1 COLOR Brand Identity Style
Guide 2022
Introduction 4 Project Brief Design Overview Basic Elements 10 Color Palettes Typefaces Logo Design Symbol description Logo Ratio Master Logo Logo Variations Restrictions Clear Space & Minimum Size Stationery 20 Letterhead Envelope Business card CD & Cover Folder Signage Design 30 Entrance Directional Informational Identification Door Hanger Elevator User Interface 48 Tablet Smartphone Merchandise 56 Candles Mugs Pillows Hand Soap Attributions 62 Mockups & Images Table of Contents 3
Introduction
4
Project Brief Design Overview
5 5
01
Project Brief
In response to numerous studies and research convincing the advantage of what robots can deliver, many corporates have invested more in robotics technology to remain competitive in their market.
Located in Honolulu, Hawaii, Kaiko Resorts was also indroduced with a belief that growing popularity of robotic automation across the world will continue to surge over the next years.
With a mission to provide an innovative experience that also assures quality and safe stay for our guest, we have cooperated with passionate engineers and architects to have our resort to be run by, and only robots.
From check-in to room service, our robot staffs will accommodate all guest needs while providing the feel as if they are traveling in the future, yet with comfort and fun throughout their stay.
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Design Overview
Let’s be honest. Robots cannot be for everyone. The term “robot” can feel a bit overwhelming for some people. As Kaiko Resorts has only been open for roughly a year, we must pursue tourists that provide the most memorable vacation experience using visual communication methods.
Considering the target group, design should also be exciting and friendly. Guests visiting a robot theme resort will most not likely be the ones looking for a traditional resort stay, but rather want to experience something new.
In addition, design must effectively visualize the robot theme in a resort setting and thus, the logo will possibly include the iconography of a robot in a resort setting with the use of sans-serif for typogrpahy. Also, when we visualize robots, most will think about imagery from technology. Thus, different elements throughout the branding will be designed with respect to technology in use of geometric forms.
In short, the overall design goal is to break the stereotype that robots are too difficult to understand, but can be a memorable and exciting experience.
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Basic Elements
10 COLOR
COLOR
11 COLOR 11 COLOR
02
Color Palettes Typefaces Logo Design
Color Palettes
#7838C2
RGBA(120, 55, 294, 1) C=62, M=79, Y=0, K=0
#008DC2
RGBA(0, 141, 194, 1) C=62, M=79, Y=0, K=0
#4763C2 RGBA(71, 99, 194, 1) C=72, M=58, Y=0, K=0
#FFFFFF RGBA(255, 255, 255, 1) C=0, M=0, Y=0, K=0
Instead warm colors traditionally used in other hospitality industry, our color palettes were chosen in respect to Kaiko company’s goal-to provide an innovative and futuristic experience. Gradient can be used depending on the medium with one exception, only to be used in linear gradient with neon purple and blue in an angle of -90 degrees.
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Robotic Innovative Creative Futuristic
Typefaces
Primary Typeface:
Secondary Typeface:
Body Text:
For the typefaces, rounded sans-serifs were chosen to bring young and friendly atmosphere. New Atten Round was chosen as a primary typeface, which can be used as a header whereas Hoss Round is chosen as a secondary typeface if New Atten Round cannot be used in specific medium.
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Symbol Description
The symbol of our logo represents our company mission and the robotic theme. Letter “A” was chosen to be used so the symbol so it can be used along with the lettermark of the logo with combining two key iconography that represent Kaiko, a night stay (sleeping) with the robots.
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Logo Ratio
15
Master Logo
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Logo Variations
17
Restrictions
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19
Sizing:
Clear Space & Minimum Size Logo Spacing: Minimum
Stationery
20 COLOR COLOR
21 COLOR 21 COLOR Letterhead Envelope Business Card CD & Cover Folder 03
22 Letterhead
2.34” 0.5” 0.6” 1” 4” 2.6” 0.88” 8.5” 11”
23
Envelope
4.125” 9.5” 3.85” 2.7”
7.38” 0.3” 1.98” 3.8” 2.4” 0.8” 0.3” 0.3” 1.8” 1.8” 0.17” 0.68”
0.3”
1.5”
0.7” 0.97” 2.2” 1.5” 1.2” 1.68”
2” 1.03” 0.3”
0.7” 0.95”
1.03” 3.5”
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Business Card
25 CD & Cover
1” 3” 4.7” 1.9” 0.8” 4.7” 4.7”
2”
4.7” 2.8”
2.8”
2.5”
12” 1.75” 4.7” 5.14”
26 Folder 9”
27 COLOR 18”
4” 1” 3.2” 3.2” 3.6” 3” 2.8” 2.7” 1” 2.5” 2”
Signage Design
30 COLOR
31 COLOR COLOR 31 Entrance Directional Identification Informational Elevator Door Hanger 04
32
5’6” 4’6” 5’ 4” 6” 3’4” 1’6” 2’2” 4’4”
Entrance
10’ 5’8”
2’3” from the floor
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9’
Directional 5’6”
36 9’ 13’8” Informational 3’8” 4’ 4’3” 8’ 5’6”
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Restroom 5’6” 7’8” 4’ 4’8” 1’6” 1’6”
40 Gift Shop
7’2” 4’6” 1’4” 5’6”
Restaurants
5’6”
4’6”
2’8” from the floor
4’4”
7’2”
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44 Door Hanger 5’6” 11” 3’from the floor 4.25” 2.75” 2.4” 1” 1.3” 3” 3.75”
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5’6” 8’ 1’8” 2’4” 8” 2’8” 4’3” 1’8”
Elevator
User Interface
48 COLOR COLOR 48 COLOR COLOR
49 COLOR
COLOR Tablet Smartphone 05
Lending Section
First
Why Kaiko?
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About Us Room Booking
Eye-catching Quote
Tablet
area where user sees with logo and navigation
users
see room availability
Search box where
can
our goals
Description of the company and
written
we
hotels
quote
the
Video presentation and
description of why
differ from other
A
about
resort to catch the user’s attention
Featured Rooms
A section where user can view detailed information about the rooms we provide with images of the rooms
Facilities Information
Image and description of facilities available at Kaiko during guest stay
Subscribe & Social Media
Users can subscribe to receive future newsletter and follow us on social media
Footer Section
Contains all link with contact information and copy right
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52 About Us Eye-catching Quote Room Booking Why Kaiko? Lending Section Smartphone
53 Featured Rooms Facilities Information Subscribe & Social Media Footer
56 COLOR COLOR 56 COLOR 56 COLOR
Merchandise
57 COLOR COLOR
Mug Pillow Hand Soap 06
Candle
Attributions
62 COLOR COLOR 62 COLOR 62 COLOR
Mockups & Images
63 COLOR
07
COLOR
Mockups & Images
Introduction
https://unsplash.com/photos/H4ClLKv3pqw
https://unsplash.com/photos/zbLW0FG8XU8
Stationery
https://www.freepik.com/free-psd/corporate-identity-mockup-psd-setbusiness-enterprise_17860610.htm#query=stationery%20cd&position=4&from_ view=search&track=sph
Entrance
https://pixabay.com/photos/hotel-w-barcelona-barceloneta-573648/
Informational
https://goodmockups.com/free-billboard-on-subway-wall-mockup-psd/
Directional
https://www.free-mockup.com/downloads/5-free-office-interior-mockup-psd/
Door Hanger
https://unblast.com/free-round-corners-door-hanger-mockup-psd/
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Elevator
https://www.istockphoto.com/photo/modern-elevator-with-metal-doors-3drendering-gm532413706-94262025
Smartphone
https://unblast.com/free-in-hand-mobile-mockup-psd/
Tablet
https://freemockup.net/man-using-ipad-free-psd-mockup-template/
Candles
https://unblast.com/6-free-candle-mockups-psd/
Mugs
https://www.freepik.com/free-psd/two-mugs-yellow-background-mock-up
Pillows
https://mockup.love/downloads/square-pillow-mockup/
Hand Soap
https://www.psdmockups.com/cosmetic-soap-bar-packaging-psd-mockup/
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COLOR COLOR
Designed by Sohee Park
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