Identity Style Guide
2022
Brand
Table of \ Contents
Introductio n.............. 4-7 Project Brief Design Overview 01 Stationery ............. 18-27 Letterhead Envelope Business Card CD & Cover Folder All Stationery 03 Basic Elements ......... 8-17 Color Palettes Typefaces Logo Design 02 Signage .............. 28-38 Entrance Sign Hours Sign Directory Sign Promotional Sign Return Policy Sign 04 Packaging ............ 39-47 Terry Beary Box (Exterior) Terry Beary Box (Interior) Hand’Ful of Fuzzies Package Mockups 05 Merchandise ....... 48-53 Stickers T-Shirts Buttons Tote Bag 06 Credits ................ 54-57 Mockup Refrences 07
Introduction
Project Brief Design Overview
01
Project Brief
The Smiley’s Wonder Emporium started off as a store collecting as many antique and novelty toys as possible in the early 2000s and began its venture into becoming a full fledged toy store not long after. Our goal was to display as many inane toys we could, and now has become a circus of selections to choose from.
Smiley’s Wonder Emporium is the fantastical store full of toys, gags and novelities alike. A store that is a playhouse menagerie to explore inspiring fun and childlike joy.
06
Design Overview
Here at our company brand the Smiley’s Wonder Emporium was created out of a desire to inspire a more bodacious and outrageous store experience for knick knack lovers or toy collecting enthusiasts. We opened up a location here in Las Vegas looking for a new opportunity to share our wackiness with the city. Most toy stores generally advertise to a much younger audience but we seek to join all ages in having an engaging time exploring our warehouse store. Our toy shop seeks to be both an adventure and storefront to purchase all kinds of avalible toy merchandise. We believe in having a joyful time is more quality time well spent. Therefore, one of our project goals is to create a logo brand based around the themes of playfulness and joy.
07
Basic Elements Color Palettes Typefaces Logo Design - Logo Elements - Black & White + Ratio - Master Typeface - Variations - Restrictions - Clear Space & Minimum Size
02
Palettes 10 #601F59 RGB: 96, 31, 89 CMYK: 68% 100% 28% 24% #FFF5DE RGB: 96, 31, 89 CMYK: 68% 100% 28% 24% #FCD603 RGB: 252, 214, 3 CMYK: 3% 13% 93% 0% #6D3E98 RGB: 109, 62, 152 CMYK: 71% 84% 0% 0% #ED1370 RGB: 237, 19, 112 CMYK: 0% 95% 22% 0% #F15825 RGB: 241, 88, 37 CMYK: 0% 76% 89% 0% #507DBF RGB: 80, 125, 191 CMYK: 73% 46% 0% 0% Our target audience is primarily broad with the general youth population in mind. Primary colors consist of yellow and dark purple, while light backgrounds fall onto pale tan. While the other four colors consist as multicolor palettes for decorative purposes like creating a rainbow border.
Color
Typefaces 11 BubbleGum a b c d e f g H i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 WElcome to Smiley’s wonder emporium! Papernotes A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0 1 2 3 4 5 6 7 8 9 Welcome to Smiley’s Wonder Emporium! Acumin Variable Concept A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0 1 2 3 4 5 6 7 8 9 Welcome to Smiley’s Wonder Emporium! HEADER Sub header body Text The typefaces used in the company branding are consistant with the fun identity
portrayed. For main headers and bold titles the Bubblegum font fits
the bubbly vibes and
bold enough to catch
audiences
subheaders
the font Papernotes will
text font
default
Variable Concept for
clarity and ledgablity.
being
in with
is
the
attention. While for
and for some paragraphs
be used otherwise
will
onto Acumin
better
Logo elements
Hypnotic eyes that represent the store’s zaniness and wild collection of toys in stock.
Bright and colorful palette exemplified by the yellow background.
Organic curvatures to represent a upward smile and go symbolically indicate a smiley mouth.
Wonder Emporium also follows suit in the same curved manner.
12
13 Black & White + Ratio X 1/10X 1/9X 1/4X 1/4X 2 1/5X 9/10X 3.10x 4x
14 Master
LOGO
Variations
15
Restrictions
Do not flip or rotate
WONDER EMPORIUM
Do not motify logo elements
Do not recolor outside of company colors
Do not distort or stretch
16
17 Clear Space & Minimum size X X X X X 1 inch 0.8 inch
Stationery Letterhead Envelope Business Card CD & Cover Folder All Stationery
03
Letterhead 20 11” .2” .2” .2” .35” 8.5”
Envelope 21
.2” .35” .2” .2”
4.125” 2.5” 2.5” 2.25”
9.5” 6.35”
Business Card 22
Te 1234
Candy LN
NV
www.smileysWE.com
3” 2” .125” .15” .45” .125” .6” .5”
Cynthia
Cotton
Las Vegas,
89113 1 (800) 346 7890
smileys_contact@gmail.com @Smileys_W_E
CD & Cover 23 4.75” 4.75” 4.7” 1.9” .8”
FOLDEr 24
9”
12”
1.45”
25 12” 9” 4” 1.1” 3.25” 18”
Stationery
26 Cynthia
27 Cynthia Te 1234 Cotton Candy LN Las Vegas, NV 89113 1 (800) 346 7890 www.smileysWE.com smileys_contact@gmail.com @Smileys_W_E
Signage Entrance Sign Hours Sign Directory Sign Promotional Sign Return Policy Sign
04
Entrance
30
3.5 ft 9.8 ft 5.7 ft 4 ft 3.65 ft
Hours
32 3.5 ft
ft 9
11
7
Sign
1.95
in
in
in 5 in 2.5 in
34
Directory Sign
3.5 ft 4 .25 ft 2.5 ft 2 ft 7.75 ft
36 3.5 ft 2.05 ft 2.25 ft 10 in
Promotional Sign
Return Policy Sign
38
3.5 ft 3.75 ft 4 ft 2.5 ft
Packaging Terry Beary Box (Exterior) Terry Beary Box (Interior) Hand’Ful of Fuzzies Package Mockups
05
Terry Beary Box (Exterior)
42
Terry Beary Box (interior)
44
HAND ’ FUL of Fuzzies Package
46
Merchandise Stickers T-Shirts Buttons Tote Bag
06
Credits Mockup References
07
References
IMAGES + MOCKUPS
Color Blocks falling (page 6)
https://www.shutterstock.com/video/clip-6334379-building-blocks-falling-bouncing-slow-motion
Entrance Signage Mockup (page 31)
https://unblast.com/free-storefront-logo-mockup-psd/
Hours Signage Mockup (page 33)
https://www.flickr.com/photos/93779577@N00/40153054873
Directional Signage Mockup (page
35)
https://www.mammaknowswest.com.au/poptotheshop-content/christian-and-roy-toy-shop-werribee
Promotional Poster Mockup (page 37)
https://images.squarespace-cdn.com/content/v1/5f772a91486fa449c0d34d94/1630597032588LY9YN2R2I3YR49A626OS/Phillips+Toy+Mart+Nashville+TN+best.jpg?format=1000w
Return Policy Mockup (page 39)
https://www.onlyinyourstate.com/nevada/massive-toy-store-nv/
56
Toy Box Mockup (page 43-45)
https://unblast.com/packaging-box-and-cup-mockup-psd/
Toy Packaging Mockup (page 47)
https://unblast.com/free-blister-packaging-box-mockup-psd/
Logo Stickers Mockup (page 50)
https://www.freepik.com/premium-psd/round-sticker-mockup_20293126.htm#page=2&query=sticker%20 mockup&position=46&from_view=keyword
Logo T-Shirt Mockup (page 51)
https://unblast.com/free-kids-t-shirt-mockup-psd/ Logo Button Pins Mockup (page 52)
https://unblast.com/free-button-badge-mockup-psd/ Logo Tote Bag Mockup (page 53)
https://www.freepik.com/free-psd/white-tote-bag-mockup_13692757.htm#query=tote%20bag%20 mockup&position=0&from_view=keyword
57
Designed By Cynthia Te Fall 2022 GRC 420-1002