Art & Design Course Prospectus

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Typical areas of study The Graphic Communication course comprises a wide range of modules that reflect this exciting, creative professional area. These modules can be further extended to include business and marketing. Emphasis is given to developing your thinking abilities to enable you to create new and interesting ideas and solutions to a range of communication issues and problems that reflect the high expectations of both the creative advertising industry and increasingly modern and sophisticated audiences.

Year Three This year is all about developing and consolidating your learning to create a portfolio of your achievements and work – preparing you for your future – be it within the design professions, postgraduate study and/or related areas such as teaching. Some students choose to specialise within one area whilst others prefer a broader range of modules. All students have the option of negotiating their own projects, so they can demonstrate the skills appropriate to launch them into their chosen futures.

Year One You are introduced to professional design skills and ways of thinking. Modules encourage you to explore digital imaging, typography, designing for screen and print and much more. Year Two You are offered a choice of options that engage with potential future employment opportunities such as editorial design, graphic design and branding packaging, designing for multimedia environments, as well as conceptual thinking which incorporates and introduces relatively new fields such as sound.

Career opportunities This course has a long history of preparing students for employment in the creative industries with many graduates taking up positions within the industry at national and international levels.

media content suppliers, exhibition designers, packaging consultants, publishing companies (books, magazines, newspapers), in-house design studios and information design companies.

Pick up a magazine at the newsagent, watch TV, browse the web for the latest sites and the chances are you might see the work of one of our graduates. We have an established record in effectively preparing students for employment, and every year the majority of our graduates enter careers within the creative industries.

We are also proactive in assisting start-up companies, and a number of our graduates have gone on to establish successful design consultancies both in the UK and abroad.

Typical employment opportunities include: design consultancies, advertising agencies, brand planners, TV and multimedia companies,

Entry requirements – please see page 24

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www.wlv.ac.uk/artanddesign

You may also continue your studies to postgraduate level on our MA programmes: MA Art and Design, MA Design for Advertising or MA Fine Art.

Joint Honours Degree with Illustration available

Telephone: 01902 322058


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