Inbound Marketing Fundamentals you should look out for in 2018 Inbound Marketing is a marketing methodology focused on attracting, educating and empowering consumers via relevant content that actually helps and guides them until they are ready to purchase your product or service. That road to purchase is the buyer’s journey, an active exploration or research process that a buyer goes through, prior to and leading up to the actual purchase. It’s made up of 3 stages: Awareness, Consideration and Decision. Traditional methods of “outbound” marketing tend to be loud, impersonal and annoying. Let us explore what inbound marketing means and you can get yourself found in search engines, the blogosphere, social media and convert more prospects to leads and customers using landing pages, lead intelligence and marketing analytics. Inbound Marketing Methodology Inbound marketing focuses on earning, not buying, a person’s attention, which is done through social media and engaging content, such as blogs, podcasts and whitepapers. This content is interesting, informative and adds value, creating a positive connection in the eyes of the consumer, thus making him more likely to engage your brand and buy the product. So it costs less and has better a ROI.
Inbound Marketing Fundamentals you should look out for in 2018
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