M E D I A
K I T
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C A R O L I NA
O N
M Y
M I N D : W E L C O M E
H O M E
CHARLOTTE, NC
$927,000
236%
M E D I A N H O M E VA LU E
M E D I A N H O M E VA LU E
HD&D READER
HIGHER THAN
2.72 mil. M E T R O P O P U L AT I O N
TRIANGLE, NC
$908,000 TRIANGLE HD&D READER
HIGHER THAN
M E D I A N H O M E VA LU E
O U R
184%
2.11 mil. M E T R O P O P U L AT I O N
M E D I A N H O M E VA LU E
G R O W I N G
A F F L U E N T
M A R K E T S
North Carolina has a deep-rooted heritage in home furnishings as a furniture and textile m a n u f a c t u r i n g h u b. C h a r l o t t e a n d t h e Tr i a n g l e ( i n c l u d i n g R a l e i g h , D u r h a m , a n d C h a p e l H i l l ) a re t w o of the fastest- growing mar k ets in the countr y. Home values and populations over the last se veral years have increased dramatically and are not slowing down. As these mar k ets grow, their residents (new and existing) continue to invest in their homes.
A B O U T
T H E
M A G A Z I N E S
Since its inception more than 20 years ago, Home Design & Decor has featured the ver y best in interiors and architecture from the exploding luxury markets of North Carolina in Charlotte and the Tr i a n g l e. Wi t h s i x i s s u e s a ye a r d e d i c a t e d t o e a c h m a r k e t , t h e t wo re gi o n s t o g e t h e r e n j o y m o re t h a n 66,000 circulation every issue. HD&D is mailed to affluent, single-family homeowners in each market with minimum home values over $700,000 in the most desirable zip codes. HD&D provides an inspiring and useful resource with timely information from local exper ts, as well a s o r i g i n a l a n d c o m p e l l i n g c o n t e n t o n s t y l e s , t r e n d s , c o l o r, p r o d u c t s , a n d d e s i g n e r p r o f i l e s , a l l o f which are carefully curated and produced by our meticulous editor ial staff.
homedesigndecormag.com
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C H A R L O T T E E D I T O R I A L :
&
T R I A N G L E
E D I T I O N S
C A R E F U L L Y
C U R A T E D
2 0 2 4 “North Carolina has always been the heart and soul of Southern design with a modern edge—continually evolving with the times while also maintaining a grasp on its roots. Combining established and revered designers alongside up-and-coming creatives in the design industr y, each issue pays homage to the wealth of talent found right here at home. Our highly curated editorial aims to inspire not just homeowners in the Carolinas, but business owners, designers, and creatives-at-hear t alike. We aspire to become the p r e m i e r b o o k f o r o u t s t a n d i n g i n t e r i o r d e s i g n .” —BLAKE MILLER & ANNE MARIE ASHLEY C O - E D I T O R S - I N - C H I E F
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E D I T O R I A L
+
A D
S P A C E
C A L E N D A R
January/February: Arts & Architecture
AD SPACE DEADLINE: 12.8.23
ESTIMATED IN HOMES: 1.6.24
March/April: Great Escapes
AD SPACE DEADLINE: 2.9.24
ESTIMATED IN HOMES: 3.8.24
May/June: In Living Color
AD SPACE DEADLINE: 4.5.24
ESTIMATED IN HOMES: 5.3.24
July/August: Kitchen & Bath
AD SPACE DEADLINE: 6.7.24
ESTIMATED IN HOMES: 7.9.24
September/October: Designers at Home
AD SPACE DEADLINE: 8.9.24
ESTIMATED IN HOMES: 9.6.24
November/December: Great Gatherings
AD SPACE DEADLINE: 10.4.24
ESTIMATED IN HOMES: 11.1.24
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homedesigndecormag.com
B Y
T H E
N U M B E R S
65,800
47.2
CHARLOT TE + TRIANGLE
MEDIAN AGE
C I R C U L AT I O N
55%
W I T H H O M E VA LU E
$1,000,000+
51.7
A U D I E N C E The HD&D readers are a blend of affluent homeowners and trade professionals (interior designers, architects, homebuilders). They are passionate about luxur y materials and demand the best.
80%
WITH $200,000+ HOUSEHOLD INCOME
50%
AVERAGE MINUTES
WITH $700,00+
SPENT PER ISSUE
LIQUID ASSETS
64%
TA K E A C T I O N A F T E R S E E ING AN AD
$700,000 M I N I M U M H O M E VA LU E
D I S T R I B U T I O N HD&D direct mails each issue to select affluent, single-family homeowners and the design trade, as well as supplementing with distribution to home-related retail locations, luxury car dealerships, and real- estate relocation offices. We employ a nationally k nown third-par ty marketing firm to provide the most accurate information for home values and household incomes. Our curated mailing list targets homeowners by name in desirable zip codes with homes valued at $700,000+. Our goal is to ensure that those in the luxur y market with a passion for interior design and enter taining at home are the readers we reach. We provide them with the only platform that speaks to that passion with products and services right where they live.
homedesigndecormag.com
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T A R G E T I N G
A F F L U E N T
C L I E N T S
CHARLOTTE EDITION The Most Comprehensive Luxury Home Distribution
33,000
T O TA L C I R C U L AT I O N PER ISSUE
27,000
6,000
M ye r s Pa r k , E a s tove r, S o u t h Pa r k , Co t s wo l d, U p tow n ,
MAILED to Interiors Designers, Architectes, Home-
Dilworth, Elizabeth, Plaza Midwood, Carmel, Quail
builders, Artists & Galleries
Hollow, Sardis, Ballant yne, Weddington, Waxhaw,
Available for Pick up at: Fur niture Showrooms,
Lake Norman, Huntersville, Cornelius, Davidson,
Art Galleries, Real Estate Offices, Design Studios,
D e nve r, M a t t h e w s, L a k e W y l i e, Fo r t M i l l
Retail Merchants, Kitchen & Bath Galleries, Tile &
MAILED TO HIGH INCOME HOMES
DESIGN TRADE & SHOWROOMS
Stone Showrooms, and more.
TRIANGLE EDITION The Most Comprehensive Luxury Home Distribution
32,800
T O TA L C I R C U L AT I O N PER ISSUE
26,200
6,600
R aleigh, Car y, Chapel H ill, Durham,
MAILED to Interiors Designers, Architectes, Home-
Wak e Forest, Apex, Holly Springs,
builders, Artists & Galleries
Morrisville
Available for Pick up at: Fur niture Showrooms,
MAILED TO HIGH INCOME HOMES
DESIGN TRADE & SHOWROOMS
Art Galleries, Real Estate Offices, Design Studios, Retail Merchants, Kitchen & Bath Galleries, Tile & Stone Showrooms, and more.
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P R I N T
A D S
S h o w c a s e y o u r b r a n d a m o n g s t t h e b e s t e d i t o r i a l d e s i g n c o n t e n t t h e C a r o l i n a s h a v e t o o f f e r. A l i g n y o u r c o m p a n y w i t h a w a r d - w i n n i n g i n t e r i o r d e s i g n e r s , a r c h i t e c t s , b u i l d e r s , m e r c h a n t s , a n d a r t i s t s o n g l o s s y, h i g h q u a l i t y p a p e r s t o c k .
AD TYPE
1 ISSUE
3 ISSUES
6 ISSUES
Two Page Spread
$4,700 each
$4,300 each
$3,950 each
Fu l l Pa g e (I nside Front or Back Cover)
$4,690 each
$4,390 each
$4,190 each
Fu l l Pa g e Pre m i u m
$3,490 each
$3,290 each
$3,090 each
Fu l l Pa g e
$2,890 each
$2,690 each
$2,490 each
Half Page
$2,090 each
$1,890 each
$1,690 each
Quar ter Page
$1,290 each
$1,190 each
$1,090 each
Ad design services available for a small fee.
P R I N T
A D V E R T O R I A L S
In each issue we offer the oppor tunity for adver tisers to share their brand stories with our readers through Contributing Editor and Adver torial pieces. In these sections, our editorial team and writers will work with you to highlight your latest news, insights from your exper ts, and any other content you would like to share with our readers.
A D V E R TO R I A L A R T I C L E S Written by one of our writers with your input about your company or project.
1 ISSUE
3 ISSUES
6 ISSUES +
Fu l l Pa g e
$3,950 each
$3,450 each
$2,950 each
2 Pa g e S p r e a d
$5,450 each
$4,950 each
$4,450 each
CO N T R I B U T I N G E D I TO R A R T I C L E S Written by you (with the help of our writers, if preferred) in the first person about your company or project.
2 Pa g e S p r e a d D I S CO V E R
S A M P L E S
C U S T O M
O F
1 ISSUE
3 ISSUES
6 ISSUES +
n/a
$5,450 each
$4,950 each
T H E S E
P R I N T
P R O D U C T S
AT
T H E
E N D
A D V E R T I S I N G
O F
T H I S
M E D I A
K I T.
P A C K A G E S
We can create custom pack ages combining print ads and adver torials to meet your unique advertising needs, budget, and timelines.
homedesigndecormag.com
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D I G I T A L
A D V E R T I S I N G
P R O G R A M
Leveraging our authority as the media leader for the design industr y in the Carolinas, we’ll use our large, yet targeted digital audience to introduce or deepen awareness of your brand.
D I G I T A L M A R K E T I N G P R O D U C T S R ates are per mar k et. Discounts may be applied when multiple mar k ets are run simultaneously. 1x
3x
6x+
Dedicated Email Blast
$750 each
$650 each
$550 each
I n s t a g r a m + Fa c e b o o k S t o r y
$350 each
$300 each
$250 each
I n s t a g r a m + Fa c e b o o k Po s t
$750 each
$650 each
$550 each
Email Ad
$150 each
$125 each
$100 each
BY THE NUMBERS
C LT
TRI
N AT ’ L
T O TA L
I nstagram Followers
13,572
5,866
3,442
22,880
Fa c e b o o k Fo l l o w e r s
4,900
2,300
2,600
9,800
Email Newsletter Subscribers
7,128
6,741
&
D I G I T A L
C U S T O M
P R I N T
13,869
P A C K A G E S
We can create custom pack ages combining print ads and digital marketing to meet your unique advertising needs, budget, and timelines.
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C O N N E C T I N G
W I T H
T H E
C O M M U N I T Y
IN-PERSON EVENTS Connect with clients and other industry contacts through showroom events, lunches and dinners, and collaborative programs. We’ll work with you on an event to promote your company or projec t to those most interested in what you’re offering. These events are each custom built for your brand.
INDUSTRY & CHARITY EVENT SPONSORSHIPS HD&D is passionate about suppor ting and celebrating the design industr y. We have ser ved as a media sponsor for The Mint Museum exhibitions, The Mint Museum Auxiliary events, Design Society Designer Showhouses, DESIGN ADAC, Junior League Showhouses, The Symphnony Guild ‘ H e a r t o f t h e H o m e ’ To u r s , D i l w o r t h H o m e To u r s , a n d T h e G r e e n C h a i r ‘ C h a i r i t y ’ E v e n t a m o n g others. We can help connect you to these unique sponsorship programs and events.
homedesigndecormag.com
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C O N T A C T S
A D V E R T I S I N G
S A L E S
E D I T O R I A L
MICHAEL KOOIMAN
ANNE MARIE ASHLEY
Publisher
Co-Editor in Chief
michaelk@homedesigndecormag.com
annemariea@homedesigndecormag.com
O O N A G H M U R R AY
BLAKE MILLER
Associate Publisher
Co-Editor in Chief
oonaghm@homedesigndecormag.com
blakem@homedesigndecormag.com
SUE MOONEY
L I N D S AY R I C H A R D S
Sales
Art Director
suem@homedesigndecormag.com
lindsayr@homedesigndecormag.com KARIN SIMONEAU Associate Editor
P R O D U C T I O N
karins@homedesigndecormag.com
SHELLEY KEMPER Production Coordinator shelleyk@homedesigndecormag.com S A R A H LY D E R Social Media Coordinator sarahl@homedesigndecormag.com
HOME DESIGN & DECOR hello@homedesigndecormag.com 704.741.2774
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homedesigndecormag.com
Full page/full bleed 8.375” x 10.8125” trim Export with 0.25” bleed all around (8.875” x 11.3125” with bleed)
Two page spread 16.75” x 10.8125” trim Export with 0.25” bleed all around (17.25” x 11.3125” with bleed)
Half page vertical 3.45” x 9.8125”
A D
Half page horizontal 7.375” x 4.6387”
Quarter page 3.45” x 4.6387”
Web Ad 500 pixels x 285 pixels
F O R M A T S
Image quality : must be at least 300dpi resolution and large enough for printing at 100% scale. Ads should be press quality PDF files N o t r a n s p a r e n c y, A c r o b a t 4 . 0 o r h i g h e r All colors must be 4 color CMYK - No RGB or Spot Bleeds of .25 inches on all sides required on full page and two-page spread ads. I m p o r t a n t t e x t s h o u l d b e p u l l e d i n 0 . 5 ” f r o m t r i m s i z e t o b e w i t h i n ‘ s a f e t y z o n e .’
A D
C R E A T I O N
&
C R E A T I V E
S E R V I C E S
We can create your adver tisement to our specifications for a nominal fee. Custom photography is available. Ask your account representative for details.
A D
S U B M I S S I O N S
C o n t a c t o u r Pro d u c t i o n C o o rd i n a t o r, S h e l l e y K e m p e r, w i t h a n y q u e s t i o n s.
homedesigndecormag.com
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