2023 Overview
• Who We Are
• Event Trends & Results
• Ongoing Projects & Programs
• Media Partnerships & Highlights
• Earned & Social Media Statistics
• Onsite Promotions
• Sponsorship Opportunities
• UCHS Partnerships
This iconic, summertime event is woven into the fabric of American horse sport and is a fixture on the nation’s social and equestrian calendar.
Our historic show grounds, FEI level competition, top prize money, and vibrant community are leveraged by a suite of technology & visibility programs that increase the show’s sponsor value, both on site & online.
Trends & Results
Upperville continues to enhance its overall event experience, providing exhibitors, attendees and sponsors with a range of valuable benefits & opportunities. It is an event that delivers results on site and online:
❖ Greater Brand Equity — renewed narrative, iconic images, rich photo and video galleries
❖ Enhanced sponsorship visibility, customizable inventory and value
170 YEARS
THE OLDEST HORSE SHOW IN THE COUNTRY
UPPERVILLE FAST FACTS
1803 ENTRIES HORSE AND RIDER PAIRS FROM 40 US STATES AND INTERNATIONALLY
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20,000 FANS NUMBER OF SHOW ATTENDEES OVER THE WHOLE WEEK
1400 HORSES ONSITE. RIDERS, TRAINERS GROOMS BUY SUPPLIES ALL WEEK
60 VENDORS
HIGH-END TACK AND LIFESTYLE DISPLAYS — JEWELRY, CLOTHING, FOOD & BEVERAGE
2900 NIGHTS
8 INNS AND HOTELS IN A MORE THAN A 20 MILE RADIUS SEE STAYS OF 3 OR MORE DAYS
64,000 VIEWS
REAL TIME SOCIAL MEDIA INFLUENCERS HELP PUSH SHOW CONTENT TO TOP SOCIAL MEDIA SITES
$500,000+ PRIZE $ A WEEK OF TOUGH COMPETITION ENDS WITH $226,000 INTERNATIONAL GRAND PRIX
AVERAGE EQUESTRIAN PROFILE
28% HAVE A NET WORTH OVER $2 MILLION
40% OWN A FARM, MOST OVER 10 ACRES
65% TRAVEL FOR MORE THAN 3 WEEKS
58% OWN THREE OR MORE VEHICLES
WEALTHY WITH HIGH HOME VALUE VERY WELL EDUCATED
MANY OWN FOUR OR MORE HORSES
SIGNIFICANT YEARLY SPENDING IN PURSUIT OF THEIR PASSION
*USEF Stats 2022
Dubbed Richest County in America
Virginia’s Loudoun County has the highest median household income in the United States, with several nearby jurisdictions in Virginia and Maryland close behind.
– U.S. Census Bureau Estimate
Loudoun’s Domestic Tourism Worth $1.8 Billion
Our equestrian experiences, craft-beverage and restaurant scene, agriculture and historic attractions and outdoor recreation assets, make us a very attractive destination to leisure and business travelers as well as those coming to Loudoun for sporting events, meetings or weddings.
Ongoing Projects & Programs
SPONSOR SERVICES
Event-wide Marketing, Plans & Execution; Customization and Integration
PRESS FACILITIES
Branding, Press Conference & Hosting Opportunities
ON-SITE DISPLAY DESIGN AND INSTALL
Branding Opportunities on Ring Runner, Entry Gate, 1853 Club, High Traffic
VIDEO AND PHOTO STILL GALLERIES
Curate & Publish for Sponsor Use and Exposure
VIDEO VIGNETTES
Sponsor Logo or Ad by Event Segment Feature or Personality
JUMBOTRON AND 1853 LOUNGE CCTV
All Ads and Sponsor Billboards
WEBCAST & BROADCAST
Packaging of Featured Classes & Highlights for National and International Distribution
SOCIAL MEDIA CONCEPTS AND CONTENT
Post, Packages and Campaigns
Recent Online Streaming Media Partnerships
USEF Network
A multi-year deal with the equestrian-centric USEF continues to add to the show’s overall viewership USEF helps the show recruit paid subscribers and top quality advertisers.
Clip My Horse TV
ClipMyHorse.TV, the world’s largest video platform for equestrian sports and breeding, The platform continues to grow as a premier place for participants to find video content , including live coverage of Upperville and video on demand of individual rides at Upperville
Catie Staszak Media
Upperville Live originally partnered with CSM to enhance its live stream and expand its storytelling abilities across its online social media platforms. Caties editorial perspective and on air talents deepens the show’s appeal to a viewership that continues to grow,year after year.
Horse & Country
In recent years, Upperville has partnered with the equestrian lifestyle broadcaster Horse & Country TV to air post event highlights. The broadcast included highlights from both hunter and jumper competitions and have featured the culture and rich history of the show,.
Live Stream and Broadcast Media Highlights
Those who want to view the show’s digital content find it primarily through either Upperville’s Facebook page or directly at Upperville.com — together these two outlets are home to more than 86 percent of the event’s live viewers. The 2022 live feed garnered 83K views across three platforms.
= VIEWS BY PLATFORM
USEF NETWORK 10% HORSE & COUNTRY TV 3% UPPERVILLE.COM 86% 8,521 71,087 2,643
Earned Media
The show has generated substantial earned-media impressions across Lifestyle, Social, Equestrian, Local, Regional, National and International outlets.
❖ 16 Media releases reaching 33,00 per release — a cumulative distribution of 528,513
❖ Coverage in more than 40 national, international and global equestrian outlets and publications
❖ Expansive coverage in leading equestrian publications – Chronicle of the Horse, Sidelines
❖ Luxury lifestyle magazine coverage in leading private aviation in-flight publications
❖ Heritage Competition Status – gained feature-coverage in USEF and Competitive Equestrian publications, reaching 100,000+ readers
2022 Social Media Statistics
The event’s online following viewership has grown 32 percent over 3 years. Facebook and Instagram are particularly strong platforms for the show with above average engagement
AUDIENCE METRICS Prospectus, Sales and Post-event Presentations FACEBOOK REACH 1853 Club, High-traffic INSTAGRAM REACH Curate and Publish
2022 Social Media Statistics
The high demographic value of the onsite audiences is enhanced by its online demographic strong platforms for the show with above average engagement
TOP CITIES
Viewershhip includes wealth equestrian Centric Communities Middleburg and Wellington
An Integrated Promotional Platform
The Upperville Experience: An iconic event staged in one of the world’s wealthiest enclaves
Sophisticated event management, professional webcast packaging and a growing set of marketing tools and technologies enables the show to both reach a growing audience and deliver sponsorship value.
CONTENT CREATION
Broadcast caliber
Sponsor specific
EVENT PROMOTION MARKETING
Advertorial partnerships
Influencer campaigns
Brand ambassadors
Customizable
THE EXPERIENCE
Exclusive hosting
Brand visibility
Product Placements
Sampling
DISTRIBUTION
Onsite and digital
E-mail campaigns
Digital publications
SPONSOR FULFILLMENT
Integrated branding
On-site visibility
Online promotions
On-air placement
TECHNOLOGY
Data-driven tools
Targeting platforms
On-site broadband
Available Onsite Visibility
❖ Experiential lifestyle elements attached to food, wine/spirits, cars, shopping and music are broadening the event’s appeal beyond the equestrian set
❖ Two top-quality jumbotron displays and VIP CCTV feeds will allow for branded real-time engagement with attendees and competitors
❖ Robust Internet hotspots allow real-time interaction with VIP pass-holders
❖ Strategic use of both existing and new ring-side lounges is increasing sponsor touchpoints
❖ Expanded hosting privileges, including premium access to off-site VIP cultural events and meet-and-greets
The Road Ahead
2023 Sponsorship Opportunities
❖ Full suite of digital assets and social media promotions
❖ Placement in the event’s Show Daily, distributed on site and digitally reaching all attendees
❖ New and expanded 1853 features — lifestyle promotional opportunities in new entryway mini-mall
❖ Increased social events and networking — pre and post event receptions
❖ Additional on site sponsor touch-points in VIP venues and in high traffic areas
❖ Top tier roadshow gatherings at signature events including WEF
❖ Sponsor-centric social media photo galleries
❖ Advertising and advertorial campaigns in featured publications
❖ An enhanced Title Sponsorship package
