CONTINUING EDUCATION | SPRING 2014
Check out our
Enrichment Courses + Certificate Programs See page 4.
Important dates Spring 2014 Monday - Thursday, December 2 - 12, by appointment Certificate Student Advising. Contact the Continuing Education office at 215.717.6095 or email@example.com to schedule your appointment.
Wednesday, January 15, 5:30 - 7:00 pm Spring Information Session with a brief presentation at 5:45 pm and 6:30 pm.
Saturday, January 25 Spring preview Workshop day.
Monday, February 3 Continuing Education Spring 2014 semester begins.
Monday - Friday, March 10 - 14 No classes, Spring Break.
Thursday, May 1 Continuing Education Spring 2014 semester ends.
Register soon â€” classes fill quickly! Visit us at cs.uarts.edu/ce
Spring Preview Workshop Day
Digital Technology Courses
10 Photography Courses 12 Music, Movement + Dance Courses 13 Art + Design Courses 16 Marketing + Writing Courses 17 Language Culture Connections 18 Senior Series 19 Certificate Programs 26 Information + Policies
check out our new daytime series! See page 18.
Now is your time. And this is your place. Enroll in Continuing Education at the University of the Arts.
Are you there yet? Is your career where you need it to be? Where you want it to be? Now is when you begin working your skills harder and pushing your career further. Now is when you enroll in Continuing Education classes or certificate programs for the spring semester at the University of the Arts.
Spring 2014 Course Brochure | 1
Communication Design Certificate 2 | Spring 2014 Course Brochure
Sarbani Majumder Communication Design Certificate Graduate - Fall 2012 Background: BA degree in Psychology and experience working in the advertising industry in India; wanted to expand skills to pursue a graphic design career in the U.S. Now: Graphic designer in Philadelphia providing design, technical support and publication project management services for iPad and iTunes platforms
Spring 2014 Course Brochure | 3
Enrichment Courses Interested in refining your skills in a particular medium? Eager to workshop that screenplay? Always wanted to try woodworking? Seeking to perform? Want to take better pictures? All you need is your own curiosity. Our courses are designed for those eager to pursue creative interests in a range of media and at varying levels of experience. We welcome you to bring your imagination and inventiveness to us and see what happens. While we invite you to our courses for your professional goals in one of our certificate programs, we equally support the deeply universal human need to create and make and do. Enrichment courses are about having our dedicated faculty encourage you to make beautiful objects, hone focused skills, craft your thoughts and sound your proverbial “barbaric yawp” upon the world. You know you want to.
Certificate Programs Looking for an edge? A new direction? A deeper mastery? A new career? Good – that makes you the perfect candidate for our certificate programs, including our new Social Media Marketing certificate. Our certificate options include Communication Design, Web Design, Web Design + Development, Portfolio Development and more. Streamlined and industry-driven, our certificates prepare you for your next chapter and ground you in a marketable foundation that will last a lifetime. Top-tier working professionals ensure you develop a portfolio worthy of industry time and attention. Show the world you’re serious about your work and committed to your growth as a professional. See page 19 for more details.
4 | Spring 2014 Course Brochure
cs.uarts.edu/ce | 215.717.6095
Preview Workshop Day Join us on Saturday, January 25, for a taste of our CE programs. These one-day workshops are designed to give you a short introductory experience to many of our popular subjects. These provide a quick sample that can help you select a full course or allow you to explore a new subject that intrigues you. Students who register and complete a workshop are eligible for a 10% tuition discount on one 30-hour course within the same term.
Adobe Lightroom Basics
Lightroom is a software solution for both amateur and professional photographers that provides useful tools for digital imaging tasks. Lightroom helps photographers work faster and more efficiently with one image, a set of images or a large image library. Lightroom allows you to organize images and quickly make adjustments. In this overview, learn some basics on how to import images and sort them for organization and efficiency and understand some of the editing tools available.
participants explore a few papermaking processes such as traditional Western papermaking, Japanese papermaking and natural papermaking using leaves, grass, bark and vegetables.
CE 0304N NoN-CrEdIT, $99, FEE $20 SAT JAN 25: 10 Am – 4 pm
Digital Camera Basics Learn about your digital camera’s basic functions. We’ll take the mystery out of terminology and settings – including exposure (automatic to manual mode), metering, auto focus, use of flash, file size and type and playing back images. please bring your digital camera and owner’s manual to class. This class is designed for beginners. CE 0303N NoN-CrEdIT, $99, FEE $20 SAT JAN 25: 10 Am – 4 pm
CE 0307N NoN-CrEdIT, $99, FEE $20 SAT JAN 25: 10 Am – 4 pm
Photoshop Basics Get acquainted with the basics of Adobe photoshop, to better understand its use as a tool for both web design or photography. The workshop includes an introduction to the photoshop interface and the basic tools and features of the program. CE 0308N NoN-CrEdIT, $99, FEE $20 SAT JAN 25: 10 Am – 4 pm
Social Media Basics Preview A sampler of some of the social media tools that are most useful for communication and engagement in today’s business, this course will look at the use and influence of Facebook, pinterest,Twitter, Instragram and more as a way to spread messages to your audiences. CE 0301N NoN-CrEdIT, $99, FEE $20 SAT JAN 25: 10 Am – 4 pm
Figure Drawing Life drawing is a classic subject of study for artists, and this workshop provides the opportunity to try your hand at the basics of proportion and work from a live model. The day includes short gestural studies and some longer-term poses in drawing media such as charcoal, graphite and Conté. The workshop is suitable for beginners to figurative work, but previous drawing experience is recommended. CE 0305N NoN-CrEdIT, $99, FEE $20 SAT JAN 25: 10 Am – 4 pm Spring 2014 Course Brochure | 5
Digital Technology Adobe Creative Suite Overview
designed for individuals with some exposure to the Adobe suite of design software, this course provides an overview of the fundamentals of photoshop, Illustrator and Indesign. Topics include image resolution, scanning, importing and exporting images, print setup, photo adjustments and vector usage. Basic typography and design will also be addressed. You can expect to gain a better understanding of how the three programs work together to create products for print or the web.
Explore photoshop through hands-on web-design exercises. The course starts with an introduction to the photoshop interface and tools and the types of files that are used for web graphics. The course continues as you learn how to use layers, effects, text, filters and image optimization tools for the web. once you gain familiarity with the tools of photoshop, you will be able to use those skills to create website templates, rich graphics and web page elements such as content boxes and buttons.
CE 1403C 3 CrEdITS $810, FEE $35 CE 1403N NoN-CrEdIT $705, FEE $35 10 moNdAYS, 6 - 9 pm, FEB 3 - Apr 14
Adobe Illust rator Workshop When it comes to designing web layouts, Adobe Illustrator allows you to move and resize elements quickly and intuitively. Illustrator is the industry standard for creating vector-based graphics such as logos and typography. It is also a rich supporting tool in creating page layouts prior to starting design. This workshop focuses on a practical overview of Adobe Illustrator’s interface, workspace, tools and techniques. It will provide the skills to create website layouts, graphics, icons and typographical graphics that add distinction and professionalism to any website or user interface. CE 024C 1.5 CrEdITS $405, FEE $35 5 WEdNESdAYS, 6 - 9 pm, FEB 5 - mAr 5
Adobe InD esign Workshop Adobe’s page layout program lets you put together every kind of print-oriented product imaginable – brochures, ads, posters, billboards and more – using text, images and illustrations. Indesign allows the creation of multipage documents, and it works seamlessly with images from photoshop, Illustrator and Acrobat. Learn how to integrate and use these tools more effectively. print output is the student’s responsibility. CE 025C 1.5 CrEdITS $405, FEE $35 5 WEdNESdAYS, 6 - 9 pm, mAr 26 - Apr 23
6 | Spring 2014 Course Brochure
CE 2423C 3 CrEdITS $810, FEE $35 CE 2423N NoN-CrEdIT $705, FEE $35 10 THUrSdAYS, 6 - 9 pm, FEB 6 - Apr 17
Adobe Photoshop Workshop Get acquainted with Adobe photoshop, the must-have software for work with web graphics. Explore photoshop through hands-on exercises focused on its use as a tool for web design. The workshop starts with an introduction to the photoshop interface and tools and the types of files that are used for web graphics. CE 023C 1.5 CrEdITS $405, FEE $35 5 THUrSdAYS, 6 - 9 pm, FEB 6 - mAr 6
Adobe Photoshop Advanced Explore advanced techniques while focusing on the design process and professional production techniques. Ideal for those eager to continue exploring photoshop, working with advanced layer techniques, gaining an understanding of how to use curves for image enhancement and learning to sharpen images for output. Explore several advanced photoshop techniques, including seamless compositing and advanced layering techniques, portrait retouching, tool and palette customization and creative special effects for print, screen and the web. Group critiques are also included. print output is the student’s responsibility; the University’s Imaging Lab is available for output. Note: please bring digital files and projects to work on during the first session. Prerequisite: Adobe photoshop or equivalent experience. CE 5421C 3 CrEdITS $810, FEE $35 CE 5421N NoN-CrEdIT $705, FEE $35 10 THUrSdAYS, 6 - 9 pm, FEB 6 - Apr 17
cs.uarts.edu/ce | 215.717.6095 Note: The University of the Arts is macintosh-based. All of our courses and workshops are taught using desktop and laptop computers in macintosh labs and technology suites. It is imperative that students have experience and a level of comfort with macintosh computers before they enroll in one of our digital Technology courses.
Advanced Digital Editing – Photoshop See page 10 for details.
Capstone Projects – Digital Technology Capstone projects are designed to provide you the opportunity to demonstrate the skills and knowledge you have learned in a certificate program. With the exception of the Essentials certificate programs, Capstone projects serve as the final course and culminating experience of the digital technology certificate programs. You spend the semester working with the instructor to complete a final project for a real-world client. Prerequisite: These classes are for certificate program students only; successful completion of all prerequisite classes is mandatory. 10 TUESdAYS, 6 - 9 pm, FEB 4 - Apr 15 Communication + Web Design Certificate CE 0007C 3 CrEdITS $810, FEE $50 Web Design + Development Certificate CE 0008C 3 CrEdITS $810, FEE $50 Web Design Professional Certificate CE 0002C 3 CrEdITS $810, FEE $50
Designing Effective Web Pages This course builds and expands on the principles and practices introduced in Foundations of Web design + development. You will cover the second half of the front-end designer workflow and apply learned and new principles of web design, specifically: project analysis; creation of high-fidelity, accessible and thoughtful user interfaces; and how to translate your interfaces into valid, semantically correct and wellformed HTmL5 and CSS3 documents. design topics include: requirements analysis, asset management, usability, goal-oriented design, accessibility, typography for web, color theory, coding standards, frameworks and scalability. during the sequenced design phases, you will use Adobe photoshop and/or Illustrator exclusively to design and refine a series of web project mock-ups. Prerequisite: Foundations of Web design + development, Adobe photoshop, Adobe Illustrator or equivalent experience. CE 002C 3 CrEdITS $810, FEE $35 CE 002N NoN-CrEdIT $705, FEE $35 10 THUrSdAYS, 6 - 9 pm, FEB 6 - Apr 17
Digital Media for Photographers – Lightroom See page 10 for details.
Creative Digital Editing for Photographers – Photoshop See page 10 for details.
Browse Courses Online! Course offerings and certificate programs are available online for you to explore. Learn about special events and information sessions. Get the most up-to-date information on everything happening this spring — visit us today! cs.uarts.edu/ce
New! Digital Video Production for Websites Workshop This course teaches the skills necessary to bring an idea to life through moving image and sound. Focusing on the web as the distribution platform, review creative and technical considerations when working with video on the web. Learn stages of story development, from preproduction to production and postproduction. This class introduces the basic concepts and skills of storyboarding, camera operation, sound recording and editing techniques. Focus is on creating short videos for blogs and creating multimedia content for mobile devices and interactive websites. A simple “web-ready” camera is required. This can be a cell phone or basic HdV camcorder. CE 2441C 3 CrEdITS $810, FEE $35 CE 2441N 3 CrEdITS $705, FEE $35 10 WEdNESdAYS, 6 - 9 pm, FEB 5 - Apr 16
Spring 2014 Course Brochure | 7
Foundations of Web Design + Development
Project Management for Web Design + Development Workshop
This course offers a detailed overview of the tools and languages used and the first half of the process in a modern front-end designer workflow. discussions, readings, explanations and a hands-on approach to the subject matter allow you to explore the web as a creative outlet for both designers and developers. Learn the roles of various participants in the web design process and explore the importance of social media, graphic design, web-based content management systems, multi-platform design and scalable development best practices. The best practices topics covered in the course revolve around, but arenâ€™t limited to, requirements gathering, wire framing, mood boards and coding standards. This course explores HTmL5, CSS3, Wordpress and semantic markup, and culminates with the design of a simple website to be used as a reference for future work. It is a thorough review of the procedures and technologies that are paramount in a modern and successful web project.
Starting a web design business or looking to become a member of a design and development team? This workshop offers a guide to both the potential and pitfalls inherent in running a web design business. Various aspects of project management are examined, from finding the right clients to negotiating the best price for your web design services. Additionally, technical aspects of the industry are discussed in detail. perform the steps a project manager follows in planning, running, tracking and completing a web project. Learn to identify and create web development project tasks, identify and confirm user requirements, including interviewing techniques and present solutions to common web project problems. Prerequisite: Web design III or equivalent experience.
SECTION 1: CE 9506C 01 3 CrEdITS $810, FEE $35 CE 9506N 01 NoN-CrEdIT $705, FEE $35 10 TUESdAYS, 6 - 9 pm, FEB 4 - Apr 15
CE 2444C 1.5 CrEdITS $405, FEE $35 5 TUESdAYS, 6 - 9 pm, FEB 4 - mAr 4
Server-Side Web Development I
See page 14 for details.
Introduction to Programming
CE 2416C 3 CrEdITS $810, FEE $35 CE 2416N NoN-CrEdIT, $705, FEE $35 10 THUrSdAYS, 6 - 9 pm, FEB 6 - Apr 17
SECTION 2: CE 9506C 02 3 CrEdITS $810, FEE $35 CE 9506N 02 NoN-CrEdIT $705, FEE $35 10 WEdNESdAYS, 7 - 10 pm, FEB 5 - Apr 16
Fundamentals of Design
8 | Spring 2014 Course Brochure
Usability + Responsive Design This course explores the user-centered design paradigm via readings, case studies and handson design experience, providing you with theoretical knowledge and hands-on skills to understand the user-centered web development process and to manage a web project from start to finish. You will be exposed to the entire usercentered website design process, from planning and discovery to launch, promotion and maintenance. Prerequisite: Web III or equivalent experience. CE 5430C 3 CrEdITS $810, FEE $35 CE 5430N NoN-CrEdIT $705, FEE $35 10 moNdAYS, 7 - 10 pm, FEB 3 - Apr 14
cs.uarts.edu/ce | 215.717.6095
Visual Identity Design
Web III – Advanced
Logos, design, fonts, color, photography, composition, text and style come together to form a perceived image for marketing initiatives, individuals, businesses and products. In this course, explore how to apply and integrate Adobe Creative Suite skills toward the development of basic print design projects and branding that begin to communicate to various audiences. Consider how to use tools more effectively to have visual impact. Prerequisite: Fundamentals of design, Adobe Indesign or equivalent experience.
CE 9511C 3 CrEdITS, $810, FEE $35 CE 9511N NoN-CrEdIT, $705 FEE $35 10 moNdAYS, 6 - 9 pm, FEB 3 - Apr 14
Web I – HTML + CSS Learn the basic building blocks of HTmL and CSS as you explore the creative possibilities for interactive design on the web. Build upon this foundation to turn your website designs into fully functional web pages. You will learn how HTmL and CSS form the core of web development, as well as how other languages can be used to enrich a basic site. This course takes you through the full life cycle of developing a web project from conception, design and development to launch. Prerequisite: designing Effective Web pages or equivalent experience. CE 2411C 3 CrEdITS $810, FEE $35 CE 2411N NoN-CrEdIT $705, FEE $35 10 moNdAYS, 6 - 9 pm, FEB 3 - Apr 14
CE 2410C 3 CrEdITS $810, FEE $35 CE 2410N NoN-CrEdIT $705, FEE $35 10 THUrSdAYS, 6 - 9 pm, FEB 6 - Apr 17
WordPress Development Workshop Learn how to use the Wordpress Content management System as the backbone and platform of all development projects. This is an advanced, intensive and comprehensive class geared to give developers the tools to develop solid websites using the open-source technology of Wordpress. This course will help you understand Wordpress so you can make it work for you and your clients without having to do all the heavy lifting of development yourself. Prerequisite: Web II or equivalent experience. CE 0108C 1.5 CrEdITS $405, FEE $35 2 SATUrdAYS, 10 Am - 5 pm, FEB 8 + 15
Find out about our Certiﬁcate Programs! See page 19.
Have questions? Join us on Wednesday, January 15, from 5:30 - 7:00 pm for our Spring Information Session. Spend the evening with faculty and current students to learn about CE courses and certificate programs. Spring 2014 Course Brochure | 9
Advanced Digital Editing – Photoshop
Digital Camera Basics Workshop
This course provides an in-depth exploration of using Abode photoshop to pursue more advanced photo-editing techniques, specifically for photographers to create more complex works. print output is the student’s responsibility; the University’s Imaging Lab is available for output. Prerequisite: digital photography I and digital media for photographers – photoshop or equivalent experience. CE 2751C 3 CrEdITS $575, FEE $35 CE 2751N NoN-CrEdIT $425, FEE $35 10 TUESdAYS, 6 - 9 pm, FEB 4 - Apr 15
Business of Photography This course serves as an introduction to the business and marketing practices common to photography and emphasizes developing professional objectives based upon careful consideration of the financial, legal, organizational, promotional, interpersonal and ethical practices of photography. Prerequisite: digital photography II or equivalent experience. This course is required for digital photography students preparing to enter the Capstone. CE 5050C 1 CrEdIT $185, FEE $35 SAT + SUN, 10 Am - 3 pm, mAr 29 + 30
Creative Digital Editing for Photographers – Photoshop Learn how to optimize the full possibilities of Adobe photoshop for image editing. In this course, harness the power of this incredible software program and understand its use, specifically as it relates to photographers. Step-by-step instruction will hone your skills. Additionally, learn the right way to scan film, prints and negatives for editing in photoshop. print output is the student’s responsibility; the University’s Imaging Lab is available for output. Prerequisite: digital photography I and digital media for photographers – Lightroom or equivalent experience. CE 2750C 3 CrEdITS $575, FEE $35 CE 2750N NoN-CrEdIT $425, FEE $35 10 moNdAYS, 6 - 9 pm, FEB 3 - Apr 14
10 | Spring 2014 Course Brochure
This introductory-level workshop is designed for beginners to learn the basic tools of their digital cameras and skills to improve their images. Explore the fundamental principles, techniques and applications and capture images by selecting exposure settings for aperture and shutter. You must have your own digital camera with adjustable exposure and focus and the ability to capture in raw. This course is not intended for those pursuing the digital photography Certificate. CE 2760C 1.5 CrEdITS, $305, FEE $35 CE 2760N NoN-CrEdIT, $225, FEE $35 5 WEdNESdAYS, 6 - 9 pm, FEB 5 - mAr 5
Digital Media for Photographers – Lightroom This course provides an overview of Adobe Lightroom, a complete end-to-end software solution for both amateur and professional photographers. providing a critical set of tools for digital imaging tasks, Lightroom helps photographers work faster and more efficiently with one image, a set of images or a large image library. Lightroom allows you to organize images and quickly make adjustments. In this course, learn how to productively work with Lightroom, import images and sort them for organization and efficiency. Also spend time with advanced developing techniques to adjust exposure, contrast and color of images. You’ll learn to edit photos and discover advanced features to enhance workflow. CE 1416C 3 CrEdITS $810, FEE $35 CE 1416N NoN-CrEdIT $705, FEE $35 10 THUrSdAYS, 6 - 9 pm, FEB 6 - Apr 17
Find out about our Certiﬁcate Programs! See page 19.
cs.uarts.edu/ce | 215.717.6095
Digital Photography I Explore the fundamental principles, techniques and application of digital camera-based image making. Learn to capture images by selecting your exposure settings for aperture and shutter while simultaneously learning about manual metering, color balance and strong composition. This course employs a mixture of lectures, demonstrations, assignments, field trips and critiques. You must have your own digital camera with adjustable exposure and focus and the ability to capture in raw. print output is the student’s responsibility; the University’s Imaging Lab is available for output. CE 2708C 01 3 CrEdITS $575, FEE $35 CE 2708N 01 NoN-CrEdIT $425, FEE $35 10 TUESdAYS, 6 - 9 pm, FEB 4 - Apr 15
Digital Photography II If you have completed digital photography I or are comfortable with the use of a digital SLr camera (in manual mode), this course will allow you to expand your photographic competency and aesthetic sensibility while learning techniques to improve your work and build a greater understanding of advanced functions of the digital camera. The course stresses the development of a cohesive body of work, with the final goal being a series of project-based photographs. Prerequisite: digital photography I or equivalent experience. CE 2710C 3 CrEdITS $575, FEE $35 CE 2710N NoN-CrEdIT $425, FEE $35 10 TUESdAYS, 6 - 9 pm, FEB 4 - Apr 15
Capstone Project Digital Photography Certificate This course is designed to provide you the opportunity to demonstrate the skills and knowledge you have learned in the digital photography Certificate program. refine and present a thematic series of photographic work, analyze topics and techniques relating to the work and explore options for presentation. Assemble and present your body of work in a portfolio of images appropriate to your professional, educational or personal goals. The course concludes with an exhibition. Prerequisite: For digital photography Certificate enrollees only; successful completion of all prerequisite classes is mandatory. CE 0005C 3 CrEdITS $575, FEE $100 This course is an instructor-supported and guided independent study. The days and times of the meetings with the instructor are “to be arranged” so students meet the number of required hours. Students should consult the Continuing Education office prior to registering to determine the specific details for their Capstone.
Photojournalism/Documentary Photography Learn the basics of artistic photographic practice and apply them to documentary photojournalistic content. Using digital photography and a documentary approach, utilize content-driven visual storytelling to investigate subjects in the landscape or community. Class time includes critique, lectures, discussion and studio time. Lectures and readings will cover the work of photographers using the documentary style, and you will create a final portfolio of images. Students must provide their own dSLr cameras with manual control of shutter speed and aperture. Prerequisite: digital photography I, digital media for photographers, digital photography II or equivalent experience. CE 2718C 3 CrEdITS $575, FEE $35 CE 2718N NoN-CrEdIT $425, FEE $35 10 TUESdAYS, 6 - 9 pm, FEB 4 - Apr 15
New! Experimental Digital Printing This studio introduces a range of digital printing and experimental techniques for photography output, helping you critique and evolve your work into professional presentations. Work primarily with inkAId coated onto a variety of paper surfaces to experiment with texture, in addition to other printing formats. inkAId coatings provide the ability to ink-jet print on virtually any type of substrate with clean, clear, crisp imaging, brilliant colors and high definition. Use photoshop to prepare digital files properly and explore methods to enhance your individual artistic decisions. CE 2754C 3 CrEdITS $575, FEE $35 CE 2754N NoN-CrEdIT, $425, FEE $35 10 WEdNESdAYS, 6 - 9 pm, FEB 5 - Apr 16
Studio Photography Emphasizing creative solutions to complex photographic problems, this course is designed for those interested in discovering the versatility and creative potential of the studio environment. Learn how controlled studio lighting, both electronic flash and tungsten sources, enhances a photograph. The course incorporates lectures, demonstrations and a series of assignments in still life, portraiture, fashion and product setups. Course accommodates digital cameras of 35mm and medium format. Prerequisite: digital photography II or equivalent experience. CE 2700C 3 CrEdITS $575, FEE $35 CE 2700N NoN-CrEdIT $425, FEE $35 10 WEdNESdAYS, 7 - 10 pm, FEB 5 - Apr 16 Spring 2014 Course Brochure | 11
Music, Movement + Dance Ballet
presenting ballet in a relaxed, pressure-free environment, this course promotes flexibility and muscle tone. Begin at the barre with a slow and controlled warm-up, followed by movement across the floor. discover an art form that allows freedom of expression while providing a workout. This overview course welcomes all levels of experience, including beginners. Ballet shoes required.
In this unique tap class, youâ€™ll not only expand your tap technique but also get the opportunity to perform what you learn. Begin choreography lessons on the first night of class and perform toward the end of the semester (exact date TBA). The choreography in this class encompasses all levels of experience. Note: This course is only offered during the spring semester. Tap shoes required.
CE 6110C 1.5 CrEdITS $305 CE 6110N NoN-CrEdIT $225 10 moNdAYS, 6 - 7:30 pm, FEB 3 - Apr 14
CE 7081C 1.5 CrEdITS, $305 CE 7081N NoN-CrEdIT, $225 10 THUrSdAYS, 6 - 7:30 pm, FEB 6 - Apr 17
New! Hip-Hop/Funk Join us as we fuse the elements of hip-hop, street, funk and jazz into a high-energy dance experience. Learn hip-hop dance styles fundamentals, including popping, locking, waving, tutting, top-rock and breaking. Hip-hop has grown from an underground dance style to a style that is respected globally. Expect something fresh, challenging and fun to do. CE 6001C 1.5 CrEdITS $305 CE 6001N NoN-CrEdIT $225 10 WEdNESdAYS, 6 - 7:30 pm, FEB 5 - Apr 16
Salsa Salsa is a popular social dance throughout the Caribbean. This course emphasizes lead, follow and timing and includes turn combinations, cross-body-lead and combinations of patterns to enhance your style, timing and variations in movement. While salsa is normally a partner dance, dancers perform individually in the line-dance form. And in the round-dance form, multiple couples exchange partners in a circle. Salsa can be improvised or performed with a set routine. This course is designed for beginners to learn the basics of this dance. (partners are not required.) CE 6120C 1.5 CrEdITS $305 CE 6120N NoN-CrEdIT $225 10 WEdNESdAYS, 6 - 7:30 pm, FEB 5 - Apr 16
12 | Spring 2014 Course Brochure
Rock Band Jam
Limited to 5 Participants The rock Band Jam course is an ideal learning experience for amateur musicians to learn how to play the great hits of rock. Join other motivated guitarists, bass players, drummers, singers, keyboard players, etc. Together youâ€™ll choose, rehearse and arrange songs under the guidance of an expert instructor. The course gives you an opportunity to unlock your creative potential, acquire rehearsal skills and learn cooperation and teamwork. As band members, you will work with faculty and guest musicians to build your own sound and compose your own songs, if interested. open to all instruments. Prerequisite: At least one year of private lessons or equivalent. CE 9462C 1.5 CrEdITS $305 CE 9462N NoN-CrEdIT $225 10 THUrSdAYS, 6 - 7:30 pm, FEB 6 - Apr 17
cs.uarts.edu/ce | 215.717.6095
Art + Design Capstone Project Portfolio Development Certificate
Drawing + Painting
This independent study serves as the culminating experience for students in the portfolio development Certificate. during the Capstone course, you will create a coherent and cohesive body of work suitable for art school/ graduate school applications and/or exhibition. You will also produce an artist resume, artist statement and biography during this course. An advisor will guide you through your work and meet with you throughout the semester for critiques. At the conclusion of the Capstone course, you will exhibit your work publicly in the Continuing Studies Gallery located on the University’s campus. Prerequisite: This class is for portfolio development Certificate enrollees only; successful completion of all prerequisite classes is mandatory.
This course assists you in developing both technical and conceptual drawing and painting skills in a studio environment. You will have the opportunity to work both in drawing and painting, or focus on one area based upon personal interest. Class instruction features a variety of observational studies and figurative assignments. other exercises will examine more expressive approaches to drawing and painting as well as the use of color. This course is suitable for beginners and more experienced students alike, as critiques focus on individual development, refinement of skills, composition and representation of forms.
CE 0004C 3 CrEdITS $565, FEE $100 Please note that no studio space is provided to students. Students who require the use of special-purpose studios may be required to register for an additional studio course at their own expense. This course is an instructor-supported and guided independent study. The days and times of the meetings with the instructor are “to be arranged” so students meet the number of required hours. Students should consult the Continuing Education office prior to registering to determine the specific details for their Capstone.
New! Ceramics – Hand-Building Workshop Whether you are a beginner or an experienced ceramic student, explore style and form in ceramics. Both functional and non-functional objects are created using coil, slab and pinch techniques. Includes design elements such as texture, form, color and balance in 3-d. participate in demos and discussions on surface embellishment and firing processes. Experimentation with clays, slips, glazes and kiln firing procedures is encouraged. CE 1501C 1.5 CrEdITS, $395, $55 CE 1501N NoN-CrEdIT, $345, $55 5 THUrSdAYS, 6 - 9 pm, FEB 6 - mAr 6
CE 6160C 3 CrEdITS $565, FEE $35 CE 6160N NoN-CrEdIT $400, FEE $35 10 WEdNESdAYS, 6 - 9 pm, FEB 5 - Apr 16
Figure Drawing This course is for individuals who desire a sophisticated understanding of the human figure and wish to embrace the challenges of working from the live nude model. Analyze the structure of the human form, learn classical techniques to render the figure and study various forms of abstraction, all in an effort to develop individuality into your work. Using a variety of materials, you’ll explore the elements of a successful drawing at your own pace in a supportive atmosphere. Suitable for individuals of all levels of experience. CE 1606C 3 CrEdITS, $565, FEE $35 CE 1606N NoN-CrEdIT, $400, FEE $35 10 TUESdAYS, 6 - 9 pm, FEB 4 - Apr 15
Find out about our Certiﬁcate Programs! See page 19.
Spring 2014 Course Brochure | 13
Fundamentals of Design receive a strong broad-based foundation in the visual arts through instruction in drawing and design in a studio setting. This course emphasizes the core fundamentals of 2-d design as the building blocks of visual literacy. Through lectures and hands-on assignments, gain a working knowledge of concepts and the vocabulary needed to facilitate your understanding of visual organization. projects in a variety of media develop technical skills, sensitivity and perception in order to communicate effective artistic intent and vision. Through structured critiques, have the opportunity to evaluate and analyze your work while connecting it to art and design. CE 0001C 3 CrEdITS $565, FEE $35 CE 0001N NoN-CrEdIT $400, FEE $35 10 THUrSdAYS, 6 - 9 pm, FEB 6 - Apr 17
Fundamentals of Glass – Fusing + Slumping Learn basic glass fusing and slumping (bending) techniques to make small sculptural and functional glass objects. Those new to glass explore the technical aspects of kiln work such as types of glass to use, the compatibilities of glass, proper annealing schedules and creating designs using colored sheet glass with powdered frit. With demonstrations and hands-on projects, you will explore the unique qualities of this medium. This is a cold and warm glass course; no previous experience in glass required. materials needed for projects are provided. CE 3339C 3 CrEdITS $565, FEE $95 CE 3339N NoN-CrEdIT $400, FEE $95 10 WEdNESdAYS, 7 - 10 pm, FEB 5 - Apr 16
Exchange ideas and inspiration on our blog:
14 | Spring 2014 Course Brochure
Jewelry – Chains + Charms Workshop design and fabricate hand-crafted silver chains and pendants. Techniques such as stone setting, forming and texturing are explored. Jewelrymaking skills are refined and expanded through studio demos and examination of contemporary trends in jewelry/metalsmithing. The cost of materials depends on each student’s choice of projects. CE 2503C 1.5 CrEdITS, $395, FEE $55 CE 2503N NoN-CrEdIT, $345, FEE $55 5 TUESdAYS, 7 - 10 pm, mAr 25 - Apr 22
Jewelry Design + Metalsmithing Workshop This course helps you understand jewelry design and acquire a working knowledge of jewelry artistry and fabrication skills. Techniques commonly used in jewelry and metalsmithing – sawing, piercing, soldering, basic stone setting, forming and finishing – are explored through the creation of individual projects. design and fabricate pieces in the studio and examine contemporary trends in jewelry and metalsmithing. You should anticipate additional costs for materials based on the scope of individual projects. CE 1502C 1.5 CrEdITS $395, FEE $55 CE 1502N NoN-CrEdIT $345, FEE $55 5 TUESdAYS, 7 - 10 pm, FEB 4 - mAr 4
cs.uarts.edu/ce | 215.717.6095
Letterpress Printmaking The traditional art of printing from engraved plates and metal type is explored using the University’s collection of metal and wood typefaces. Create several printed works via typesetting and the Vandercook proof press, allowing for prints up to 22 inches by 24 inches. design custom polymer plates and perform multicolor printing. Students should anticipate additional costs for materials based on the scope of their individual projects. CE 5079C 3 CrEdITS $565, FEE $55 CE 5079N NoN-CrEdIT $400, FEE $55 10 TUESdAYS, 6 - 9 pm, FEB 4 - Apr 15
Metal Sculpture – Forging + Welding For beginner or advanced students, this course focuses on creating metal sculpture through fabrication. Techniques include oxyacetylene cutting and welding, arc and TIG welding, as well as plasma cutting and forging. Although primarily focused on ferrous metals, instruction also is available in bronze and aluminum. CE 1619C 3 CrEdITS $565, FEE $55 CE 1619N NoN-CrEdIT $400, FEE $55 10 THUrSdAYS, 6 - 9 pm, FEB 6 - Apr 17
Screen Printing This course approaches screen printing as a mode of expression and concentrates on techniques and experimentation in a fine art context. A range of screen printing techniques are covered, from image generation issues and screen preparation, to the use of screen printing as a creative medium. develop a portfolio of prints that emphasizes personal content and advanced techniques. The course consists of studio production, lectures, demonstrations and critiques. You are encouraged to bring photographic, computer-generated, handdrawn or appropriated images to the first class session. Students should anticipate additional costs for materials based on the scope of their individual projects. CE 5080C 3 CrEdITS $565, FEE $55 CE 5080N NoN-CrEdIT $400, FEE $55 10 THUrSdAYS, 6 - 9 pm, FEB 6 - Apr 17
Woodworking — Oﬀ-Campus Location! our off-site woodworking partner is the philadelphia Woodworks in manayunk. Located at 4901 Umbria Street, this beautiful 8,000 square foot pro-grade woodshop features high ceilings, walls of windows and state-of-the-art woodworking equipment. philadelphia Woodworks offers programs and openaccess membership for shop usage. The shop offers free on-site parking and is easily accessible to the city and surrounding communities via I-76 or regional rail (Ivy ridge Station). Visit philadelphiawoodworks.com.
Woodworking – Cabinet This class, part of the introductory series designed for beginners, utilizes a wide variety of machines and tools throughout the woodshop to construct a versatile cabinet out of two gorgeous hardwoods — birdseye maple and black walnut. You will receive hands-on experience with tablesaws, milling machines, router tables, hand planes, sanders and hand tools to build from scratch a wall or standing cabinet. This class explores joinery techniques applicable to many more future wood projects. Learn woodshop safety and proper usage of machines in the studio. CE 1674C 1.5 CrEdITS $395, FEE $75 CE 1674N NoN-CrEdIT $345, FEE $75 5 TUESdAYS, 6:30 - 9:30 pm, FEB 4 - mAr 4 Limited to 6 participants
New! Woodworking – Table In this entry-level course, part of the introductory series designed for beginner woodworkers, you will use a wide variety of machines and tools commonly used in the woodshop to construct an elegant tapered-leg table. participants choose to build an end table or a coffee table. Get experience with tablesaws, router tables, chisels, drill press and sanders to build from scratch. Advance your woodworking skills to the next level using a variety of joinery techniques. This class focuses heavily on woodshop safety and proper usage of most machines in the studio. CE 1675C 1.5 CrEdITS $395, FEE $75 CE 1675N NoN-CrEdIT $345, FEE $75 5 TUESdAYS, 6:30 - 9:30 pm, mAr 25 - Apr 22 Limited to 6 participants
InLiquid, AIGA + AIA Discounts! See page 27.
Spring 2014 Course Brochure | 15
Marketing + Writing New! Creative Writing
Effective Grant Writing Workshop
This course focuses on the craft and commercial value of both fiction and nonfiction. Through a workshop format, explore plot structure, character development, effective dialogue, voice and point of view. You will benefit from energetic class discussions, written critiques and conferences with the instructor.
This class is for individuals, arts administrators, educators and managers of small to midsized organizations and non-profits. define a grant project, develop basic budgeting methods, identify funding sources and create the best techniques for convincing individuals, foundations and corporations that the project should get primary consideration.
CE 1913C 2.5 CrEdITS $465 CE 1913N NoN-CrEdIT $355 10 THUrSdAYS, 7 - 9:30 pm, FEB 6 - Apr 17
New! Digital Marketing Strategies The marketing industry has made a significant shift from traditional marketing methods to an increasingly digital focus. The Internet and mobile technologies have made way for new marketing channels, and todayâ€™s marketers must be familiar with the ever-evolving digital landscape to stay connected and relevant to their customers. In this course, learn how to drive traffic to a website with social media and SEo strategies, and turn website browsers into customers with effective user experience design. You will also learn how to create effective digital campaign strategies using viral marketing, social media, email and online ads. CE 2231C 3 CrEdITS $565 CE 2231N NoN-CrEdIT $400 10 THUrSdAYS, 6 - 9 pm, FEB 6 - Apr 17
CE 9018C 1.5 CrEdITS, $305, FEE $15 CE 9018N NoN-CrEdIT, $225, FEE $15 5 WEdNESdAYS, 6 - 9 pm, mAr 26 - Apr 23
Overview of Social Media Marketing Social media represents one of the most significant changes in consumer media behavior in history, resulting in fundamental shifts in the way marketers communicate and interact with audiences. This course provides practical knowledge to establish objectives and implement strategies towards developing best practices and effective use in your organization. Interactive social media tools are examined, including Facebook, Twitter, Google+, YouTube, pinterest, LinkedIn, mobile apps and blogging. You will develop an understanding of the changing world of social media, considering editorial calendars, appropriate use, social listening, policy and copyright, case studies, website optimization, emerging platforms, resources management and content development. Learn how social media is critical to effective and efficient communication. CE 2230C 3 CrEdITS $565 CE 2230N NoN-CrEdIT $400 10 WEdNESdAYS, 6 - 9 pm, FEB 5 - Apr 16 Learn more about our new Social Media Marketing Essentials Certificate â€“ see page 23.
Have questions? Join us on Wednesday, January 15, from 5:30 - 7:00 pm for our Spring Information Session. Spend the evening with faculty and current students to learn about CE courses and certificate programs. 16 | Spring 2014 Course Brochure
cs.uarts.edu/ce | 215.717.6095
Hybrid Course Screenwriting – Developing the Script
Writing This American Life – Creative Nonfiction
No matter what stage you’re in, this course uses the workshop approach to help you ignite a new screenplay, make significant headway on one already in progress or finish a first-draft script. As a writer, you will “contract” to complete a specific step toward the development of your own screenplay. The overall goal is to make sure you have a strong movie premise, a clear genre, a treatment that tells the story well, an outline built on an exciting scene-by-scene sequence structure and a script that can be produced. Sessions include structural breakdowns of feature films, discussion of assigned readings, application of screenwriting techniques and pertinent exercises. You should be prepared to pitch your screenplay on the first night of class. The course may be repeated until a first-draft screenplay is completed.
Each week the award-winning Npr radio show This American Life explores a theme through the mostly true first-person stories of everyday people. This course guides you in writing creative nonfiction essays of your own. In addition to examining episodes of This American Life, podcasts of The Moth are also explored (available free online). You will complete reading assignments and write bi-weekly responses, as well as produce creative essays. Whether writing humor, narrative, personal essay or any combination of the three, generate new work and have your writing workshopped by the instructor and other students. Leave the class with at least two finished essays.
CE 1902C 3 CrEdITS $565, FEE $15 CE 1902N NoN-CrEdIT $400, FEE $15 10 TUESdAYS, 6 - 9 pm, FEB 4 - Apr 15
Note: This is a hybrid course; writers spend seven weeks of their class time on campus and the other three weeks working online (writing assignments, listening to podcasts). A comprehensive schedule can be found in the course syllabus on the website. CE 3302HC 3 CrEdITS $565, FEE $15 CE 3302HN NoN-CrEdIT $400, FEE $15 10 TUESdAYS, 6 - 9 pm, FEB 4 - Apr 15
New! Language Culture Connections Meet, speak and see the best of Philadelphia in this dynamic English language learning program. Experience the best sites and neighborhoods in philly, improve your English language skills and meet other international adults in our exciting program, Language Culture Connections. Language Culture Connections will immerse international adults in the culture of philadelphia and enhance English language skills through cultivating cultural knowledge of the great city of philadelphia. Each week Language Culture Connections will focus on one cultural site/ museum or neighborhood, such as the philadelphia museum of Art, the Barnes Foundation, old City, the Italian market and others. We will study English through a verbal, visual and culinary exploration of these amazing neighborhoods and museums. Included in the program’s fees are museum entrance and select meals to take place in the neighborhoods we explore. We will create artist books/illustrated journals of our experiences together to help improve students’ English skills and to have a visual journal documenting the experience. CE 4003C 3 CrEdITS $1,725, FEE $300 CE 4003N NoN-CrEdIT $1,500, FEE $300 10 WEEKS: TUE, WEd + THU, 11 Am - 2 pm, FEB 4 - Apr 17 Includes journal and art supplies, museum and cultural site entrance fees and some meals.
Spring 2014 Course Brochure | 17
We are proud to expand our programming this spring to serve our many seasoned friends and neighbors who enjoy the rich cultural resources of the city and are looking for engaging art, media and cultural experiences here in philadelphia to explore with peers. These five-week, non-credit courses provide enough depth to explore a topic, experiment with media, produce work and engage in a subject – yet are short enough to encourage the exploration of many interests. Conveniently offered during spring afternoons on Fridays or Saturdays, each course is designed for those who are ready to create, engage, discuss, explore and learn in a setting that fits this chapter of their life.
American Art in Philadelphia View historic, modern and contemporary art at the philadelphia museum of Art and the pennsylvania Academy of the Fine Arts and engage in discussions of philadelphia’s artistic legacy as a part of American art history. Combining lectures and discussions with visits to museums and galleries, this course serves as an introduction for participants who wish to enrich their understanding of some of the artistic treasures located here. Important works are examined as a backdrop for major figures and movements. CE 0202N NoN-CrEdIT, $295, FEE $35 5 SATUrdAYS, 1 - 4 pm, mAr 22 + 29, Apr 5, 12 + 26
Getting the Most Out of Your Smart Phone, Tablet + Other Handheld Devices In this five-week workshop, seniors learn the basics of using smart phones, tablets and handheld devices as tools to improve the quality of life. Understand how to sync and manage your calendar, how to evaluate useful apps, how to share and manipulate images, and how to take advantage of the best features of these tools. CE 0206N NoN-CrEdIT, $295, FEE $25 5 FrIdAYS, 1 - 4 pm, mAr 21 + 28, Apr 4, 11 + 25
Social Media Basics Fiber Dyeing Techniques In this studio, work with fabrics and fibers to learn more about dyeing techniques and processes. Explore general fiber techniques and fabric processes, including weaving, stamp printing, dyeing and basic construction as an introduction to working with these materials. This course provides an introduction to the vocabulary and process of working with this media. You should bring a good pair of scissors and wear clothes/ shoes you don’t mind getting dirty. CE 0204N NoN-CrEdIT, $295, FEE $35 5 SATUrdAYS, 2 - 5 pm, mAr 22 + 29, Apr 5, 12 + 26
Discount for Alumni! See page 27. 18 | Spring 2014 Course Brochure
In this five-week workshop, seniors learn the basics of the social media tools that are most useful for communication and engagement with family, friends and community. In this course, you’ll understand the tools, settings, etiquette and effective use of Facebook, pinterest, Twitter, Instragram and more. This workshop is for those who are not digital natives but who want to be more included. Learn how to share images, comment publicly, message privately and keep on top of events and activities that can be shared socially and digitally. CE 0201N NoN-CrEdIT, $295, FEE $25 5 FrIdAYS, 1 - 4 pm, mAr 21 + 28, Apr 4, 11 + 25
In addition to these focused daytime courses, we now offer a Senior Discount for those over age 55 – a 10% tuition discount for any CE course meeting for 30 contact hours. To redeem this discount, Seniors must include a copy of Id showing their birth date with mailed, faxed or in-person registration. discount cannot be redeemed online.
cs.uarts.edu/ce | 215.717.6095
Certificate Programs our certificate programs develop skills through sequential coursework, designed to build a body of knowledge in a focused area. Each program addresses professional practice and the latest trends. our Continuing Education staff is available to advise new students of the right certificate program to meet their personal and professional goals. We take great care in counseling students and in thoughtfully placing students into courses upon entry. Students enrolling in any digital technology course will be required to complete up to three brief competency exams in Adobe photoshop, Illustrator and Indesign. results will be used to determine appropriate Adobe courses based on individual skill level and the curricular requirements. All new certificate program students take part in an orientation session where they meet with advisors, instructors and other new students to learn more about program expectations. The grids that follow take a closer look at the requirements for each certificate program and the reasons why you should participate. please refer to specific course descriptions for a listing of prerequisites. Learn more and download the certificate application at cs.uarts.edu/ce/certificate-programs
Communication Design Essentials Certificate This certificate develops a foundation in the skills used in communication and print design work: understanding Adobe Creative Suite tools, basic design concepts, use of type and images to convey meaning and how these skills integrate effectively. Course Fundamentals of design
Notes must be taken as first course
Competency exams will determine studentsâ€™ level of proficiency with Adobe software programs; all students must be proficient in Adobe Photoshop, Illustrator and InDesign to progress to the next course.* Students new to the Adobe Creative Suite should take each software course separately. Must take at least 3 credits from below: Adobe Creative Suite overview
Intended for those wanting to refresh skills in photoshop, Illustrator and Indesign
Adobe photoshop Advanced
Must take at least 3 credits from below: Typography
Visual Identity design
Total Minimum Required
offered Summer 2014 4 courses
For those not proficient in Adobe photoshop, Illustrator and Indesign, up to 6.0 additional credits may be required beyond the 12 total required credits.
Spring 2014 Course Brochure | 19
Why You Should Participate in the Essentials Certificate and Communication + Web Design Certificate: • You want to have a solid understanding of the practical applications of design principles. • You want to become fluent in or refine your understanding of the Adobe Creative Suite design software. • You want a marketable and flexible skill set for a career in print and/or digital media. • You want to explore personal aesthetic sensibilities. • You want to build strong print and/or web portfolios.
Notes must be taken as first course
Competency exams will determine students’ level of proficiency with Adobe software programs; all students must be proficient in both Adobe Photoshop and Adobe Illustrator to progress to the next courses.* Adobe photoshop
Adobe Creative Suite overview
Required Courses: designing Effective Web pages
Web I – HTmL + CSS
Web II – Intermediate
Web III – Advanced Total Minimum Required
For those not proficient in Adobe photoshop and Illustrator, up to 6.0 additional credits may be required beyond the 15 total required credits.
Communication + Web Design Certificate Students must first complete all requirements of the Communication design Essentials Certificate followed by the requirements for the Web design Essentials Certificate before enrolling in the Capstone course. Completion of the Capstone course is the final requirement for the Communication + Web design Certificate. Course Capstone Total Minimum Required
20 | Spring 2014 Course Brochure
cs.uarts.edu/ce | 215.717.6095
Web Design Professional Certificate Students must first complete all requirements of the Web design Essentials Certificate (15 credits). Course Usability + responsive design
Notes must be taken as first course beyond the Web design Essentials Certificate
3 credits required; select from courses below: mobile Application design
project management for Web design + development Workshop
Wordpress development Workshop
Required Courses: Introduction to programming Capstone Total Minimum Required
3.0 3.0 27.0
Final course 9 or 10 courses
Web Design + Development Professional Certificate Students must first complete all requirements of the Web design Essentials Certificate (15 credits). Course
Usability + responsive design
Introduction to programming
Server-Side Web development I
Server-Side Web development II
Capstone Total Minimum Required
Notes must be taken as first course beyond the Web design Essentials Certificate
Spring 2014 Course Brochure | 21
Why You Should Participate in the Digital Photography Certificate: • You want to explore fine art photography, portraiture, documentary, commercial and other genres of photography as a hobby or future career. • You want to possess the technical skills to shoot, manipulate and print photographs using digital technology. • You want to exhibit your work as part of your Capstone Project.
Digital Photography Certificate This certificate builds skills in digital camera techniques, imaging, editing software and studio lighting and provides the opportunity for students to create a body of photographic work. Students are required to own a digital SLR camera for use during the program. Course
digital photography I
digital media for photographers – Lightroom
digital photography II
Creative digital Editing for photographers – photoshop
Notes must be taken as first course
Select 6 photography elective credits; photo electives may include: Advanced C amera Techniques
Advanced digital Editing – photoshop
Advanced Studio photography/Lighting
Experimental digital printing
Night + Low Light photography
Required Courses: Business of photography
Final course 9 courses
Why You Should Participate in the Portfolio Development Certificate: • You want intensive, hands-on, structured training in the fine arts tradition of drawing, painting, printmaking and sculpture. • You want to build a high-quality and diverse portfolio that you can use for future application purposes or other artistic opportunities. • You want to exhibit your work as part of your Capstone Project.
Portfolio Development Certificate This certificate provides a range of visual arts experiences to create a body of work. Course
Fundamentals of design
must be taken as first course
must take 12 credits from Art + design course offerings
one course must be a drawing course
Capstone Total Required 22 | Spring 2014 Course Brochure
Final course 6 courses
cs.uarts.edu/ce | 215.717.6095
Why You Should Participate in the Social Media Marketing Essentials Certificate: • You work in a small business or non-profit organization and need to better communicate to your customers/audience using a thoughtful social media strategy. • You want to develop and manage branding strategies using social media and learn how social media tools interrelate, including best practices, social listening and crisis management. • You want to develop appropriate content to improve your organization’s engagement with target audiences and evaluate the effectiveness of social media efforts with analytics and metrics.
New! Social Media Marketing Essentials Certificate This certificate provides a comprehensive understanding of how to effectively communicate and use social media. Course overview of Social media marketing
digital marketing Strategies
Effective Copywriting for digital Content
Notes recommended first course; offered each term offered Summer 2014
Select 6 elective credits from these approved options: Adobe Creative Suite overview
Adobe photoshop Advanced photoshop
Intended for those wanting to refresh skills in photoshop, Illustrator and Indesign
digital photography I
Fundamentals of design
Fundraising + development – digital Tools
Foundations of Web design
Visual Identity design
Writing for Blogs + Social media
Required Course: Assessing, Analyzing + monitoring Social media Total Required
Final course; offered Fall 2014 6 courses
Social media marketing courses may be taken out of sequence as each course provides knowledge and skills of a particular aspect of this field, working together to provide a full understanding of these tools. To read about each course in the certificate, find course descriptions online at cs.uarts.edu/ce/certificate-programs/social-media-marketing-essentials
Spring 2014 Course Brochure | 23
It’s time to Create your now. Whether you want to embark on a new career, increase your marketability in your current field or explore an area that excites your curiosity, the UArts certificate programs are the way to gain knowledge quickly, realize your creative vision and connect with others in the industry. Why should I consider a certificate program? With a certificate from UArts Continuing Education you can: • Position yourself for a promotion or market yourself to prospective employers • Start a new career • Update your skills through a focused, comprehensive educational experience • Study with excellent instructors drawn from the university, business and industry communities • Gain knowledge you can apply right away in a concentrated subject area in less time than it takes to earn an academic degree
What are the “Essentials” and “Professional” certificate programs? The Essentials and professional certificate programs utilize an industry-driven approach that stresses only the most current standards and latest trends. Shorter and at a lower cost than our other certificates, the Essentials programs give you the flexibility to concentrate on obtaining a solid foundation in Web design and/or Communication design before deciding to proceed to the more specialized and focused instruction of a professional certificate program.
Who may apply for a certificate program? Anyone with a high school diploma or equivalent may apply. A bachelor’s degree is helpful but not necessary.
I work during the day. Can I take classes in the evening? Yes! All certificate programs are offered in the evenings or on the weekend to accommodate those who work 9-to-5 jobs.
How do I apply? Complete the downloadable application form (cs.uarts.edu/ce/certificate-programs). Submit it with any required supporting materials and a nonrefundable $100 course fee. If you are denied acceptance to the program, you will be refunded $75. Applications are accepted yearround for all certificate programs. Courses start at the beginning of each semester.
Why choose to earn a UArts Continuing Education certificate? • Proven Track Record – UArts has a proven track record of providing top-quality training for creative professionals for more than 15 years.
• Learn Practical Skills Quickly – our curriculum is efficient and powerful. By focusing on practical knowledge and skills, you get top-notch instruction in a short period of time. Some programs can be completed in as little as one year. You can start taking classes at the beginning of any semester.
• Learn from Industry Professionals – We leverage world-class talent. All instructors are working professionals who have deep knowledge, hands-on experience and expert insights in the subjects they teach. Visit cs.uarts.edu/faculty.
24 | Spring 2014 Course Brochure
cs.uarts.edu/ce | 215.717.6095
• Build Your Professional Portfolio – Start building your professional portfolio during your first class and see it develop as you work through the program. With the exception of the Essentials certificates, all certificates include a Capstone course that puts your skills to work for a real-world client of your choosing and conclude with an exhibition of your work. Student-centered and student-directed, Capstone courses integrate learning from all certificate courses taken.
• Advising – You can contact our Continuing Education staff with any questions about orientation, course access, learning environment or academic concerns. Although an appointment is not required, it’s recommended you call or email first. Also, the Spring 2014 Information Session is Wednesday, January 15 – see back cover for details.
• Facilities – Courses take place in our comfortable state-of-the-art classrooms and studios outfitted with the most current hardware, software and equipment.
Certificate students receive valuable benefits! As a certificate student, you join our community of designers, artists and innovators. We provide benefits, guidance and support throughout the program to make your experience valuable. Benefits include:
• Discounted Parking Certificate students may access steeply discounted evening parking in Center City, just $70 for a group of 10 parking vouchers ($7 per parking ticket).
• Software + Hardware Discounts Certificate students receive discounts on Adobe Creative Suite software purchased through the UArts bookstore and get discounts on hardware at the University of pennsylvania’s Computer Connection store.
• Digital Storage digital technology certificate students receive accounts in media Temple, a web hosting platform, to be used for class assignments and projects.
• UArts Student ID Certificate students receive an official UArts photo Id that enables them to receive discounts at philadelphia eateries, stores, entertainment and cultural venues – plus free admission to the philadelphia museum of Art, the perelman Building and the rodin museum.
• UArts Library Borrowing Privileges Certificate students may use the UArts library, borrow materials and access extensive digital resources.
• UArts Alumni Status With the exception of the Essentials certificates, the completion of all certificate programs earns alumni status. UArts alumni are eligible for library privileges, a 25% tuition discount on future Continuing Education classes and discounts on insurance, hotels and local cultural venues. Visit uarts.edu/alumni/benefits-services for a list of all alumni benefits.
Spring 2014 Course Brochure | 25
Information + Policies This brochure is not a contractual document. The University of the Arts reserves the right to change any curricular offering, policy, faculty assignment or financial regulation described in this brochure. The University of the Arts gives equal consideration to all applicants for admission and scholarships and conducts all educational programs, activities and employment practices without regard to race, color, sex, religion, national or ethnic origin or disability.
CONTINUING EDUCATION WALk-IN ADDRESS
Terra Hall 211 S. Broad Street (Corner of Broad + Walnut Streets) 9th Floor, room 901
MAILING ADDRESS: USPS
Continuing Education The University of the Arts 320 S. Broad Street philadelphia, pA 19102
MAILING ADDRESS: FEDEX + UPS
Continuing Education The University of the Arts 311 S. Juniper Street philadelphia, pA 19107
REGISTRATION We accept registration by fax, by mail, in person or online at cs.uarts.edu/ce. We do not accept registration over the telephone. To register, you must submit the completed registration form with payment in full. payment may be made in the form of a check or money order payable to: The University of the Arts. Credit cards – American Express, masterCard and Visa – are also accepted. registration is accepted on a first-come, first-served basis. The University reserves the right to deny registration to any student based upon the student’s prior behavior or actions in a previous class, program or workshop at the University. Additionally, any current student may be dismissed from his/her class and the program if found to be disruptive or behaving inappropriately in class or on the University campus. Students dismissed from any UArts Continuing Studies program will be denied admission to future terms and programs. Students in the division of Continuing Studies are expected to adhere to a Student Code of Conduct available on our website. TUITION + FEES Tuition Tuition in Continuing Education at the University of the Arts is listed underneath each course in this brochure. most courses are available for credit and/or non-credit. Fees Course fees vary by class and are applied to the specific operational costs incurred by activities in certain classes, studios or labs. payment of fees mentioned in course descriptions is required at the time of registration and is nonrefundable. Students may need to purchase other materials at their own expense in addition to those provided; supply lists will be available online one week prior to the start of classes. THIRD-PARTY BILLING + SPONSORED STUDENTS Third-party billing is when a company or government/outside agency has established special billing arrangements to cover tuition and/or fees for students that it sponsors. Third-party billing can only be used for credit courses. For information about the requirements for billing authorization and other policies pertaining to third-party billing and sponsored students, visit cs.uarts.edu/ce/policies#thirdpartybilling.
26 | Spring 2014 Course Brochure
cs.uarts.edu/ce | 215.717.6095
REFUND POLICY All refunds are less nonrefundable deposits and fees and are calculated as follows: Classes (5 or more sessions) • 100% refund less the $50 nonrefundable application fee for withdrawal five business days prior to the first class • 80% refund less the $50 nonrefundable application fee for withdrawal fewer than five business days prior to the first class • 50% refund less the $50 nonrefundable application fee for withdrawal between the first and second class • 0% refund after the scheduled meeting of the second class Weekend Workshops • 100% refund less the $50 nonrefundable application fee for withdrawal five business days prior to the workshop • 0% refund for withdrawal within fewer than five business days prior to the workshop Course fees are nonrefundable. All withdrawals must be submitted in writing sent via email to firstname.lastname@example.org. The date the request is received in writing is the date used to calculate the refund amount. please allow up to 10 business days to receive a response from the division of Continuing Studies to course withdrawal requests. please allow at least three weeks for refunds to be processed. Note: It is not our policy to transfer registration from one course to another or one semester to another. requests of this nature will be processed as a withdrawal, subject to the refund policy above.
COURSE CANCELLATION The University of the Arts reserves the right to cancel classes due to low enrollment. If a cancellation should occur, students will be notified prior to the start of classes and will have the option of taking another course or receiving a full refund. TUITION DISCOUNTS discounts must be calculated and reflected in payment at the time of registration; no refunds will be issued retroactively to correct overpayment. Note: discounts are not available via online registration. Alumni Graduates of the University of the Arts, philadelphia College of Art and design, philadelphia College of performing Arts and recipients of Continuing Education Certificates (excluding the Essentials certificates) are entitled to a 25% discount on tuition only. Note: Alumni discounts are only recognized with online registration if you have previously registered online for a class using an alumni discount. American Institute of Architects (AIA) members of AIA are entitled to a 15% discount on tuition only. members must include a copy of their membership card with registration form and payment at the time of registration. AIGA – The Professional Association for Design members of AIGA philadelphia are entitled to a 15% discount on tuition only. members must include a copy of their membership card with registration form and payment at the time of registration. Haviland Society Tuition discounts may be available for donors to the University of the Arts. Some restrictions may apply. For more information, please contact development at 215.717.6140. InLiquid members of InLiquid are entitled to a 15% discount on tuition only. members must include a printout of their member page with registration form and payment at the time of registration. Museum Council of Philadelphia members of the museum Council of philadelphia are entitled to a 15% discount on tuition only. members must include proof of membership with registration form and payment at the time of registration. Philadelphia Orchestra Subscribers philadelphia orchestra subscribers are entitled to a 10% discount on tuition only. Subscribers must include a copy of their membership card with registration form and payment at the time of registration. Seniors over 55 – New! Individuals over 55 years of age are now eligible for a 10% senior discount on tuition for any CE course meeting for 30 contact hours. Seniors must include a copy of Id showing their birth date with their mailed, faxed or in-person registration. discount cannot be redeemed if registration is completed online.
Spring 2014 Course Brochure | 27
CENTER CITY PARkING DISCOUNT Continuing Education students have the opportunity to pre-pay for a group of 10 parking vouchers for a discount of $80 ($8 per parking ticket). Certificate students are afforded access to steeply discounted evening parking and pay $70 for a group of 10 parking vouchers ($7 per parking ticket). For more information on this policy and to order your parking vouchers, visit cs.uarts.edu/ce/center-city-parking-discount. The vouchers are accepted only at LAZ parking, located at 1327 Locust Street. SUPPLIES Supplies are the responsibility of the student. Supply lists will be available online one week prior to the start of classes and can be accessed by selecting the Syllabus link on the individual course page. University Libraries Continuing Education students may use the library facilities (Albert m. Greenfield Library, music Library and Visual resources Collection) but do not have borrowing privileges. UArts CE Certificate Students with a current UArts photo Id have borrowing privileges at all UArts libraries. For more details regarding UArts libraries, visit library.uarts.edu/about/. University Print Services’ Imaging Labs The print Services’ Imaging Labs are the digital print centers at the University of the Arts. Imaging Labs provide UArts students, CE students, faculty and staff with highly personalized customer service in an all-digital workshop. A pdF of the Imaging Labs brochure containing detailed information about services and prices can be obtained from the policies page of our website at cs.uarts.edu/ce/policies. LOCATIONS Anderson Imaging Lab 333 S. Broad Street 6th Floor, room 616 215.717.6461
HOURS Terra Imaging Lab 211 S. Broad Street 13th Floor, room 1316 215.717.6693
Mon - Fri: 9 am - 5 pm
ATTENDANCE All students are expected to attend classes regularly and promptly and for the duration of the scheduled instructional time. Individual instructors will decide the optimum time for taking attendance and may penalize for habitual lateness or absence. repeated absences may result in a grade of “F” for a course. Students who withdraw from a course must do so in writing. Non-attendance does not constitute an official withdrawal. ONLINE + HYBRID COURSES online and hybrid courses have the same learning objectives and use the same faculty and curriculum as our traditional “live” courses, with the added benefit of convenience. participants have 24/7 access to course materials and can work at their own pace any time of day. distance education is not for everyone. Students wishing to enroll in online and hybrid courses must meet the following minimum requirements: • Access to a computer with a web browser, Microsoft Office or equivalent and Adobe Acrobat Reader • High-speed Internet access • Comfort working on computers, including saving, deleting and moving files • Ability to install software, as needed Students in online and hybrid courses are required to participate in weekly discussions and complete all projects and assignments indicated in the syllabus. Note: Students in online and hybrid courses will receive an invitation to join the online classroom one week prior to the start of class. ACADEMIC INFORMATION The University of the Arts is accredited by the middle States Association of Colleges and Schools. Continuing Education offers courses for Continuing Education credit. Courses in this program are indicated with a “CE” prefix. Courses for credit have a “C” suffix, and courses for non-credit have an “N” suffix. University of the Arts Continuing Studies courses provide knowledge and essential skills in specific fields and are taught by highly qualified faculty with in-depth experience in their subject areas. Continuing Studies courses at the University of the Arts are applicable to degree programs at the University. Credit is awarded based on a review of the student’s Continuing Studies transcript. ACADEMIC HONESTY/INTEGRITY POLICY Violations of academic integrity are considered to be acts of academic dishonesty and include (but are not limited to) cheating, plagiarizing, fabrication, denying others access to information or material and facilitating academic dishonesty, and are subject to disciplinary action. please visit cs.uarts.edu/ce/policies#academic_honesty_integrity_policy to review this policy in its entirety.
28 | Spring 2014 Course Brochure
cs.uarts.edu/ce | 215.717.6095
GRADING Grading System A 4.00 A3.67 B+ 3.33
3.00 2.67 2.33
2.00 1.67 1.33
Obtaining Grades Continuing Education students may obtain their final course grades online through WebAdvisor at myUArts record. The University registrar produces transcripts for all graduate and undergraduate programs, Continuing Education, professional Institute for Educators and non-matriculated coursework. In order to process a transcript request, the student’s account must be in good financial standing. An official transcript may be requested at registrar.uarts.edu/services/transcript-request. Incomplete grades require prior approval of the instructor and the dean of the College. A “request for Grade of Incomplete” form, signed by the dean, must be submitted to the office of the registrar for each “I” grade assigned. Forms are available for download in the forms section at registrar.uarts.edu. ACADEMIC ADVISING UArts Continuing Education staff members are available to assist you with registration. For information about CE programs and especially for advice about placement in an appropriate class, please contact the Continuing Education office during business hours. Continuing Education phone: 215.717.6095 Email: email@example.com Walk-In Location: Terra Hall | 211 S. Broad Street | 9th Floor, room 901 | philadelphia, pA REQUIREMENTS + PREREQUISITES many UArts Continuing Education courses do not have formal entrance requirements, but some courses require certain coursework or equivalent experience. See specific course descriptions for details. Certificate students must follow the prerequisites outlined by their certificate program, found within individual course descriptions throughout the course brochure and on the CE website at cs.uarts.edu/ce/certificate-programs. Call the CE office at 215.717.6095 during business hours to speak with the program Assistant for professional + Adult programs if you have additional questions regarding prerequisites. TEACHER PROFESSIONAL DEVELOPMENT PA ACT 48 Continuing Education at the University of the Arts offers a wide range of programs authorized to fulfill Act 48 activity hours. Each class hour is equivalent to one Act 48 hour. Call 215.717.6095 for more information. Note: Act 48 activity hours are different from the Act 48 credits available in the division of Continuing Studies’ professional Institute for Educators. TRANSCRIPT REQUESTS Transcript requests can be made online, in person and by mail. The cost for normal service is $5; additional fees apply for fax, emergency, FedEx and international service. Full details are available online at: registrar.uarts.edu/services/transcript-request.
Refer-a-Friend Discount — 10% for you, 10% for them! Share your educational experience with a friend! To thank you for encouraging new students to pursue their creative interests, we are offering a refer-a-Friend program this spring . By referring a new student to register for a course in our program, both parties may apply a 10% tuition discount to one spring course registration. To receive this discount, both students must complete the refer-a-Friend discount form available for download at cs.uarts.edu/ce and submit it along with their registration forms and payment in full. registration and discounts will not be processed until the refer-a-Friend discount form has been received from each student. This discount can only be redeemed when registration is submitted by mail, fax or in person. This discount is not available through online registration. one person is required to be a new student to the University of the Arts in order for both students to receive the discount.
Cover + profile photography: Steve Belkowitz design: munroe Creative partners
Spring 2014 Course Brochure | 29
RSVP by Friday, January 10: firstname.lastname@example.org 215.717.6095
Terra Hall 211 S. Broad Street (Corner of Broad + Walnut) 9th Floor, room 901
Need Directions? Go to: cs.uarts.edu/campus-map-directions
Attendees are eligible for a 10% tuition discount for one new Spring 2014 CE course. (New students only. No retroactive refunds will be given.)
• Consider your options • discuss your needs and review expectations • Understand the curriculum • meet our faculty of industry professionals • Talk to current students in the program • Ask questions • Learn about featured benefits • Enjoy light refreshments
Take the first step in learning about Continuing Education courses and certificate programs.
With a brief presentation at 5:45 pm and 6:30 pm
Wednesday, January 15, 2014 | 5:30 - 7:00 pm
Attend Our Spring Information Session
320 S. Broad Street philadelphia, pA 19102
More than 70 Continuing Education courses offered in spring 2014 by the University of the Arts in Philadelphia.