Greetings, Urban Threshold Enterprises Inc. is proud to invite your company to become a sponsor of the 14th Annual Underground Music Awards Conference/Awards Weekend. Promote your brand directly to a well targeted audience through our advance promotions. This package is designed to familiarize your company with the 14th Annual Underground Music Awards and the benefits of sponsoring this music event extravaganza. The 2016 Underground Music Awards Weekend (Also Known as the UMA's) will take place in NYC the weekend of October 21st, 22nd and 23rd, 2016.
The 3-day Weekend will feature The UMA Concert, The UMA Music Conference and The UMA Awards Ceremony. The legendary BB Kings Theater in the heart of NYC's Times Square will play host to the awards ceremony. The event will be a star-studded mega musical show with performances by the nominees, featured major label acts and appearances by film and fashion celebrities. Companies that sponsor the 2016 Underground Music Awards weekend will benefit from a highly costeffective and targeted form of promotion and visibility, prior to, during and after the event, ensuring that their organization's kudos is raised through their headlining of this high profile event. The awards will reflect each sponsor's particular focus and will demonstrate their company's association with business success and innovation. Equally Important, as a sponsor of the 2016 UMA's, your company will gain access to top level music industry professionals, artists and consumers throughout the entire event. Each sponsorship pack-age is designed to build a return on your investment, brand your company, create positive PR and allow your organization to interact face-to-face with this powerful audience.
Overview Urban Threshold's Underground Music Awards (UMA's) is a national award show that breaks all of the rules of conventionalism. Unlike the Grammy Awards or the Billboard Music Awards, the Underground Music Awards were created to acknowledge and honor the achievements and contributions of unsigned and independent artists within the urban music scene. Every year there are incredible records released by independent labels and artists. Very rarely do the institutional accolades of the music industry reach or embrace independent music or the community of artists and fans who now represent 25% of all global music sales. Hence, the Underground Music Awards Program was born to fill that void.
(We Honor Legends & Future Stars) Past Underground Music Award honorees include Hip Hop Legends like Mr Cheeks, Slick Rick, Whodini, DMC from Run DMC,Grandmaster Flash, MC Shan, DJ Red Alert, DJ Kid Capri, Kool G. Rap, MOP, The Force MD's, Ralph McDaniels, Cormega, DJ Kay Slay, DJ Envy, Ice-T, Naughty By Nature, EPMD and more. Past Underground Music Award winners include Maino, Nicki Minaj, MGK, J.Cole, Corey Gunz, Freeway, Lil Momma, Skyzoo, Killah Priest, Donny Goines, Esso, Stimuli, Torae, Serius Jones, Remy Ma, Styles P, Papoose, Saigon, Afu Rah, Lumidee, Emilio Rojas, Fred The Godson & Many more.
Urban Threshold's Underground Music Awards has become the biggest national award show for independent artists in America. After 13 very successful years, Urban Threshold Enterprises Inc. continues to make it our top priority to bring together music professionals, artists, DJ's, fans, media outlets and more to network, build relationships and celebrate the culture of inde-pendent urban music. Moreover, the Underground Music Awards features participants, from all over the world, representing the full spectrum of underground Hip Hop, R&B, Gospel, and Reggae music and fashion as a global phenomenon. The 3 day event is packed with the UMA Music Conference, The UMA Awards Ceremony, panel discussions, artist showcases, networking opportunities and product demonstrations.
Attendance Participants in the 2016 Underground Music Awards Weekend will include: unsigned artists, independent record Labels, publishers, fashion executives, A&R's, film makers, producers, Internet companies, distributors, booking agents, journalists, retailers, lawyers, songwriters, models, DJ's, and much more. We anticipate that 2500 plus attendees will attend the 14th Annual Underground Music Awards in NYC. More importantly, the awards will be broadcast live on Promo Radio 24/7FM and online via UndergroundMusicAwards.com. In addition, the show will be filmed by Urban Threshold Television and aired on public access stations throughout New York City.
The Underground Music Market The underground urban music culture has grown from a predominantly African-American phenomenon to a mainstream cultural genre generating tremendous revenue flow. It is comprised of Hip Hop, R&B, spoken word, and graffiti artists. In addition, DJ's, models, poets, dancers and fashion designers make up the underground urban music scene. Underground urban music goes far beyond the "back packer" movement. Extending across music, fashion, sports, publishing, film, and television, the underground urban music culture dominates today's global youth market by establishing trends followed by millions in the mainstream. The underground urban music market is neither ethnic nor geographic; it is a mindset. It is a consumer group with more than $200 billion in disposable income and the power to influence mainstream culture both in the U.S. and abroad. Even major corporations from Viacom to the Coke Cola Company have jumped on the underground urban music lifestyle bandwagon. Presently, the underground urban music and fashion market is a $5 billion market and it is growing at a rate of 10% per year. The demographics of those that purchase underground urban music and fashion products are diverse and mainstream.
The UMA Music Conference For the past 13 years, some of the music industry's most influential decision makers have gathered at UMA Music Conference (Also Known as The A&R Power Summit) to share their music business expertise with the summit's attendees. UMA Music Conference is one of the most vital music conferences in America. The Conference's comprehensive program schedule of panels, workshops, and demo listening sessions address the important issues affecting the music industry today. The UMA Music Conference offers lively and incisive moderators, diverse participants, meaty discussions, fantastic performances and spirited debates. The conference combines the elements of an informational seminar and an entertainment showcase into one lively event. It also provides an invaluable talent search resource to the music industry professionals present. A&R representatives from the hottest urban labels come together to discuss the best avenues for artists to take to get the record deal that will further their career. Equally important, at each UMA Conference, the awards committee presents special awards to music industry professionals for outstanding achievement in their field. Past recipients include: Bryan Leach, President of Polo Ground Records, Chivon Dean, President of Ruff Ryders, Wayne Williams, VP of A&R of RCA Records, Lenny Santiago, VP of A&R of Roc Nation, James Eichelberger, Former Director of A&R for TVT Records, and many more
EXHIBITOR'S HALL Sponsoring the 14th Annual Underground Music Awards Weekend will enable your company to expand its visibility to the underground urban music market. Product or name reinforcement will be accomplished via the Exhibitor's Hall feature. Exhibitor's Hall will allow your firm to inform consumers about any new products or services which it may be offering. Sponsors get the opportunity to demonstrate their products or services to a targeted demographic groupand generate valuable leads. The Underground Music Awards delivers results for its sponsors and exhibitors by providing a unique platform for business development, publicity, and networking. Sponsors will be able to position their company as a leading supporter of this high quality event and gain maximum brand awareness from their investment.
Location & Agenda Urban Threshold Enterprises is proud to announce that the 14th Annual Under ground Music Awards ceremony will be held Sunday, October 23rd, 2016 at the world renowned BB Kings Theater in Times Square in NYC Conveniently located in the heart of Times Square near Penn Station and Port Authority, The B.B. King Blues Club & Grill offers music fans a unique experience. The club features world-class musical talent and consists of two distinct spaces: the Showcase Room & Lucilleâ€™s Grill. The breathtaking main space is classical in form and spirit: two-tiered, horseshoe-shaped seating (booths & tables) centered around a 30-foot stage presents up close and personal views of all performances. The 40-foot bar is a haven for the reserved listener. The atmosphere is enhanced with two 8-foot big video screens on either side of the stage. AGENDA FOR AWARDS DAY 3pm - UMA Press Conference 4pm - Networking Meeting 5pm - Rehearsals 6pm - Pre-Awards Special 7pm - Red Carpet Special 8:30pm - The 12th Annual Underground Music Awards Ceremony 12:30am - Sponsor Appreciation After Part
2016 UMA Weekend: 3-DAY EVENT EXTRAVAGANZA The 2016 UMA Concert & After Party on Friday October 21st at SOB's in NYC (Day 1) The UMA Music Conference on Saturday, October 22nd @ The Helen Mills Theater (Day 2) The 14th Annual UMA Awards Ceremony @ The BB Kings on Sunday, October 23rd (Day 3)
The Marketing of the 2016 UMA’s Radio: We intend to implement a radio-advertising blitz preceding the 14th Annual Underground Music Awards ceremony. We plan to advertise on Hot 97 FM and Power 105.1FM in New York. Both Hot 97 and Power 105 are two of the top urban music stations inthe country. (Combined listenership of 8 million) Also advertising will take place on Promo Radio 24/7 FM and 1.FM Jamz.
Print: •Advertisements in The Source, Hip Hop Weekly and XXL magazines. (CombinedCirculation of 1,500,000)
Email •Email newsletter campaigns utilizing Urban Threshold's email database of 50,000. Updated information about the awards and our sponsors sent out weekly to over 75,000+ email subscribers on partnering lists such as Hip Hop Press & Mi2n.com
Press Releases •Press Releases via Hip Hop Press, YoRaps.com, & Mi2n.com
Flyer Distribution •Street level guerilla marketing that involves handing out 100,000 fliers, stickers, and posters at clubs, colleges, high schools, and movie theaters.
Online Advertisements •Online marketing (Banner Ads) on two of the biggest online destinations for Hip Hop: HipHopDX.com and AllHipHop.com (Combined Hits of 3,000,000 per month) The 2014 UMA's received extensive coverage from MTV, Clear Channel's Power 105.1FM, the Source Magazine, and AllHipHop.com. These media outlets have pledged to support the UMA's in 2015. Confirmed Media Support Include: MTV, The Source Magazine, XXL Magazine, AllHipHop.Com , The NY Metro Newspaper, Don Diva Magazine, Power 105.1Fm, Hot 97Fm, 1.Fm Jamz, Vlad TV, Shade 45 on XM/Sirius Satellite
Sponsorship Packages for the 2016 UMA Weekend 1. TITLE SPONSOR: $30,000 (Exclusive) Benefits: The TITLE SPONSOR will receive: • Company named as TITLE SPONSOR in press releases, radio ads, emails and all awards related Publicity. • 2 Executive seating booths for company at the Awards Ceremony • UMA Database access and usage . • Six (6) VIP UMA Weekend Passes • 1 Full-page advertisement in the 14th Annual Underground Music Awards program • 1/2 Page Advertisement feature in XXL Magazine and Hip Hop Weekly Magazine • Banner placement in key locations throughout the venue for both the UMA awards & conference. • Advertisement on the UndergroundMusicAwards.com website for 3 months. • Announcement as TITLE SPONSOR at the 14th Annual Underground Music Awards. • One (800 pixel x 120 pixel) advertisement on the UMA Awards Online voting page. • Two UMA models provided to market your product during awards show & conference • Category exclusivity and worldwide rights • Business Logo Printed on 200 commemorative 2016 UMA T-Shirts • Logo placed on items given to award & conference attendees. • 2 Hotel rooms at Host Hotel for 2 nights • An opportunity to provide products for consumption or gift bags. • Executive Vendor Table during UMA Music Conference • Corporate Representatives from the TITLE Sponsor’s company get the opportunity to address the awards banquet and speak on the main stage about the company for 3 minutes. • One of the special awards will be named in honor of the Presenting Sponsor. • GOLD SPONSOR: $20,000 (2 Available) 2. Benefits: The Gold SPONSOR will receive: • Company named as Gold SPONSOR in press releases, radio ads, emails and all awards related publicity. • 2 Executive seating booths for company at the Awards Ceremony • UMA Database access and usage . • Three (3) VIP UMA Weekend Passes • 1/2 Page Advertisement feature in XXL Magazine and Hip Hop Weekly Magazine • 1 Full-page advertisement in the 14th Annual Underground Music Awards program • Banner placement in key locations throughout the venue for both the UMA awards & conference. • Announcement as Gold SPONSOR at the 14th Annual Underground Music Awards. • One (800 pixel x 120 pixel) advertisement on the UMA Awards Online voting page. • Two UMA models provided to market your product during awards show & conference • Business Logo Printed on 200 commemorative 2016 UMA T-Shirts • Logo placed on items given to award & conference attendees. • 1 Hotel room at Host Hotel for 2 nights • An opportunity to provide products for consumption or gift bags. • Executive Vendor Table during UMA Music Conference • Corporate Representatives from the Gold Sponsor’s company get the opportunity to address the awards
Sponsorship Packages for the 2016 UMA Weekend 3. SILVER SPONSOR: $10,000 Benefits: The SILVER SPONSOR will receive: • Company named as SILVER SPONSOR in press releases, radio ads, emails and all awards related publicity. • 1/2 Page Advertisement feature in XXL Magazine • 1 Executive seating booth for company at the Awards Ceremony • UMA Database access and usage . • Two (2) VIP UMA Weekend Passes • 1 Half-page advertisement in the 14th Annual Underground Music Awards program • Banner placement in key locations throughout the venue for both the UMA awards & conference. • Announcement as SILVER SPONSOR at the 14th Annual Underground Music Awards. • One (800 pixel x 120 pixel) advertisement on the UMA Awards online voting page. • Logo placed on items given to award & conference attendees. • An opportunity to provide products for consumption or gift bags. .• Executive Vendor Table during UMA Music Conference
4. BRONZE SPONSOR: $5,000 Benefits: The BRONZE SPONSOR will receive: • Company named as BRONZE SPONSOR in press releases, radio ads, emails and all awards related publicity. • One (1) VIP UMA Weekend Pass • 1 Half-page advertisement in the 14th Annual Underground Music Awards program • Banner placement in key locations throughout the venue for both the UMA awards & conference. • Announcement as BRONZE SPONSOR at the 14th Annual Underground Music Awards. • Logo placed on items given to award & conference attendees. • An opportunity to provide products for consumption or gift bags. • Vendor Table during UMA Music Conference
About Urban Threshold Enterprises Inc. Urban Threshold Enterprises Inc. is a multi-faceted organization spearheaded by, Jesse Atkinson, the CEO, Robert Mr. Raw Wright, COO, and J Price Mars, Executive Vice President. Urban Threshold Inc. is the parent company of Urban Buzz Factor.com, Promo Radio 24/7 FM, Urban Threshold TV, and we are the original co-publishers of Rap Fanatic Magazine. In addition, we present the monthly Urban Music Explosion artist showcases, the semi-annual A&R Power Summit, and the Annual Underground Music Awards. Additionally, we are affiliates with the third largest independent distributor of music, which is Select-O-Hits distribution.
Closing Statement: In closing, we hope this event appeals to your company, and that your excitement level is as high as ours in regards to starting a new relationship. We thank you again, in advance, for your time and consideration in this matter and look forward to hearing back from you soon
CONTACT INFORMATION: CEO, Jesse Atkinson @ 347-664-2908 or firstname.lastname@example.org or IndependentMusicGrind@Gmail.com