Table of Contents
introduction
Project Brief Design overview
Project Brief
We aim to give audiences a recognizable design that also serves as a credible source for fashion. Our long-term goal is to be an established brand for those who are looking for practical fashion that is inspired by iconic design all while being affordable. By generating a large following we also aim to alleviate the pressure on local thrift stores in order to combat the gentrification of thrifting.
Our target audience are teens ranging from 16 to adults ranging from 24 We recognize our audiences’ interest in good quality materials and functional design in clothing that gives them unique appearances they resonate with.
Design Overview
Many people have resorted to thrifting to acquire clothes similar in style to what they would imagine to be “retro” or in-line to 80’s fashion. This surge of interest in thrifting has gentrified the prices and availability of clothes to the lower income population who don’t have easy access to high brand clothes. Our company offers a clothing brand that aims to provide a reliable source of 80’s inspired fashion while also adding more modern stylings by shifting the focus from 80’s retro to the early 2000’s synthwave, Offering a medium that is both familiar yet definitive.
Color Palettes
The primary color for AnalogStar would be purple followed by the secondary color green. Each color shares themes from synthwave and due to that genre being a big inspiration for the branding we found it fitting to incorporate it in our design. The purple and green are used to relay the idea of the retro-future that is synonymous with synthwave
CMYK: 86% 93% 31% 21%
RGB: 65. 46. 99. RGB: 150. 230. 194. #412E63 #96E6C2
CMYK: 38% 0% 33% 0%
logo elements
Blocky font below the logo image stands as a representation of classic typography choices in the 80’s
master logo
analog star fashion
variations
analog star analog star fashion fashion
2.3 in 1.95 in 5.69 in Folder
.95 in
full set
signage
entrance new arrivals return policy sales directional
Return Policy
hoodie
references
images & mock ups
Woman 1 (page 6)
https://www.freepik.com/free-photo/portrait-pretty-young-woman-neon-lights-with-darkness-around_29998038.
htm#page=10&query=synthwave&position=9&from_view=keyword
Woman 2 (page 8)
https://unsplash.com/photos/qyiOMear7es
Stationary Items (page 28-29)
https://www.freepik.com/free-psd/corporate-identity-mock-up-psd-set-business-enterprise_17860610.htm#query=branding%20
Entrance (page 33)
https://www.freepik.com/premium-psd/clothing-store-city-sign-mockup_32885339.htm
New Arrivals (page 35)
https://stephaniedixonn.weebly.com/window-visual-advertisement.html
Return Policy (page 37)
https://elements.envato.com/shopping-brand-store-banner-mock-up-RMD8KJ8
Sale (page 39)
https://elements.envato.com/clothes-store-billboard-screen-mock-up-FP9Y6Z7
Directional (page 41)
https://elements.envato.com/clothes-shop-outlet-banner-mockup-FRDN75M
Shoe Box (page 45)
https://mockups-design.com/free-shoe-box-mockup/ Apparel Gift Box (page 47)
https://mockups-design.com/free-box-mockup-95x60x25-mm/ Apparel Gift Box Card (page 49)
https://mockups-design.com/free-mailer-box-mockup/ Hoodie (page 52)
https://mockupfree.co/product/free-mens-hoodie-mockup-psd
Jacket (page 53)
https://elements.envato.com/mens-zipped-bomber-jacket-mockup-N5Z37LX
Shoes (page 54)
https://elements.envato.com/sneakers-mockup-001-7V7ZZEC
Shirt (page 55z)
https://creativemarket.com/DanFreebairn