BRAND IDENTITY STYLE GUIDE 2022
TABLE OF CONTENTS INTRODUCTION 01 1-9 Project Preview Design Overview PACKAGING 05 44-51 Protein Powder Label Protein Bar Wrapper Protein Bar Box BASIC ELEMENTS 02 10-19 Color Palettes Typefaces Logo Design Symbol Description BW Logo + Ratio Master Logo Variations Restrictions Min. Clear Space + Scale STATIONERY 03 20-29 Letterhead Envelope Business Card CD And Sleeve Folder All Stationery CREDITS 07 58-59 SIGNAGE 04 30-43 Entrance Amenities Dress Code Cleaning Station Hours Stretch Poster MERCHANDISE 06 52-57 Drawstring Baseball Bap Kettleball Water Bottle
INTRODUCTION
Project Preview Design Overview
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INTRODUCTION
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01
PROJECT BRIEF
“Run the World” is a gym created to give patrons the gym experience that everyone deserves. Feel free to use all the facilities to its fullest while you excel your fitness journey. When you step through the doors, you will immediately feel welcomed. Feel like the best you without any external obstacles holding you down.
This brand is a gym chain that was founded by people passionate about a good workout routine and knew that it should be shared. The locations of women’s only gyms are so limited, and we hope to change that! We firmly believe that gyms like “Run the World” should be a more mainstream idea that is widely accepted by the public.
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DESIGN OVERVIEW
Our target audience is anyone identifying as a woman (this means ALL women) or non-binary that is interested in building their trust with working out at a gym. All eligible members of different shapes, sizes, and age are welcome. It is never too late to get into the gym scene!
Goals for the logo’s design is to have a feminine yet neutral feel. The color palette represents such, with the green representing rebirth and renewal. The logo should be simple but powerful.
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10 BASIC ELEMENTS Color Palettes Typefaces Logo Design
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02
ELEMENTS
COLOR PALETTES
The colors were chosen with the intention of invigorating patrons and giving them a feeling of relaxation and renewal. Purple is the color of femininity, but is a more neutral color when it comes to identity. It is also the color of royalty, which means strength and power. Green is the color of rebirth and renewal. Patrons are to feel welcomed as they enter, use the facilities, and exit all the same.
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#b2228d CMYK: 31, 99, 1, 0 CMYK: 45, 10, 89, 0 RGB: 178, 34, 141 RGB: 152, 186, 80 #98ba50
13 TYPEFACEs The main header and logo typeface is Momcake because it is a bold sans-serif font that shows the power and moderness of the brand. The logo fetures a thin and bold weight of this typeface. The secondary typeface is Montserrat and is used as informational body copy. Momcake Thin ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!#$%^*()_+-=;:'",<.>/? Momcake BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!#$%^*()_+-=;:'",<.>/? Montserrat Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!#$%^*()_+-=;:'",<.>/? Montserrat Semibold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!#$%^*()_+-=;:'",<.>/?
Symbol Description
The silhouette of the panther represents the patrons of this brand. It is to show neutrality, power, and respect. The panther running encourages a great workout.
The world is a symbol of nature and rebirth. It also represents accomplishing difficult goals as everyone has encountered them when wanting to exercise.
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BLACK AND WHITE LOGO + Ratio x 0.3x 0.35x 0.35x 2x 3.3x 1.7x 12.7x 9.2x
MASTER LOGO
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Logo Variations
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RESTRICTIONS
DO NOT reorient the words relative to the symbol in a different manner.
DO NOT change the kerning of the logo’s wording.
DO NOT add a fill behind the world symbol. It is to remain transparent.
DO NOT invert or change the colors of the logo overall.
DO NOT place logo on a background with little to no contrast relative to the logo’s color palette.
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19 CLEAR SPACE
Minimum Scale
And
1.1x 1.73 in 1.26 in 0.8x 0.8x 1.1x x
20 Stationery Letterhead Envelope Business Card CD Folder All Stationery
design
21 Stationery
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22 LetterHead
11 in 4.14 in 3.73 in 0.35 in 0.28 in 8 in 0.74 in 9 in
0.33 in 0.2 in 1.36 in
2.6 in 0.6 in 0.62 in
0.71 in
9.5 in 1.29 in
0.63 in 0.24 in
1.86 in 2.16 in
4.125 in
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Envelope
0.15 in
0.48 in 0.45 in 0.5 in
0.27 in 0.53 in 0.5 in 0.55 in 0.58 in
0.19 in 1.3 in 0.63 in 0.29 in
0.66 in 1.44 in
2.06 in
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Business Card
CD and Sleeve
0.33 in
0.68 in
1.3 in 0.24 in 0.8 in
0.28 in
0.59 in 4.7 in 1.14 in 1.16 in 4.7 in
4.7 in 1.3 in 0.74 in
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26 Folder
9 in
12 in
2.19 in 0.66 in 2.14 in 9.2 in 1.6 in
1.82 in
9 in
0.7 in
5.76 in 5.75 in 18 in
27 Folder 27
12 in 2.14 in
All Stationery
30 signage design Entrance Amenities Dress Code Cleaning Station Hours Stretch Poster
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design
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5’ 8’ 5.5’ 10’
Entrance 4’5”
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9” 5.5’ 4’ 6”
Amenities
Dress Code
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5.5’ 4.5’ 11” 8.5”
Cleaning Station
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5.5’ 18” 3’11” 9”
40 Hours
5.5’ 11” 8.5” 4’
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5.5’ 4’ 17” 11”
Stretch Poster
44 Packaging Protein Powder Label Protein Bar Wrapper Protein Bar Box
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design
Protein Powder Label
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6”
18.5”
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Wrapper
0.5” 1.25” 1.75” 2.5” 0.5”
PROtein Bar
6”
0.5”
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6.5” 6.5” 3.25” 0.5” 2.8”
PROTein Bar Box
52 MERCHANDISE Drawstring Bag Baseball Cap Kettlebell Water Bottle
MERCHANDISE
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CREDITS
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59 AUTHOR Jasmine Pashley IMAGES Freepik Adobe Stock MOCK UPS Freepik Adobe Stock Yellow Images Envato Elements Mock Up Tree INSPIRATION Pinterest UNLV’s Rebel Rec Center 07
Designed by Jasmine Pashley
Grc 420 in the Fall of 2022
