Brand Identity Style Guide 2022
Table of Contents
7 Credits 52 5 Packaging 40 Air Freshener Pack 1 Introduction 2 Project Brief Design Overview 4 Signage 24 Car Sticker Location Mock Up Gift Shop Sign Menu Board Equipment Instructions Billboard Welcome Banner 3 Stationery 16 Letterhead Envelope Business Card CD + Cover Presentation Folder Complete Mock Up 6 Merchandise 46 Canvas Tote Bag Staff Uniform Coaster Set scented Candle 2 Basic Elements 6 Color Palette Typeface Logo Details Symbol Description Black and White Logo Master Logo Variations Minimum Clear Space Minimum Scale
01
Introduction
Project Brief
Design Overview
02
Project Brief
Marketing and Branding go hand in hand, epsecially when it comes to a brand new business against the already existing and strong community. For our car wash business, we strive to bring our entire focus on two essential elements; our audience and our branding. With the car wash community already tight, using the combination of marketing and branding, we can win the trust of the local community based on our different and simplistic branding design/ In this brand booklet, we are showing specifictiies and expectations that are expected to kepe the Squeak Car Wash brand consistent and timeless.
Our main target audience is all automotive owners, from sedans to heavy duty work trucks. The age demographic is wide and diverse, ages from 16-60, we want to give the opportunty to all to have the luxury and right to have a clean car that they feel proud of. All auto owners feel that their vessel is a part of them and their personality, so having a strong base of keeping this business simple will attract all owners, and potentially give them more benefits for becoming official members in this car wash community.
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Design Overview
With the strong car wash community, Squeak Car Wash is a new car wash in the Las Vegas community where we focus on a personal experience towards our customers but also keeping the expereince in-between luxury and authentic. What makes our designs different from the rest of the local car wash businesses is our special soap mix within all our locations, the extra hand-dry service from our lovely employees, and finally, we are the only car wash in the valley with a resting area withint our special mini gift shop wihtin the location building.
With the strong car wash community, Squeak Car Wash is a new car wash in the Las Vegas community where we focus on a personal experience towards our customers but also keeping the expereince in-between luxury and authentic. What makes our business, Squeak Car Wash, posivitely different is our amazing service, strong connection with the local communities, and our different and simplistic design choices that make our locations stand out in the desert Mohave valley of Las Vegas, Nevada.
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05
Basic Elements Color Palette Typeface Logo Details 06
Primary Color Palette Color Palette CMYK: 65%, 0%, 78%, 0% RGB: 92, 188, 107 HEX CODE: #5CBC6B CMYK: 64%, 10%, 4%, 0% RGB: 69, 180, 223 HEX CODE: #45B4DF CMYK: 78%, 60%, 52%, 38% RGB: 56, 71, 79 HEX CODE: #38474F 07
Cocogoose Pro Cocogoose Thin Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 Typefaces 08
Logo Breakdown
The logotype is bold Cocogoose with the main name arched over the car wash type.
The line thickness throughout the logo is two point, and using the dark blue color from color palette.
The key colors are the green and blue with the bubbles have a light blue hue to wrap everything and adding shading to enchance depth within the logo.
Add several bubble elements to enhance liveliness in the logo to make the dynamics stronger.
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Black & White + Ratio 10 x 32x 22x 15x 1.5 X 5X 1X
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Colored Logo Logo Outline Black and White
Logo Variations
Fully
Restrictions
No tilting or rotating the logo.
No stretching or disorting the logo.
No changing the primary colors of logo.
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Min. Clear Space
2.3x 2.3x
1.4x 1.4x
13
Minimum
14 3.5
1.75 in.
Scale
in.
15
Stationary Letterhead Envelope Business Card CD + Cover Presentation Folder Complete Mock Up Set 16
Letterhead 8.5“ 11” 0.5” 0.5” 0.25” 2” 0.75” 17
Squeak Car W ash 9010 Flamingo Hill s Boulder City, NV 89000 Jason Hunts 340 Golden A ve. Shower Hills, Ne vada 89001
Envelope Spread
9.5“ 4.125“ 2” 0,5” 1” 0.75” 1” 18
0.95”
Cecilia Valentine
Coordinator of Design and Medi a
(725) 678-3029 cvalentine@squeakcarwash.com Websit e thesqueakwash.co m 1.75” 19
Business Card
3.5” 2” 2.12” 0.95” 0.95”
Call/Text Emai l 0.95” 0.95”
Presentation Folder
9” 12” 20
4.75” 4.75” in diameter 4.75”
CD + Cover
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Overall Mock Up
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23
Signage Welcome Banner Car Sticker Billboard Instructional Signage Gift Shop Signage Car Wash Menu Location Mock Ups 24
Banner 25 Welcom e TO Squea k Ca R WASH 6.5’ 25’ 5’7” 5’3” 2.75’
Welcome
Gift Shop Sign 16” in diameter 26 5’7” 5’3” 7’ 2’ Gift Shop Squeak
Menu Board 27 CAR WASH Menu Free Air Freshener for every car wash! Ultimate Wash Platinum Wash Silver Wash Vinyl UV Protectant Free Express Wash Voucher Choice of 2 Add-Ons Free Squeak Microfiber Towel Standard Protectant Hand Applied Tire Shine Ceramic Soap Finish Choice of 1 Add-On Exterior Wash Dash Shine On We are not responsible for any car damages or stolen items. Thank you customers! 18” 24” 5’7” 5’3”
Instructions 28 3’
1’ 5’7” 5’3”
Billboard 29 Free Car Wax for new Squeak members! 9010 Flamingo Hills (inside bird shopping center) Celebrate our grand opening! new Location: 48’ 14’
Car Sticker 30 EXPIRES: 01/2023 EXPIRES: 01/2023 2” 1.75” enlarged for design purposes
Box Layout
Location Design
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Air Freshener
32
Gift Shop Sign
33
Car Wash Enter
Instructions
34
Vacuum Station
35
Car Sticker
36
Billboard
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38
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Packaging
Freshener Pack 40
Air
Box Layout
41
Air Freshener
42
Freshener Mock Up
43
Overall Mock Up
44
45
Merchandise Canvas Tote Bag Staff Uniform Coaster Set Scented Candle 46
Tote Bag
47
Staff Uniform
48
Coaster
49
Scented Candle
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https://www.freepik.com/free-psd/tote-bag-black-mockup_11810572.htm#query=tote%20bag&position=0&from_view=search&track=sph
https://mockuptree.com/free/folded-polo-t-shirt-mockup/ https://mockuptree.com/free/branding-candle-mockup/ https://mockuptree.com/free/label-folded-t-shirt-mockup/
https://www.freepik.com/free-psd/photo-frames-mockup_3384627.htm#query=poster%20mockup&position=4&from_view=keyword
https://www.freepik.com/free-photo/burning-candles_949068.htm#query=candle&position=1&from_view=search&track=sph
https://mockups-design.com/free-simple-billboard-mockup/ https://www.miamihal.com/hals-blog/elcarwashpinecrest https://www.mrfoamer.com/ https://sparklecarwashlv.com/ https://wowwash.com/
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Credits
https://www.freepik.com/free-psd/tote-bag-black-mockup_11810572.htm#query=tote%20bag&position=0&from_view=search&track=sph
https://www.freepik.com/free-psd/photo-frames-mockup_3384627.htm#query=poster%20mockup&position=4&from_view=keyword
https://www.freepik.com/free-photo/burning-candles_949068.htm#query=candle&position=1&from_view=search&track=sph
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Created by: Cecilia Garcia Fall 2022