UPDATE MEDIA GROUP LTD
Home Designer & Architect is part of the Update Media Group.
Providing advertisers with a cost effective way to promote products and services to an ever growing world wide readership each and every month across the engineering, construction, and hospitality sectors.
www.homedesignerandarchitect.co.uk
020 805 09659
hello@homedesignerandarchitect.co.uk
Welcome
Home Designer and Architect...
is a source for insightful and comprehensive coverage of the ever-evolving world of refurbishment and development. With a commitment to delivering timely and engaging content, we pride ourselves on being a trusted industry resource that caters to professionals and decision-makers alike.
We pride ourselves on the platform we produce,
enabling advertisers to reach a wide, varied, and engaging cross section of the refurb & development sectors, with every edition of the monthly magazine that we produce.
We value our readers, and aim to create an interactive and engaging publication that provides our advertisers with the means to get the most for their marketing spend.
About The Magazine
Since its establishment, Home Designer & Architect has evolved into a premier title synonymous with economical marketing. Here are several compelling reasons why associating your brand with Home Designer & Architect could be an ideal choice:
Extensive Reach:
Global Audience: The online platform transcends geographical boundaries, enabling your brand to connect with a worldwide audience without the limitations of traditional print distribution.
Cost Savings: By bypassing print-related distribution expenses, advertisers can redirect funds towards enhancing the visibility and impact of their campaigns.
Interactive Content: Enhanced User Engagement: Interactive features, such as clickable links and embedded videos, create a more immersive and engaging experience for readers.
Home Designer & Architect
Memorability: Incorporating interactive elements in advertisements enhances memorability, increasing the likelihood of readers recalling and remembering the brand.
Cost-Effectiveness:
Digital Savings: Digital content creation and distribution offer significant cost-effectiveness compared to print, allowing advertisers to allocate more budget to creativity and strategic placements.
Increased Value: Lower production and distribution costs empower Home Designer & Architect to provide advertisers with enhanced value for their marketing spend, potentially yielding a higher return on investment.
Did You Know?
Home Designer & Architects digital platform allows users to easilly share the content that matters to them, enabling them to spread the word about your products and services at the click of a button.
Regular Exposure: With a monthly circulation, advertisers enjoy consistent exposure to the extensive subscriber base of the publication.
Timely Updates: Aligning campaigns with the latest trends in the construction sector allows advertisers to keep their messaging relevant and timely.
Adaptable Marketing Strategies:
Flexibility: Digital platforms permit real-time adjustments to marketing strategies, enabling advertisers to respond promptly to market trends or changes in their business dynamics.
Analytics and Insights:
Digital advertising provides valuable analytics and insights, empowering advertisers to measure campaign performance and refine strategies for optimal results.
Advertising in Home Designer & Architect presents a contemporary and costefficient approach to reaching a targeted and engaged audience within the home design and architecture sectors. The combination of global reach, interactive content, cost-effectiveness, and regular exposure positions it as an attractive platform for businesses seeking to promote their brand in these sectors.
The Platform
Home Designer & Architect is more than just a digital magazine; it’s a thriving online platform and a vibrant news outlet, connecting with an engaged audience passionate about the latest developments in the industry.
What Sets Us Apart:
Latest News and Trends: Our website is a live feed of the design and build landscape, bringing you the freshest news, trends, and insights. Whether it’s groundbreaking innovations, industry shifts, or emerging technologies, you’ll find it here first.
Product Showcase: Our audience come to Home Designer & Arhcitect looking for the latest news, innovations, products and solutions, and our platform is a fantastic outlet for you to promote your brand to a wide range of readers from across the industry.
Consistent Visitors: With a consistent stream of visitors eager to explore the latest updates, our website is a go-to destination for those seeking a deeper understanding of the construction landscape.
Why Engage with Us:
Comprehensive Coverage: From residential projects to pipeline construction, we cover a wide spectrum of design and build subsectors, ensuring a comprehensive exploration of the industry’s diverse facets.
Interactive Features: Experience our content beyond reading. Our website incorporates interactive elements such a video content, creating a dynamic and engaging user experience..
In essence, Home Designer & Architect transcends the traditional boundaries of a digital magazine. It’s a living, breathing platform that evolves with the industry offering a multitude of advertising options beyond those within the magazine.
From a press release uploads package, allowing you to submit regular content to our website, to banner hosting providing direct links back to your own website, there’s a number of solutions that can provide an excellent return on your marketing spend.
Visit our website
www.homedesignerandarchitect.co.uk to dive into a world where insights are not just found but experienced.
Website Promotion Options
The online landscape is becoming more and more competitive, with businesses vying for attention in various industries and online visibility is crucial to stand out amid the plethora of information available on the internet.
Latest research shows that consumers behaviour continues to shift towards digital channels, with people increasingly using search engines, social media, and online platforms to research products, services, and businesses, which is why being visible online is essential to meet consumers where they are in their decision-making process.
With Home Designer & Architect, we offer a number of options when it comes to increasing online visibility that all ensure our advertisers get the most of the marketing spend. Below are a number of options that will help improve and maintain your online presence within the design and build sector.
Website Posts
By promoting your products, services, events, and news on the Home Designer & Architect website in the form of a web post, you’re not only reaching a wide and varied audience from across the industry world wide, but improving your own brand’s online visibility and reputation thanks to the search engine optimisation benefits that come with promoting yourself on Home Designer & Architect s website.
With numerous benefits such as targeted audience reach, enhanced credibility, engagement opportunities, and cost-effectiveness, our advertisers can leverage these advantages to maximize the impact of their marketing budget and effectively communicate with their desired audience.
We offer a range of options when it comes to guest posts on our website. From one off posts, to a comprehensive package allowing you to post up to 10 posts a month to our website.
Banners and Carousels
Displayed in prominent locations on our website, our banners and carousel positions give advertisers the opportunity to promote their own websites to a relevant an engaging audience for a very competitive price.
Available in two form factors: web banners (300 x 100) call to action images shown across the website, and carousel banners (930 x 300) larger images that are displayed directly on the home page, there’s options for all budgets that provide a fantastic ROI.
Event and Directory Listings
Event and Directory listings are a great way for advertisers to benefit from including backlinks on our site in a cost effective way. With both options you can promote your brand, either within the categorised pages of the online directory, or on the events listings page.
Both options allow you to include all of your contact information, a link back to your website, along with a brief outline of who you are and what you do.
We’d love to opportunity to discuss these and other advertising options with you. If you think you and your company could benefit from the exposure Home Designer & Architect can offer, get in touch with a member of the team today.
Features
With an extensive range of subject matter, each edition of Home Designer & Architect includes a mixture of the feature categories shown below:
January:
• Heating, Ventilation & Insulation
• Doors, Windows & Fittings
• Safety, Security & Fire Protection
February:
• Bathrooms
• Interior Design
• Floors & Flooring
March:
• Coatings, Sealants & Paint
• Landscaping
• Timber & Timber Frame
April:
• Kitchens
• Floors & Flooring (installation)
• Drainage & Plumbing
May:
• External Works
• Drainage & Plumbing
• Glass & Glazing
June:
• Glass & Glazing
• Landscaping
• Coatings, Sealants & Paint
July:
• Doors, Windows & Fittings
• Safety, Security & Fire Protection
• Lifts, Stairs & Balustrades
August:
• Timber & Timber Frame
• Lifts, Stairs & Balustrades
• External Works
September:
• Lighting & Electrical
• Heating, Ventilation & Insulation
• Landscaping
October:
• Coatings, Sealants & Paint
• Landscaping
• Doors, Windows & Fittings
November:
• Bathrooms
• Drainage & Plumbing
• Interior Design
December:
• Interior Design
• Safety, Security & Fire Protection
• Heating, Ventilation & Insulation
Circulation
Broad and Diverse Readership
Home Designer & Architect magazine takes pride in its extensive readership, exceeding 73,000 individuals across diverse subsectors in the design and build industries. Our audience consists of influential decision-makers representing a wide spectrum, guaranteeing a comprehensive and wellrounded insight into the latest developments, trends, and innovations across the entire design & build landscape.
Below is a breakdown of key sectors within our readership who receive the publication on a monthly basis:
UK
Architects: 13,561
Interior Designers: 8,746
Property Developers: 8,131
Builders: 9,330
Home Designers: 5,574
Contractors: 7,456
Europe
Architects: 4,448
Interior Designers: 4,094
Property Developers: 2,903
Builders: 3,270
Home Designers: 1,941
Contractors: 3,690
Email Marketing Solutions
Email marketing is a powerful tool that allows you to connect directly with your target audience in a personalised and engaging way. By delivering valuable content, exclusive offers, and relevant updates straight to their inboxes, you can build stronger relationships, increase brand awareness, and drive conversions. In a world of ever-evolving digital marketing strategies, email marketing remains a reliable and cost-effective method for reaching your customers and achieving your business goals.
Email marketing provides a direct line to your audience’s inbox, allowing you to deliver tailored messages based on their interests, preferences, and past interactions. This personalised approach fosters a sense of connection and increases engagement. Segmentation and targeting capabilities ensure your message reaches the right people at the right time, maximising impact and minimising wasted efforts.
Building Relationships & Brand Loyalty
Regular email communication helps nurture relationships with your audience. By providing valuable content, exclusive offers, and company updates, you stay top-of-mind and build trust. This consistent engagement fosters brand loyalty, encouraging repeat business and turning customers into advocates.
Measurable Results & Cost-Effectiveness
Email marketing offers tracking and analytics, allowing you to measure open rates, click-through rates, and conversions. This data provides valuable insights into campaign performance, enabling you to refine your strategies and optimise for better results. Compared to other marketing channels, email marketing often proves to be highly cost-effective, delivering a strong return on investment.
Driving Conversions & Promoting Offers
Email marketing is a powerful tool for driving conversions. Whether it’s promoting special offers, announcing new products, or encouraging event attendance, a well-crafted email campaign can generate leads and sales. Clear calls to action and strategically placed links guide recipients towards desired actions, boosting overall campaign effectiveness.
Advertising Rates
At Home Designer & Architect, we understand the strategic importance of effective advertising in reaching your target audience and maximising your return on investment. We are pleased to inform you that our advertising rates are not only incredibly competitive but also designed to be flexible and tailored to meet your unique marketing objectives.
Why Choose Home Designer & Architect for Advertising:
Competitive Rates: Our advertising rates are structured to provide exceptional value for your investment. We believe in offering cost-effective solutions without compromising on the quality and reach of your message.
Flexibility in Scheduling: Recognising the diverse needs of our clients, we offer flexibility in advertising schedules. Tailor your campaigns to align with your marketing calendar, ensuring strategic placement for maximum impact.
Customised Packages: We understand that one size does not fit all. Our advertising team is dedicated to working with you to create customised packages that align with your specific goals and budget constraints.
Targeted Reach: Home Designer & Architect reaches a broad and diverse audience within the design and build industry. This targeted reach
ensures that your advertising efforts resonate with the right professionals, enhancing the effectiveness of your campaigns.
Your Return on Investment Matters:
At Home Designer & Architect, we prioritise not only affordability but also the success of your campaigns. We are committed to delivering advertising solutions that yield the highest return on investment possible. Our team is ready to collaborate with you to understand your objectives, identify your target audience, and develop campaigns that make a lasting impact.
Investing in advertising with Home Designer & Architect means investing in a platform that values your marketing goals as much as you do. Elevate your brand, connect with your audience, and achieve measurable results through our costeffective advertising solutions.
While we do prefer to work closely with each and every advertiser to build a package that’s best suited to specific requirements, a brief outline of the current rates for advertising within the magazine can be found below:
Email Marketing:
We offer a varied range of solutions when it comes to email marketing, from one off sends, to a more etensive campaign schedule best suited to meet your needs. To discuss how we can tailor make a marketing package that best fits your requirements and budget, speak to a member of the team today.
Banner and Carousel Hosting:
Web Banners and Carousels are a great way to ensure brand visibility while keeping your marketing spend to a minimum. To discuss an advertising plan that best suits your needs, speak to a member of the team.
Tech Specs
Below is a break down of the various advertising options provided by Refurb & Developer Update, with technical information on the copy requirements.
Within the Magazine:
Double Page Spread (DPS)
Adverts:
420(w) x 297(h) mm
Editorial:
600 - 700 words and 3-5 images.
A4 Page
Adverts: 210(w) x 297(h) mm
Editorial: 300 - 400 words and 1-3 images.
Website Banners and Carousels
Quarter Page Ad
Adverts: 87(w) x 130(h) mm
Half Page Ad
Adverts: 180(w) x 130(h) mm
Web Banner: Static or animated image fie (JPG, PNG, GIF) at 300(w) x 100(h) pixels
Banner: Static image fie (JPG, PNG) at 930(w) x 300(h) pixels
Web Posts
Press releases submitted for posting on the website can be supplied as text and images, or within the body of an email. There is no limit on word count, but no more than 5 images can be used in a web post.
Email Campaigns (Eshots)
Eshots can be submitted as either a HTML file (with accompanying images should images not already be stored in the cloud), or as a press release with images that our in house team can use to create a campaign. The campaign is always proofed back to you for approval / changes before being scheduled for send. Copy is required at least 3 days prior to the desired send date for your campaign.
Event Listings
Event listings consist of a logo (at any size) along with the details about the event - date, time, location, link to event website, and can be submitted as a word document or within the body of an email.
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How To Get In Touch
At Home Designer & Architect, we are driven by a genuine passion for delivering costeffective advertising solutions that make a measurable impact for our clients. Our mission is to help businesses, big or small, maximise their advertising budget while achieving outstanding results.
We take immense pride in our commitment to providing an unparalleled customer experience that goes beyond expectations and thrive on the opportunity to discuss the services we can provide to ensure you get the most of your marketing spend.
Contact details for primary contacts within the team can be found below. To discuss how we can best help you and your business reach your goals, please don’t hesistate to get in touch.
Call us today on: 020 805 09659, email hello@homedesignerandarchitect.co.uk or speak to a member of the team directly:
Jenna Burridge Sales Manager jenna@homedesignerandarchitect.co.uk
Chris Sims Operations Director chris@homedesignerandarchitect.co.uk
