Brand Identity Guide 2022
INTRODUCTION
2 3 4
Project Brief Design Overview
BASIC ELEMENTS
5 Color Palette 6 Typefaces 7 Logo 8-13
STATIONARY
Letterhead Envelope Business Card CD and Sleeve Folder Mockup
SIGNAGE
15 16 17 18 19 20-21 22
Entrance Sign Directory Checkout Indicational/Promotional Informational
UI DESIGN Tablet Smartphone
MERCHANDISE Gift Wrapping Apron
Credits
23 24 26 28 30 32
34 35-37 38-39
40 41 42 43
Project Brief Design Overview 2
Electric Bungalow is a new home goods boutique located in the Arts District of Downtown Las Vegas. Instead of the popular minimalism movement, Electric Bungalow embraces maximalism, with each corner overflowing with choices for decorations. Many pieces within the store were made by local artists, and it brings an opportunity for customers to curate their space with interesting and unique items created within their community. The store has a welcoming and comfortable atmosphere. There is a wide variety of home decor in the store, consisting of furniture, light fixtures, rugs, wall decor such as prints and other art, candles, books and other accessories.
Project Brief 3
The overall design concept for this brand is to convey a playful yet comfortable feeling. The name took inspiration from the neon lights that Las Vegas is known for. A bungalow is a small house or cottage characterized by a sloped roof with visible beams and rafters and a large front porch. These types of homes seem very cozy and welcoming. The store is meant to feel bohemian and eclectic, inspired by many different styles. This store caters to young adults ages 20-35, who are looking to customize their space with special decor. Whether they are confined to their room, or have their own home, our customers are looking for unique pieces that speak to them. Our customers value individuality. They want their home to be functional and comfortable yet aesthetically pleasing. They want to collect items that are well made and tell a story.
Design Overview 4
Color Palette Typefaces Logo Description Ratio Master Logo Variants Restrictions Minimum Clear Space Minimum Scale 5
C:5 M:11 Y:73 K:0 R:244 G:216 B:101 #f4d865
C:0 M:78 Y:33 K:0 R:241 G:97 B:194 #f1617c
I chose a deep green and a blush pink as the main colors, and gold as an accent. Black and white will be used for variations when color is not available.
6
C:84 M:46 Y:69 K:39 R:34 G:81 B:70 #225146
Header
Body Copy
Tuppence Medium
Aesthet Nova Regular
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr SsTt Uu Vv Ww Xx YyZz
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr SsTt Uu Vv Ww Xx Yy Zz
I experimented with a variety of typefaces to see which would communicate the inspiration of vintage Vegas with a modern take. The typeface I’ve chosen to use for the logo is Tuppence Medium. Some of the letters have been stretched and altered to give the serif typeface a twist. Both are displayed here in a 15pt size.
7
The final logo takes reference from vintage neon signs, which is a nod to Las Vegas history. The stars can also be found on the famous “Welcome to Las Vegas” sign, and the gold bar and bouncing letters were used in marquee signs for famous old casinos.
8
.5 x
.5 x
x 2x
9
10
11
12
x
13
14
Flat Designs Letterhead Envelope Business Card Cd and Sleeve Folder
Mockup
15
8.5” .5”
3”
.5” 1” 3” 2.725”
11 in
2”
1.25”
2.25”
3”
Letterhead 16
1.725”
.25” .25”
.725” .06”
2” .25”
1” 2.75” 6”
1.3”
3”
2”
.25”
.25”
4.125 in
.25”
.5” 3”
9.5 in
Envelope 17
3 in 1.25”
.75”
.75”
2 in .75”
1”
.75”
.75”
Business Card 18
2”
1.8”
2.75”
4.725 in
2”
2.75”
4.725 in
CD and Sleeve 19
9 in 4.75”
2.5”
12 in
2” 4.75”
2”
4”
5.25”
Folder 20
4.75”
18 in
1”
3”
5.5 in
12 in 9 in
Folder 21
Mockup 22
Entrance Sign Directory Checkout Indicational Promotional Informational 23
2.5 Feet
5.5 Feet
4.5 Feet
5.5 Feet
Entrance Sign 24
Mockup 25
2.5 ft
Lighting Textiles
4 ft
Prints and Frames Living Room
Other Decor
Dining Bedroom Outdoor Living
5.5 ft 4 ft
Directory 26
Mockup 27
1.5 ft
CHECKOUT 4 ft
5 ft
5.5 ft
3 ft
Checkout 28
Mockup 29
1 ft
1 ft
1 ft
1 ft
3 ft
1.5 ft
3 ft
5.5 ft
Indicational and Promotional 30
Mockup 31
8.5 in 11 in 5.5 ft
3 ft
Informational 32
Mockup 33
Digital Design Tablet Smartphone
Mockup 34
Tablet Interface 35
Promotional Banner Navigation Bar
New product arrivals to the store Header Image
Tablet Interface 36
Popular Products
Similar Products Available Photo of Interior Design Featuring Products
The first section of the retail website includes a promotional banner, navigation bar, header image and a section highlighting new product arrivals to the store. Artist Spotlight Footer highlighting Las Vegas Artists Link to available Back to top products created by Artist
The next section of the website features a lifestyle photo with pull-quotes highlighting trending products and how to decorate with them, along with links to similar products. The final section is a local artist spotlight, which gives recognition to Las Vegas based artist’s whose work is sold in the store, followed by a footer with more informational links for the store.
Tablet Interface 37
The smartphone interface of the website consists of the same sections, but elongated to accomidate for the screen size. The main changes are the hamburger menu instead of full navigation bar, and the product images are to be viewed in a carousel.
Smartphone Interface 38
Smartphone Interface 39
Gift Wrapping Apron
40
41
42
Entrance Sign Mockup https://creativebooster.net/collections/ free-mockup-s igns?page=2 https://creativebooster.net/collections/free-mockups/ signs?page=2
Directional Signage Mockup https://www.behance.net/gallery/138636505/ Free-Wall-Wayfinding-Signage-Mockup
Check Out Signage Mockup https://austin.culturemap.com/news/fashion/1103-15-where-to-shop-austin-stylish-newstores-home-kitchen-design/slideshow/#slide=0
Indicational Signage Mockup https://bg.fashionnetwork.com/news/Nordstromlaunches-new-home-concept-in-nyc,1337819. html
Return Policy Mockup https://www.dreamstime.com/mock-up-desktop-stand-signage-tent-shop-vertical-signboard-clipping-path-perspective-made-paperblue-screen-empty-image137277249
Tablet Mockup https://stock.adobe.com/nl/templates/groupmeeting-while-using-tablet-mockup/267124866
Smartphone Mockup http://mockupplanet.com/category/smartphone/
Gift Wrapping Mockup https://mockuporigin.com/square-gift-boxmockup-free-psd/
Apron Mockup https://www.freemockupworld.com/apron-mockup-psd/
43
Designed by Paige Barker Copyright 2022 GRC 420 Spring 2022 Electric Bungalow Style Guide
