Methodology & Limitations C
arolina Productions hosted a total of 48 events and 55 movie titles throughout the 2012-2013 academic year. Each movie title is typically shown four times over the course of a weekend. Therefore, Carolina Productions hosted a total of 210 movie showings. Use of the Turbo Tracking system was not feasible at all events. Thus, data was collected for 35 events and 55 movie titles throughout the academic year. By scanning their USC Carolina Cards upon entering the events, students, faculty and staff provided Carolina Productions with their names, email addresses, age, academic classification, gender and mailing address for tracking on and off-campus involvement. The data reflected in this report does not fully reflect all attendees, as some students, faculty and staff came to CP events without their Carolina Card or arrived after Turbo systems were shut down.
E
ach event’s data was formatted and processed through Microsoft Excel with the Pivot Table function. This function allowed advisors to quickly analyze and break down key assessment data from each event. This process puts a limitation on movie attendance because students may choose to view a movie more than once. This limits the accuracy of unique attendance data for movie showings.
S
atisfaction surveys were delivered by Baseline, a product of CampusLabs (www.studentvoice.com) and were sent out to each attendee who scanned their card. Attendees were asked to complete a brief evaluation of their experience, detailing how they heard about the event, why they decided to attend, whether they enjoyed themselves, and whether they would attend a similar event in the future. This information is useful in planning for future semesters and evaluating advertising methods.
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