BREEDERS’ CUP MARKETING MEETING
2023 2/22/23
MARKETING AGENDA
1:00 - Introductions & URM Tour
- BC Web: Brief History & 2023 Goals
1:30 - Social Media Advertising: - Calendar - Budget - Plan
2:30 - Email Flows & Mail Merge
- Ticket Purchaser Email Flows
- URM Mail Merge With BC List
3:00 - Break
3:15 - TV Advertising
3:45 - Affiliate Marketing
4:15 - Special Projects
- Direct Mail Catalog 40th Anniversary
- Official Tartan
5:00 - Wrap Up
TIME CAPSULE COLLECTION MARCH
INTERNATIONAL COLLECTION MARCH
CHEVAL BAGS AND SCARVES APRIL
AMERICANA COLLECTION MAY
JOHNNIE-O POLOS JUNE
PERSONALIZED JOCKEY SILKS
JULY
BREEDERS’ CUB AUGUST
SEPTEMBER 40TH RUNNING MERCHANDISE BOOK
OFFICIAL TARTAN OCTOBER
Upper Right Marketing is proposing A Bespoke Tartan to Celebrate the 40th Running of the Breeders’ Cup to be registered with Scottish Register of Tartans to preserve the Breeder’s Cup Legacy in the achieves of luxury textiles. Our Vision is a design that will transcend race day fashion to main street with an elegant and sophisticated tartan which translates to home textiles, scarves, apparel, bags, and sought-after mementos of race day.
Tray from Halcyon Days 4X4 inches
$125 retail
Bronze Victory Gold
Flower Crown World Cham pionship