A D A P T ------------------------------“Yes, the Internet – and more recently social media – fundamentally changed how we get and share information. What hasn’t changed? Understanding the very people you are trying to reach, connecting and creating the messages that will resonate. We have extremely powerful tools to reach people today. Using them to build relationships, create campaigns and shape perception makes this one of the most exciting times to be in public relations.”
10
KARI SKOOG AAKRE ‘00 DIRECTOR OF PRODUCT PR, INTEL CORP