MASTER OF ARTS
ENTREPRENEURSHIP & INNOVATION Home to such high-tech powerhouses as Apple, Cisco, Facebook, and Google, Silicon Valley is known for extraordinary achievements in innovation and entrepreneurship. This dynamic and ever-changing culture has fueled the growth of countless start-ups and has informed the development of USV’s Master of Arts in Entrepreneurship and Innovation degree.
Structured for the working professional, the Master of Arts in Entrepreneurship and Innovation program provides the foundation to become an entrepreneurial professional who can innovate and navigate the constantly evolving high-tech business landscape. This program offers a strong business foundation rooted in an entrepreneurial mindset that prepares students to succeed both in corporations or in their own business ventures.
CORE COURSEWORK
ELECTIVES
• Finance and Accounting
• Essentials of AgileTM and ScrumTM Project Management
• Negotiation, Sources and Uses of Power
• Business Analysis
• Fundamentals of Project Management
• Risk Analysis and Management
• Business Models and Planning
• Entrepreneurial Marketing
• Legal Structures, Contracts and Risk
• Digital Transformation and Social Media • Leadership and Management
PROJECT-BASED LEARNING USV focuses on Project-Based Learning — a teaching method by which students gain knowledge and skills by investigating and responding to authentic, engaging, and complex challenges. As a result, you’ll not only develop technical knowledge and skills, but you’ll develop critical thinking, collaboration, creativity, and communication skills. In your final term, you’ll have the opportunity to pitch your idea to a panel of mock investors for immediate feedback on the real-world viability of your project.
Business Models & Planning Learn about the components of business model innovations focused on developing and driving competitive value for new businesses or ideas. Get inspired to rethink and redesign your business assumptions, strategies and innovative ideas.
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Entrepreneurial Marketing Learn how to use basic marketing tools to realize the potential of a new business venture or idea. Understand the nature of marketing challenges facing entrepreneurs and innovators, and then develop implementable solutions to address these.
Digital Transformation & Social Media Examine and understand trends that shape new market realities. Learn about the causes and consequences of digital disruption, and how to manage marketing efforts in the digital world.