Flyers vs Brochures - Know the Difference

Flyers vs Brochures Flyers: Also referred to as leaflets, handbills, and circulars Usually single-sheet and unfolded Printed on one or both sides Often printed on standard 8.5″ x 11″ or A4 paper, but they may be any size so long as they’re relatively easy to handle Best used for short, concise messages Often distributed by hand Have a shorter lifespan compared to most print formats Recommended for short-lived promotions for events such as trade shows and conferences, announcing the opening of a new establishment, newspaper/magazine inserts, handouts, and information sheets for campaigns Brochures: Made from single or multiple sheets and come in a wide variety of folds Printed on both sides Printed on more durable paper or cardstocks and given a coating to help better resist moisture and fading More costly to print compared to flyers, so the distribution is often meticulously planned out Best used as reference for customers and employees and as a follow-up material for other promotional tools Know more about these promotional tools