, PSCA Membership & Operations LaToya Millet lmillet@usaretirement.org
PSCA Leadership Council
OFFICERS
President Brandon Diersch, Global Financial Benefits Manager, Microsoft
Immediate Past President Diane Garwood, Horizon Bank
Directors
Joyce Anderson, GE; Davis Blier, United Health Group; Ann Brisk, HSA Bank; Dena Brockhouse, Kent Corporation; Chris Dall, PNC; Yvette George, Henrico County Government; Scott Greenman, The Principia; Teresa Hassara, Principal Financial Group; Sheri Melvin, Union of Concerned Scientists; Michelle McGovern, American College of Surgeons; Tom Moore, Thryv; Rose Murtaugh, International Motors LLC; Cynthia Oberland, Precision Medicine Group; Maria Quintiguia, Public Employee Retirement System of Idaho; Alexandra Richardson, Mercer; Laura Stamps, Financial Finesse; Malika Terry, NCR Atleos; Tracy Tillery, GM
Insights is published by the Plan Sponsor Council of America , 4401 N. Fairfax Drive, Suite 600, Arlington, VA 22203. Subscriptions are part of PSCA membership. Opinions expressed are those of the authors. Nothing may be reprinted without the publisher’s permission. Information contained in Defined Contribution Insights is for general education purposes only and should not be relied upon as legal advice. Contact your legal advisor for advice specific to your plan. Copyright ©2025 by the Plan Sponsor Council of America
by Hattie Greenan
Perhaps Internal Revenue Code references are not the best way to talk to employees about retirement planning…
“A ROSE BY ANY OTHER NAME WOULD SMELL JUST AS SWEET.” This may be true, but Kumquat just doesn’t quite have the same ring to it, does it? Much in the same way that 401(k) to someone outside of the industry doesn’t have the same ring to it as savings account, or even tax free savings account, retirement savings account – just about anything else sounds better, though they are all inherently the same thing. Education is an ongoing challenge plan sponsors have faced since the beginning – perhaps the fact that we are very literally talking in code is part of the problem.
Not only have we been discussing the educational challenge forever we’ve also been talking about how we should change how we talk about it forever, and yet the lingo persists. Why? I don’t actually have an answer for that. I do think it is worth considering the words we use, and how we frame them.
In this issue’s communication piece, Keith Mayfield lays out his vision of a reframe, that all eligible employees are already participants in the plan, even if their deferral rate is zero. This small shift in perspective is more inclusive and can increase engagement by employees, diving them to increase their deferral rate from zero rather than “enrolling in the plan.”
In Retirement Read(y) Nevin Adams discusses the framing of dollars needed for healthcare in retirement – expecting to pay nearly $200,000 in retirement is equivalent to the much less scary and less headline grabby number of around $8,000 a year. If you’re framing something for clicks, you’re looking for the highest, scariest number. And we even sometimes use these scare tactics with participants, and though fear can certainly be a short term motivator, from a behavioral perspective it is not as effective for long term behavior change. If you’re framing the need for retirement planning purposes, looking at realistic annual numbers that feel attainable is a better bet.
In the cover story and in Plan Sponsor Perspectives, we consider the framing of retirement “holidays” such as 401(k) day, to create engagement with employees and motivate them to actively participate in retirement planning. (Though now that I’m writing this, perhaps 401(k) Day needs a rebrand too, but it does rhyme and rolls off the tongue better than Retirement Savings Plan Day so…) Some members tell us that they do recognize these holidays and push out communications about their plan – and they say they do find them effective while others simply do not have time or weren’t aware of all of the options.
There are lots of ways to try and break through the clutter, and the Code references, to help engage and motivate employees, whether its through retirement holidays, communications from your advisor, or a multi-prong financial wellness program. Rethinking the words we use and the tactics used to communicate the information might be worth considering. PSCA strives to provide resources to help with this when possible and I am hearing from members that they want more ready-to-use participant communications that they can quickly customize and distribute –we’re on it with expanded materials for our “days” and look for new participant materials in the redesigned Plan Sponsor Tool(k)it, coming soon.
Together we will strive towards breaking the code and cutting through the clutter to improve outcomes for all employees.
Editor
Hattie Greenan is the Director of Research and Communications for PSCA.
Alan Abrams Actus Nutrition
Albana Adili Western Towboat
Casondra Aleman Penske Truck Leasing
Chris Allen Prism Bank
Stephanie Altamirano SWBC PEO
Nina Alvarado SchoolsFirst Federal Credit Union
Blanca Alvarez DGM Services Inc
Miranda Anderson The Villages
Mark Andrews Cimarron Electric Cooperative
Liliana Arenas El Rio Health
Shari Arnold Sunflower Bank
Jason Arnold Birchall and Hampton, LLC
Christopher Ashton General Atomics
Elaine Autus Ninyo & Moore
Jill Aylward Gemline
Jennifer Barnes Stewart & Company
Kelly Barry Bellwether Community Credit Union
Brenda Bascom EJ
Davindra Basdeo EnTech Engineering PC
Sandra Bates Acutec Precision Aerospace, Inc
Nicholas Bauer Penske Automotive Group
Lisa Beckman Cleveland-Cliffs
Tiana Belton HIAS Pennsylvania
Jillian Benson OSG USA, Inc
Juliet Bishop Origin Bank
Maria Blochowiak Team Industires, Inc
Lindsey Blodgett First Breckinridge Bancshares
Sarah Boggs The Iowa Clinic
Sarah Boggs The Iowa Clinic
Nicole Bolte KFM Enterprises, LLC
Kevin Bonnewitz MasterCorp, Inc.
Lindsay Borden American Association for Justice
Regan Boyn Maple Leaf Farms
Shannon Brangan Exo Group, LLC
Donna Brezw Msupply
Shellie Brighton New Era HR Solutions
Kendra Bristol New Tech Global
Tammy Broadhurst MaineHealth
Gary Brown AGA
Belinda Brust
Magna International
Hans Buhts Norton Healthcare, Inc.
Alissa Burroughs United Rentals
Brooke Bury Northeast Kingdom Human Services, Inc.
Christine Caldwell Garnet Health Medical Center
Brittney Campbell Sunmark Credit Union
Dennis Canalini Association of Diabetes Care & Education Specialists
Lydia Caraveo Grinnell Mutual
Renee Card Comprehensive Care Services
Robin Carroll Superior Construction Services
Amanda Caruso US Medical Staffing
Claudia Casarez
Gothic Landscape Inc
Claudia Casarez
Gothic Landscape Inc.
Racheal Cash Tiger Vision LLC
Taylor Cashwell
The Paramount Theater of Charlottesville, Inc.
Michael Castronovo American Transit Insurance Company
Alondra Cervantes
Golden West Packaging Group
Beck Chambers SageView
Jennifer Chavez DAI
Meagan Cheney Cody Regional Health
Shelby Christian Atwell, LLC
Rachel Christman ANTHC
Rhonda Clanton DS Admiral Bidco
Terry Clough The Parish School
Teresa Clouser Ahold Delhaize USA
Stacey Cockrell ALFA Insurance
Cecily Coe
D&H United Fueling Solutions
Brett Coffee SourceAmerica
Erica Comley
Baptist Senior Family
Michelle Contreras
Driven Brands LLC
Bridgett Cooley
True Mfg.
Meredith Cornish KLR
Sheila Cornyn ACS
Karina Correa Dewberry
Lisa Cote Ahold Delhaize USA Services
Melinda Coulter Gothic Landscape, Inc
Agnes Covell Hudson Valley Credit Union
Brianna Crowe Mesa Associates, Inc.
Britini Cummings North Country Health Consortium
Jennifer Currie Maxwell Group Inc
Melissa Curry Mason Road Sheet Metal, Inc.
Cheryl Dailey Adams and Associates, Inc.
Amber D’Angelo HTT, Inc.
Karen Davis
The Harford Mutual Insurance Group
Nicole Davis-Moss LKQ Corporation
Melinda De Leon
James Avery Craftsman, Inc.
Jodi Dedrick CARF International
Holly Delamater Meadowood Corporation
Miranda Demos Foxen
Michael Denson CKE Restaurants Holdings, Ince
Carrie Derby East-West Gateway Council o Governments
Susan DeRubeis The Jones Payne Group, Inc.
NaKwai DeShields Comoto Holdings, Inc.
Amy DeWallace David Evans and Associates, Inc.
Laura Dillon Pitzer Tecomet
Lucy Dio Lake Management Services
Mary Dionisi First Command Financial Services
Racquel Dirden Edw. C. Levy Co.
Christy Dirk-Senn Knife River Corporation
Maura Dodson Favorite Healthcare Staffing/ Acacium Group
Lisa Doland Dexian
Lisa Doland Dexian
Stephanie Doty Columbia Southern University INC
Rebecca Dudziak Southwest General Health Center
Amanda Duerre
Kawasaki Motors Manufacturing Corp., U.S.A.
Sarah Erwin Hattiesburg Clinic, PA
Ali Espinosa
Thompson Machinery Commerce Corporation
Joseph Fabro First International Bank & Trust
Shauna Fickes PDG, Inc dba PDG Architects
Ashley Fillinger BEDGEAR LLC
Alyssa Fimbres Tucson Electric Power
Troynell Fisher
Johns Hopkins Health System
Ryan Fisher Biomerics LLC
Ronna Flanagan Illinois Central School Bus
Stephanie Ford James Doran Company
Elizabeth Foronda First County Bank
Michelle Foust FSAFederal
Kimberly Fox Brinkmann Constructors
Don Frisbie
Building Material Distributors, Inc.
Veronica Fuentes PDG Architects
Jill Gaitz
RSF Wealth Management
Beata Galka Polish & Slavic Federal Credit Union
Lindsay Gamboa Ascent Resources
Kellee Garcia Omni Hotels and Resorts
Nicole Garcia HSL Asset Management, LLC
Marisa Garcia P. Terry’s Burger Stand
Ken Gardner
Greater Texas Credit Union
Tina Garner
Courtesy Automotive Group
Stephanie Garza Nova 401k Associates
Melanie George Lowe’s Companies, Inc.
Gabriella Giaquinto Swire Coca-Cola
Krysti Giese Foundation for Human Enrichment
Aimee Giles Lockton Inc.
Bogomir Glavan American Airlines
Leah Gleason APFS LLC
Rachel Godwin P. Terry’s Burger Stand
Diana Gonzalez
Emerald Packaging
Elizabeth Graf Little Giant Ladder Systems, LLC
Michele Granitz National Life Group
Alexandra Grasso AT Cross
Elizabeth Green
Mueller Industries, Inc.
Melissa Greene Union Bank
Judith Griffin Publishing Concepts, LP
Stephanie Griffin The Coca-Cola Bottlers’ Association
Lindsey Growette Stingle National Bank of Commerce
Autumn Guarnieri Edw C Levy Co
Geovannya Gutierrez American Engineering & Development Corporation
Ken Gwynn Gantry, Inc.
Anna Haddad The Cleveland Foundation
Miquel Hadsall Graham Construction Company
Tate Hager Micron Technology, Inc.
Leah Halstead Chapin Hall Center for Children
Tereshia Harper Nova Pension Valuations
Tracey Harriette The RMR Group
Alissa Harrington Absher Construction
Becky Harris School Specialty
Kari Harwood ReUp Education
Kimberly Hauge Pathward, National Association
Erik Hayes Gulf Winds International
Susan Hayes Sonic Automotive
Wendy Heiliger Barclay Enterprises, Inc.
Lucas Hellmer Salas O’Brien, Inc.
Sarah Henderson The Biltmore Company
Cynthia Henexson SEC Clinical Research
Kristen Hermanson Monarch Healthcare Management
Daniel Hernandez Exo Group, LLC
Jon Hiivala WESCOM INC
Kim Hillman Mesa Associates, Inc.
Catherine Hodges American Excelsior Company
Luke Hodnett Lumen
Kimberly Holewinski BEDGEAR LLC
Tina Hood United Way of Greater Houston
Sharon Hooker Boyd & Jenerette, P.A.
Christina Hooks The Stratford
Angie Hoovre Rayser Holdings, Inc.
Teah Hopkins Salt River PimaI-Maricopa Indian Community
Mike Hopkins PwC
Cole Horton OneroRx
Anika Hossain American Association for Justice
Shawna Houser GCON Management Company
Donna Howard Palmetto Community Care
Monica Hubbard Branch Group
Ayanna Hughey Cleveland Foundation
Ashley Huibregtse Rockline Industries
Logan Hundley BV Hedrick Gravel & Sand Co
Jennifer Inboden Town of Oro Valley
Ilona Indenbaum American Regent
Hashim Iqbal Four Seasons Hotels and Resorts
Richard Jackson Children’s Miracle Network
Erin Nicole Jaurigue Tucson Federal Credit Union
Nahtahna Jensen Landmark Landscapes
Heather Jipson Chipotle Mexican Grill
Shelissa Jones CKE Restaurants Inc
Romina Kadiwal GHRA
Jennifer Keary Pepperl+Fuchs, Inc.
Natasha Keith Steel Painters LLC
Leanne Keller Kwik Trip, Inc
Amara Kennedy KeHE Distributors
Brendan Kennedy Groundswell Corporation
Tara Kennedy SecTek
Debbie Kidwell
North Texas Lung & Sleep Clinic
Ashley Kilian Boise Cascade Company
Sarah Kimrey International Society on Thrombosis and Haemostasis, Inc.
Kevin Kirkle Tabor Street Group
Jennifer Krugel Rockline Industries
Seth Kunz Atwell LLC
Jennifer Kurihara Cohu, Inc.
Shannon Lane Cohu
Rachel Lathy Third Coast
Julie Laufenberg Viaflex.com
Rachel Leavens AmeriLife US, LLC
Sardo Lebron HVCU
Jamie Lerner Toole Design Group
Martha Leyva Salt River Pima-Maricopa Indian Community
Marisa Liedeke NuStep LLC
Kylee Lietzke Bowling Green State University
Alexis Lilly Santa Cruz Bicycles
Chelsea Lohmann First Bank
Andrea Lord Stewart & Company
Stacy Lowry Waterford Country School
Christy Ludwig First Financial Bank
Holly Lyons Samaritan’s Purse
Emily Macedo Stratus Team LLC
Renato Macedo American Retirement Association
Natividad Macias-Torres CommuniCare+OLE
Jane Maggay
Architectural Glass & Aluminum Co., Inc.
Amy Maguire
Coca-Cola Bottlers’ Sales and Services
Annalee Malone
Total Safety U.S. Inc
Tyvarion Malone Janissary LLC
Adriane Maluf Alcoa
Michael Mans
Monarch Healthcare Management
Maria Marin National Life Group
Juanita Marrero In Touch Ministries, Inc.
Lori Martin HealthWell Foundation
Janet Martinez Brunel Energy
Christina Marvel GLOBAL ASSET
Mario Matesic Penske Transportation Solutions
Cortney May Discovery Lab
Tim McKeown Medable
Andrea McNeill DuCharme, McMillen & Associates
Monica Means Richardson Properties LLC
June Meeker HAMILTON CAPITAL
Stephanie Mejia J.L. Proler Iron and Steel Company
Santana Mendez
Central Arizona Shelter Services (CASS)
Luis Mendoza SuperbTech, Inc
Sara Mendoza K-Swiss Inc.
Ana Menjivar Dandelion Payments, Inc.
Brenda Milian Cirque Corporation
Heather Miller Mickey Truck Bodies, INC
Sarah Miller LivWell Planning
Diana Davis Miller
Jefferson Central Appraisal District
Angie Mills Creighton University
Kathy Minter Biltmore
Jen Minute Genuine McCarthy Enterprises, Inc.
Rachel Mitchell Tecsys
Theresa Montez Your People Professionals/ HR Your Way
Rochea Moorer Encompass Health, Inc.
James Morin Compliance 401k
Koji Moriyama ENEOS USA, Inc.
Rose Murtaugh International Motors, LLC
Sonia Nash Omni Hotels
Jason Neifield Plexus Worldwide
Jennifer Neubert Forbright Bank
Sheryl Neuman Plastic Products Company, Inc.
Mary Neve Cody Pools
Phannary Nhem PDS Health
Kari Anne Nickman The Buckle, Inc.
Joni Ninedorf MAT Holdings Inc
Valerie Nivens
Ozarks Federal Savings and Loan Association
Lisa Noonan All Star Incentive Marketing
Kristen Norris West Brazos Animal Center
Carla Norton Wells Vehicle Electronics, L.P.
Curt Novotny TruGreen
Nicki Ogle Lumen Technologies
Jodi Olinsky
IBM
Sherrie Ondash Goodwill Industries- Suncoast, Inc.
Seth Orban
Chas Roberts Air Conditioning, Inc.
Judith Oswald Fallbrook Regional Health District
Briana Overholt
MJR Group
Tracy Page North Country Health Consortium
Tiffinay Pagni Adams and Associates, Inc.
Hilda Palacios Jimenez Polycraft Products Inc
Robert Parnis
Magna
Shirlene Patnett
Herbalife International of America, Inc.
by Brandon Diersch
Since July, I’ve been deeply honored to serve as President of the Plan Sponsor Council of America. For the past 78 years, PSCA has protected America’s retirement system, supporting more than six million plan participants through education, advocacy, and best practices. I’m thrilled to partner with Michelle McGovern as President-Elect in advancing PSCA’s mission for the upcoming year!
PSCA has vast educational resources for our members, ranging from toolkits to surveys to meetings. I’d like to highlight a couple top resources to utilize this fall.
Webinars: Take advantage of our extensive webinar series offering free sessions throughout the year. Topics range from “Recession Proofing Retirement Plans” to “Navigating the New Retirement Plan Landscape.” These sessions provide continuing education credits for CPSP, SHRM, and HRCI certifications. Best of all, recordings are available if you miss the live session. Participate in our upcoming webinars to stay current on industry trends!
The CPSP Credential: If you haven’t earned your Certified Plan Sponsor Professional credential, make 2026 your year! The CPSP certifies comprehensive knowledge and skills needed to evaluate, design, implement, and manage employer-sponsored retirement plans. Members report promotion opportunities, pay increases, and enhanced professional recognition after certification. Our community has grown to nearly 2,000 CPSP-certified professionals!
National HSA Awareness Day (October 15th) brings awareness to the power of Health Savings Accounts. PSCA offers a comprehensive toolkit including customizable flyers, presentations, and digital ads to help educate your participants about this powerful savings vehicle for current and retirement healthcare expenses.
Your input shapes industry best practices! We currently have four annual surveys – members can participate and receive CE credit for your CPSP credential. Participation also helps us provide critical benchmarking data that benefits our entire community. The annual HSA survey was recently published and the 2025 401(k) and 403(b) Surveys are currently closed and will be published later this year. The 2025 NQDC survey is still open for participation.
One of our most exciting developments is partnering with Knowa to bring AI-powered governance solutions to U.S. retirement plans. Having spent countless hours searching through email folders for plan documents, I understand the operational nightmare many of you face daily.
Knowa, powered by PSCA’s 78 years of expertise, revolutionizes plan governance:
• Every plan document instantly searchable with AI-powered precision
• Meeting minutes completed in minutes, not days
• New committee members receive effective onboarding from Day 1
• PSCA’s educational content integrated alongside your plan-specific information
This solution was built by listening directly to plan sponsors like you, addressing real challenges in committee meetings, audit preparations, and regulatory compliance. Schedule a demo of Knowa to see how it can transform your plan governance processes!
Through our partnership with the American Retirement Association (ARA), PSCA actively advocates with industry stakeholders and lawmakers to protect the 401(k) system for our employees. Your membership strengthens our collective voice in Washington, ensuring that the private retirement system continues to serve millions of American workers effectively.
Everything we do at PSCA is designed to help you be a better plan sponsor in our ever-changing environment. Becoming more involved with PSCA has been one of the most valuable experiences of my career. The knowledge gained, relationships built, and collective impact we make on millions of participants’ retirement security — this is what makes our community special.
Our 2,000+ CPSP-certified members support each other, celebrate successes, and work together to overcome challenges. Let’s keep driving progress — together!
Warm regards, Brandon Diersch is a Director of Global Financial Benefits at Microsoft and PSCA’s current President.
by Will Hanson
Innovative new technology paired with PSCA expert knowledge combines for a groundbreaking new tool for plan sponsors.
partnership that addresses persistent challenges facing retirement plan sponsors today: information overload and governance complexity.
After nearly eight decades of serving plan sponsors, we understand the mounting pressures you face. Scattered documents across file drawers and email chains. Decades of plan amendments and compliance documentation. Constant regulatory changes from PPA to SECURE 1.0 and 2.0. Rising litigation risks. Personnel turnover that erodes institutional knowledge. These challenges create what I call the “retirement plan operational nightmare”—where routine administrative tasks consume valuable time that should be spent on strategic decision-making.
That’s why PSCA has partnered with Knowa, the UK’s leading AI-powered board governance platform trusted by hundreds of pension boards and thousands of users. Together, we’re bringing this innovative technology to American 401(k) and 403(b) plan sponsors, creating Knowa powered by PSCA.
This isn’t another document management system. Knowa powered by PSCA serves as a single intelligent hub that transforms how you manage retirement plan governance. The platform features several integrated tools designed specifically for plan sponsors:
• The Plan Vault provides next-generation document storage that organizes, preserves, and tracks all critical plan documents with military-grade security—ISO 27001 certified with robust encryption that keeps your data protected.
KNOWA Q REPRESENTS THE FUTURE OF PLAN ADMINISTRATION. THIS ADVANCED AI INSTANTLY ANSWERS QUESTIONS ABOUT YOUR SPECIFIC PLAN INFORMATION AND PROVIDES IMMEDIATE DOCUMENT SUMMARIES, ELIMINATING HOURS OF MANUAL RESEARCH.
• Knowa Q represents the future of plan administration. This advanced AI instantly answers questions about your specific plan information and provides immediate document summaries, eliminating hours of manual research.
• PSCA Knowledge integration gives you fingertip access to retirement plan best practices, fiduciary checklists, and regulatory updates that complement your plan-specific information—essentially putting PSCA’s educational resources directly into your workflow.
• Knowa Verse revolutionizes meeting documentation, producing comprehensive meeting minutes in days rather than weeks, while Discussions enables secure team collaboration that preserves institutional knowledge.
Early users report transformational results: “Instant summaries let me prepare efficiently,” notes one plan sponsor. Another shares, “Massively reduced our time on decisions.” The platform
provides seamless access for all stakeholders—plan administrators, committee members, advisors, recordkeepers, and auditors— while integrating with existing dashboards and tools.
As a PSCA member benefit, you’ll receive a 30 percent discount on Knowa powered by PSCA. This significant savings reflects our commitment to making advanced governance tools accessible to plan sponsors of all sizes.
The platform requires no technical skills for setup and offers affordable pricing with seamless integration capabilities. From day one, you’ll experience measurable governance improvements that free your team to focus on what matters most — serving your plan participants.
The retirement plan landscape continues evolving rapidly. With Knowa powered by PSCA, you’re not just keeping up—you’re staying ahead. Reach out to me to learn how this partnership can transform your plan governance or visit www.knowa.co.
Will Hansen is the Executive Director for Plan Sponsor Council of America.
by Sheri Melvin and Colleen Windham
PSCA matches new CPSPs with experienced professionals through the ARA mentoring program “Thrive.”
I NERVOUSLY CLICKED “SUBMIT” FOR MY ONLINE APPLICATION, CLOSED MY LAPTOP AND TOLD MY HUSBAND, “I’M NOT EXACTLY SURE WHAT I DID, BUT I HOPE IT WORKS OUT.” I was new to the American Retirement Association, knew virtually no one in our community, and had just applied for the Thrive Mentoring Program. I felt like I had launched myself into a giant black hole and hoped that things would work out on the other side. Well, even though I wasn’t sure what would happen at the time, the path I walked down by choosing to intentionally engage in a professional mentoring relationship has been an absolutely enriching experience. Now, as co-chair of the Thrive Mentorship Committee, I am passionate about fostering mentorship within the retirement plan industry and giving everyone the opportunity to participate — whether it is to grow their own skills or invest in the life of someone else. Of course, we are all aware that mentorship (done correctly) is important and beneficial to our organizational culture and even our personal performance, but what does an effective mentoring relationship really look like?
First of all, a wise mentor once told me that the mentee drives the relationship by creating its content and general direction. Though the mentor wants to help the mentee grow and expand his or her horizons, the mentor will still need some direction as to what the goals are and what the mentee wants to gain or achieve. In my original ARA Thrive Mentorship application from years ago, I had written, “I understand that I don’t have all the answers and would like
to listen, learn and engage with someone who can give me wisdom and help me be a more effective retirement industry professional.” While it was a good goal, it needed specificity. What was I looking to gain from the experience itself? As part of the overall process, I expanded the general phrasing into more specific and precise goals to help both me and my mentor be successful in our relationship together. Of course, everyone is busy, and having those specific goals helps with communication between the mentor and mentee. It creates a roadmap and helps the mentor suggest next steps for the mentee to take before the next meeting. Now, when scheduling the next meeting in my formal mentoring relationships, I have stuck closely to a practice of setting the next meeting time during the current meeting time, which helps safeguard that mentorship time from the other demands of life vying for a spot on the next month’s calendar. As the old adage says, “Consistency is key!” It saves quite a few backand-forth emails, too. Granted, some mentorship relationships might last for months or years — or even your whole career — but for new mentor/mentee relationships, it can be helpful to take some of the pressure
THOUGH MENTORS AND MENTEES DO ENDEAVOR TO SHOW UP AS THEIR BEST SELVES, RECOGNIZING THAT THINGS CAN AND DO CHANGE OVER TIME IS A HALLMARK OF A SUCCESSFUL AND ENGAGING MENTORING RELATIONSHIP.
off by setting an overall time window for the number of meetings (i.e., one year) and the number of times to meet within that period (i.e., once each month for 45 minutes). This can help transform a very nebulous statement such as, “My mentor and I are going to set up meetings for the future,” to, “My mentor and I are going to meet once every two weeks for 30 minutes each for the next six months,” which is less overwhelming and more manageable. Then, at the end of the time period, it gives both mentor and mentee an opportunity to reassess their availability and the overall status of their relationship to see if they would like to continue the ongoing mentorship or pursue a different direction for the future.
During the February 2025 Women in Retirement Third Thursday Virtual Forum, one of the topics explored was that though the mentor is endeavoring to help the mentee grow, the mentor does not have to be an absolute expert in the retirement industry. With all of the rules and regulations surrounding retirement plans, nobody can know every single detail. From my vantage point, it’s absolutely OK to say, “That’s a great question! I need to do a bit more research to get you the answer, but I’ll get back to you by our next meeting.”
Sharing an article, a resource or a connection can sometimes be the best way to help a mentee grow. I made the comment during the forum that “I’m not a vending machine.” I truly don’t have to have all the answers at my fingertips, but needing to get additional resources or support shows I’m human — just like everyone else. In a nutshell, mentoring is about caring for the other person and being vested in their success, and there’s no age limit or amount of experience needed for that type of relationship.
Now what happens when a mentee and mentor begin a relationship and decide it’s not a good fit? This can always be hard to manage. Though everyone means well, sometimes the relationship just doesn’t work out. There could be a personality difference, a recurring scheduling conflict or the mentee’s goals might simply change. Addressing this potentially awkward situation involves courage on the part of both the mentor and mentee to have an honest discussion about how the relationship is actually going (not how they would like it to be) and their associated feelings about the relationship — though this part can be harder than discussing the actual problem itself.
Sometimes, it’s a bit easier to set regular check-in points where the mentee and mentor both know they are going to be assessing the health of the relationship, which can help alleviate pressure. For this type of reflection, it can be helpful to ask questions such as: “Do I still feel engaged and excited about this relationship? If not, why not?”
“Am I still growing as a mentee, or am I still able to help the mentee? If not, is there another mentor/mentee relationship that I’m better suited for?” Though mentors and mentees do endeavor to show up as their best selves, recognizing that things can and do change over time is a hallmark of a successful and engaging mentoring relationship.
During the virtual forum, one of the resounding mentoring myths that rose to the surface multiple times was the idea that each of us doesn’t have something of value to give in a mentoring relationship; many professionals have faced a feeling of inadequacy. However, though it may feel that way at times, we are all gifted with our own unique experiences and perspectives. No one has ever quite walked the same road that we have, and we all have value to share with others. I would encourage everyone to consider their strengths and abilities to see how they can encourage and uplift those around them in our community. For companies that have in-house formal mentorship programs, that is a great place to start.
For those companies where an in-house mentorship program is not an option at this time, the American Retirement Association has two avenues for participating in a formal mentorship program — the Thrive Mentorship Program, which is for women in all five sister organizations within the ARA, and the NOW (Nourish Our Wealth) Mentorship Program, focusing on promoting racial and ethnic diversity throughout the retirement industry. And even if you aren’t quite ready to sign up for a formal mentorship program, another great option is the quarterly Women in Retirement’s Third Thursday Virtual Forum where you can gather with like-minded individuals who share your interests and want to help you reach your professional goals. So whether you are new to the retirement plan industry or a seasoned professional, I invite you to consider what could be your next step on your mentorship journey — either as a mentee to expand your skill set or as a mentor to give back to our community.
Sheri Melvin is the People and Culture Advisor for the Union of Concerned Scientists.
Colleen Windham, CPC, QPA, CBS, QKC, QKA, TGPC, is a Relationship Manager & CPA, RPSI-Retirement Plan Solutions Inc.
by Hattie Greenan
Leveraging special awareness “days” such as 401(k) Day, can increase engagement and outcomes when paired with ongoing communications and easy calls to action.
Day often goes by another
–
but January first is also National Bloody Mary Day (possibly related?), National Ellis Island Day, and National Ice Skating Day.
Don’t forget National Sibling Day in April and International Dog Day in August – two that seem increasingly prevalent on social media in recent years. If there is a topic, there is a day to recognize, celebrate, and increase awareness about it.
As the retirement industry is no stranger to a bandwagon, there are numerous (at least a dozen I have come across so far) financial or savings related “days.” And in fact, PSCA established one of the earliest (possibly the first, can’t verify) of the retirement-related days nearly 30 years ago with the creation of National 401(k) Day in 1996, designating it to fall annually on the Friday after Labor Day (as a nod to the notion that retirement follows work). PSCA…always the trendsetter!
Not to be outdone, there are also retirement-related recognition weeks and months – some federally created. National Retirement Security Week was established by Congress in 2006 to be the third week in October through a bipartisan Senate resolution to raise awareness about retirement saving and participation in employer-sponsored plans. The initiative was expanded to the full month of October as National Retirement Security Month in 2020. Indeed October, also known as “open enrollment season” for many benefits professionals, has as least four different retirement/ financial “holidays.”
Is recognizing these “holidays” with employees effective? They certainly can increase initial awareness and engagement in the moment, but long term behavior change often needs multiple touchpoints combined with calls to action. Combining
the recognition of 401(k) Day, for example, and a simple call to action with additional touch points throughout the year can help carry that engagement and excitement forward, helping employees feel more connected to their benefits and secure in their retirement planning and financial futures.
Plan sponsors wear many hats, and if you are thinking, “that’s great, but I don’t have the time or resources for that” – we got you! PSCA strives to provide the education, research, and resources members need and want to help them execute the things they must do, but also the things they would like to do but don’t have time for. As such, PSCA has expanded its library of
participant resources with the addition of HSA Day (October 15th annually) in 2024, and 403(b) Day (April 3rd annually) earlier this year.
Whether you have had a chance to “celebrate” already, are looking for specific communication piece to supplement a current education goal, or you would like to provide education pieces at a time that better aligns with your organization’s schedule and culture, PSCA’s resources are customizable and available to members anytime. Below is description of the 2025 campaigns – open enrollment is a great time to grab a beneficiary flyer or a readiness checklist to quickly customize and add to your materials.
NATIONAL 401(K ) DAY – SEPTEMBER 5, 2025
PSCA’s 2025 401(k) Day campaign theme is “Step Up to Retirement.” The campaign is designed as a month-long series of events and educational challenges to promote financial wellness and retirement planning.
The campaign is designed to launch with a kickoff event and carry through one month with four weekly challenges, each focused on a critical aspect of retirement readiness. The initiative fosters momentum by combining incremental savings actions with engaging wellness activities.
• Week 1: Boost Your Momentum – Employees are challenged to increase their 401(k) contributions by one percent, kickstarting progress toward their retirement goals.
• Week 2: Balance Your Stride – Participants review and refine their asset allocation for a well-balanced retirement strategy, with support from HR and digital tools.
• Week 3: Build Your Endurance – The focus shifts to establishing automatic contribution increases, reinforcing consistency in savings growth.
• Week 4: Visualize the Finish Line – Employees use retirement calculators to assess progress and celebrate how their choices advance their financial future.
One highlight is the “4.01k Fitness Challenge”, a 2.5-mile run or walk where employees are encouraged to pair physical movement with the one percent contribution challenge, supporting both financial and physical health. The event invites participants to share
photos and milestones on company channels and social media, fostering camaraderie and motivation.
The campaign incorporates recognition for participation, including a “Retirement Champion” badge for those who complete all four steps. The activities, both in-person and virtual, are designed to build community, celebrate personal victories, and reinforce the importance of ongoing financial wellness.
Although 401(k) day is observed on the Friday after Labor Day, PSCA’s 401(k) Day materials are available yearround, allowing organizations to choose the timing that best fits their workforce. This flexible approach reflects the growing emphasis on comprehensive financial wellness, rather than a onetime event.
• Financial Wellness Month – January
• Financial Literary Month – April
• National 403(b) Day – April 3rd
• America Saves Week – April (First or Second Full week)
• National 529 College Savings Day (May 29th)
• National Financial Awareness Day: August 14th
• National 401(k) Day: Celebrated on the Friday after Labor Day
• National HSA Awareness Day: October 15th
• National Retirement Security Week: Third week in October
• National Savings Day: Second Sunday in October
• Retirement Security Month: October
• World Savings Day: October 31
Plan sponsors can choose to implement the full program or parts of it as desired. The weekly flyers can be standalone pieces or distributed once a month over four months –customize it as you see fit. For organizations with lower-paid employees who may be financially struggling right now, the onepercent challenge may not resonate so you may choose to use materials from previous campaigns such as beneficiary flyers or budgeting. PSCA members have full access to the archives at any time.
Though there have been a few instances of financial organizations celebrating 403(b) plans on April 3rd in the past, this year PSCA formally established the creation of 403(b) Day and will provide campaign materials annually specifically for nonprofit organizations. Though some 401(k) Day campaigns in past years also had 403(b) versions, PSCA wanted to give 403(b) plan sponsors their own day and specially designed materials.
Nonprofits play a critical role in our communities, and ensuring their employees have access to secure and effective retirement plans is essential. 403(b) Day will serve as an opportunity to spotlight the importance of these retirement plans and empower nonprofit leaders to support their employees’ financial futures.
NONPROFITS PLAY A CRITICAL ROLE IN OUR COMMUNITIES, AND ENSURING THEIR
EFFECTIVE
This year’s 403(b) Day campaign includes a “fact or fiction” slide deck that addresses common barriers to retirement plan participation. Organizations can customize the slides with their contribution formulas and benefits links. There are also promotional ads and banners available to be used in email or social media campaigns. More information is available at: https://www.psca.org/403bday/
HSA DAY: OCTOBER 15, 2025
National HSA Awareness Day was created in 2019 to bring awareness to the power of a Health Savings Account (HSA) to help employees save for both immediate and future health care expenses. Recognizing the power of the HSA as not only a healthcare savings tool, but also a retirement planning tool, PSCA created an HSA-focused committee in 2017 to begin providing resources and research to members.
One of the most consistent findings in PSCA’s annual HSA survey is the challenge of educating employees about HSAs and their benefits. The HSA can be a powerful tool, but it can also be a bit complicated and explaining them to employees can be a challenge. To help members
with this challenge, PSCA’s HSA Committee created free materials for plan sponsors to use with participants in recognition of annual HSA Day starting in 2024.
For 2025, PSCA created two participant materials that can be customized and distributed to employees on HSA Day or anytime during the year. The first is a beneficiary flyer, explaining the need to add a beneficiary to your HSA. This can be customized with links to your benefits page or with other calls to action.
The second is a PowerPoint that includes things to think about with HSA contributions throughout one’s career, from entering the workforce to retirement. This can also
be customized to include your organization’s contribution information and links to website(s).
Email and web banner ads are also available in various sizes to make it easy to spread awareness of contributing to an HSA on HSA Day, or anytime that works for you!
With education such a challenge for plan sponsors and breaking through the email clutter with retirement education nearly impossible, does making an event out of it, on a “holiday” help increase engagement? It can, but the downside of recognizing “days” is that they are one-and-done and
AWARENESS DAYS CAN GET PEOPLE TALKING ABOUT A TOPIC THAT ISN’T TYPICALLY TOP-OF-MIND, BUT THEY NEED TO BE PAIRED WITH SIMPLE STEPS EMPLOYEES CAN TAKE, AND ONGOING REMINDERS.
without ongoing education and follow-up, the impact can be limited. Their effectiveness depends on whether they are part of a broader, sustained strategy that includes targeted messaging and concrete calls to action. Awareness days can get people talking about a topic that isn’t typically top-of-mind, but they need to be paired with simple steps employees can take, and ongoing reminders.
Don’t let your 401(k) Day be a one-hit wonder! Following it up with monthly touchpoints with simple calls to action, perhaps alongside advisor or provider created materials, and maybe paired with other recognition days such as financial wellness month in January or HSA Day in October can help keep financial planning and savings top of mind for employees – and help increase the value of the benefits your organization is already providing.
Hattie Greenan is the Director of Research and Communications for PSCA.
by Judy Ward
‘Fishing expeditions’ and ‘cookie-cutter cases’ are just two phrases used to predict coming litigation in the wake of Cunningham v. Cornell University. Here’s what plan fiduciaries need to know.
A recent U.S. Supreme Court ruling makes it easier for plaintiffs to bring a prohibited transaction lawsuit against retirement plan fiduciaries, and it hasn’t taken long for the impact to be felt.
“I am already seeing it: Because of this ruling, some plaintiffs’ attorneys are now adding allegations of a prohibited transaction to cases that just alleged a fiduciary breach before,” said Lindsey Camp, a partner at law firm Holland & Knight in Atlanta and West Palm Beach, Florida.
The April 17 Supreme Court ruling in Cunningham v. Cornell University said that to bring a claim, plaintiffs only need to plausibly allege that a plan engaged in a prohibited transaction, and don’t have to also allege that the plan didn’t qualify for any prohibited transaction exemption.
“I think that going forward, complaints will be far more bare-bones, and many plaintiffs’ attorneys won’t even try to flesh out their prohibited transaction allegation,” said Alden Bianchi, Boston-based counsel at law firm McDermott Will & Emery.
“The plaintiffs’ bar can just cut and paste and roll out the same complaints against fiduciaries of more plans.”
ERISA’s Section 406, which establishes the prohibited transaction concept, prohibits plan fiduciaries from entering into a transaction with a service provider for several scenarios, including the “furnishing of goods, services, or facilities between the plan and a party in interest.” A different part of ERISA, Section 408, lists the exemptions to that rule, including one allowed for services “necessary for the establishment or operation of the plan, if no more than reasonable compensation is paid therefor.”
Employers have relied on that exemption to hire administrative service providers while remaining in compliance with ERISA’s prohibited transaction rules. However, when participant lawsuits have been filed alleging a prohibited transaction in hiring a service provider, results have varied due to the ambiguity in the ERISA rules.
“It’s not even that the rules are unclear: They are badly drafted,” said Carol Buckmann, founder and partner at New Yorkbased law firm Cohen & Buckmann, P.C.
Section 406 is written so broadly that it essentially includes any service provider relationship a plan might have, she said. Section 406 mentions exemptions but doesn’t specify what they are. Specifying the exemptions in a different section, Section 408, left a key question open to legal interpretation: Did plaintiffs filing a prohibition transaction claim under Section 406 also need
to allege that a plan did not meet the qualifications under Section 408 for any of the exemptions, or not?
U.S. Circuit Courts have interpreted the prohibited transaction provisions differently: Some required the plaintiff to allege that a prohibited transaction existed and that the transaction with an administrative service provider did not meet additional standards related to the exemption, while other courts required only that plaintiffs plead that a prohibited transaction existed, and not that the plan didn’t meet any exemption standards. Where the latter standard has prevailed, it’s a low bar for plaintiffs to clear.
The Cunningham v. Cornell lawsuit focused on two defined contribution plans maintained by Cornell University. Since 2011, Cornell has retained two recordkeepers for the plans, with the providers also offering investment options to participants, and the recordkeepers received asset-based fees.
In 2017, a group of current and former Cornell employees filed a classaction lawsuit, alleging that the plan fiduciaries had
violated ERISA S ection 406 by causing the plans to engage in prohibited transactions for recordkeeping services.
The U.S District Court for the Southern District of New York dismissed the claim, finding that the plaintiffs, in addition to pleading that a prohibited transaction occurred, also must allege some evidence of self-dealing or other disloyal conduct.
The Second Circuit Court of Appeals affirmed the dismissal, but on different grounds, ruling that the plaintiffs must also allege either that the services were unnecessary or involved unreasonable compensation. That court viewed the exemption conditions as part of the Section 406 definition of a prohibited transaction, Buckmann pointed out.
The Supreme Court adopted a lower pleading standard, similar to that used by some Circuit Courts. To state a claim under the Section 406 prohibited transaction provision, a plaintiff must plausibly allege the elements contained in that provision, without addressing a potential Section 408 exemption.
“People had thought, it’s not possible that Congress intended that the run-ofthe-mill service provider
agreements needed to run a plan are, in fact, prohibited transactions,” said William Delany, principal and litigation co-chair at Groom Law Group in Washington, D.C. “But that’s basically what the Supreme Court ruled. Effectively, what the Supreme Court held is that the only thing a plaintiff needs to plausibly allege is the existence of a transaction with a ‘party in interest.’ That’s not difficult to establish.”
That may seem like a technical point, but it actually shifts the burden of proof during the crucial phase of a lawsuit when a court considers a defendant’s motion to dismiss the suit. The Supreme Court ruling means that plaintiffs nationwide aren’t required to assert that an exemption does not apply for that plan, Buckmann said.
“That opens the door to a lot of ‘fishing expeditions’ by plaintiffs’ attorneys,”
Buckmann continued. “Because now, as a plaintiff you just need to make a bare-bones allegation of a prohibited transaction, without having to plead (at the motion-to-dismiss phase) that the plan fiduciaries actually did anything wrong.”
Camp said that ultimately, the question before the Supreme Court was this: Who has the burden of proving the reasonableness or unreasonableness of a service provider’s fees, the plaintiff or the defendant? If the plaintiff has the burden of proof to show that the plan’s administrative fees are unreasonable, then a defendant can more easily succeed on its motion to dismiss, she said. If the plaintiff doesn’t have to prove the fees’ unreasonableness at that point, it’s much harder for the defendant’s motion to dismiss to succeed.
In the wake of the Supreme Court’s ruling, the number of lawsuits filed by participants against plan fiduciaries may jump, said Gina Alsdorf, an attorney who is a shareholder at law firm Carlton Fields in Washington, D.C. If plaintiffs alleging a prohibited transaction initially don’t have to show anything stronger than that a transaction with a service provider happened, there likely are going to be a lot of “nuisance” cases filed, she said.
Plaintiffs’ law firms have a clear financial incentive to ramp up the number of lawsuits filed, Alsdorf said. When a class-action suit settles, the plaintiffs’ law firm often can make more money than any individual plaintiff, since it’s common for the plaintiffs’ attorney to receive one-third of the settlement amount plus expenses. It’s eye-opening to look at what individual plaintiffs make from these settlements, versus what plaintiffs’ attorneys make, she added.
And Matthew Eickman, chief legal officer at the Fiduciary Law Center in Omaha, Nebraska, anticipates that more fee lawsuits alleging fiduciary breach will also focus on prohibited transaction claims. “Over the past decade, many fee lawsuits rested solely on fiduciary breach claims, and not on prohibited transaction claims,” Eickman said. “That will change.”
Pursuing both a fiduciary breach allegation and a prohibited transaction allegation is more likely, now that the burden of proof has shifted away from the plaintiff, Camp said. Plaintiffs may be able to prevail over a prohibited transaction allegation while failing to prove a fiduciary breach.
With plaintiffs alleging a prohibited transaction now very likely to survive a motion to dismiss, Alsdorf thinks that will increase pressure on plan fiduciaries to settle early in the lawsuit process.
If a defendant loses a motion to dismiss, a lawsuit moves on to the expensive discovery phase, which includes taking depositions and gathering documents, and then can go to a trial.
For a defendant, the cost for attorneys and other experts in the discovery and trial phases can run $1 million or more, so many opt to settle instead. The motion-to-dismiss phase “used to be a sort of gatekeeper in these cases: If plaintiffs couldn’t get through there, they couldn’t get a settlement with the defendant,” Alsdorf said. “Now, all the plaintiffs will have to do is show that a transaction happened to get past the motion to dismiss. And because of the high cost of litigation, I think we’re going to see people settle a lot of these cases, even if they are not meritorious.”
Risk mitigation focuses on having the documentation to mount a good defense if a prohibited transaction lawsuit does move forward to the discovery and trial phases. At that point, whether a plan met the exemption requirements, and whether participants experienced harm if it didn’t, would come into play as key factors in a lawsuit’s fate.
Since plan fiduciaries can’t realistically opt out of having any third-party administrative service agreements, Buckmann said, they need to make sure that they’ve documented the reasons why they believe the plan meets an exemption’s requirements for any provider relationships that it does have. A plan’s fiduciaries could ask the plan’s legal counsel to review existing third-party provider arrangements and produce a memo on the reasons why a plan meets an exemption’s standards.
“The plan fiduciaries really need to make sure that they are using an exemption correctly,” Buckmann said.
Mitigating the risk of a prohibited transaction with a provider starts with clearly identifying all of the compensation that a plan’s recordkeeper receives under its contract, Eickman said.
Second, plan fiduciaries should be able to identify and list all the specific services a recordkeeper provides under that agreement.
Third, he recommended doing a periodic audit of the recordkeeper’s actual revenue received from its relationship with that plan, to ensure that the recordkeeper got no more in compensation than what the service agreement said it would receive.
“We’d love to think in 2025 that there is so much transparency in how money flows in and out of retirement
plans. But it may be a situation in which more money flows to the recordkeeper than what the plan sponsor thinks,” Eickman said. Recordkeepers might not readily hand over the data about their indirect compensation to a plan sponsor, he said. Still, a plan’s attorney or advisor can be in a pretty good position to ask the right questions, to get that information.
And fourth, Eickman said, a plan’s fiduciaries need to do ongoing due diligence to make sure that the services received and the fees paid remain reasonable, whether that’s through third-party benchmarking, an RFI (request for information), or an RFP (request for proposal).
The courts often have said that benchmarking ought to occur at least every three years, but some have said that it should happen more frequently, and some have said that it could appear less often, he said.
“The good and bad answer is that we don’t have a black-and-white rule from the courts for the frequency of benchmarking, and the method for doing that,” Eickman added.
Review and Document
Plan fiduciaries who haven’t closely reviewed their service agreements in many years risk being among the next targets for a prohibited transaction lawsuit, Alsdorf said. They’re going to be the “low-hanging fruit” for plaintiffs’ law firms,
IN TERMS OF IMPLEMENTING PRACTICES, PLAN FIDUCIARIES NEED TO MAKE SURE THAT THEY ARE FOLLOWING A REASONABLE PROCESS TO SELECT A SERVICE PROVIDER, AND MAKE SURE THAT THE OUTCOME IS MARKET-REASONABLE.
she predicted. It’s essential for fiduciaries to review service provider contracts periodically, she said, and make sure that, at a minimum, providers actually are performing all the services they agreed to provide in the contract.
“In terms of implementing practices, plan fiduciaries need to make sure that they are following a reasonable process to select a service provider, and make sure that the outcome is marketreasonable,” Delany said. “They need to understand how the fees, when married with the
services that the participants and plan receive, compare to the external environment.”
And plan fiduciaries should document their ongoing process for ensuring the reasonableness of administrative services and fees. Bianchi feels passionately about carefully taking committee-meeting minutes, and he thinks the Supreme Court’s decision makes that even more crucial, now that the bar for a plaintiff’s prohibited transaction pleading is so low.
People often don’t give committee meeting minutes a second thought and may even have a junior employee take the notes during a meeting, and then those notes become the official minutes. That’s going to potentially increase the risk exposure if those plan fiduciaries subsequently face a prohibited transaction lawsuit, Bianchi said, since minutes from committee meetings will become part of the discovery process.
Meeting minutes need to demonstrate how committee members are consistently prudent in making their decisions about service agreements and fees, with particular attention to the reasonableness of fees. Bianchi suggested either that the plan’s attorney take the minutes or, if someone else takes the minutes, that the attorney always reviews the minutes before they become finalized.
“Minutes,” Bianchi said, “are not for amateurs.”
Judy Ward is a freelance financial writer.
NQDC
by Monte Harrick
A NONQUALIFIED DEFERRED COMPENSATION PLAN INCLUDES MANY ATTRACTIVE FEATURES FOR THOSE ELIGIBLE TO PARTICIPATE. HOWEVER, ONE OF THE MAIN RISKS ASSOCIATED WITH PARTICIPATION IN A NONQUALIFIED BENEFIT PLAN IS THAT ACCOUNT BALANCES ARE SUBJECT TO FORFEITURE.
If an organization incurs a bankruptcy or insolvency, plan participants are not guaranteed to receive their account balances.
This is an important distinction that separates nonqualified benefit plans from other qualified plans
Rabbi trusts can offer additional protections for participant NQDC account balances – here are some considerations for plan sponsors. withholds the elected deferrals, those dollars can be specifically transferred to a trust earmarked for payment of the future obligation. The good news for the participant is that these assets are no longer
and welfare benefit plans. But there are a few design features that can be utilized to help soften the risk of a bankruptcy. Benchmark data indicates that 84 percent1 of companies who implement or maintain nonqualified benefit plans utilize a grantor trust,
commonly called a rabbi trust, to help secure benefits.
A rabbi trust can provide a number of features that will help bring a level of comfort to those participating in such plans, namely:
1. Segregating the assets: Once the employer
ONCE ASSETS ARE PLACED IN TRUST THEY ARE IRREVOCABLE, MEANING THE COMPANY CANNOT ACCESS THOSE DOLLARS EXCEPT FOR THE EXPRESS PURPOSE OF MAKING BENEFIT PAYMENTS TO PLAN PARTICIPANTS. THIS ARRANGEMENT PROVIDES AN EXTRA LAYER OF PROTECTION FOR THE PARTICIPANTS, SHORT OF BANKRUPTCY.
part of the employer’s operating funds reducing the risk of those dollars being utilized for other business needs.
2. The irrevocable nature of the trust: Once assets are placed in trust they are irrevocable, meaning the company cannot access those dollars except for the express purpose of making benefit payments to plan participants. This arrangement provides an extra layer of protection for the participants, short of bankruptcy.
3. Minimal Employer Access: The company has no direct access to the trust assets to utilize for company purposes, which helps ensure that the dollars are used to pay balances under the plan.
4. Distribution related triggers: As with any ERISA based plan or nonqualified plan, the plan document, or in this case, the trust document, dictates conditions on which payouts can occur, which can be made from the trust, such as at, retirement, termination, or a change of control. The plan document can help provide clarity and direction on how payouts should be made.
There is no Silver Bullet As with any benefit, there are certain issues that should be considered when utilizing a rabbi trust:
1. Bankruptcy risk: Trust assets associated with the rabbi trust cannot be segregated or walled off from the creditors of the organization. If
the company becomes insolvent, the assets in the rabbi trust remain accessible to general creditors. Participants in nonqualified benefit plans are unsecured general creditors to the company and are secondary creditors behind the preferred creditors of the organization.
2. Not protected by ERISA: SInce nonqualified plans are exempt from ERISA, participants in these plans do not benefit from the same fiduciary safeguards or insurance protections as qualified benefit plans.
3. Adherence to IRC 409A: The trust must comply with IRS rules around Internal Revenue Code 409A in order to ensure that all features of the
Plan meet the conditions of tax deferral. Any violation of this code section could result in taxation and penalties. Although there are limitations to a rabbi trust, this device is often seen as a safe haven for executives and highly compensated employees who participate in these programs. Rabbi Trusts provide an additional layer of protection from the unsecured promise to pay by employers even though it’s less secure than a qualified retirement account. In most cases, the features of a nonqualified benefit plan and the ability to save in a high tax preference vehicle outweigh the security risks associated with with the Plan.
Monte Harrick is the SRVP, Retirement/Executive Benefits, for OneDigital and a member of PSCA’s NQDC committee.
by Hattie Greenan
Employee Health Savings Account balances grew for the third straight year buoyed by increased participant contributions and in increase in participants investing their assets.
THE PLAN SPONSOR COUNCIL OF AMERICA’S (PSCA) 2025 HSA Survey shows employees are increasing contributions to their health savings accounts, and more are investing those assets when given the opportunity, leading to an increase in average account balances for the third consecutive year.
The latest survey shows that 20 percent of participants now invest their HSA savings, up from 18 percent the prior year. (See Figure 1.) Also, two-thirds of employers now offer investments, a 12 percent increase over a two-year period.
PSCA’s seventh annual HSA survey, sponsored by HSA Bank, was conducted in the summer of 2025 and reflects responses from nearly 600 employers with an HSA program. The survey tracks employee and employer HSA trends from 2024.
Additional findings from the 2025 HSA Survey include increased use of automatically enrolling eligible participants in an HSA, most employers make contributions, and an increase in large organizations rewarding employees for health and wellness program participation with HSA contributions.
More than half of employees enrolled in the HSA-qualifying health option when offered the opportunity. Of those that did, 87.3 percent had an HSA in 2024 and nearly three-fourths made contributions to their account. (See Figure 2.) Employees contributed an average $2,802 in 2024 (up from $2,609 in 2023 and $2,323 in 2022) and had an averaged account balance of $2,802 (up from $6,165 in the prior year, and $6,130 in 202).
More than forty percent of organizations are automatically enrolling employees in the HSA if they enroll in the HSA-qualifying health option. (See Figure 3.)
Three-fourths of employers contribute to the HSA – of those that do, more than half provide a set dollar amount based on the coverage level (single or family) while less than ten percent match employees’ contributions to the accounts.
Nearly a quarter of employers “front-load” contributions at the beginning of the year while 44.0 percent make contributions each pay period.
Nearly 90 percent of respondents offer mutual funds to respondents and half offer a brokerage window. Most respondents (89.4 percent) stated that they do not try to mirror the HSA investment lineup with their 401(k) lineup and that doing so is not a goal.
Explaining the complexities of the HSA to employees remains the most common concern among employers. The survey found:
• Among 62 percent of employers that provide HSAs, almost the same number who offer education on these accounts do so only once a year during open enrollment periods
• Only one-third of employers communicate with employees about the benefits of using their HSA as a retirement planning tool.
• Less than one-in-three HSA plans enable participants to view their balances alongside retirement accounts.
The full survey report can be accessed at www.psca.org/ research/HSA
Hattie Greenan is the Director of Research and Communications for PSCA.
by Keith Mayfield
Reframing the way we speak to employees about saving for retirement can increase engagement and plan participation.
MANY STILL BELIEVE RETIREMENT PLANNING STARTS AGAIN WITH EACH NEW SIGN-UP FORM, YET EVERY WORKER IS ALREADY ON A LIFELONG RETIREMENT PATH.
From their first paycheck, every pay period is a decision whether to save ten percent, six percent, or zero percent, with every choice balancing current income needs with future income goals.
Open enrollment, then, is not about convincing people to join the plan but about reinforcing your employees ongoing retirement journey. Each year brings employees
closer to retirement and shortens the time available to save. Their actions, or inaction, become their real retirement plan. Shifting the question from ‘Will you join?’ to ‘You are already a participant, how will you personalize your deferral” reframes retirement saving as a natural, continuous part of earning a paycheck. A zero percent deferral becomes a valid choice that keeps
employees engaged and connected to your company plan.
For sponsors, this reframing pays dividends. Recognizing 100 percent participation from day one strengthens the perceived value of the benefit and maximizes the positive impact of employer contributions, plan resources, and administrative investments. Employees who feel included and informed credit the company for helping them build long-term wealth, creating deeper loyalty and a
stronger benefit culture.
With that foundation in mind, the following playbook outlines practical steps to embed 100 percent participation into your plan communications.
100% Participation
Every 401(k) and 403(b) legal plan document defines a participant as: 100 percent of employees who meet the plan eligibility and entry date
EVERY EMPLOYEE WHO MEETS YOUR PLAN’S ELIGIBILITY AND ENTRY REQUIREMENTS ARE, BY DEFINITION, ALREADY A PARTICIPANT WITH NO NEED TO “ENROLL” OR “SIGN-UP” OR “JOIN.” THOSE WHO WE MISLEADINGLY CLASSIFY AS “NON-PARTICIPANTS” ARE PARTICIPANTS WHO ARE DEFERRING ZERO PERCENT.
requirement. Every employee who meets your plan’s eligibility and entry requirements are, by definition, already a participant with no need to “enroll” or “sign-up” or “join.” Those who we misleadingly classify as “non-participants” are participants who are deferring zero percent.
Industry slang terms like “opt-out” and “nonparticipant” create the false impression that employees can decline participation or leave the plan. This detrimentally impacts
employee engagement with your company benefit.
Replacing these phrases in all plan communications ensures that employees—and management—understand the true reach of the benefit.
A zero percent deferral is still an active participant choice. It simply reflects the employee’s current balance between immediate needs and long-term savings. Recognizing a zero percent deferral as a valid participant choice keeps every employee engaged in the company’s retirement
program. A clear message such as, “All eligible employees are participants in the plan and may choose any deferral rate— from zero percent upward—at any time,” invites inclusion and reinforces that every paycheck decision is part of an ongoing retirement journey.
By adopting this language, sponsors highlight the full value of their retirement plan and strengthen overall benefit culture. Accurate terminology builds trust, demonstrates 100 percent coverage, and positions the company as a
proactive partner in employees’ long-term financial success.
100% Welcome
The way you welcome newly eligible employees sets the tone for their engagement and determines how much value your company gains from the retirement plan. Replace optional language such as “Do you want to join?” or “Enroll now” with inclusive messaging. For example: “Welcome—we value the opportunity to help employees build retirement income and are excited that
you are now a participant in XYZ’s company retirement plan. Now please personalize your deferral amount from zero percent and up.” This approach makes every employee feel included, even those who will initially choose a zero percent deferral, and reinforces that they are an ongoing active member of your company benefit offering.
Shifting to this welcoming, inclusive language elevates employees’ perception of the benefit, keeps 100 percent of your workforce engaged, and does engage more employees to contribute.
100% Auto-Enrollment or More Accurately, AutoDeferral
By plan document definition, for 100 percent of retirement plans, every employee who meets your plan’s eligibility and entry requirements is already auto-enrolled as a participant. The true “auto-enrollment” question is not whether they are enrolled as a participant, but what their starting “autodeferral” rate will be.
While we label this feature “auto-enrollment,” the real mechanism is “auto-deferral” – your plan auto-deferral choice determines the preset percentage of pay directed into the plan unless the employee chooses a different amount. If the preset is 0%, you still have auto-enrollment—just with an auto-deferral of 0%.
Recognizing this distinction helps sponsors focus on one of the most impactful levers that drives stronger retirement outcomes: setting an effective auto-deferral rate.
All plans count every employee who meets eligibility and entry as a new participant, no enrollment or sign up needed. “All eligible employees are automatically enrolled as participants in our plan.” This is true for every sponsor and accurately reflects the plan’s true reach.
B. Choose the Right AutoDeferral
Setting a thoughtful starting auto-deferral can dramatically raise engagement, contribution rates, and retirement readiness across the workforce. Evaluate options from zero to ten percent or higher and decide whether the default should be pre-tax or Roth based on your plan’s goals and demographics. Even a modest default of four to six percent often doubles average contributions compared to a zero percent setting. Remember, it is extremely easy for employees to override the plan auto-deferral rate at any time with a simple one-time salary deferral change, but a well-chosen starting rate nudges them toward healthier saving habits from day one.
C. Welcome New Participants with Auto-Enrollment and Auto-Deferral Clarity
Use inclusive and accurate language such as: “Welcome— we’re excited that you are now a participant in the XYZ Company Retirement Plan. Your preset auto-deferral is zero percent (or four percent pre-tax, six percent Roth, etc.). We ask that you please
personalize your deferral to fit your goals from zero percent or more.”
of “Opt-Out”
Once an employee meets eligibility and entry requirements, they are a participant—period. The industry’s misleading use of the slang opt-out has blurred that truth and insinuates that participants are stepping away from the plan altogether, which is inaccurate and undermines engagement.
What opt-out actually means is far simpler: For plans with an auto deferral rate (auto-enrollment as it is commonly called), a participant is only “opting out” of the plan’s auto-deferral default, with the “opt-out” decision oddly guided towards a choice of zero percent deferral when it could easily be guided towards asking participants to “choose your own deferral.” “Opted-out” participants remain fully enrolled as a participant, retain all rights and benefits, and can choose any contribution rate at any time.
To avoid confusion and keep employees positively engaged, replace “opt-out and walk away” language with inclusive language to personalize their deferral: “As a participant in the XYZ Plan, you may select any deferral rate—from zero percent upward—whenever you choose.” This accurate wording reinforces that everyone remains in the employer benefit, removes the false in-or-out choice, and keeps the focus where it belongs—asking participants
to actively choose their preferred contribution rate for their financial goals.
During a 40-year retirement journey, many employees will face times when pausing contributions makes financial sense. Choosing a zero percent deferral doesn’t mean they’ve left the plan or stopped participating—it simply reflects their preferred balance between current financial needs and future income goals.
Recognizing zero percent as a valid participant decision keeps employees connected to the benefit and makes it more likely they will continue to review their contribution amount. By presenting zero percent as a legitimate option, HR reinforces that every eligible worker remains a participant regardless of deferral rate.
Communicate this clearly in onboarding and ongoing messages: “As a participant, you may choose any deferral rate— from zero percent upward—and adjust it whenever your circumstances change.” This framing removes the false “in-or-out” choice, sustains engagement, and encourages employees to re-engage quickly when they are ready to save more.
1. Adopt the 100 % Participation Mindset Recognize that every
employee who meets eligibility and entry requirements is already a participant— whether they defer zero percent or more. Lead all plan communications with this fact to remove “opt-in/opt-out” framing.
2. Use Inclusive Welcome Messaging
Replace optional phrases like “Do you want to join?” or “Enroll now” with language that confirms automatic participation and invites personalization.
Sample message:
“Congratulations! XYZ Company is excited to welcome you as a participant in the XYZ 401(k) Plan. Your preset deferral is zero percent – please personalize your contribution to the level that fits your goals.
3. Review Your Auto-Deferral Default
Every plan should acknowledge they have a, and thoughtfully choose their own, auto-deferral rate, from zero percent upward. A thoughtful starting point— often four to six percent or higher—can dramatically raise participation and savings rates while allowing employees to adjust anytime.
4. Provide Consistent, Clear Engagement Language
Whenever you communicate about the plan— onboarding, open enrollment, or reminders—reinforce automatic participation and simplicity of salary deferral choice. Use these before/ after examples to guide HR messaging:
“Enroll Now”
“Do you want to join?”
“Sign up for the plan”
“Opt Out”
“Elect not to defer”
“Not interested”
“Non-Participant”
“Our company doesn’t have Auto-Enrollment”
Implementing the 100 percent participation approach transforms both employee outcomes and the company’s return on its retirement plan investment. Clear, inclusive language and thoughtful auto-deferral design drive higher participation, stronger deferrals, and improved plan metrics—directly boosting long-term retirement readiness for employees.
As employees see steady growth in their accounts
“Welcome to the XYZ Plan. You are now a participant—please personalize your deferral from zero percent.”
“You’re already a participant. Choose the deferral rate that fits your goals, starting at zero.”
“As a participant, you can set or change your deferral amount anytime—from zero percent upward.”
“You are a participant. To change from the default deferral, simply select your preferred rate—from zero percent and up.”
“You are a participant. If zero percent is the right choice for now, you may select it and adjust later whenever you’re ready.”
“You remain a participant and can choose any deferral rate, including zero percent, at any time.”
“All eligible employees are participants. You may personalize your deferral—from zero percent upward—whenever you choose.”
“We automatically enroll all eligible employees as plan participants with a preset zero percent default deferral rate.”
and understand how each paycheck supports future income, they credit the company for making the process simple and meaningful. That sense of progress builds loyalty and strengthens your overall benefit culture. At the same time, every dollar spent on matching contributions, plan fees, and administration delivers greater impact because more employees are engaged and contributing.
The result is a measurable ROI: stronger retirement outcomes for your workforce
and a more powerful, appreciated benefit for the employer. By embracing 100 percent participation and communicating it clearly, sponsors elevate their plan from a compliance requirement to a cornerstone of employee satisfaction, recruitment, and retention.
Keith Mayfield is a Partner with www.myaccownt. com, President of Planit 401k and a member of the PSCA Education and Communication Committee.
by Nevin E. Adams, JD, and Bonnie Treichel, JD
Here’s what you really need to know about emerging trends in litigation.
WHILE THERE WAS PLENTY OF NEW LITIGATION FILED IN THE THIRD QUARTER, WE ALSO SAW SEVERAL CASES REACH DECISIONS MANY FAVORING PLAN FIDUCIARIES, SPECIFICALLY REGARDING THE REALLOCATION OF PLAN FORFEITURES.
Notably, the Department of Labor (DOL) weighed in on behalf of plan fiduciaries in one of those cases, possibly setting a shift in perspective for the courts going forward. There was also a new, and potentially compelling, judicial analysis in a case involving a pension risk transfer (PRT), and yet another ruling that a prudent process—even an imperfect one—can be sufficient. Here’s what you really need to know:
• DOL backs fiduciaries on forfeiture use in one case, and the recent court trend favors fiduciaries in forfeiture suits, though new suits continue to be filed.
• A recordkeeper’s use of participant data to sell its own managed account in a rollover has drawn
a suit—and not for the first time. Plan sponsors should understand who has control over participant data and whether it is being used to cross-sell additional services.
• A federal judge recommended dismissal of a suit challenging a pension risk transfer, acknowledging that the decision to do so was a settlor matter, but that the selection of the receiving organization was a fiduciary decision. The latter included consideration of several key factors, notably the establishment of a separate account for those pension obligations.
Perhaps the biggest news on the litigation front during the prior quarter was the DOL’s decision to weigh in via a “friend of the court” amicus brief supporting the fiduciary defendants in a case alleging a fiduciary breach for the use of plan forfeitures to offset employer contributions by HP. It happens to be the first of more than 60 cases to get to the appellate court level.
Roughly half of the 30-page filing is dedicated to recounting the (long) history of the suit—one that HP has (thus far) managed to prevail on at every stage (though the plaintiffs continue to be provided an opportunity to “improve” their arguments). Each of these suits has their own characteristics (differences in plan language, notably), and though the DOL’s comments are limited to the
particulars of this specific case, the DOL acknowledged that “the district court correctly held that the HP Plan Committee’s allocation of Plan forfeitures was a fiduciary decision because it ‘exercised discretion and control over Plan assets and thus w[as] making decisions of Plan administration rather than Plan design,’” and that “this is a quintessential fiduciary decision that is subject to the fiduciary duties of loyalty and prudence.”
“However,” the DOL’s brief continued, “with the added context that funding the Plan remains a settlor decision, the mere fact that the HP Plan Committee decided to use Plan forfeitures to fund matching contribution benefits—an option explicitly granted by the Plan document and the proposed Treasury regulation—does not state a plausible claim for breach.”
Then, in an interesting pivot
from plaintiff arguments that the employer should just pony up some “extra” contributions (not to mention what might actually be in the “best interests” of participants), the DOL—reminding us again of the separation of the plan committee decisions from the employer itself—painted a scenario where the plan committee opted to offset expenses instead of employer contributions, and the employer might simply refuse to provide the funds.
Now, considering how most committees operate, that might seem a far-fetched possibility, but the DOL said
that “the risks of a dispute between the fiduciary and the plan sponsor are appropriately factored into a fiduciary’s assessment of which course of action best satisfies its duties of loyalty and prudence” and deemed that offsetting consideration a decision to protect “participants’ contractually promised benefits, like the matching contributions that would have been jeopardized by Plaintiff’s proposed course of action, is ERISA’s principal function.”
Of course, this is the DOL weighing in with a specific opinion in a single case. That
said, the broad commentary— the settlor versus fiduciary decisions, the boundaries established by the plan document, and significantly, the acknowledgement of the long-standing norms and legality of the decisions on forfeiture reallocation, are not only a welcome and respected opinion from the government agency regulating these practices, but should be helpful in a handful of cases currently waiting for the ruling in this case.
Notwithstanding, several
forfeiture-related fiduciary breach suits continued to be filed during the quarter, notably WakeMed Hospital System, RTX, Siemens Energy (along with allegations regarding a stable fund option), NextEra (along with some excessive fee allegations), and Aldi. That said, there were also several court decisions in favor of plan fiduciaries in these types of suits, with motions to dismiss granted to Home Depot, Honeywell (for the second time), Amentum/DynCorp (though certain claims not related to forfeitures were left alive)—
while Bank of America was rebuffed in its attempt.
The outcome of these suits remains uncertain, particularly since there are different issues at play, with some allegedly in violation of plan document language, while most operate with committee discretion.
In mid-August, a new suit challenged “a scheme to significantly mislead retirement plan participants and greatly enhance corporate profits.
The 80-page suit was filed by Schlichter Bogard LLC representing plaintiffs, all of whom were participants in plans serviced by Empower, naming as defendants Empower Retirement, LLC, Empower Financial Services, Inc., and Empower Annuity Insurance Company of America.
While questions about participant data as a plan asset have come up in prior cases (for example, Vanderbilt settlement; Northwestern case where it was held that participant data wasn’t a plan asset), this suit argues that Empower used data it possessed as recordkeeper to target rollover candidates that its advisory unit encouraged to move to its managed account product.
The suit further alleges that the additional fees, limited personal customization (i.e., only seven available asset allocations for the managed account) and incentives to promote that
offering were not disclosed. Moreover, it takes issue with the plan sponsors not monitoring or supervising these activities, though they aren’t parties to the suit.
Note that while the plan sponsors in which the named plaintiffs participated were not named as parties, their complicity and/or negligence in allowing these kinds of alleged promotions was criticized in the complaint.
As for Empower, they are alleged to be a fiduciary in this case but in the event the court finds they are not a fiduciary, then under an alternative theory, the plaintiffs argued that Empower (as a party in interest) is still responsible for actions of the plan sponsors.
However, this case is still in the early phases and will be closely monitored given the issues related to control of participant data as well as the arguments related to a service provider’s responsibilities for plan sponsors under a party-ininterest theory.
The Empower lawsuit provides a remarkably detailed description of the challenged managed account program, and the directions allegedly provided to those who it says steered individuals from their employer-sponsored plans to Empower’s managed account platform. The arguments here echo those in a similar case filed by this same law firm of Schlichter Bogard LLC almost exactly a year ago in 2024, which involved TIAA and multiple university plans using its managed account services (provided by Morningstar).
The Empower lawsuit was followed in early September by massive fines imposed by the Securities and Exchange Commission (SEC) regarding “inadequate disclosure of conflicts of interest and misleading statements” regarding managed account investments. The fines—$5,989,969.94 by Empower and $19,500,000 by Vanguard—constituted offers made by the firms and accepted by the SEC after years in which the firms failed to provide “full and fair written disclosure of the capacity in which Retirement Plan Advisors were acting when providing advice or a recommendation that a Plan Participant enroll in their managed account services.”
A federal judge reviewing a suit challenging the prudence of AT&T’s decision to transfer its pension obligations to a third party says all eleven claims should be dismissed. The plaintiffs in this suit represented by none other than Schlichter Bogard LLP, alleged that AT&T “decided to fatten its wallet by placing its retirees’ futures in the hands of a risky new insurance company that is dependent on its Bermuda-based subsidiary and which has an asset base far riskier than AT&T’s”—pocketing “more than $360 million in profit from this scheme.”
The suit also names State Street (SSGA), contending
that the firm assisted in the transaction and “profited handsomely as well.” The recommendation to dismiss all claims was filed by U.S. Magistrate Judge Paul G. Levenson in a report and recommendation. He determined that the decision to transfer the pension obligations (in what is referred to as a PRT) was a settlor, not a fiduciary decision, and that while there was not yet any evidence of injury (an argument that the defendants had made in their motion to dismiss the suit, and once that has been raised successfully in other PRT suit defenses), the pension participants had standing to bring suit.
However, Judge Levenson ultimately concluded that the plaintiffs failed to plausibly allege breaches of fiduciary duty – either the duty of loyalty or the duty of prudence. Moreover, they failed to allege facts that would support a plausible inference that AT&T was disloyal in selecting SSGA, or that SSGA was disloyal or suffered from conflicts of interest that disqualified it as a fiduciary. Lacking a plausible argument on any of those factors, claims of a failure to monitor fiduciaries fell short as well.
Significantly, he noted that the PRT arrangement provided for a separate account to be established for these obligations, a factor outlined as a consideration by the DOL in Interpretive Bulletin 95-1, and one that he noted the plaintiffs glossed over in their recitation of the required considerations. However, that report and recommendation
must be adopted by a district judge to become final.
“GAPS”
Despite acknowledging that “the contours of this case are not etched in black and white but shaded in grey and charcoal,” a federal judge has dismissed a suit arguing imprudence in the selection and monitoring of funds, including proprietary options. The participant-plaintiff in question was Brian Waldner, who brought suit in 2021 against Natixis Investment Managers, L.P., its Retirement Committee, and the committee members.
The suit claimed that the $440 million plan—which they said included more than 30 investment options (though they counted the suite of target-date funds as a single option) and somewhere between 12 to 15 proprietary options—used “high-cost proprietary mutual funds” that “led to participants incurring excessive fees, substantially more than the average of comparator funds with similar investment styles.”
The suit claimed these funds, “underperformed in comparison to prospectus benchmarks and other funds,” that the Natixis defendants “failed to prudently monitor and remove them out of self-interest,” and that the defendants “employed an imprudent and disloyal fund selection process through only adding proprietary funds to the Plan since 2014.”
As it turns out, while there was a documented, deliberate process (with the involvement/ engagement of an advisor/ consultant), there were some time gaps in its execution, and some unexplained delays in the removal of certain funds. Specifically noted was a period where there was a full year between physical meetings of the plan committee.
But the judge in this case explained that “to establish a breach of the duty of prudence, a plaintiff must “point to a specific moment when [the fiduciary] should have made a different decision;” it is not enough to “vaguely challenge the Portfolio’s overall structure without reference to any specific events.”
For plan fiduciaries, this
case shows that there is not a specific number of committee meetings that must happen at a specific interval, but rather, that there should be a consistent and ongoing process of oversight.
Even if you are the fiduciary of a plan that might not be the perceived subject of a significant class-action lawsuit, these back-to-thebasics best practices apply to plans of all sizes. Plan sponsors should consider the following:
1. Be aware of how/ why participant data may be being used or shared by providers outside of a specific focus on servicing the retirement plan. Consider whether permitting that interaction is prudent, and if so, make sure that any disclosures regarding those interactions are well and accurately explained.
2. If forfeitures are used to offset employer contributions, make sure that specific language is in the plan document.
Consider changing any language that provides discretion in applying forfeitures to language that directs how they will be used. Also consider which decisions are fiduciary versus settlor in nature and document accordingly.
3. Take steps to ensure that your process for reviewing funds, fees and services is documented, that your committee members are informed on the issues and alternatives, and that your process is deliberate and documented.
4. If you have, or are contemplating a PRT, remember that while the decision to do so is a corporate/settlor decision, the process of reviewing and selecting the provider is a fiduciary one.
Nevin E. Adams, JD, is the former Chief Content Officer for the American Retirement Association.
Bonnie Treichel, JD, is the Founder and Chief Solutions Officer for Endeavor Retirement.
by Hattie Greenan
Do plan sponsors recognize days like 401(k) day or Retirement Security Week with employees? And if so, do they find them effective?
FOR THIS ISSUE, AS A COMPANION TO THE COVER STORY, I ASKED MEMBERS if they recognize any retirement “days” such as 401(k) day, HSA Day, America Saves Week, or National Retirement Security Week with employees and if so, if they find them effective in increasing engagement in the retirement plan. For those that don’t, I asked why not – lack of time, resources, or it just doesn’t fit with organization culture.
Many that responded that they do acknowledge 401(k) day, a few acknowledge other retirement days as well, while some don’t have time, and others specifically didn’t this year as many of their employees are struggling financially and they didn’t think it would resonate well currently. Full comments follow.
We promote these dates via intranet posts or email based on materials provided by our recordkeeper. We are a small (less than 100 employees) professional services firm, and our employees are very engaged with a 94% participation rate and average deferrals of 11% currently.
I sent out an email on 401(k) Day, last Friday. I got several emails replies with questions & comments. I have not actually tracked whether employees changed anything with their investments or contributions.
Great question, in the past we have done email & payroll app membership education on National 401k day (9/5/2025). However,
with the current economic downturn, I thought best to not promote it. The reasons, several of our plants have been siloed for a week or two and many employees were reassigned to work at other plant locations. Furthermore, we eliminated working overtime. This translates into pay cuts for many of our employees. This downturn is a whole new world for us considering because we weathered the economy storm in 2007 & 2008 and stayed busy during the COVID era as an essential industry. Since then, I have noticed several employees have STOPPED contributing to the 401k & ROTH plans because every dollar is used to pay their bills.
Yes, we typically recognize 401(k) Day, but unfortunately, I was traveling this year and missed the opportunity to send out a communication. I am aware that PSCA offers helpful resources, and I must admit I haven’t taken full advantage of them yet. Since we only have one plan, it would be straightforward to send out a message to employees through our internal system. I’m hopeful that doing so will encourage participation—especially among new employees and those who haven’t yet enrolled. I’ll be sure to add this to my to-do list for next year and work toward building awareness in advance of the date, so our employees are better prepared.
Due to a request from leadership, we’ve not been able to send any extra comms for quite some time. We are ramping up our 2026
comm strategy and would consider adding some topics like the above throughout the year.
We do not currently recognize any retirement related days, however, I did see the 403(b) Day materials from PSCA this year and planned to utilize them in 2026. I think it’s a wonderful idea to create more engagement around the retirement plans. I will be on the lookout for additional materials for other days we can recognize! I would love more ready-to-use materials. Things we can copy and paste or send out with very little alteration is incredibly helpful and useful.
We host a once a year 401(k) employee educational seminar where we invite our 401k carrier to provide information of several topics to include maximizing contributions, upcoming changes to legislation and incorporating it with the HSA. This is typically held in September of every year.
We do recognize National 401K Day! We send out communication reminding employees of the importance of retirement savings, giving them tips, reminding them to check their accounts, and providing overall awareness of our benefit. We sent this out via Teams this year.
I didn’t even know there was a 401k Day, HSA Da, etc. Though, using those events as an opportunity to engage with employees would be good. Reminders of the importance of the accounts, steady involvement, pro/cons, etc. Any marketing materials for that would be awesome – and a calendar of these days.
We simply don’t have time for any of these days – by the time I even know about them, they are already here and we don’t have resources to produce or distribute content. We’re a small org and I’m the only one who works with the plan (and its not my only job ��) I’ve never seen any resources from PSCA.
We have not formerly recognized retirement recognition days on the days that they fall. We do provide an annual weeklong education event in early June, where we provide great webinars hosted by our recordkeeper as well as other education materials and games. To date, the event has been a great success. Each month, we also provide a quick “spotlight” on a financial wellness topic, where we provide information about a topic and sources where they can learn more or product we offer to help.
We are in the process of revamping our Financial Wellbeing strategy, which would better utilize the recognition days to provide fun educational content. For example, we will provide more information regarding financial wellness during the month of January, Financial Wellness Month. Or, targeting a single day campaign for days such as 401(k) day, National 529 College Savings Day (May 29th) or National Financial Awareness Day (August 14th).
Although I look at the materials PSCA has provided for National 401(k) Day, I have not fully incorporated the information into our existing campaign. With the revamped strategy, this information will be more important to us and used as a guide for another great day of content.
I haven’t used any of the materials for 401(k) day, or even celebrated it with our team. I would like to but I always forget the
date and the reminder arrives too close to the event for me to prepare anything. Every year I tell myself I will be more organized and every year work gets in the way and I completely forget about the event until it is too late!
I think the materials available are great and instead of celebrating 401(k) Day, I download them and use them for our annual open enrollment event the following February. I just wish they were available in Spanish as well as English – I have a lot of employees who only speak Spanish, so I have to manually translate the materials. It would save a lot of time if they were already available to download.
2025 was our first year at celebrating National 401(k) Day on Friday, September 5th! I created a powerpoint and video (Loom) presentation highlighting the key aspects of our plan, discussed how to access their account online and showed a few of the “cool” planning features that are embedded in the recordkeepers system, and talked about the power of small changes over time. I even included a challenge at the end to go out to their account and verify a couple of items and report back to me within the week to be entered into a drawing. They would receive extra chances in the drawing if they increased their contribution or added a beneficiary to their account.
This generated SO MUCH excitement around the 401(k) and saving for retirement. Within just a few days, over half of our employees had viewed the presentation. There were 22 individuals that increased their contributions and 24 that added beneficiaries. Overall, we feel this was extremely successful. I am now trying to come up with a plan for HSA Day on October 15th!
I just became aware of the resources as well as the fact that there are actual ‘days’. I think promoting items on and around these days is a great idea, since, at least for us these get a little buried during open enrollment, etc.. On that note, can you please provide me the dates for the related days? I would like to get this in front of our Committee to propose setting up an annual calendar to promote these items and education around them (tailored to our specific plans, of course).
We recently recognized National 401k Day thanks to the PSCA resources and reminders! It created slightly more engagement in our 401k and it happened to be timely with upcoming educational webinars that we have been promoting.
We will probably try to highlight a few other recognition days like HSA day and Retirement Security Week as part of our efforts to improve year-round communication about benefits instead of solely during OE season. Thank you for asking and for the helpful materials that PSCA provides!
We have not recognized these days in the past however going forward we will. I am planning on sending something that includes changes for 2026, metrics, etc… I will check out the materials provided by PSCA as well.
Hattie Greenan is the Director of Research and Communications for PSCA.
by Nevin E. Adams, JD
Are you ready to spend $86,000 on cable TV in retirement? I know, crazy, right? And yet that’s the kind of math being used to get people’s attention about retirement these days.[i]
THE MOST RECENT AN ANNUAL STUDY BY FIDELITY THAT NOW ESTIMATES THAT A 65-YEAR-OLD RETIRING IN 2025 CAN EXPECT TO SPEND AN AVERAGE OF $172,500 ON HEALTH CARE AND MEDICAL EXPENSES THROUGHOUT RETIREMENT.
There are some lengthy caveats footnoted on that projection, but suffice it to say that the number is — and is certainly intended to be — an attention-grabber.[ii]
And it works, generating a series of provocative headlines like “ The average retiree is facing $173K in health care costs, Fidelity says”, “Retirees face staggering 6-figure
health care bill when leaving the workforce” and “Cost for Health Care in Retirement Hits $172,500, per Fidelity Report” — all of which turn out to be both accurate — and, to my eyes, anyway — misleading. Not specifically spelled out is that that ginormous number is what you might spend over two-decades![iii] And, let’s face
it, a headline that said you’re going to need to spend $8,625 per year in retirement on health care (1/20 of $172,500) really doesn’t have the same impact — particularly if you are paying attention to what you are spending on health care prior to retirement,[iv] which may well be less than that. In which case the headline might
I WOULDN’T FOR A SECOND DIMINISH THE IMPORTANCE AND FINANCIAL IMPACT OF HEALTH CARE EXPENSES IN RETIREMENT.
LIKE HEALTH CARE EXPENSES PRE-RETIREMENT, THEY KEEP RISING, AND AT RATES FASTER THAN INFLATION.
actually be something like “you might not have to spend as much in health care after retirement as you do now.”
But where’s the panic button for THAT[v] (though it might actually get some clicks)?
So, what are you going to be spending that $8,625/ year on? Well, Fidelity says 44 percent on insurance premiums — here it’s good to note that DESPITE all the money you’ve been shoveling into those Medicare premiums during your working life as a payroll deduction, Medicare in retirement is NOT free[vi] and, as I’ve noted previously[vii] — your premiums will be based
on your post-retirement income. Another nine percent on drug/prescription costs, and the remaining 47 percent on “other” (co-payments, coinsurance, and deductibles). In other words, pretty much what you (or perhaps your employer) pay now.
The point of all this is, of course, that there are health care expenses in retirement (doah), perhaps more than pre-retirement, depending on your health status (which, admittedly, is likely to decline as we age). But while Fidelity claims that some (1 in 5) have NEVER considered health care needs in retirement (which is still better than the number
that have never considered retirement needs), there are plenty of surveys that indicate that to the extent they have at least thought about it, they’re concerned. Indeed, it continues to be the most commonly cited concern about the costs of living in retirement.
I wouldn’t for a second diminish the importance — and financial impact — of health care expenses in retirement. Like health care expenses PRE-retirement, they keep rising, and at rates faster than inflation. Moreover, in retirement there’s no employer funding “shielding” you from those increases. And, for all the much-reported financial
issues with Social Security, Medicare — the retirement health care insurer for most Americans — is actually in worse financial shape. There’s plenty to worry about.
Look, the Fidelity numbers aren’t an exaggeration — indeed, they’re arguably a tad on the conservative side.
That said, I see little point in compounding the (perceived) problem by putting forward a 20-year total as if we’re going to have to come up with that sum the day we retire.
Unless, of course, you’re also willing to do the same for cable TV.
Nevin Adams is the former Chief Content Officer of the American Retirement Association.
Footnotes
[i] As if surveys proclaiming “magic” numbers and promoting what uninformed individuals that have never tried to figure out retirement expense think they’ll need (as well as their uninformed odds of attaining it), not to mention whether they think there is a retirement “crisis” (and based on surveys like these, why wouldn’t they?) haven’t been enough to scare/intimidate retirement savers, let’s look at health care expenses.
[ii] Which perhaps also explains its publication alongside a soft pitch for consideration of health savings accounts (HSAs). One industry news report even helpfully points out “The Retiree Health Care Cost Estimate shows health expenses for retirees up 4.5% since 2024, making HSAs more important than ever,” in case you missed the point.
[iii] For men, it’s about 20 years — for women, 23.5 years. You can do your own math.
[iv] National health care spending totaled $4.9 trillion in 2023, or $14,570 per person. In 2023, according to the California Health Care Foundation. See National Health Spending Almanac — 2025 Edition — California Health Care Foundation
[v] Credit my former EBRI colleague Sudipto Banerjee (now at T. Rowe Price) who has previously pointed out the distorted sense of presenting these expenses as a lump sum (including the brilliant cable TV expense in retirement of $86,000). See Breaking down health care expenses in retirement
[vi] In fairness, those premiums have gone toward Medicare Part A, which IS free, but that only covers hospitalization, not things like doctor visits, prescriptions, outpatient care, which are part of Medicare Part B, which has premiums.
[vii] The Biggest Surprise About (My) Retirement.
by Josh Oppenheimer
Retirement policy remains strong, but government funding uncertainty lies ahead.
FISCAL YEAR 2026! HAVING WRITTEN THIS BEFORE SEPTEMBER 30, I CAN’T SAY FOR SURE WHETHER
Is the IRS still processing refunds? Is the Employee Benefits Security Administration’s ASK EBSA hotline still being answered? What about the long-awaited rewrites of the ESG and fiduciary rulemakings now that the Assistant Secretary has been confirmed? Who’s to say?!
What I do know is that the stakes for the retirement industry are high whenever government funding hangs in the balance. In past lapses, the Internal Revenue Service has furloughed much of its staff, delaying taxpayer assistance and slowing determinations. EBSA has typically been forced to pause enforcement and compliance activities aside from those deemed essential. That has meant fewer answers for plan sponsors and slower progress on guidance. The Pension Benefit Guaranty Corporation (PBGC), meanwhile, is insulated from shutdowns by its independent funding stream, but uncertainty in other corners of the system still casts a long shadow.
Against this uncertain backdrop, EBSA now has new leadership. On September 18, the Senate confirmed Daniel Aronowitz to serve as the agency’s next Assistant Secretary, seven months after his nomination was first announced. His confirmation came as part of the “nuclear option” en bloc package of sub-cabinet nominees Republicans advanced following Democratic opposition.
The American Retirement Association (ARA), which had strongly urged Aronowitz’s confirmation, welcomed the move, citing his decades of experience in retirement law, fiduciary governance, and benefits practice. Prior to joining EBSA, Aronowitz led Euclid Fiduciary (now Encore Fiduciary), specializing in fiduciary liability insurance for benefit plans. He now takes on responsibility for an agency overseeing plans covering more than 153 million workers, retirees, and families—an agenda that spans fiduciary and ESG rules, SECURE 2.0 implementation, and even President Trump’s executive order on alternative assets in 401(k)s (more on that below).
The next retirement-related nomination to watch is Janet Dhillon, teed up by Senate leaders to serve as PBGC Director. Her confirmation is expected to move in the second en bloc package. Regardless of shutdown politics, PBGC will continue operations, funded through plan premiums, investment income, and recoveries from terminated plans rather than congressional appropriations. New leadership will nevertheless be critical as PBGC continues to manage multiemployer plan challenges and defined benefit terminations.
While Aronowitz’s confirmation swept recent headlines, another development this summer could prove equally consequential. On August 7, President Trump issued an executive order encouraging the inclusion of private market investments (such as private equity, credit, infrastructure, and even digital assets) in defined contribution plans. The order also directed the Department of Labor to
revisit prior guidance within 180 days.
The response was swift. Within a week, the Department rescinded 2021 guidance that had discouraged small-plan fiduciaries from offering private equity. For ARA, the speed of that move underscored the need for a clear, forward-looking policy.
On September 4, ARA led a detailed comment letter to the Department of Labor, urging the agency to respect fiduciary judgment and avoid prescriptive rules that could chill innovation. The letter called for immediate sub-regulatory guidance in advance of completing a formal notice and comment rulemaking. It emphasized that “fiduciaries, not regulators, are best positioned to weigh the suitability of alternative assets for plan participants.”
As ARA CEO Brian Graff put it: “For over five decades, fiduciaries have prudently selected financial products for retirement plans through the ERISA fiduciary process. The decision to include various assets—whether public, private, or digital—should be guided by this rigorous
process, rather than by regulatory limitations.”
The executive order also tasked the Department of Labor with expanding access to lifetime income strategies. Together, these actions place fiduciaries squarely at the center of product selection, which is consistent with the ERISA framework that has governed retirement plans since 1974. ARA will continue to engage with the administration as further guidance emerges.
Meanwhile, ARA members have been busy ensuring that Congress keeps retirement issues at the top of the agenda. The 13th National Association of Plan Advisors (NAPA) D.C. Fly-In Forum brought over 250 retirement plan financial advisors— representing more than $1 trillion in assets and serving over 2 million participants—to Washington in July. After a day of in-depth policy discussions, participants fanned out across the Hill for more than 200 meetings with lawmakers and staff.
Their message was clear: the 401(k) system remains the bedrock of retirement savings for moderate- and middle-income Americans, and it must be strengthened and expanded. ARA urged lawmakers to cosponsor the Retirement Fairness for Charities and Educational
THEIR MESSAGE WAS CLEAR: THE 401(K) SYSTEM REMAINS THE BEDROCK OF RETIREMENT SAVINGS FOR MODERATE- AND MIDDLE-INCOME AMERICANS, AND IT MUST BE STRENGTHENED AND EXPANDED.
Institutions Act (H.R. 1013 | S. 424), which would allow 403(b) plans to access collective investment trusts (CITs) and give nonprofits parity with 401(k)s. Finally, ARA pushed for a “SECURE 3.0” package to continue strengthening the employer-sponsored retirement system and expanding tax incentives.
That advocacy dovetailed with the newly introduced Small Nonprofit Retirement Security Act (H.R. 4548 | S. 2365), which would extend retirement plan start-up and auto-enrollment tax credits to charities and other nonprofits. With over 300,000 nonprofits employing nearly 13 million people—most in organizations with fewer than 100 employees—the legislation could be transformative. Led by Reps. Vern Buchanan (R-Fla.) and Jimmy Panetta (D-Calif.) in the House and Sens. James Lankford (R-Okla.) and Catherine Cortez Masto (D-Nev.) in the Senate, the legislation already has bipartisan momentum.
Shutdown or not, fiscal year 2026 is shaping up to be a pivotal year for retirement policy. New leadership at EBSA, and soon PBGC, will set the tone for regulatory priorities. Executive actions are opening the door to broader investment options and lifetime income solutions. And bipartisan legislation is gaining steam to expand retirement access, particularly for workers in the nonprofit sector.
With ARA members applying sustained grassroots pressure, policymakers are getting a clear message: expanding retirement savings opportunities, lowering costs, and empowering fiduciaries matter now more than ever.
Josh Oppenheimer is the American Retirement Association’s Senior Director of Federal Legislative Affairs.