TEA LOUNGE
Brand Identity Style Guide 2022
Tabel of Contents Introduction .......................................3 Project Overview Audience & Design Brief
Basic Elements ..................................7 Color Palette Typeface Logo Design
Stationary Design ..........................17 Signage Design ...............................25 Packaging Design ...........................37 Merchandise .....................................45 Credits ................................................50
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INTRODUCTION Project Brief Design Overview
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PROJECT BRIEF Naughtea is an upcoming tea lounge coming soon to the Las Vegas Valley in 2022. Naughtea is one of the first of its kind tea lounge that focus on its exotic (mischievous) fusions that are from sustainably sourced ingredients from around the entire world. Naughtea is not the average cafe or grab n’ go but has the setting and culture of that of a lounge were our customers are encouraged to sit, socialize, work, or simply sip and enjoy the atmosphere. Our mission is to spread joy, health benefits, and satisfaction through our finest handcrafted beverages. Our growing selection of loose teas, and specialty beverages guarantees to satisfy the most demanding and eclectic taste of tea drinkers and exploring drink connoisseurs. We are proud to provide our customers with the highest quality crafted teas, and ingredients that are hand-selected from the finest most sustainable international growers.
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DESIGN OVERVIEW Naughtea logo and brand identity will have to express its unique modern approach of the craft that sets them apart from their competitors and leave a memorable impact on customers. Our main customers demographics may vary however, we will be marketing towards young adults of 1840 years old. To cater to this audience we will be creating an inviting, exciting atmosphere that provides an experience as well as an aesthetic setting for our customers. The logo design will use a combination of strong legible typography and a recognizable icon to make a memorable logo. The overall design will match the intended brand identity which will describe a modern, and exciting brand.
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BASIC ELEMENTS Color Palette Typeface Logo Design
Logo Description Black & White Logo with Ratio Master Logo Variations Clear Space & Minimum Size Restrictions
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COLOR PALETTE
Color palette of our company is selected to enhance our companies image. These three colors of black, white, and bold red are used to further represent our companies mischievous, exciting new modern approach to tea fusions and laid back setting. Black and white options are able to be used interchangeably within our logo, packaging, promotions, and settings based on desired tone/mood required at given time. Red must always be present within all designs, and setting. Presence of red can range from focal point to splash of color but must always be included. Red must remain this shade and cannot be altered.
Color Keywords
Red = loud, mischievous, bold Black = dark, moody, mysterious White = light, innocent, fresh
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#af0011 C:0, M:1, Y:0.9, K:0.31 R:175, G:0, B:17
#231f20 C:0, M:0.11, Y:0.9, K:0.86 R:35, G:31, B:32
#ffffff C:0, M:0, Y:0, K:0 R:255, G:255, B:255
TYPEFACE
The main and only typeface of our branding is the variations of Houschka Rounded. Houschka Rounded DemiBold can be seen within our logo, any headers and bolded text. Secondary, is Houschka Rounded Medium which is used for all other body or subtext.
Houschka Rounded DemiBold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 .,!?’:”/ Houschka Rounded Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 .,!?’:”/
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LOGO DESCRIPTION The company name “Naughtea” is a word play of “naughty”. This word play is representation and sets the tone, that this company likes to “misbehave” in a sense of what would be a “traditional” tea settings and/or tea fusions.
TEA LOUNGE
Tail here in the logo represents a devil like tail to add a “devilish”/”mischievious” type of behavior to the word/company. 10
BLACK & WHITE LOGO WITH RATIO
9x
TEA LOUNGE
x 1x
2 1/7x 7 1/4 x
3x
16 1/4 x
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MASTER LOGO
TEA LOUNGE
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VARIATIONS
Logo variations are to be used in substitute of master logo only under following circumstances
TEA LOUNGE
• Background color makes logo inlegible • Special events/promotions • Designs for merchandice/products
TEA LOUNGE
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CLEAR SPACE & MINIMUM SIZE 1/2 x
TEA LOUNGE 1/2 x
TEA LOUNGE 0.5 in
1in
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x
RESTRICTIONS TEA LOUNGE
TEA LOUNGE DO NOT rearrange elements within the logo
DO NOT recolor logo outside of given color scheme
E G N U OL A E T TEA LOUNGE
DO NOT distort or squish logo in any way
DO NOT rotate or flip logo (approval required for packaging or merchandise design)
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STATIONARY DESIGN Letterhead CD with Cover Envelope Presentation Folder Business Card
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LETTERHEAD 2” 0.5”
1” TEA LOUNGE
1” x 1/4”
702.688.1111 naughtea@info.com naughteatl.com 643 Main Street, Las Vegas, Nevada
1” x 1”
6 1/3”
11”
8”
0.5”
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8.5”
ENVELOPE 3/16”
0.5” 9/16” TEA LOUNGE
3/4”
Naughtea Tea Lounge 643 Main Street Las Vegas, Nevada, 89101
1 2/4”
4.5”
13/16”
naughteatl.com
4.125”
1.5”
1.5”
9.5” 19
BUSINESS CARD 3.5” 5/8” .5”
TEA LOUNGE
1.25”
2”
2.4” 1/4” 1/4”
.75”
Korina Czajka Founder / CEO 702.633.7171 korinaczajka@naughtea.com naughteatl.com
@Naughtea
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CD & CASE 4.75”
TEA LOUNGE 4.75”
4.7”
1.25”
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PRESENTATION FOLDER CLOSED
12”
TEA LOUNGE 1.75”
2.25” 3.5”
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9”
PRESENTATION FOLDER OPEN
12”
1.5”
702.688.1111
4”
naughtea@info.com naughteatl.com
TEA LOUNGE
1.5”
643 Main Street, Las Vegas, Nevada
2.4”
18”
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STATIONARY MOCKUP
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SIGNAGE DESIGN Enterance Indicational Promotional QR Code Menu
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ENTERANCE SIGN 1.5’
.5’
1.5’ .3’
Sign is displayed 8’ from the ground
2’
6’0”
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EXTERIOR PROMOTIONAL SIGN
6’0”
1.5’
2PM-4PM and 9PM-12AM
Specialty Tea Buy 1 get 1 50% off
New March Specialty Tea’s Pisces Lavander Dream Matcha March
TEA LOUNGE
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2.5’
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INTERIOR MENU
SPECIALTY Pisces
27.5” in
+2.00
TEAS
+1.00
Milk Tea
House mix, mint, strawberries, blueberries, and honey
Brown Sugar, Taro, Matcha, Thai, Jasmine, Rose, Lavandar, Honey, Wintermelon, Coffee, Chai
Lavander Dream
Flavored Black or Green Tea
House mix, lavander, mint and agave
Matcha March
House mix, mint, lime and agave
Butterfly SZN
House mix, butterfly pea, milk and vanilla
P&P
House mix, passionfruit, and peach
ADDITIONS
Passionfruit, Mango, Yuzu, Pineapple and Coconut, Honeydew, Grapefruite, Peach, Kiwi, Lychee, Honey, Rose
Sea Salt
Black Tea, Green Tea, Thai, Honey, Wintermelon, Coffee, Caramel
M
L
4.00
6.00
Milk ALT
Almond, Coconut, Soy, Oat, Lactose Free, Half n Half, Sea Salt Cream
Toppings
Chia, Fruit, Boba, Honey Boba, Aloe Jelly, Lychee Jelly, Grass Jelly, Oreo, Popping Pearls, Custard Pudding, Red Bean
19.7 in
6’0”
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Sign is displayed 5 feet 9” from the ground
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INDICATIONAL SIGNS 1.5’ 1.6’ 4’
TEA BAR
ORDER
PICKUP 1.6’
3’ 4’
2.5’
1.5’
1.5’ 3/4’
2.5’ 6’0”
3/4’
Sign is displayed 5’ from the ground
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Sign is displayed 9’ from the ground
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TABLE TOP QR CODE
TEA LOUNGE
4” Drink Menu, Promotions, Events, Nutritional Information, and more!
Scan Here
6’0”
25”
30”
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PACKAGING DESIGN Tea Dispencing Box + Packets
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SELF DISPENSING TEX BOX
SUNSET TROPICAL BLEND BLACK TEA
SUNSET TROPICAL BLEND
BLACK TEA
Bring the amazing favorful taste of Naughtea home with you! Everything that is good about tea starts with the power of the leaf. At Naughtea our tea experts carefully select the finest leaves that are naturally sourced from around the world to bring our customers the freshest quality and best tasting teas. Each of our blends are specially crafted with powerfull ingredients rich in benefits that not only taste good but are good for you!
6 in
Tea Benefits Boosting Immunity and Mental Health Anti Inflammation Ingredients: Organic Black Tea, Pineapple and Orange Concentrate, Mint, Lemon.
Boosting Metabolism
Directions: 1. Bring 1 cup of water to boil 200° 2. Pour water over tea bag inside cup 3. Let tea brew for 3-5 mins & enjoy!
Helping to fight against various diseases
Lowering Blood Sugar And so much more!
Punch out to access dispensing tea bags
3 in
20 Tea Bags NET WT. 1.20oz (30g)
12 in
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TEA PACKET
3”
SUNSET TROPICAL BLEND
1”
BLACK TEA 1”
3”
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MERCHANDISE & MOCKUPS Accessories Carry Out
Tabel Top
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Credits All divider images: https://www.pexels.com MOCKUPS Stationary Mockup: https://www.envato.com/ Signage Mockup Enterance Sign: <a href=”https://www.freepik.com/psd/sign-mockup”>Sign mockup psd created by freepik - www.freepik.com</a> Promotional Sign: https://www.free-mockup.com/downloads/free-outdooradvertisement-banner-stand-mockup/ Interior Menu: https://www.pinterest.com/pin/199143614750610379/ Indicational Signs: 1. https://blackbarnrestaurant.com/the-best-new-space-for-events-inchelsea-blackbarn-cafe/ 2. https://www.decoist.com/paint-factory-renovation-coffee-barrestaurant/?chrome=1 3. https://www.behance.net/gallery/138636505/Free-Wall-WayfindingSignage-Mockup?tracking_source=search_projects%7CWall%20Sign%20 MockUp QR Code: https://www.istockphoto.com/photo/man-scanning-restaurantmenu-qr-code-gm1270198740-373226757 Packaging Mockup: https://www.envato.com/
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TEA LOUNGE
702.688.1111 naughtea@info.com naughteatl.com 643 Main Street, Las Vegas, Nevada
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Designed by Korina Czajka