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illustr ation studio


“ your style is the way you talk in paint.” robert henri


UDA Illustration Studio ur ba n design a sso ci ates has a long history of communicating architectural and urban design ideas through drawing. Since our formation in the early 1960s, we have always produced our own architectural illustrations. Many of our projects include a dynamic public process and the ability to quickly and clearly portray our ideas in that setting is essential. Because an illustrator works alongside our designers, the development of ideas naturally f lows from plans, sections, and elevations into three-dimensional visualization. In 1998, we formed the UDA Illustration Studio and assembled a team of artists to expand the sophistication and range of media we could offer. Since then, we have led the market creating over 3,000 illustrations for a wide range of projects all over the world while continuing to innovate and evolve the craft of architectural illustration.

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Our Process While collaboration is the heart of UDA’s design process, drawing is its universal language. We use drawing to express the vision and ideas that emerge from that process. Drawing is the common bond that enables UDA’s diverse mix of professionals — highly trained in architecture, urban design, graphic design, and fine art — to quickly develop ideas for a project as it unfolds, explore and incorporate the vision and aspirations of our clients and project stakeholders along the way, and then test those ideas for their suitability, viability, and broad-based community/marketplace appeal. Every architectural illustration we create is designed to help you see your project as you have envisioned it, ref lecting your sensibilities — and guiding and inspiring the realization of that image into its built form. We understand the responsibility that accompanies each drawing we create. From the earliest stages of a project through completion — from initial loose sketch to fully detailed digital model — UDA’s team of illustrators are an integral part of our design process, providing crucial imagery that effectively communicates your intentions and core messages.

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step 1: assembling information

step 4: final drawing

We begin by gathering and assembling the pertinent site, plan, and design information available from all parties involved in the project. Because the extent and ease of access to these existing resources can significantly affect both the cost and scheduled completion dates for the illustrations that we’ll create for your project, we carefully review what is available to us before we give you a cost estimate.

Once you’ve approved the preliminary drawing, we’re able to move on to creating a final inkline image that ties all of the visual information and edits together. While this drawing serves primarily as a base for final color application, clients also often use them as a standalone, black-and-white image for a variety of purposes, including marketing and presentation materials, permitting submissions, on project-related web sites, in project sales offices to name just a few.

step 2: constructing the view Using all of the information supplied, we construct a computer model of the view(s) you select. During this phase, we address the accuracy of street configurations and grade changes as well as incorporate the existing or intended building setbacks and architectural massing. Photographs of the site can also be configured within the model to give additional context. We then provide you with a series of different views for your review and consideration.

step 3: preliminary development Once you select your preferred view, we fine-tune the composition and draw in the appropriate cars, people, and landscape. These streetscape details enable viewers to place themselves within the drawing and feel both comfortable and welcomed in that space. Any applicable details that are valuable visual references about the place being illustrated are added to the drawing during this step. Once we complete this preliminary layout, it too is submitted for your review, comment, and approval.

step 5: final color When the final drawing is completed, we scan the image into our system and print it in-house on the selected paper, one chosen for its aesthetic properties and suitability for color application. Using a full range of value, we apply the selected media — be that colored pencil, highly refined watercolor, digital colorization, or another medium chosen for its ability to best characterize the intended setting and local context.

step 6: final scanning and printing The final color image created during Step 5 is now ready to be scanned and adjusted by our illustration team using the highly sophisticated digital design technology in our studio. We provide clients with an original digital file, suitable for reproduction. And, at your request, we’re happy to provide additional prints, boards, and artist’s proofs, at a quoted additional per piece cost.

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step 1:†assembling information

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step 2:窶…onstructing the view

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step 3:†preliminary development

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step 4:†final drawing

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step 5:†final color – color pencil application

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step 5:†final color – watercolor media

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the aerial watercolor Seeing a project from the air allows one to quickly understand its many components and their relationships both to one another and their surroundings. Using a vibrant color palette to illustrate the urban landscape, UDA’s aerial watercolor perspectives show you how your project will be phased over time, the quality of the site and its landforms, the project’s relationship to the existing conditions, and the range of architectural character chosen to imbue your project with a sense of place that’s in harmony with its larger context.

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the eye-level watercolor Watercolor – an age-old medium – combines pigment, water, and paper to create an impressionistic interpretation of a subject. As a medium, watercolor is particularly well-suited for describing the qualities of architecture and its relationship to the landscape. An eyelevel perspective gives a glimpse of reality, as envisioned through the artist’s eyes and the client’s aspirations. This drawing puts viewers on the street, walking through a place that previously could only be understood through words, photos, and f lat plan drawings. Before the watercolor, there may have been lots of discussions and planning, but the painting brings all of that together with a focus and clarity that makes it real. The power of the eye-level perspective for you and your project’s success is the painting’s ability to reveal the qualities of a place in the way it will ultimately be seen and experienced by community residents and visitors.

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plein air watercolor Every place has its own unique character, the essence of which makes that place special. Identifying and understanding those qualities are integral to expressing them effectively. UDA’s illustrators have worked all over the world, each place extraordinary in its own right (regardless of its current condition) and all ripe with potential. Our work has enabled us to see and draw some beautiful locations, filled with rich architectural character, natural beauty, and vibrant activity. Plein air painting – the act of painting outdoors – is the best way for an artist to identify the unique traits and qualities that make a place special. A series of onsite paintings create a visual narrative. Each quick sketch reveals, without a word, a portion of what the artist feels is important and powerful. The plein air watercolors created by UDA’s illustration team are another important contributor to visualizing and advancing your project’s potential.

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colored pencil Applying colored pencil adds vibrancy and a richness of gesture to drawings, which is why this technique is such a great choice for design studies. Colored pencil drawings offer the viewer a visceral, immediate impression of a place. The ability to render light and shadow – and to effectively portray landscape and building materials – quickly and in an exciting fashion make colored pencil the medium of choice for use during charrettes where the ability to provide a quick impression of the subject is exceedingly valuable for exploring design possibilities and alternatives.

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digital media and modeling Over the past 45 years, UDA has practiced architecture and urban design, creating illustrations to effectively communicate complex ideas. Technological innovations have changed the way we do that work. Without losing sight of our artistic goals, breakthroughs in 3-D modeling and photographic manipulation have opened doors to new ways of working that were not possible prior to the emergence and refinement of powerful digital technologies. By combining the accuracy and precision of digital media with a full range of traditional media, we not only can offer you great f lexibility in illustration options, we gain the ability to customize our approach to your specific project.

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urban design associates

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Photorealistic rendering of Essar Township Building Type F1.

© 2 0 0 9 u r ba n de s i g n as s o c i at e s

Rendered elevation of Essar Township Building Type F1.

© 2 0 0 9 u r ba n de s i g n as s o c i at e s

C O N T EN T S

precedent and style images two and three-bedroom residential types commercial buildings villas

pErSpECTivE viEw

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building t y pe b2 ess a r t ow nship a rchite c t ur e | va dina r , gu ja r at, indi a

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urban design associates

axONOmETriC

conceptual architecture report 28 october 2009

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full-tone drawings Much like a black-and-white photograph, a fulltone pencil drawing shows the entire range of shade and shadow in monotone. This distinctive media traces its roots to the classic illustrators of the early 20th century. The subtlety and elegant simplicity of these drawings, which can be exquisitely detailed, provide you with a sophisticated illustration that emphasizes the qualities and character of your project distinct from any color palette you may ultimately choose as part of the architectural or landscape guidelines for your project. These drawings can also be tinted with color, producing an image that has the character of a vintage postcard.

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Index

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page project name

location

year

2.

Hotel Courtyard

Silvertip, Canmore, Alberta, Canada

2007

17.

Neighborhood Street

Yonkers, New York, USA

2009

18.

Overall Aerial

East Village, Calgary, Canada

2009

20.

Overall Aerial

Laurel, Yuma, Arizona, USA

2006

21.

View across 9th Hole

Silvertip, Canmore, Alberta, Canada

2009

22.

Village Green

Yonkers, New York, USA

2009

23.

Waterside

Yonkers, New York, USA

2009

24.

Residential Lane

Martha Jefferson, Charlottesville, Virginia, USA

2009

26.

Retail Common

ESSAR Township, Gujarat, India

2008

27.

Alexander Street (detail)

Yonkers, New York, USA

2009

28.

Paseo View

Laurel, Yuma, Arizona, USA

2008

29.

Top of The Notch

Homestead Preserve, Hot Springs, Virginia, USA

2004

30.

Harborside

Roche Harbor, San Juan Island, Washington, USA

2009

32.

Carnegie Library

Homestead, Pennsylvania, USA

2008

33.

The Heights

Daybreak, Salt Lake City, Utah, USA

2006

34.

The Heights

Daybreak, Salt Lake City, Utah, USA

2006

36.

Commercial Street

ESSAR Township, Jamnagar, India

2008

37.

Night Life

East Village, Calgary, Canada

2009

38.

Orchard House

Bundoran Farm, Albemarle County, Virginia, USA

2007

40.

Field Sketches

Various Locations

2007

41.

Field Sketches

Various Locations

2005

42.

Boat Pier

Roche Harbor, San Juan Island, Washington, USA

2009

43.

Salmon Grill

Roche Harbor, San Juan Island, Washington, USA

2009


page project name

location

year

44.

Baronial Window

Nairn, Scotland

2008

45.

High Street

Nairn, Scotland

2008

46.

Cafe Corner

Winterfield, Powhatan, Virginia, USA

2008

48.

Aerial along Route 1

Ni Village, Spotsylvania County, Virginia, USA

2009

50.

Quarryside

Ni Village, Spotsylvania County, Virginia, USA

2009

51.

Walking at Bridge

Williamsburg, Virginia, USA

2008

52.

Station Street

Herndon, Virginia, USA

2009

54.

Waterside

Saxony, Fishers, Indiana

2010

56.

Multi-Family Housing Close-Up

Al Fallah, Tripoli, Libya

2010

58.

Pedestrian Street

Saxony, Fishers, Indiana

2010

60.

Multi-Unit Housing Model

Al Fallah, Tripoli, Libya

2009

61.

Aerial of Town Center

Seaside, Florida, USA

2005

62.

Housing with Pocket Park

ESSAR Township, Gujarat, India

2008

63.

View Toward the Lake

IREO Township, Jamnagar, India

2008

64.

Rendered Site Plan

IREO Township, Ludhiana, India

2008

66.

Dirt Track Entrance

ISC Daytona, Daytona, Florida, USA

2009

67.

Alley Court

Craylands, Basildon, Essex, UK

2009

68.

Entry Elevations

Cromleybank, Ellon, Scotland

2009

69.

Multi-Unit Elevation

IREO Township, Jamnagar, India

2008

70.

Streetscape Elevation

Cromleybank, Ellon, Scotland

2009

72.

Model Views

Silvertip, Canmore, Alberta, Canada

2007

73.

Marina Model Views

Al Bateen, Abu Dhabi, UAE

2009

74.

Architecture Style Sheet

ESSAR Township, Gujarat, India

2008

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page project name

location

year

75.

Courthouse Square Model Views

Hampton, Virginia, USA

2009

76.

Poster Design

Ni Village, Spotsylvania, Virginia, USA

2008

77.

Poster Design

Ni Village, Spotsylvania, Virginia, USA

2008

78.

Paseo View

Ellis, California, USA

2009

80.

Tudor Character Sketch

Ellis, California, USA

2009

81.

Colonial Side Entry House

Norfolk, Virginia, USA

2006

82.

Loft Housing

Cooper’s Crossing, Camden, New Jersey, USA

2005

83.

Pin Towers

Cooper’s Crossing, Camden, New Jersey, USA

2005

84.

Colonial and Italianate

Yonkers, New York, USA

2010

85.

Retail Colonial Block

Yonkers, New York, USA

2010

86.

Victorian Two Bay

Yonkers, New York, USA

2010

87.

Coastal Hotel

Jekyll Island, Georgia, USA

2007

91.

Coastal Hotel

Destin Waterfront, Henderson Beach, Florida, USA

2008


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Illustration Studio - Urban Design Associates  

Urban Design Associates has a long history of communicating architectural and urban design ideas through drawing. Since our formation in the...

Illustration Studio - Urban Design Associates  

Urban Design Associates has a long history of communicating architectural and urban design ideas through drawing. Since our formation in the...