University of Redlands Brand Guide 2025 by University of Redlands

UNIVERSITY OF REDLANDS

BRAND STYLE GUIDE

January 2025

Introduction

The purpose of the Brand Style Guide is to guide creative development and ensure marketing assets for University of Redlands are cohesive, consistent, and on brand across all platforms and channels. Within this document are guidelines for messaging development, logo usage, color palette, and typography.

Brand Positioning

Our core value proposition is a statement that encapsulates who we are and what we stand for; it’s the impression that we want to leave with every person who interacts with Redlands. Everything we do should reinforce this statement. This brand positioning is the most concise version of our message and helps distinguish us from our peers.

Core Value Proposition

Through a connected, welcoming, and supportive community coupled with practical, professional, and personal learning opportunities, we prepare you to live a life of meaning, impact, and joy.

REASONS TO BELIEVE

• A Community Where You Belong

• Access to Opportunity

• Prepared Professionally

• Social Action and Impact

• A Legacy You Can Trust

Reasons to believe

A COMMUNITY WHERE YOU BELONG

ACCESS TO OPPORTUNITY

PREPARED PROFESSIONALLY

SOCIAL ACTION AND IMPACT

A LEGACY YOU CAN TRUST

A COMMUNITY WHERE YOU BELONG

University of Redlands main campus is located in beautiful Southern California at the base of the San Bernardino Mountains and a short drive from the beach, the desert, and all LA has to offer; and our University of Redlands, Marin campus is nestled in the hills of San Anselmo, just a short drive from San Francisco.

But we are more than just a place. We offer a community where you belong — a private, established university with intimate, collaborative class sizes; faculty who truly care about you and your success; engaged, driven peers; and endless opportunities to explore your interests and discover how to make a difference in your career and your community.

We are where you come to be seen, heard, supported, and celebrated.

This is about reframing our location story from one of place to one of sense of place.

Reasons to believe

A COMMUNITY WHERE YOU BELONG

ACCESS TO OPPORTUNITY

PREPARED PROFESSIONALLY

SOCIAL ACTION AND IMPACT

A LEGACY YOU CAN TRUST

ACCESS TO OPPORTUNITY

At University of Redlands, you don’t have to wait to gain practical, applicable skills and hands-on experience. From day one, you’ll be developed personally and professionally through experiential learning that will open doors and widen your perspective of the world.

From community service learning and study abroad opportunities to in-the-field internships and residencies, we believe exploration and application are at the heart of what makes an education truly world class.

Reasons to believe

A COMMUNITY WHERE YOU BELONG

ACCESS TO OPPORTUNITY

PREPARED PROFESSIONALLY

SOCIAL ACTION AND IMPACT

A LEGACY YOU CAN TRUST

PREPARED PROFESSIONALLY

University of Redlands has a history of producing active, innovative professionals who not only shape their careers but also redefine their professions.

Our engaged 50,000 alumni network includes scholars, politicians, entrepreneurs, technologists, and educators who are applying their time and talents in the service of others to create a better society and world.

Whether you’re just starting your career or you’re an established professional looking to advance in your field, we provide the tools, skill set, and support to transform yourself and those around you.

At a time when our competitors are failing to tangibly talk about how they prepare their students for effective and fulfilling careers, we are clear about the reality that in order to have an impact, you must first be prepared.

Reasons to believe

A COMMUNITY WHERE YOU BELONG ACCESS TO OPPORTUNITY

PREPARED PROFESSIONALLY

SOCIAL ACTION AND IMPACT

A LEGACY YOU CAN TRUST

SOCIAL ACTION AND IMPACT

At Redlands, we don’t just foster social consciousness, we champion social action. Through service, community, and learning, our students are encouraged to explore how what they are learning in the classroom can positively impact their communities each and every day.

Here, you’ll be challenged to serve, from day one to graduation day and beyond. Your education will take you far beyond the classroom walls, and you’ll be invited to experience and explore how your time and talents can be put to work in the pursuit of service to others.

At Redlands, we don’t sit back and wait — we step up and act.

Reasons to believe

A COMMUNITY WHERE YOU BELONG

ACCESS TO OPPORTUNITY

PREPARED PROFESSIONALLY

SOCIAL ACTION AND IMPACT

A LEGACY YOU CAN TRUST

But why should you believe us?

Because for over 100 years we have produced over 50,000 alumni, many of whom have continued on to make an impact in their communities and careers. We are established, credible, and have a legacy of success that you can see and you can trust.

We are a premiere, private university with a storied, historic main campus and stunning Northern California location that offers an unparalleled learning experience and has a reputation of delivering on the promise we make to our students.

About Redlands

Founded in 1907, University of Redlands is a private, nonprofit university that has prepared students for lives of meaning, impact, and joy for more than 100 years. Today, Redlands offers over 40 undergraduate programs and over 30 graduate programs designed to develop students personally and professionally through immersive, personalized education and hands-on experiences outside of the classroom, from community service learning to internships and residencies.

VALUE PROPOSITIONS

In the Appendix, an extensive list of value proposition is available for:

• University-Wide (Brand)

• College of Arts and Sciences

• School of Business & Society

• School of Education

• Presidio Center for Sustainable Solutions

• San Francisco Theological Seminary

Naming

INSTITUTION

Refer to the institution as “University of Redlands” on first reference and “Redlands” on secondary reference.

SCHOOLS AND CENTERS

The following naming convention should be used in logos and in first reference in body copy. Secondary reference can be shortened to the school or center name, omitting “University of Redlands.” Within a sentence, do not use “the” in front of “University of Redlands”.

• University of Redlands College of Arts and Sciences

• University of Redlands School of Business & Society

• University of Redlands School of Education

• University of Redlands School of Performing Arts

• Presidio Center for Sustainable Solutions at University of Redlands

• San Francisco Theological Seminary at University of Redlands

SCHOOLS AND CENTERS

Campus location names contain the full school name followed by a comma and the name of the town/city.

• University of Redlands

• University of Redlands, Marin

• University of Redlands, Riverside

The following naming convention can be used in body copy if school or center location is needed for clarity or context.

Examples:

• Presidio Center for Sustainable Solutions at University of Redlands, Marin

• San Francisco Theological Seminary at University of Redlands, Marin

LOGOS

Brand Architecture

The University of Redlands logo family diagram illustrates the hierarchy of the master brand and the sub-brands for each school. The main Redlands logo is used for University-wide communications, such as the Redlands.edu website and Och Tamale magazine, or for a publication that promotes more than one school—such as a grad fair flyer promoting all of our graduate programs to seniors in the College of Arts and Sciences. Please contact creative@redlands.edu .

The official University logo is the keystone of our visual identity program.

The logo has two elements: a logo icon that consists of the letter “R” and a horizon and supporting logotype. The letter “R” is at the heart of the logo, and for good reason—the “R” in the local mountains and the “Dear Old U of R.”

The adjacent horizon is meant to reflect our history as well as our future, and in a number of ways mirrors our environment.

Brand Logo

STYLE 1: PREFERRED LOGO

STYLE 2: ALTERNATE LOGO

STYLE 3: ALTERNATE LOGO

2-color:

1-color: 100% Black

1-color: 100% White (reversed on dark backgroud)

Schools and Centers

SCHOOL OF BUSINESS & SOCIETY LOGO

STYLE 1: PREFERRED LOGO

STYLE 2: ALTERNATE LOGO

2-color: 100% Black + 100% PMS 1815

1-color: 100% Black 1-color: 100% Black

1-color: 100% White (reversed on dark backgroud)

100% White (reversed on dark backgroud)

1-color:

Schools and Centers

SCHOOL OF EDUCATION LOGO

STYLE 1: PREFERRED LOGO

STYLE 2: ALTERNATE LOGO

2-color: 100% Black + 100% PMS 1815

1-color: 100% Black 1-color: 100% Black

1-color: 100% White (reversed on dark backgroud)

100% White (reversed on dark backgroud)

1-color:

Schools and Centers

SCHOOL OF PERFORMING ARTS LOGO

STYLE 1: PREFERRED LOGO

STYLE 2: ALTERNATE LOGO

2-color: 100% Black + 100% PMS 1815

1-color: 100% Black 1-color: 100% Black

100% White (reversed on dark backgroud) 1-color: 100% White (reversed on dark backgroud)

1-color:

Schools and Centers

PRESIDIO CENTER FOR SUSTAINABLE SOLUTIONS LOGO

STYLE 1: PREFERRED LOGO

2-color: 100% Black + 100% PMS 1815

1-color: 100% Black

1-color: 100% White (reversed on dark backgroud)

Schools and Centers

SAN FRANCISCO THEOLOGICAL SEMINARY LOGO

STYLE 1: PREFERRED LOGO

2-color: 100% Black + 100% PMS 1815

1-color: 100% Black

100% White (reversed on dark backgroud)

1-color:

According to the University Archives, an official “seal” was adopted around 1911. Although it always included symbols typically associated with higher education (books, the rising or setting sun, mountains, and a cross), it has undergone changes throughout our history. The current version includes elements from the original and subsequent designs.

University Seal

The official University seal is reserved for official documents and is used at the discretion of the Office of the President and the Office of the Registrar (i.e., diplomas, transcripts, etc.).

It may also be used as a watermark option that can be used in more formal settings, such as a letter from the president. This treatment can only be used on solid backgrounds to add an additional layer of branding and texture.

It is not to be used in place of the University logo.

Typography

Our typefaces capture all the sides of Redlands; used together they are an essential part of telling our story.

Our typeface collection has considerable flexibility and variety. This guide will show you how these typefaces can be combined to create dynamic and diverse layouts.

Contact creative@redlands. edu for access to the official University of Redlands licensed typeface collection.

Typography Approach RIFT Recoleta

GT Pressura

HEADLINES, SUBHEADS

HEADLINES, SUBHEADS, LARGER BODY COPY

SUBHEADS, LARGER BODY COPY, BODY COPY, CALLOUTS

Display Typeface

Rift is a sans-serif typeface designed by Mattox Shuler in 2016. It’s inspired by the geometric type on vintage sci-fi posters. The Rift family is available in five weights with matching italics, as well as a soft style that features rounded corners.

Rift Rift Rift Rift Rift Rift Rift Rift Rift Rift

Supporting Typeface

Recoleta is a warm and welcoming serif with a lot of character. It isn’t stuffy but still feels academic. Use Recoleta to complement Rift, and whenever we need to communicate more formally.

Recoleta

Our visual language will only use the semibold, medium, regular, and light weights of Recoleta. The other three weights should be avoided because they have a different look and feel than the ones in our toolkit.

Recoleta Medium con conet quibiscim ad que sintotaium et, cuptium fugiati.

Recoleta Regular con conet quibiscim ad que sintotaium et, cuptium fugiati.

Recoleta Light con conet quibiscim ad que sintotaium et, cuptium fugiati.

Recoleta was designed in Chile by Jorge Cisterna in 2018. It was inspired by popular 1970s typefaces and feels familiar, yet contemporary.

AaBbCcDdEe

Ff Gg HhIiJj Kk

LlMmNnOoP p

Qq RrSsTtUuVv WwXx YyZz

01 234567 89 !? $& #@/[(;”.

Body Typeface

GT Pressura is both readable and distinctive making it accessible, welcoming, and the perfect body copy typeface for Redlands.

GT Pressura

AaBbCcDdEe

FfGgHhIiJjKk

LlMmNnOoPp

QqRrSsTtUuVv

WwXxYyZz

0123456789

!?$&#@/[(;”.

AaBbCcDdEe

FfGgHhIiJjKk

LlMmNnOoPp

QqRrSsTtUuVv

WwXxYyZz

0123456789

!?$&#@/[(;”.

AaBbCcDdEe

FfGgHhIiJjKk

LlMmNnOoPp

QqRrSsTtUuVv

WwXxYyZz

0123456789

!?$&#@/[(;”.

GT Pressura is inspired by metal type printing history and simulates ink spreading under pressure. It appears wider, warmer, and rounder then many body copy typefaces in the digital age. It was designed by Marc Kappeler and Dominik Huber in 2012.

Typesetting Leading

Line spacing, called leading, is critical to setting professional-looking type that’s easy to read. When setting type, use your best judgment based on this guide.

RIFT SHOULD HAVE TIGHT LINE SPACING.

Rift looks best with leading set much tighter than the default. Again, use your eye to leave a thin space between lines. Don’t worry about the ratio; when it looks right, it will be significantly off from the default.

Recoleta should have loose line spacing. This example shows 18 over 24 points.

18 pt. text, 24 pt. leading

For Recoleta, leading should be set much looser than the default, especially at smaller sizes. For headlines, the default may be right. Our visual language prioritizes accessibility, and loose leading makes Recoleta more readable.

GT Pressura should have line spacing that is slightly looser than average, usually 1 to 3 points more than the default.

12 pt. text, 16 pt. leading

With GT Pressura, leading should be set slightly looser than the default for our purposes. Generally, 1 to 3 points more than the default works well.

Typesetting

Tracking

Correct letter-spacing, called tracking, also helps to make the type easy to read. Always use optical kerning and rely on your best judgment when tracking text or kerning characters, based on this guide.

RIFT USES DEFAULT TRACKING

Rift is usually acceptable at the default tracking, but again, it may need to be tracked in or out a bit, depending on scale.

Recoleta should use

the default tracking.

21 pt. text, optical kerning, default tracking

Recoleta is usually acceptable at the default tracking, but it may need to be tracked out a bit, depending on scale.

GT Pressura should be tracked out slightly or about 10 to 20 points more than the default.

12 pt. text, optical kerning, +20 pt. tracking

GT Pressura should be tracked out slightly from the default, usually about 10 to 20 points.

color

COLOR Approach

PRIMARY PALETTE

The primary color palette is rooted in the well-established Redlands maroon and grey. It also leans on a warm neutral hue and plenty of white.

WHITE AS A PRIMARY COLOR

The color white is important to note in our brand. For our brand’s robust and darker colors to be effective, they need to be balanced with sufficient white space.

SUPPORTING AND NEUTRALS PALETTE

Our supporting and neutral palette is made up mostly of shades of grey and maroon. These colors tie back to our primary colors but offer some diversity and depth in our layouts.

COLOR mixes

PRIMARY PALETTE

REDLANDS MAROON

PMS: 1815 C/U

RGB: 122, 36, 38

CMYK: 31, 92, 82, 35

HEX: 7A2426

SUPPORTING PALETTE

RICH MAROON

PMS: 4975 C/U

RGB: 59, 0, 6

CMYK: 27, 90, 62, 83

HEX: 3B0006

DARK MAROON

PMS: 490 C/U

RGB: 81, 14, 14

CMYK: 40, 81, 70, 51

HEX: 580E0E

REDLANDS GREY

PMS: P 170-8 C/U

RGB: 128, 120, 118

CMYK: 58, 54, 54, 0

HEX: 807876

NEUTRAL

PMS: P 8-9 C/U

RGB: 237, 229, 210

CMYK: 0, 3, 14, 6

HEX: EDE5D2

WHITE

RGB: 255, 255, 255

CMYK: 0, 0, 0, 0

HEX: FFFFFF

BRIGHT RED

PMS: 187 C/U

RGB: 166, 25, 45

CMYK: 0, 100, 74, 26 HEX: A6192D

NEUTRALS

RICH GREY

PMS: 179-15 C/U

RGB: 40, 40, 40

CMYK: 0, 0, 0, 95

HEX: 282828

DARK GREY

PMS: P 170-15 C/U

RGB: 71, 67, 66

CMYK: 58, 54, 54, 52

HEX: 474342

LIGHT GREY

PMS: 420 C

RGB: 78, 79, 78

CMYK: 1, 0, 1, 21

HEX: C7C9C7

BRIGHT GREY

PMS: CoolGray1C

RGB: 85, 85, 84

CMYK: 0, 0, 1, 15

HEX: D9D9D6

Photography

CAMPUS

Beautiful scenic photography of Redlands campuses (Redlands and Marin) that feature the following elements:

• Old Buildings

• Natural Elements (palm trees, pine trees, mountains, hills, etc.)

Note: Whenever possible, images of the main campus should feature the three elements that make it unique: old buildings, palm trees, and mountains.

ACTION

Action-oriented imagery that features students and alumni making an impact on campus, out in the community, or in their careers.

PORTRAITS

Engaging portraits that capture the spirit of the Redlands student and alumni community.

CAMPUS

Beautiful scenic photography of Redlands campuses

ACTION

Action-oriented imagery that features students and alumni making an impact

PORTRAITS

Engaging portraits that capture the spirit of Redlands

Voice and Tone

Our brand voice is the personality behind our brand and a critical component of our brand. While our voice will be consistent across all segments and channels, our tone will flex and adapt to the situation in which we’re communicating, the audience we’re communicating to, and the channel we’re communicating through — giving our voice both depth and character.

OUR THREE PILLARS OF BRAND VOICE:

• Authentic and Welcoming

• Confident and Optimistic

• Practical and Active

Three Pillars of Brand Voice

AUTHENTIC AND WELCOMING

CONFIDENT AND OPTIMISTIC

PRACTICAL AND ACTIVE

AUTHENTIC AND WELCOMING

At Redlands, we are proud to be a welcoming community that respects and celebrates our differences, embraces what makes each of us unique, and provides space for our students to be seen, heard, and supported. We look for every opportunity to spread joy and be of service to those around us. While our voice aims to maintain an air of academic professionalism, we are intentional with how we remain approachable and accessible and avoid the elitist aura that can envelop so many private institution brands.

Three Pillars of Brand Voice

AUTHENTIC AND WELCOMING

CONFIDENT AND OPTIMISTIC

PRACTICAL AND ACTIVE

CONFIDENT AND OPTIMISTIC

We believe in ourselves and our ability to affect change and make an impact in our communities and our careers — now and into the future. We understand the enormity of the challenges ahead but remain determined to ask tough questions, fight for what we believe in, and contribute to something greater than ourselves.

Three Pillars of Brand Voice

AUTHENTIC AND WELCOMING

CONFIDENT AND OPTIMISTIC

PRACTICAL AND ACTIVE

We are driven to make an impact in the world — but we know it takes a foundation of education to make it happen. That’s why we’re focused on gaining practical, professional experience and hands-on service learning — on the job, in our community, and around the world — and applying those skills to break down big challenges into the small, actionable steps it takes to affect change.

Copy Rules

DO’S AND DON’TS

• Institution Name: While the logo uses “University of Redlands,” the proper way to refer to the institution in body copy is “University of Redlands” on first reference and “Redlands” on second reference.

STYLE AND FORMATTING

Marketing messaging for University of Redlands should follow AP Style, except for the inclusion of the Oxford comma.

Concept

RELENTLESSLY REDLANDS

You’re no stranger to challenges. You overcome hurdles. You break down barriers. You dream of making a real, lasting difference.

At University of Redlands, you’ll become part of a community of students and faculty that understands where you’ve been – and where you’re going. Whether you come from a long line of college graduates or are the first in your family to attend a university, we all share a common goal: the relentless pursuit of progress.

With over 70 programs and our unique approach to service learning and career training that takes you far beyond the classroom walls, we help prepare you not just to advance yourself professionally, but to lift up your entire community. Here, you’ll work side-by-side with motivated peers to improve our world one day at a time.

Together, we fight for change, we support each other, we celebrate who we are, and we never give up.

Together, we’re unstoppable, because together we are relentlessly Redlands.

This concept acknowledges and celebrates the grit, determination, and hard work our students put into making real, lasting change. All messaging and visuals should reflect the spirit of this campaign and the Redlands community.

Concept Objective

“Relentlessly Redlands” harnesses the unrelenting spirit of University of Redlands by:

• Embracing Unique Learning Experiences (Our Product):

Redlands offers a unique learning experience that empowers students to make an impact in their lives and communities through endless hands-on opportunities, from service learning to study abroad and in-the-field training.

• Overcoming Challenges Together (Our Community):

At Redlands, students will find a welcoming community of peers, alumni, faculty, and staff who are eager to support them in their relentless pursuit of making a difference in their communities and careers.

• Making a Meaningful Impact (Our Legacy):

Since our founding over 100 years ago, Redlands students, alumni, and faculty have relentlessly dedicated themselves to making a meaningful impact — working every day to make our world a better place.

Messaging

BRAND

Join a Community That Doesn’t Quit

Your dreams don’t quit. And neither do we. Join University of Redlands community of socially active students, faculty, and alumni who refuse to give up on making a meaningful impact in their careers and communities.

Create Change Day One

At Redlands, you don’t have to wait to make a meaningful impact. You’ll be involved in making your world a better place from day one, from community service learning and study abroad opportunities to in-the-field internships and residencies.

Be Prepared to Make an Impact

Prepare to advance yourself professionally and lift up your entire community with over 70 career-relevant undergraduate and graduate programs and our unique approach to learning in and outside the classroom.

Become a Champion of Social Action

At Redlands, we don’t sit back and wait – we step up and act. As a top producer of Peace Corps volunteers, we challenge you to take your education beyond the classroom and explore how your talents can be put to work in the pursuit of service to others.

100+ Years of Dogged Determination

University of Redlands was founded on the principle of living a life of meaning and impact, and we’ve relentlessly held true to that foundation for over 100 years, preparing over 50,000 alumni to fight for change and improve our world.

Bulldog Attitude

Get your game face on – and cheer on your fellow Bulldogs as they compete in NCAA Division III athletics! At Redlands, we’re proud of our 10 men’s and 11 women’s teams, who doggedly fight for SCIAC conference and national championships. Go Bulldogs!

Messaging

COLLEGE OF ARTS AND SCIENCES

Prepare to Take On New Challenges

Pursue your passions with over 40 degree programs offered on our beautiful main campus, and build the skills you need to take on the biggest challenges in your career and your community.

Start Your College Journey With a Bold Adventure

Adventure waits for you at University of Redlands! Explore the wilderness, go camping, or discover the beauty of San Francisco and our Marin campus while making friends before the school year starts with our First Year Journeys.

Turn Learning Into Action

Explore how your talents can be put to work outside the classroom with our unique approach to learning through service in the community. With our partnerships with nonprofits around the region, you’ll have plenty of opportunities to volunteer your time and gain valuable, hands-on experience.

Turn Your Hard Work Into Tuition Savings

You’ve worked hard for your GPA, and University of Redlands wants to celebrate and reward you for it! Admitted high school seniors with a 3.5+ GPA pay no more than $25,000 for tuition in 2025-26, and we offer free tuition to qualified students from California, Oregon, and Washington.

Become Part of a Tight-Knit Community

Find your place at Redlands, a Hispanic-Serving Institution (HSI) and home to many first-generation students. Join a welcoming, supportive community where you can discover who you are and grow into who you’re becoming.

Make Your Mark on the Community

Prepare to make a difference in your career and your community with personalized, professional, and hands-on learning experiences in and outside the classroom. Explore opportunities in community service learning, study abroad, and more!

Messaging

SCHOOL OF BUSINESS & SOCIETY

Make an Impact on Society

Explore online and in-person programs from the School of Business & Society that will not only develop your business skills, but help you navigate ethics, social responsibility, and purposeful leadership.

Turn Business Skills Into Success

Overcome the challenges of today’s complex economic, technological, and societal environment with a graduate business degree from University of Redlands. Explore our MBA, MSBA, MSOL, accelerated master’s programs, and more, offered fully online and in person at our Redlands and Marin campuses.

Learn From the Experts

Gain modern business skills from expert faculty who truly care about you and your success. With experience at companies like KPMG, Esri, and Boeing, our faculty are connected and prepared to help you reach your goals.

Empower Your Network

Create a network of motivated students, expert faculty with proven success in their fields, and over 30,000 alumni who are making an impact in their careers and communities.

Gain Global Business Experience

Rise to the challenge of working and making change in a multicultural, global economy with study abroad opportunities and global consultancy courses. Experience global business and get hands-on training in cross-cultural businesses.

Enhance Your Business With Spatial Education

Improve your business operations, decision making, and strategies with the Institute for Geospatial Impact at University of Redlands, a leader in spatial education. With spatial thinking and technologies integrated into instruction, you’ll gain powerful insights into markets, supply chains, environmental and social impacts, and much more.

Messaging

SCHOOL OF EDUCATION

Turn Education Into Inspiration

Lead and inspire others with a degree or credential from the School of Education at University of Redlands. Explore bachelor’s, master’s, and doctoral programs in K-12 teaching, higher education leadership, and clinical and mental health counseling.

Turn Experience Into a Path Forward

Gain hands-on experience and mentorship in a PK-12 classroom. With the Teacher Residency Pathway, we provide you with financial support during the program and a conditional job offer after you’ve finished your master’s degree in education and earned a California teaching credential.

Join Our Transformative Community

Become part of a supportive community of students, alumni, and faculty who are committed to fighting for social justice and equity in education and counseling spaces.

Advocate for Change in Your Community

Become an advocate for change in your school community with the Race in Education Analytics Learning (REAL) Lab. Conduct and participate in research projects and critically examine the role of race in education systems, policies, and practices.

Become a Champion of Educational Justice

Challenge systemic injustice and promote equity and accessibility in education with the School of Education. Each of our programs is founded on the principle of educational justice, so you can prepare to make a real, lasting impact in your school and your community.

Become a Social Justice Champion

Experience hands-on training in graduate counseling programs that challenge you to think critically about social justice issues, enhance the livelihoods of diverse populations around the world, and create a more just society.

Messaging

UNIVERSITY OF REDLANDS, MARIN

Prepare For a Career with Measurable Impact

Challenge yourself in top-tier graduate programs in theology, business, and sustainable solutions at University of Redlands, Marin, located in the hills of San Anselmo near San Francisco.

Transform Your Career and Community

Discover new avenues of growth at our Marin campus, home to graduate and certificate programs from the School of Business & Society, Presidio Center for Sustainable Solutions, and San Francisco Theological Seminary.

Redefine Ministry to Transform Your Community

Become a transformative leader through equitable and inclusive ministry at San Francisco Theological Seminary, part of North America’s largest interfaith consortium. Rooted in spirituality, social justice, and innovation, our graduate theological programs prepare you to build inspired and united communities.

Lead and Build Communities Through Ministry

Create positive change in your community with 100% online, hybrid, and on-campus programs from San Francisco Theological Seminary. Choose from a Certificate in Theological Studies, an MA in Theological Studies, or a Master of Divinity.

Build a Sustainable Future

Become a leader of tomorrow with a degree from Presidio Center for Sustainable Solutions at University of Redlands. Our MBA, MPA, Dual Degree, and certificate programs combine business skills with sustainable development, so you can make a lasting impact with your business and improve your world.

Network With Changemakers

Join a community of passionate Presidio alumni who fight for sustainability in government and industries around the world. Our alumni work for top organizations such as Deloitte, Salesforce, Nike, HP, PG&E, Natural Resources Defense Council, and more.

Art Direction

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relentlessly redlands

Art Direction

Graphic Elements

Relentlessly Redlands Design Element

Utilizing the words “Relentlessly Redlands” as a subtle design element, outlined in large text, this design will help bring the campaign to life in a more literal way. Our outlined text paired with large, bold, abstract blocks of color give this design a more sleek and modern look.

Shown on a solid dark maroon ( #580E0E ) background.

Shown on a white ( #FFFFFF ) background.

Shown over image with slightly thicker stroke used for video assets.

Graphic Elements

The Block "R" is an Emblem of Redlands Pride

It transcends athletics and bookstore tchotchkes. Its distinct, chiseled form is a symbol of our relentless spirit both in- and outside the classroom.

We’ve chosen to leverage the angles, shapes, and negative space of this emblem in a system that is uniquely ownable to Redlands.

Graphic Elements

Angles of the R

The chiseled edge and the downstroke of the “R” form a 45° and 30° angle, respectively. These angles are used to “break the grid” of our compositions and provide dynamic movement to our designs.

Graphic Elements

Framing Devices

Our angled elements should bleed off the end corners of our layouts. For vertical and horizontal formats, these should be mirrored 270° (ex. top right corner and bottom left corner).

Graphic Elements

Angles

Our angle elements should be built with a 45° angle. For limited cases where space is an issue, a 30° angle may be used.

Graphic Elements

Layering

Our framing devices can be layered using different sizes, colors, and patterns. A layered angle can be used in one or two corners of a composition, always mirrored 270°.

Graphic Elements

Chiseled Pattern

The outline around the “R” inspired our repeating pattern, which can be used in backgrounds or contained within our framing devices.

Graphic Elements

Cropped Linework

Radiating lines from the “R” are cropped to create abstract, dynamic graphics that can be layered into a composition.

Graphic Elements

Chiseled Frame

The rounded part of the “R” (also called the “bowl”) is inspiration for our chiseled photography frame.

Graphic Elements

Slab Serif Anchor

The bottom slab of the “R” can be extended and mirrored vertically to anchor text at the center of a frame.

Photo Cutouts

Our cutouts should never be remove entirely from their backgrounds in the final layout, but should be used as the top layer on a dimensional composition (typically bleeding over a corner angle or chiseled frame).

To create a photo cutout, open the image in Adobe Photoshop. In the top menu, find “Select > Select Subject.” Use the “Quick Selection Tool” in the left toolbar to select any missing portion of the subject.

Then find “Select > Select and Mask,” and select the “View Mode” that best reflects your final design. Vary the “Global Refinement” sliders until the crop feels natural, and use the dropdown menu “Output To” at the bottom to select “Layer Mask.”

Once you have the crop over a transparent background, select “File > Export > Save for Web (Legacy)," then from the dropdown select “PNG-24” and save to your design folder.

Graphic Elements

Content Containers

Taking design cues from our brackets, chiseled frames, and slab anchors, our linework content containers are an effective holding shape for both infographics and headlines.

100+

STUDENT ORGANIZATIONS

1907

2,400+ YEAR FOUNDED

STUDENTS FROM 45 STATES AND 45 COUNTRIES

40+

PROGRAMS OF STUDY

120K

COMMUNITY SERVICE HOURS

FULBRIGHT STUDENTS SINCE 2008

CREATIVE EXAMPLES

Creative Examples

BILLBOARD

Creative Examples DIRECT MAIL

Creative Examples

SOCIAL

JARED DUNN, ' 25

SAMANTHA WITT, '25

BULLDOG BITES

APPENDIX

Value propositions

UNIVERSITY-WIDE (BRAND)

70+ Programs: University of Redlands offers over 40 undergraduate programs and over 30 graduate programs in business, communication sciences and disorders, education, geographic information systems, music, public policy, and more.

100+ Years: Founded in 1907 on the principle of living a life of impact, University of Redlands has spent over 100 years relentlessly holding true to our foundation – preparing students to make a meaningful difference in their careers and communities.

4,000+ Students: University of Redlands serves over 4,000 undergraduate and graduate students on our beautiful main campus, regional campuses across the state, and online.

50,000+ Alumni: University of Redlands has an alumni network of over 50,000 graduates who are making a meaningful impact in their careers and communities around the globe.

A Top Fulbright Producer: University of Redlands has been recognized as a top producer of Fulbright students, winners of a highly competitive award that enables students to teach or research abroad for an academic year. Our Fulbright Scholars have traveled to Germany, Mexico, New Zealand, Guatemala, Norway, Spain, Japan, Morocco, Taiwan, and more.

Bachelor’s Completion: Complete your bachelor’s degree without interrupting your life balance. We’re providing a pathway for community college students and working professionals to go further with specialized programs, regional campuses, accessible classes, and more.

Best in the West: U.S. News & World Report named University of Redlands the Top 10 Best in the West.

Campus Locations: University of Redlands beautiful main campus is located in Redlands, California, nestled in the mountains and a short drive from the beach, the desert, and everything Los Angeles has to offer. We also offer programs at two regional campuses in Riverside and Rancho Cucamonga and our picturesque Marin campus in the Bay Area.

Career-Relevant Education: Prepare to advance yourself professionally and lift up your entire community with courses developed in partnership with our Career Faculty Fellows and the Office of Career and Professional Development. Wherever your path takes you, you’ll have career-relevant skills, hands-on experience in your field, and problem-solving abilities.

Value propositions

UNIVERSITY-WIDE (BRAND)

Institute for Geospatial Innovation: As a leader in spatial education, University of Redlands established the Institute for Geospatial Impact to integrate spatial thinking and GIS technologies into instruction, research, and service to University and community at large.

College of Arts and Sciences: University of Redlands offers over 40 majors designed to help you pursue your passions and develop the skills you need to take on the biggest challenges in your career and your community.

Experiential Learning From Day One: At Redlands, you don’t have to wait to gain practical, applicable skills and hands-on experience. You’ll be involved in making your world a better place from day one, from community service learning and study abroad opportunities to in-the-field internships and residencies.

First-Generation Programs: At University of Redlands, we offer programs designed to help first-generation students and their families adjust to college life. Programs include Summer Bridge, Students Together Empowering Peers (STEP), Book Lending Program, and I'm Going to College.

First-Generation Students: If you’re the first in your family to go to college, you’re not alone! At University of Redlands, 50% of our students are first-generation college students.

Financial Aid Opportunities: With merit and talent-based scholarships, as well as generous financial aid packages, Redlands works hard to make higher education affordable and accessible. In fact, 90% of students receive some form of financial aid.

George: George, the eighth Bulldog mascot for University of Redlands, is a handsome pup with chocolate fur, a spotty ear, and green eyes.

Graduate and Continuing Education: The Graduate and Continuing Studies programs at University of Redlands offer a flexible path toward achieving your goals, while giving you the tools you need to develop new skills, attain your educational aspirations, and grow as an individual.

San Francisco Theological Seminary: San Francisco Theological Seminary prepares students for deep theological engagement, transformational impact, and active leadership in public life. The school offers seminary courses, certificate programs, and graduate degrees that are rooted in spirituality, social justice, and innovation.

Hispanic-Serving Institution: University of Redlands is designated as a Hispanic-Serving Institution (HSI) by the U.S. Department of Education.

Value propositions

UNIVERSITY-WIDE (BRAND)

I’m Going to College: IGTC is designed to address issues of access to higher education for first-generation and underrepresented communities. Schools K-8 that support a low-income demographic can participate in our free program that brings students to campus and provides them with exposure to post-secondary education opportunities.

NCAA Division III Athletics: Get your game face on – and cheer on your fellow Bulldogs as they compete in NCAA Division III athletics! At Redlands, we’re proud of our 10 men’s and 11 women’s teams, who doggedly fight for SCIAC conference and national championships. Go Bulldogs!

Nonprofit University: University of Redlands is a nonprofit university where access and opportunity come together to equip you to build a bright future for yourself and your community.

Ongoing Professional Support: To help students launch their careers, the Office of Career and Professional Development offers a variety of support, including professional assessments, referral management, and help with resumes, portfolios, and interviews. Alumni continue to have access to the office’s services.

Personalized Education: Your dreams and goals are unique to you, and we believe your education should match. Here, you’ll create a personalized, career-relevant, and well-rounded academic experience that will help you grow personally and professionally.

Presidio Center for Sustainable Solutions: A national leader in sustainability-focused graduate education, Presidio Center for Sustainable Solutions offers graduate programs focused on environmental sustainability and social justice, including its distinguished sustainability-focused MBA and dual MBA-MPA, at the Redlands Marin campus.

Professional Pathways: Redlands has partnerships with nearly 100 area employers, including Esri, one of the world's leading GIS software companies.

School of Business & Society: The School of Business & Society equips professionals and career-focused individuals with the skills to overcome the complex challenges of today’s business environment. Through graduate-level degree programs, you'll find faculty who truly care about you and your success, unique opportunities in GIS and global business, and a professional network of 30,000+ alumni.

Value propositions

UNIVERSITY-WIDE (BRAND)

School of Education: The School of Education offers bachelor’s, master’s, and doctoral programs in K-12 teaching, higher education leadership, and clinical and mental health counseling. Founded on the principles of educational and social justice, you’ll be prepared to challenge systemic injustice and promote equity and accessibility in your field.

Small Class Sizes: Our 13:1 student-faculty ratio results in transformational mentorship and growth. You’ll be living and learning in a community of engaged peers and professors who truly care about you.

Successful Student Outcomes: Surveys show that generations of alumni have found University of Redlands prepared them well for career success and lifelong learning.

Top-Ranked University: U.S. News & World Report named University of Redlands the Top 10 Best in the West. Washington Monthly ranks University among the top 6 percent nationwide for master’s institutions, based on its contributions to the public good, including social mobility, research, and service. Payscale.com puts University of Redlands in the top 13% of Best Value Private Colleges.

University of Redlands, Marin: Rooted in the Bay Area for over 150 years, our serene University of Redlands, Marin campus lies nestled in the hills of San Anselmo — a quaint, historic town just 15 miles north of San Francisco. Our Marin campus is home to top-tier graduate and certificate programs from the School of Business & Society, Presidio Center for Sustainable Solutions, and San Francisco Theological Seminary.

Welcoming Community: At Redlands, you’ll be part of a tight-knit community that fights for change together, supports each other, and never gives up.

Value propositions

COLLEGE OF ARTS AND SCIENCES

A Top Producer of Peace Corps Volunteers: University of Redlands is ranked in the Top 10 of volunteer-producing small colleges and universities.

Clubs and Organizations: With more than 80 clubs and organizations, including everything from Greek life to student leadership, you’ll have endless opportunities to discover who you are and pursue your passions.

Create Your Own Path: The distinctive Johnston Center for Integrative Studies enables self-motivated undergraduates to design their own degrees.

Community Service Internships: Explore how your talents can be put to work outside the classroom and make a positive impact from day one with community service learning.

First-Year Journeys: Adventure waits for you at University of Redlands! Explore the wilderness, go camping, or discover the beauty of San Francisco and our Marin campus while making friends before the school year starts.

First-Generation Summer Bridge: Every summer, Redlands hosts the First-Generation Summer Bridge program, dedicated to easing the transition into college life for first-generation college-bound students and/or California Grant recipients.

May Term: Ready to broaden your horizons? We offer optional fourweek courses (some abroad) during May Term that enable you to try something new.

Peace Corp Program: University of Redlands, in partnership with the Peace Corps, offers Peace Corps Prep, an undergraduate certificate program. The program combines targeted coursework with handson experience, building the competencies needed for students to be Peace Corps volunteers or other intercultural fieldworkers.

Redlands Promise: You’ve worked hard for your GPA, and University of Redlands wants to celebrate and reward you for it! Admitted high school seniors with a 3.5+ GPA pay no more than $25,000 for tuition in 2025-26, and we offer free tuition to qualified students from California, Oregon, and Washington.

Salzburg Semester: Trade the traditional classroom for a nearly 500-year-old Renaissance building set among forests and meadows in the heart of Salzburg, Austria, then take field trips to destinations in Austria, Italy, Slovenia, Croatia, and Bosnia.

Value propositions

COLLEGE OF ARTS AND SCIENCES

Study Abroad: Redlands study abroad opportunities take you to big cities, remote villages, and everywhere in between.

Summer Science Research: Our 10-week Summer Science Research program offers an opportunity to conduct research alongside a professor. Projects explore topics in biology, chemistry, physics, environmental science, and more.

Top Ranked. Top Value.: Recognized as a “Best in the West” institution by U.S. News & World Report, Redlands undergraduate alumni experience on average a median income nearly twice the national average, according to the U.S. Department of Education.

Undergraduate Majors: Pursue your passions with over 40 degree programs offered on our beautiful main campus, and build the skills you need to take on the biggest challenges in your career and your community.

Value propositions

SCHOOL OF BUSINESS & SOCIETY

Institute for Geospatial Impact: Improve your business operations, decision making, and strategies with the Institute for Geospatial Impact at University of Redlands, a leader in spatial education. With spatial thinking and GIS technologies integrated into instruction, you’ll gain powerful insights into markets, supply chains, environmental and social impacts, and much more.

Commitment to Student Success: At the School of Business & Society, you’ll learn from dedicated professors who emphasize student success. That’s why a majority of students consistently rate their professors as one of the key highlights and success factors in their education and career mobility.

Community Connections: Create a network of motivated students, expert faculty, our business partners, and over 30,000 alumni who are making an impact in their careers and communities.

Data and Analytical Orientation: Command the skill to gather, analyze, and develop strategy from business data.

Effective Communicator: Gain the skill and confidence to champion ideas through effective and persuasive communication strategies.

Ethical Decision-Making: Learn how to make impactful decisions in the face of intense pressure, conflicting data, differing opinions, and complex politics.

Expert Faculty: Learn from expert faculty who truly care about you and your success. With experience at companies like KPMG, People’s Insurance Company of China, and Boeing, our faculty are connected and prepared to help you reach your goals.

Flexible Ways to Learn: Programs are offered fully online and in person at our Redlands and Marin campuses.

Global and Cross-Cultural Perspective: Rise to the challenge of working and making change in a global economy across diverse cultures.

In-Demand Expertise: Gain the essential skills you need to successfully impact business in today’s complex economic, technological, and societal environment.

Value propositions

SCHOOL OF BUSINESS & SOCIETY

Innovation and Entrepreneurship: Question the status quo — we live in an era where innovation and market disruption change the world; learn how to make positive and socially responsible business innovations.

Innovative Business Education: The School of Business & Society offers high-quality graduate programs that address the impact of business in society, such as ethics, social responsibility, and purposeful leadership. Deepen your learning experience through concentrations, capstone consultancy projects, and study abroad programs.

Leadership Development: Our programs will equip you to become a leader whose impact is felt way beyond company walls.

Value propositions

SCHOOL OF EDUCATION

Center for Educational Justice: The Center for Educational Justice supports initiatives that promote justice, strengthen democracy, and encourage community and civic engagement. CEJ offers immersive two-week study away programs, civic engagement practicums, professional development, and much more.

Commitment to Educational Justice: Educational justice is our guiding principle and is woven into every aspect of our programs. Transform into an innovative scholar-practitioner who serves and leads your community.

Convenient Locations: The School of Education offers programs in person at three convenient campus locations: Redlands, Rancho Cucamonga, and Riverside. Our School and District Leadership programs are offered in a hybrid format.

Community Partnerships: Access enriching field placements and hands-on learning experiences through our active community partnerships.

Diverse Learning Community: University of Redlands is proud to be a Hispanic-Serving Institution (HSI) and serve a diverse community of learners. Within the School of Education, 80% of students are first generation.

Faculty Mentorship: Enjoy transformational mentorship from social justice-minded faculty in small, collaborative courses with a low 13:1 student-faculty ratio.

Innovative Education Programs: Lead and inspire others with bachelor’s, master’s, and doctoral programs designed for working professionals in K-12 teaching, higher education leadership, and clinical and mental health counseling.

Premier Teacher Education Program: The School of Education has been preparing mission-driven teachers in California for over 100 years.

REAL Lab: Become an advocate for change in your school community with the Race in Education Analytics Learning (REAL) Lab. Conduct and participate in research projects and critically examine the role of race in education systems, policies, and practices.

Scholarship Opportunities: The School of Education is committed to making your education affordable through employer partnerships and merit scholarships.

Value propositions

SCHOOL OF EDUCATION

Supportive Community: Discover and grow with a tight-knit community of students, alumni, and faculty who are committed to fighting for social justice and equity in education and counseling spaces.

Teacher Residency Pathway: Gain practical, hands-on experience and mentorship in a PK-12 classroom. With the Teacher Residency Pathway, we provide you with financial support during the program and a conditional job offer after you’ve finished your master’s degree in education and earned a California teaching credential.

Value propositions

PRESIDIO CENTER FOR SUSTAINABLE SOLUTIONS

Become a Sustainability Expert: Sustainability and diversity, equity, and inclusion are not electives for us. They’re our foundation, woven throughout every aspect of our curriculum, fieldwork, and research.

Community of Changemakers: As a Presidio student, you’ll develop the mindset and skills to make a tangible, positive impact and join our vibrant and growing community of passionate sustainability and social justice professionals.

Experiential Learning: Bring theory into practice and make a lasting impact while in school by leading projects at premier companies, innovative startups, nonprofits, and government agencies.

Network of Alumni: Join a community of passionate Presidio alumni who fight for sustainability in business, government, nonprofits, and NGOs around the world. Our alumni work for top organizations such as Deloitte, Salesforce, Nike, HPm North Face, PG&E, Natural Resources Defense Council, and more.

Outcome-Focused Curriculum: We don’t separate theory and practice in our classes; we combine them. Pragmatism and optimism work together to form lasting solutions that get us closer to a more sustainable, equitable world. That’s why our curriculum is outcomefocused and organized around systems thinking, responsible and inclusive leadership, and professional skills and tools.

Outstanding Outcomes: According to our 2022 alumni survey, 74% of alumni are employed in their desired field; 94% are at a management level or higher; 54% are executive level or their own boss; and twothirds of Presidio graduates are currently earning over $100k — and some significantly more.

Pioneering Graduate Programs: Become a leader of tomorrow with a degree from Presidio Center for Sustainable Solutions at University of Redlands. Our MBA, MPA, Dual Degree, and certificate programs combine business skills with sustainable development, so you can make a lasting impact with your business and improve your world.

Practitioner Faculty: Our faculty are dedicated practitioners working on the cutting edge of sustainability and social justice, and they bring real-world insights into the classroom.

Presidio Center for Sustainable Solutions: Presidio Center for Sustainable Solutions graduate programs are the first of their kind to integrate sustainability and social justice into the entire curriculum. At Presidio, you will develop the mindset and skills to make a tangible, positive impact and join our vibrant and growing community of passionate sustainability and social justice professionals.

Value propositions

PRESIDIO CENTER FOR SUSTAINABLE SOLUTIONS

Pursue Your Degree Your Way: Earn your degree while remaining in your job. Choose from flexible options that include online, part-time, and hybrid instruction.

Scholarship Opportunities: Presidio Center for Sustainable Solutions offers both need-based and merit-based scholarships to assist new and current students as they balance the costs of their graduate education.

Sustainability-Focused Education: Since 2002, Presidio Center for Sustainable Solutions has offered academic programs designed to launch graduates into impactful careers at corporations, nonprofits, impact-focused startups, and governments. Our graduate programs are the first of their kind to integrate sustainability and social justice into the entire curriculum.

Value propositions

SAN FRANCISCO THEOLOGICAL SEMINARY

Certificate Programs: San Francisco Theological Seminary offers dynamic and impactful continuing education opportunities for students and working professionals. Our certificate and diploma courses are designed to offer focused, short-term study or an opportunity to deepen personal spirituality or the spirituality of others.

Close-Knit Community: At San Francisco Theological Seminary, our residential students live in an intimate, supportive, and familyfriendly environment, enjoying close interaction with their teachers on a beautiful campus in Marin.

Distinguished Faculty: Study life's ultimate questions with people who have devoted themselves to inquiry and teach you how to think, not what to think. Our faculty personify our commitment to spiritual formation, critical theological reflection, and the skills and arts of ministry for serving in congregations, the wider church, the classroom, and the public sphere.

Expansive Educational Network: Learn with our distinguished faculty and over 200 professors in the Graduate Theological Union at Berkeley (GTU) and access the University of California at Berkeley, one of the world's greatest research universities. You may also combine your degree with courses and certificate programs from University of Redlands.

Graduate and Doctoral Studies: Seminary courses and degree programs at San Francisco Theological Seminary are faith affirming and rooted in spirituality, social justice, and innovation. Whether you want to become an ordained minister via a Master of Divinity (M.Div.), further your professional studies with a Master of Arts in Theological Studies (M.A.T.S.), or pursue a Doctor of Ministry (D.Min.), you can choose from a variety of theological studies that best reflect where you are on your personal faith journey and profession.

San Francisco Theological Seminary: San Francisco Theological Seminary, prepares students for deep theological engagement, transformational impact, and active leadership in public life. We are committed to social justice, spirituality, and innovation — nurturing more equitable and inclusive ministries to create inspired and united communities.

Graduate Theological Union: San Francisco Theological Seminary is a founding member of the Graduate Theological Union, a consortium of Protestant and Catholic theological schools in the San Francisco Bay Area. SFTS students take classes at all the GTU seminaries as well as the GTU’s centers and affiliates for the study of Judaism, Buddhism, Islam, and other world religions.

Value propositions

SAN FRANCISCO THEOLOGICAL SEMINARY

Inclusive, Welcoming Community: As a community, we are united in the desire to create an inclusive atmosphere where diversity flourishes in all its forms. We are called to live inside God’s beautiful family, and that means pursuing justice, knowledge, dignity, and wellbeing for all people. From our students to our staff to our faculty and beyond, we want to foster a just community that embraces differences — both here on campus and in the world.

Our Teaching Philosophy: At the GST, spirituality unifies the reflective, compassionate self with social change. We encourage deep inquiry and believe critical thinking is not afraid to be spiritual, and spirituality is not afraid to think. Social justice and spirituality are interconnected, and pluralism can be seen in God's expression of the multitude of creation. Here, we teach you how to think, not what to think.

San Francisco Theological Seminary: Presbyterian since our founding in 1871, San Francisco Theological Seminary continues to lead theological graduate studies as the only Presbyterian Church U.S.A. (PCUSA) seminary in the west. The nondenominational nature of the Presbyterian Church welcomes all Christian faiths for study, and our love of neighbor expands academic opportunities for interfaith and inter-religious world engagement.