at a glance 30 seconds to satisfy on your mark recipe for success writing & formatting a tasty cover letter
Killer Cover Letters and Resumes
The Ingredients of Your Cover Letter There are three types of cover letters: Those
developed to respond to a specific job opening, those directed to a specific contact or company match, and those that serve as letters of introduction. The latter type is sometimes called a broadcast letter, and it can function like a “cold call” to develop opportunities where no immediate job opening exists. While your cover letters should follow a basic structure, it’s best to avoid creating a form letter. Your goal is to entice employers with a clear, concise, and well-thought-out summary that suggests that you offer exactly what they need.
TIP Avoid “canned” letters! Recruiters and hiring managers tell us that formulaic letters often end up in the “no” pile. The applicant who customizes his or her words is more appealing, and will be given preference over others.
The Basic Cover Letter Format Fortunately, when it comes to cover letters, there is a general recipe to follow. Once you learn it, you’ll be able to vary your approach to suit individual positions, industries, and employer preferences. Every cover letter should include: • Your contact information • Date • Employer’s contact information • Paragraph 1: Why you’re writing • Paragraph 2: What you’ve to offer them
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• Closing
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• Paragraph 3: What happens next
The First Bite: Why You’re Writing
Let’s look at the three core paragraphs of your cover letter in greater detail.
FOR YOUR REFERENCE
resume to interview
Your introduction will be the most customized part of each cover letter you write—and yes, you will be writing a unique cover letter for every company to which you apply! A good way to start thinking about your introduction is to list the things that attracted you to a particular job in the first place. Are your skills so well suited to the job that the description practically restates your resume? Have you been using the company’s products for years? What standout features will distinguish you from other applicants? Did a mutual friend or colleague tell you about the opening? 88
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