2016 UMA SPONSORSHP PROPOSAL CLICK HERE FOR UMA AWARDS VIDEO REEL:
BE A PART OF HISTORY
... and have fun doing it. IT’S A WIN-WIN.
WE’LL FIND THE RIGHT FIT.
Urban Threshold Enterprises Inc. is proud to invite your company to become a sponsor of the 14th Annual Underground Music Awards Conference/Awards Weekend. Promote your brand directly to a welltargeted audience through our advance promotions. This package is designed to familiarize your company with the 14th Annual Underground Music Awards and the benefits of sponsoring this music event extravaganza.
Companies that sponsor the 2016 Underground Music Awards weekend will benefit from a highly cost-effective and targeted form of promotion and visibility, prior to, during and after the event, ensuring that their organization's kudos is raised through their headlining of this high profile event. The awards will reflect each sponsor's particular focus and will demonstrate their company's association with business success and innovation.
The 2016 Underground Music Awards Weekend (Also Known as the UMA's) will take place in NYC the weekend of October 21st 2nd and 23rd, 2016.
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Each sponsorship pack-age is designed to build a return on your investment, brand your company, create positive PR and allow your organization to interact face-to-face with this powerful audience.
The legendary BB Kings Theater in the heart of NYC's Times Square will play host to the awards ceremony. The event will be a star-studded mega musical show with performances by the nominees, featured major label acts and appearances by film and fashion celebrities.
Urban Threshold's Underground Music Awards has become the biggest national award show for independent artists in America.
IT'S LIKE THE GRAMMY'S FOR INDIE ARTISTS Participants in the 2016 Underground Music Awards Weekend will include: unsigned artists, independent record Labels, publishers, fashion executives, A&R's, film makers, producers, Internet companies, distributors, booking agents, journalists, retailers, lawyers, songwriters, models, DJ's, and much more.
WHAT: The 14th Annual Underground Music Awards Weekend WHEN: October 21st, 22nd, 23rd, 2016 WHERE: BB Kings Concert Hall in Times Square, NYC We anticipate that 2500 plus attendees will attend the 14th Annual Underground Music Awards in NYC.
MUSIC & FASHION
Underground Music Awards Demographics The Audience: Core Audience: 18 - 34 Male (59%) Female (41%) Urban/suburban dweller, college educated, technology savvy, early adopters, active Online music consumers, brand loyal. • Age breakdown:
16-20 (23%) 21-24 (36%) 25-34 (31%) 35 + (10%) •
U • MA Signature Events There will be a total of five (5) signature events in NYC, Orlando, LA & ATL leading up to the 14th Annual Underground Music Awards. These artist showcase events will be called `The Road to the UMA's.' We will use the UMA signature events to promote our sponsors' goods and services, thus increasing the number of impressions and expanding our sponsors' visibility. Our sponsorship packages are designed to market, position, and brand your business. The underground urban music market consists of a diverse group of trend setting consumers. Sponsoring the 14th Annual Underground Music Awards is a cost effective way to tap into this lucrative market. STRATEGIC BRANDING PLUS POSITIONING EQUALS INCREASED SALES AND EXPANDING MARKET SHARE!
LOCATION & AGENDA The 14th Annual Underground Music Awards ceremony will be held Sunday, October 23rd, 2016 at the world renowned BB Kings Theater in Times Square in NYC Conveniently located in the heart of Times Square near Penn Station and Port Authority, The B.B. King Blues Club & Grill offers music fans a unique experience. The club features worldclass musical talent and consists of two distinct spaces: the Showcase Room & Lucille’s Grill. The breathtaking main space is classical in form and spirit: twotiered, horseshoe-shaped seating (booths & tables) centered around a 30-foot stage presents up close and personal views of all performances. The 40-foot bar is a haven for the reserved listener. The atmosphere is enhanced with two 8-foot big video screens on either side of the stage. 2016 UMA Weekend: 3-DAY EVENT EXTRAVAGANZA The 2016 UMA Concert & After Party on Friday October 21st at SOB's in NYC (Day 1) The UMA Music Conference on Saturday, October 22nd @ The Helen Mills Theater (Day 2) The 14th Annual UMA Awards Ceremony @ The BB Kings on Sunday, October 23rd (Day 3)
MEDIA REACH Radio: We intend to implement a radio-advertising blitz preceding the 14th Annual Underground Music Awards ceremony. We plan to advertise on Hot 97 FM and Power 105.1FM in New York. Both Hot 97 and Power 105 are two of the top urban music stations in the country.(Combined listenership of 8 million)
Print: Advertisements in The Source, Hip Hop Weekly and XXL magazines. (Combined Circulation of 1,500,000)
Email: Email newsletter campaigns utilizing Urban Threshold's email database of 50,000. Updated information about the awards and our sponsors sent out weekly to over 75,000+ email subscribers on partnering lists such as Hip Hop Press & Mi2n.com
Press Releases: Press Releases via Digiwaxx & Mi2n.com
Flyer Distribution Street level guerrilla marketing that involves handing out 100,000 fliers, stickers, and posters at clubs, colleges, high schools, and movie theaters.
Online Advertisements Online marketing (Banner Ads) on two of the biggest Online destinations for Hip Hop: HipHopDX.com and AllHipHop.com (Combined Hits of 3,000,000 per month)
WE HONOR LEGENDS & FUTURE STARS We can also customize a sponsor package to fit your particular needs and budget. Urban Threshold's Underground Music Awards (UMA's) is a national award show that breaks all of the rules of conventionalism. Unlike the Grammy Awards or the Billboard Music Awards, the Underground Music Awards were created to acknowledge and honor the achievements and contributions of unsigned and independent artists within the urban music scene. Sponsoring the Underground Music Awards is a powerful marketing vehicle and it is a perfect way to reach young, active adults for whom entertainment, arts and leisure are a primary part of their lifestyle.
Past Honorees of Urban Threshold's Underground Music Awards include: Ice T, Naughty By Nature, DJ Marley Marl, The Force MD's, EPMD, Kid Capri, MOP, Slick Rick, Run DMC, Whodini, Mr Cheekz, Rah Digga, Michael Bivins and many more. In the previous years this event has been covered by such prestigious press as MTV, XXL, AllHipHop.com, Thisis50.com, The Village Voice, and more. SPONSORSHIP OPPORTUNITIES Presenting Sponsor ........................................................................................................... $30,000 Benefits: • Company named as TITLE SPONSOR in press releases, radio ads, emails and all
awards related publicity. • 2 Executive seating booths for company at the Awards Ceremony • UMA Database access and usage . • Six (6) VIP UMA Weekend Passes • 1 Full-page advertisement in the 14th Annual Underground Music Awards program • Banner placement in key locations throughout the venue for both the UMA awards & conference. • Advertisement on the UndergroundMusicwards.com website for 3 months. • Announcement as TITLE SPONSOR at the 14th Annual Underground Music Awards. • One (800 pixel x 120 pixel) advertisement on the UMA Awards Online voting page. • Two UMA models provided to market your product during awards show & conference • Category exclusivity and worldwide rights • Business Logo Printed on 200 commemorative 2016 UMA T-Shirts • Logo placed on items given to award & conference attendees. • 2 Hotel rooms at Host Hotel for 2 nights • An opportunity to provide products for consumption or gift bags. • Executive Vendor Table during UMA Music Conference • Corporate Representatives from the TITLE Sponsor’s company get the opportunity to address the awards banquet and speak on the main stage about the company for 3 minutes. • One of the special awards will be named in honor of the TITLE Sponsor.
THE BIGGEST NATIONAL INDEPENDENT AWARD SHOW
SPONSORSHIP OPPORTUNITIES Gold Sponsor ........................................................................$20,000 Benefits • Company named as Gold SPONSOR in press releases, radio ads, emails and all awards related publicity. • 2 Executive seating booths for company at the Awards Ceremony • UMA Database access and usage . • Three (3) VIP UMA Weekend Passes • 1/2 Page Advertisement feature in XXL Magazine and Hip Hop Weekly Magazine • 1 Full-page advertisement in the 14th Annual Underground Music Awards program • Banner placement in key locations throughout the venue for both the UMA awards & conference. • Announcement as Gold SPONSOR at the 14th Annual Underground Music Awards. • One (800 pixel x 120 pixel) advertisement on the UMA Awards Online voting page. • Two UMA models provided to market your product during awards show & conference • Business Logo Printed on 200 commemorative 2016 UMA TShirts • Logo placed on items given to award & conference attendees. • 1 Hotel room at Host Hotel for 2 nights • An opportunity to provide products for consumption or gift bags. • Executive Vendor Table during UMA Music Conference • Corporate Representatives from the Gold Sponsor’s company get the opportunity to address the awards banquet and speak on the main stage about the company for 3 minutes.
The UMA sponsorship instantly puts your company in front of an audience of young professionals who enjoy having a good time and supporting the music community. Here’s an opportunity to equate your brand with “Excellence.” Sponsorship packages come with plenty of tickets for giveaways, to thank vendors and key stakeholders or to show employees your company’s dedication to the arts .
SPONSORSHIP OPPORTUNITIES Silver Sponsor .............................................................................................................. $15,000 Benefits:
• Company named as SILVER SPONSOR in press releases, radio ads,
emails and all awards related publicity. • 1/2 Page Advertisement feature in XXL Magazine • 1 Executive seating booth for company at the Awards Ceremony • UMA Database access and usage . • Two (2) VIP UMA Weekend Passes • 1 Half-page advertisement in the 14th Annual Underground Music Awards program • Banner placement in key locations throughout the venue for both the UMA awards & conference. • Announcement as SILVER SPONSOR at the 14th Annual Underground Music Awards. • One (800 pixel x 120 pixel) advertisement on the UMA Awards Online voting page. • Logo placed on items given to award & conference attendees. • An opportunity to provide products for consumption or gift bags • Executive Vendor Table during UMA Music Conference
WITNESS MUSIC HISTORY
EXHIBITOR'S HALL AT THE UMA MUSIC SEMINAR
For the past 13 years, some of the music industry's most influential decision makers have gathered at UMA Music Conference (Also Known as The A&R Power Summit) to share their music business expertise with the summit's attendees.. UMA Music Conference is one of the most vital music conferences in America. The Conference's comprehensive program schedule of panels, workshops, and demo listening sessions address the important issues affecting the music industry today.
SPONSORSHIP OPPORTUNITY Exhibit Sponsor.................................................................................................................... $3,500 Exclusive Benefits: • • • • • • • • • •
Sponsor recognition in the UMA Music Seminar brochure and calendar. Sponsor recognition on all exhibit-related marketing and promotional collateral: exhibit postcards distributed to approximately 1,000 mailing list subscribers; e-mail announcements and reminders sent to approximately 7,500 subscribers Sponsor recognition on in-gallery signage and exhibit banner inside the building Sponsor recognition on the UndergroundMusicAwards.com web site Invitations to the exhibit’s public opening reception Opportunity to speak to attendees at the UMA Music Seminar Announcement as BRONZE SPONSOR at the 14th Annual Underground Music Awards. Logo placed on items given to award & conference attendees. An opportunity to provide products for consumption or gift bags. Vendor Table during UMA Music Conference
SPONSORSHIP FORM Please fill-out the following form to confirm your chosen sponsorship package. Completed forms can be returned to Jesse Atkinson, Events Manager, at UndergroundMusicAward@Gmail.com. Please contact us at 347-664-2908 with any questions.
________________________________________ ________________________________________ Company Name
Contact Person
________________________________________ ________________________________________ Contact E-mail Address
Contact Phone Number
________________________________________ ________________________________________ City/State/Zip Code
Address
SPONSORSHIP PACKAGES:
PAYMENT INFORMATION:
PLEASE SELECT A SPONSOR LEVEL
____ Please send me an invoice
____ $30,000
Presenting Sponsor
____ I have enclosed a check made payable to Urban Threshold.
____ $20,000 ____ $15,000
Gold Sponsor Silver Sponsor
____ Please charge my credit card Card Type: Visa / MC / AmEx / Discover
2016 UMA MUSIC SEMINAR ____ $3,500
Exhibit Sponsor
_______________________________________________ Card Number _______________________ _______________________ Expiration Date Security Code
$
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Total Sponsorship Cost
THANK YOU FOR SUPPORTING THE ARTS! Once we receive your completed sponsorship form, the Underground Music Awards staff will contact you to discuss event arrangements, sponsorship benefits and recognition. Please send your highresolution color and blackand-white logos (.EPS or vector preferred) to UndergrooundMusicAward@gm ail.com. All materials will be sent for your approval before going to print.
________________________________________ ___________ Signature
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