Improving Health Calls for a Personalized Approach Behavior change is hard. Everyone knows that exercise is good for you, but knowledge alone won’t turn most of us into runners or gym-goers. Even if we have time for exercise, or the money for a gym membership, there are other barriers to staying healthy. Advertisers promote unhealthy food and drink more than products that foster a healthy lifestyle; social norms may discourage exercise; family and friends may not support our goals. Above all, we’re often inhibited by a mixture of our beliefs, values, and emotions. How seriously do we take the risks of not exercising? How do we feel about our body? How can we weigh short-term pain against long-term gain?
A PERSONALIZED APPROACH
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