CRISIS COMMUNICATION BRIEFING PLAN
What is the scope of the issue?
What are we doing to address the problem?
What do individuals need to do to protect themselves?
Could this problem have been prevented –what do we need to acknowledge? What can’t we acknowledge?
Who needs to receive this message and what is the best and most efficient way to reach them?
How will we prevent a situation like this from happening in the future?
SOCIAL MEDIA
Owner: University Communications
For issues of life safety, the public will be notified first.
❑ NOTIFY LEADERSHIP GROUPS
• Administration
• President’s Administrative Council
• Executive Leadership Team
• Trustees
• Council of Academic Deans
• Academic leaders
❑ NOTIFY STAKEHOLDERS/ INFLUENCERS
• Donors/Advancement
• Student/faculty/staff groups
• Government officials
• Community influencers
• Alumni
• Parents
❑ MASS COMMUNICATION
• Public
• Partners
DIRECT COMMUNICATION
Owner: Administration (phone, email, in person)
CAMPUS ALERT
Owner: University Safety (text, email, phone; yellow, orange, and red levels)
LEAD E RSHIP
STATEMENTS
Owner: University Communications MEDIA
Owner: University Communications
COMMUNICATION
DIRECT COMMUNICATION
Owner: Administration (phone, email, in person)
BULK EMAIL
Owner: University Communications
TALKING POINTS
Owner: University Communications UTAH.EDU
Owner: University Communications
PRESS CONFERENCE
Owner: University Communications
TOOLBOX
STAKEHOLDERS
TV SCREENS
Owner: University Marketing
CLASSROOMS
Owner: Associate Vice President for Faculty
The majority of communication typically occurs immediately after the incident. It is equally important to continue communicating in the hours and days afterward.
STAT BEST PRACTICES
STAT (situation triage and assessment team):
• Activate a STAT call
• Minimum staffing
• Agenda
• Activation levels
• Working group/policy group
HOW TO ACTIVATE A STAT CALL:
Stuart Moffatt: 801-581-6429
801-707-3188 (cell)
Stormy Sideria: 801-213-1089
801-637-3717 (cell)
MINIMUM STAFFING FOR STAT CALLS:
• EOC manager
• Public information officer
• STAT members (as needed)
STAT CALL AGENDA:
• Roll call
• Briefing
• Planning
• Decision-making and recommendations
to policy group
• Action items
• Plan to regroup/schedule regular follow-up calls, if needed
ACTIVATION LEVELS:
• Level 1: Full activation
- Multiple sites/agencies involved
- Resource support is required
- Extensive life-safety issues
- Examples: catastrophic earthquake, active shooter
• Level 2: Partial activation
- Incident requires additional support and coordination
PULSE
Owner: Health Sciences Communications (Health Sciences Intranet)
Owner: University Information Technology
CANVAS
Owner: University Information Technology
- Mobilization of more disciplines and resources
- Consideration of downstream consequences
• Level 3: Steady state
- Monitoring and conducting routine operations
- Includes day-to-day emergencies handled by cognizant business units
ESTABLISH WORKING GROUP AND IDENTIFY POLICY GROUP
PRIORITIES
• Life safety
• Incident stabilization
• Property preservation
• Reputation management