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Technology
It turns out that the latest, the iPhone 4S, costs Apple an estimated $188 in materials. If you add a typical $8 cost for manufacturing expenses, we have a $196 grand total. If your first impression is “Hey, that’s only $4 less than what I spent” then we’d understand. But while the 16GB 4S will cost $200, don’t forget that also requires a two-year wireless contract. Buying it off-contract would require $649 for the 16GB model, $749 for 32GB, and $849 for 64GB.
So in 18 months, Apple was able to upgrade to the A5 dual-core processor, improve the camera (particularly through the backside illumination sensor, which lets in more light), and pack in dual GSM/ CDMA world phone capabilities for only 49¢ more.
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WERRIBEE RESERVOIR DONCASTER GEELONG SUNBURY WERRIBEE MOORABBIN RESERVOIR BOX HILL DONCASTER GEELONG GEELONG
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Geelong Clearance Centre, 42 Corio St
Wyndham Leisure Centre, 80 YMCA (Darebin Community S Manningham Function Geelong Clearance Centre, 4 Sunbury Community Centre, Town Hall, Cnr Nepean Hwy & Town Hall, 1022 Whitehorse Geelong Clearance Centre, 4
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XMAS EVE MARKETS AT BOX HILL & MOORABBIN ON SATURDAY 24th DECEMBER November 2011
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WERRIBEE RESERVOIR DONCASTER GEELONG SUNBURY MOORABBIN BOX HILL GEELONG
Wyndham Leisure Centre, 80 Derrimutt rd, Hoppers Crossing XMAS EVE MARKETS AT BOX HILL & MOORABBIN RESERVOIR YMCA (Darebin Community Sports Stadium), 857 Plenty Rd DONCASTER Manningham24th Function Centre, 699 Doncaster Rd ON SATURDAY DECEMBER RMIT Netball & Sports Cen Town Hall, cnr Glenferrie Rd REC-WEST YMCA, 39 Lily Geelong Clearance Centre, Ballarat Sec. College (East) Town Hall, 140 Hoddle St Town Hall, 397 Springvale R Geelong Clearance Centre, Wyndham Leisure Centre, 8 YMCA (Darebin Community Manningham Functio Geelong Clearance Centre,
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Sunbury Community Centre, 531 Elizabeth Drive Town Hall, Cnr Nepean Hwy & South Rd. RMITHall, Netball Sports Centre, Town 1022& Whitehorse Rd cnr of McKimmies & Plenty Rds Town Hall, cnr Glenferrie HighSt St Geelong Clearance Centre, Rd 42&Corio REC-WEST YMCA, 39 Lily St, Near Duke St Corner Geelong Clearance Centre, 42 Corio St Ballarat Sec. College cnrcnr Melbourne Rd & Fussell StRds RMIT Netball & Sports(East), Centre, of McKimmies & Plenty Town Hall, 140 Hoddle St Town Hall, cnr Glenferrie Rd & High St Town Hall, 397 Springvale REC-WEST YMCA, 39 LilyRd St, Near Duke St Corner Geelong Clearance Clearance Centre, Centre, 42 42 Corio Corio St St Geelong Wyndham Leisure Centre, 80cnr Derrimutt rd, Rd Hoppers Crossing Ballarat Sec. College (East), Melbourne & Fussell St YMCA (Darebin Community Sports Stadium), 857 Plenty Rd Town Hall, 140 Hoddle St Manningham Function Centre, 699 Doncaster Rd Town Hall, 397 Springvale Rd Geelong Clearance Clearance Centre, Centre, 42 42 Corio Corio St St Geelong
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XMAS EVE MARKETS AT BOX ON SATURDAY 24th
Photo source: geek.com
SUNBURY MOORABBIN BUNDOORA BOX HILL MALVERN GEELONG NEW BRAYBROOK GEELONG Sat BALLARAT Sat 10 3 BUNDOORA Sun 11 COLLINGWOOD Sun 4 MALVERN NEW SPRINGVALE BRAYBROOK GEELONG GEELONG Sat WERRIBEE Sat 17 10 BALLARAT Sun 18 RESERVOIR Sun 11 COLLINGWOOD DONCASTER SPRINGVALE GEELONG GEELONG Sat 17 24 Sat WERRIBEE
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WWW.TECHNOLOGYMARKETS.COM.AU Wyndham Leisure Centre, 80 Derrimutt rd, Hoppers Crossing YMCA (Darebin Community Sports Stadium), 857 Plenty Rd Manningham Function Centre, 699 Doncaster Rd Geelong Clearance Centre, 42 Corio St Sunbury Centre, Elizabeth WyndhamCommunity Leisure Centre, 80531 Derrimutt rd,Drive Hoppers Crossing Town Hall, Cnr Nepean Hwy & South Rd. YMCA (Darebin Community Sports Stadium), 857 Plenty Rd Town Hall, 1022 Whitehorse Manningham FunctionRd Centre, 699 Doncaster Rd Geelong Geelong Clearance Clearance Centre, Centre, 42 42 Corio Corio St St
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Do you feel like you’re being taken to the cleaners? Just keep in mind that Apple is a business designed to make maximum profits on their products. No company is going to break even or lose money on a piece of hardware unless they’re placing a higher priority on digital content sales (the Kindle Fire and Nook Color are examples of this). Apple sells content too (the App Store, iTunes, iBooks, etc.), but that’s more of a side business for them. It’s a lucrative side business, mind you, but their primary target for profits is on the sales of devices like the iPhone 4S.
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Of course that doesn’t mean that the new parts cost less than 50¢. Rather, it’s because identical parts from the iPhone 4 are now less expensive than they were in June of 2011 when the iPhone 4 was launched. The display is an estimated $5.50 less now, for example, and the
flash storage is about $8 less for the same 16GB as it was for the 2010 iPhone.
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The most expensive single component in the 16GB model is that “Retina” display, which costs about $23 in parts (the touchscreen adds another $14 to that). The NAND flash memory rings up at $19.20 in the base model, grows to $38.40 for the 32GB edition, and adds $76.80 when you’re buying the 64GB iPhone. The $188 bill of ma-
terials is nearly identical to the same estimate placed on the iPhone 4 in 2010. Its total came up as $187.51.
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he iPhone 4S is off to a great start in terms of sales. As with every other iPhone launch before it, fans and casual users have been quick to snatch up the latest and greatest from Apple. They’re selling like hotcakes, but have you ever wondered just how much each iPhone costs Apple to make?
Photo source: geek.com
How much does the iPhone 4S cost Apple to make? T