Branding Identity Guide 2020
Cryptic Adventure Park Brand Guide 2020
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Explore 2
Name of Chapter
the Unseen...
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4
Name of Chapter
Table of Contents Introduction 7
Signage 33
Project Brief
Entrance
Design Overview
Directional Signage
Basic Elements
11
Color Palette
Map Directory Ticket Prices Indication Signage
Typeface
Ride Safety Guide
Logo Symbol Description
UI Mobile Design
Black and White & Ratio
Design
Master Logo
Applications
Variations
Merchandise & Usage
Clear Space
57
Stuffed Animal
Minimum Size Restrictions
Printed Badge
Stationery 25
Apparel
Letterhead
47
Tote Bag
Envelope Business Cards CD Slip & Cover Presentation Folder
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Name of Chapter
Introduction Welcome to Cryptic Adventure Park style guide. This brand book was created to guide you in visually communicating the Cryptic Adventure Park aesthetic. In this book, you will walk through the process of the basic elements the visually communicate the Cryptic Adventure Park brand.
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Logo Description
Project Brief Cryptic Adventures Park is an amusement park based in the deserts of Las Vegas, NV that offers interactive fun and historical discovery of the world’s mysterious wonders. The park explores the world’s
Subheader
treasures and history through thriller rides and interactive simulations that depict different scenarios based from :
History
8 Project Brief
Myth
Lore
Design Overview The key concept of designing the Cryptic Adventures Park brand is to emphasize the adventure, fun, and problem solving. The branding design will begin with developing a logo that would attract the target audience and can be implemented in promotional, events, signage and product design. The overall goal of the logo is to fit the historic, adventure and “cryptic� appeal with the following:
Adventure
Mystery
Fun
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Name of Chapter
Basic Elements Color Palette Typeface Logo
Symbol Description
Black and White & Ratio
Master Logo
Variations
Clear Space
Minimum Space
Restrictions
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Color Palette The main concept behind the color palette is to offer the feeling of adventure and fun. A bright golden yellow was chosen to create a welcoming mood and symbolize golden treasure. The brown was chosen to help contrast the yellow altogether and symbolize the natural yet adventurous environment of Cryptic Adventure Park. A gray white was chosen to fill the contrast of the eye from the rest of the logo elements. The tan color is chosen as a secondary color to compliment the primary colors of the brand yet maintain a consistent look and theme of adventure and discovery.
12 Color Palette
Gold
CMYK: 17, 37, 100, 1 RGB: 213, 160, 41 HEX: #d5a029
Brown
CMYK: 40, 84, 87, 63 RGB: 79, 29, 16 HEX: #521705
White
CMYK: 3.03, 1.2, 0, 0 RGB: 244, 247, 252 HEX: #f4f7fc
Light Tan
CMYK: 2, 3, 18, 0 RGB: 249, 240, 211 HEX: #f9f0d4
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Typeface Primary Typeface
NOVE Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c d e f g h i j k l m n o p q rs t u v wx yz 1 2 3 4 5 67 8 9 0 ! @ # , .? % ( ) Nove was a typeface chosen for the brand as it’s exaggerated features and blocky appearance gives a fun yet quirky feel for the brand.
PeachyKeenJF Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#,.?%() PeachyKeen was another typeface chosen for the logo as it it’s rounded features provide a professional and clean appearance to contrast against the blockiness of the Nove typeface.
14 Typeface
Secondary Typeface
Monseratt Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1 2 3 4 5 678 9 0 ! @ # , .? % ( ) Monserrat Medium is a chosen secondary typeface for the brand in order to maintain legibility in professional documents such as the stationary.
Modified Logotype The primary typeface, Nove, was chosen to highlight “Cryptic� while PeachyKeenJK typeface was used to describe the type of establishment. Then, the type was modified in a horizontal rise to imply the movement of a roller coaster and provide a fun appeal for the theme park.
Rise 25% Rise 50%
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Logo Design Symbol Description The logo symbol embodies the sense of fun and adventure. It is important that the symbol logo remain consistent to the theme of Cryptic Adventure Park.
1 Magnifying Glass The magnifying glass symbolizes the sense of discovery and
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fun of the theme park. It’s also placed on top of the brand name instead to the side to create a unified and balanced composition for the overall logo.
2 The Eye The eye is placed off center to the down right to give an implied line toward the brand name. It’s also placed within the magnifying glass to symbolize the sense of discovery and mystery.
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2
Logo Design Black and White & Ratio The logo should adhere to the proper ratios to avoid distortion and maintain consistency.
2X
4X
0.2 X 0.15 X
X
2.15 X 0.15 X
0.5 X 4.75 X
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Logo Design Master Logo
18 Logo Design
Logo Design Variations It is recommended that the logo be consistent to the color palette.
Using the symbol accordingly is acceptable as well.
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Logo Design Clear Space 0.125 X
0.125 X
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X
Logo Design Minimum Size
Scaled up to Size
1”
Actual Size 1.15” 1”
1.15”
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Logo Design Restrictions
DO NOT remove any basic elements of
DO NOT change the position or alignment
DO NOT have the logotype static. The
the logo.
of the symbol as it will ruin the balance of
logotype must be warped to adhere to
the composition.
the brand’s theme.
DO NOT change the color of any elements
DO NOT overlay the logo on top of a busy
DO NOT change the logo color white over
that do not follow the color palette.
background.
a dark background as it will stray from the logo’s consistency.
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Header
Black and White & Ratio Ibus. Sedit, omni coratur, nita delit landeli quidio. Ihil iunt que quodipsandel in ne perit qui as sitaqui consequam, tectiur a velendem nessitatum et eumquistiis ma volorer fernam, con eat vendam, experatis quam reperum quo corem explaci antotate veles mi, sunt delent venestiori odipsunto ex essiti
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Name of Chapter
Stationery Letterhead Envelope Business Cards CD Cover & Slip Presentation Folder
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Letterhead 8.5” 0.5” 0.5”
11”
1.3”
EXPLORE THE UNSEEN
2.7”
2”
0.5”
Cryptic Adventures Park 626 DaVinci Ave. Las Vegas, NV 89168 crypticadventures.com 702.615.5614
0.9”
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6.5”
Envelope 0.26” Cryptic Adventure Park 626 DaVinci Ave. Las Vegas, NV 89168
0.5” 1.0”
4.125”
9.5”
2” 3.75”
EXPLORE THE UNSEEN www.crypticadventures.com
2”
3.75”
5.6”
2.5”
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Business Cards 0.5”
2”
1.1”
1.1”
0.5”
3.5”
0.6”
0.5”
Abegail Vicario Graphic Designer
702.615.5614 crypticadvetures.com info@crypticadventures.com 0.18” 626 DaVinci Ave. Las Vegas NV, 89183
0.18”
0.5”
@crypticadventures
0.125” 28 Stationery
CD Slip & Cover
0.6”
5.2”
4.7”
0.5”
5.2”
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Presentation Folder 2.7”
12”
1”
3.5”
9”
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Explore the Explore Unseen
the Unseen
4.25”
Black and White & Ratio
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Name of Chapter
Signage Entrance Directional Signage Map Directory Ticket Prices Indication Signage Ride Safety Guide
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Entrance 15’ 0”
7’ 0”
5’ 0”
6’ 0”
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Directional 6’ 5”
1’ 5” 3’ 0” Myth Realm
The Great Maze
Dragon Country
Historic Empire
Ancient Jungle Restroom
1’ 0”
Ancient Ancient Jungle jungle
11’ 5”
7’ 0” 6’ 0”
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Header Info
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Map Directory 5’ 2”
Cryptic Adventure Park Tre a sure Ma p 8 3
The Great Maze
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4 1 Camelot Feast
Historic Empire
2
Myth Realm 1
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YOU ARE HERE
Myth Realm
5’ 5”
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Ancient Jungle
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5
Historic Empire
?
?
Ancient Jungle
5 Pompeii Escape
8 Crypt Canoe Escape
2 Dragon Country
6 Egypt Riddles
9 Tiki Cafe
3 Creature Forest
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4 Mt Olympus Fury
Aztec Lost City Restroom
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Food
2’ 0”
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?
Great Maze Treasure Gift Shop
6’ 0”
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Ticket Prices Hours Mon-Thur 9am-4pm Fri-Sun 9am-6pm
2-day
Discounts
1-day
2-day
Adult
$50
$35
Local
$35
$25
Young
$45
$30
Military
$15
Kids
$45
$30
4 Fam Pack $80
Admission
4’ 5”
10-18 years
9 years and under
1-day
Groups
$20 $100
Additional
B-Day Party
schedule appointement
Fast Pass
+$20 all rides
15+ people
$45/per
Annual
$45/per yr
Keep in touch with us!
APP AVAILABLE
@crypticadventures
Check our app for a virtual map and resources
3’ 5”
5’ 6”
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6’ 0”
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Header Info
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Indication Signage Ancient Jungle
eat Maze
7’ 6”
Realm
Historic Empire
1’ 6”
4’ 0” 2’ 0”
6’ 0”
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Header Info
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Ride Safety Guide 2’ 6”
RIDE SAFETY GUIDE
5 Fasten Restraints
Seated All Time
5
2’ 0” Must be taller than 48” tall to ride
0’ 6”
Thrill Level
Adventurers prohibited from riding:
5’ 0”
Heart Trouble/ High Blood Pressure
Pregnant
6’ 0”
Injury
WARNING
Many rides at Cryptic Adventure Park are thrilling and dynamic. For your protection, each ride is rated for speed, motion and other special features. You should be in good health and willing to comply with our regulation policy to ride safely. You know your limits, Cryptic Adventure Park does not. If you suspect your health could be at risk for any reason, do not ride!
4’ 0”
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3’ 5”
Header Info
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Name of Chapter
UI Design Mobile UI Interface: Ticket Purchasing Applications and Usage
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Ticket Purchasing Cryptic Adventure Park’s mobile app contains ticket purchasing feature that allows the user to quickly and efficiently purchase their tickets at their convenient leisure. This task allows the user to view and input tickets of their choice and input payment information.
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Home Page
Icons Home
My Tickets
Profile
Purchase Tickets
Barcode Scan
Itinerary Map
Search bar
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1
Choose type of pass
2 List of passes
3
Choose quantity 50 UI Design
6 Select Payment of Method *Privacy policy included
4
5 Subtotal and Purchase Options
Choose date with subtotal
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7 Select Method of Payment
8 Payment Information Input
9 Confirm Information
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Home View Ticket My Itinerary
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11 Subtotal and Purchase Options
Processing Page
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Header
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Project Brief
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Name of Chapter
Header Info
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Name of Chapter
Merchandise & Usages Stuffed Animal Printed Badge Apparel Tote Bag
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Stuffed Animal Stuffed Animal Stuffed Animal
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Name of Chapter
Printed Badge
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Apparel
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Name of Chapter
Apparel
Tote Bag
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Name of Chapter
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Explore the un s e e n . . .
Abegail Vicario
Graphic Designer @abbyvdesigned abbyvicdesigned@gmail.com
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Project Brief
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