Marketing 2017/18 Undergraduate Guide

Marketing Undergraduate study 2017/18

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An award-winning University

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University of the Year 2013 The University of Huddersfield became the Times Higher Education University of the Year in November 2013. Our particularly ‘bold, imaginative and innovative initiatives’ were noted by the panel.

Queen’s Award The University received the prestigious Queen’s Award for International Trade in 2013, linked to the growth in our international student community.

Queen’s Anniversary Prize In 2015, the University’s role in expanding the global boundaries of new music earned a Queen’s Anniversary Prize, one of the most coveted distinctions in UK Higher Education.

A Four Star University Huddersfield is a four star university rated as ‘highly international, demonstrating excellence in both teaching and research with an excellent environment for students and staff’, as awarded by QS Stars.

Educate North Award The University of Huddersfield won New University of the Year at the Educate North Awards in 2015 which celebrate the crucial role of Higher Education in the North of England.

Athena Swan In 2015, we were recognised for our commitment to gender equality – including the recruitment and career development of female scientists and engineers – by being granted the Athena SWAN Bronze Award.

Read more about all our awards at hud.ac.uk/our-awards

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Welcome to Marketing I believe that the University of Huddersfield’s Business School has a lot to offer. We pride ourselves on inspiring tomorrow’s professionals and the Business School provides the types of courses that help prepare you for a long and satisfying career.

Taught by expert staff committed to both academic excellence and professional relevance, you’ll benefit from studying and networking with an internationally diverse group of students in a modern and vibrant environment. We strongly encourage our students to gain practical experience. We’ll help you to apply your academic understanding to the real world which is a key factor behind our excellent employability record.

Join us and together we will take the first steps in your career.

Professor Chris Cowton Dean of the Business School

What’s inside Study with us

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Meet us Hear from Brendan, ‘Marketing is at the heart’

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Gergana’s student journey so far

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Our courses

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Apply to us

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Next steps

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Study with us

I’ve been really surprised by how friendly the members of staff are at Huddersfield.

The tutors are always happy to help and I’ve also received a great amount of support from the Placement Unit.

Gergana Dineva, Advertising and Marketing Communications BA(Hons) G uest Speaker, John D.Bernard, Global Marketing Director, Firefox OS. John is ranked as one of the top

10 Marketers in the UK according to Marketing magazine’s Little Black Book.

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100% The UK’s only University where all our permanent teaching staff are Fellows of the Higher Education Academy*

Marketing generates the strategy that underpins corporate brand communications, product development and online and offline channels.

Our students regularly compete in L’Oréal’s Brandstorm and the Chartered Institute of Marketing (CIM) ‘The Pitch’ competition

It is an integrated process through which companies build strong relationships and create value for their customers and for themselves.

Marketers understand the power of an idea and how it can transform business. They are the ones who spot the trends, champion the unusual, the absurd and look at life differently as they recognise that is what ultimately makes brands stand out in the marketplace. The rewards can be immense and it can also be one of the most challenging and dynamic areas of the business as it’s not an exact science and often requires many different influences before things click into place. Most forward thinking companies employ marketing professionals as they recognise that marketing is at the heart of a business. Managing product portfolio or creating a fantastic customer experience requires analysis, vision and logic. It also requires a healthy

dose of lateral thinking, creativity and an ability to think outside the box.

At Huddersfield we have a great track record of delivering marketing courses; we were the first academic institution in the UK to teach a dedicated undergraduate marketing degree and we’re carrying on that tradition with passion and enthusiasm!

As well as exploring the latest marketing theory you’ll find plenty of opportunities to work on practical projects, often with real-life clients.

You could find yourself developing a concept for a new brand and presenting it at an on campus exhibition. A company or organisation might commission you to provide some market research to help them understand more about their customers or markets.

Our students are given the opportunity to learn the skills to make an impact in the marketing professions, be it on the client side or within an agency, developing ideas and strategy or taking and executing a brief.

Our marketing courses are accredited by The CIM Graduate Gateway programme**

* Permanent staff, after probation: some recently appointed colleagues will only obtain recognition in the months after their arrival in Huddersfield, once they have started teaching.

** Excluding Global Marketing (Top-up).

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Courses

Graduates employed:

75%*

Advertising and Marketing Communications BA(Hons)

Key information: UCAS code: N590 Duration: 3 years full-time 4 years inc. placement year Entry requirements: BBB at A Level DDM at BTEC 120 UCAS points from a combination of Level 3 qualifications

We live in a world where effective communication is often the catalyst for business success. Every day we are presented with a huge variety of promotional messages and it is becoming more and more difficult for brands to stand out in an increasingly crowded marketplace. Advertising strategy is constantly evolving and the influence of digital media has revolutionised the way products and services are marketed.

Our course focuses on the development of effective advertising and marketing communications which are crucial to achieving an organisation’s marketing goals.

We combine a solid marketing foundation with a specialist study of advertising and its integration into the modern relationship-led interactive communications culture.

*P ercentage of graduates from this course who go on to work and/or further study within six months of graduating (Destinations of Leavers Survey).

For detailed course information, including full entry requirements, please visit hud.ac.uk/courses

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100%

of our students who went on placement achieved a 2:1 or 1st in 2014/15** We also trace the development and expansion of media channels and the challenges of contemporary communications management.

Previous placement providers have included companies such as Hewlett Packard, Freeman Grattan, Redcats, TK Maxx, Telefonica, Splitpixel, Marks and Spencers, The Sharp Agency and Principles.

Graduates from this subject area have gone on to roles such as Account Executive, Channel Marketing Specialist, Assistant Brand Manager in organisations including Wigan Warriors RFC and Shark Design and Marketing Agency.* * Source: LinkedIn

Emma Denny, Advertising and Marketing Communications BA(Hons), placement with Hewlett Packard based, Stuttgart, Germany “During my placement year I worked as a Marketing Campaign Intern for Hewlett Packard, based in Stuttgart, Germany. This was an amazing opportunity for me to work in a large European marketing department and develop my experience and expertise in all fields of marketing.”

** Higher Education Statistics Agency

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Courses

Graduates employed:

80-91%*

Key information: UCAS code: 7M3S Duration: 3 years full-time 4 years inc. placement year Entry requirements: BBB at A Level DDM at BTEC 120 UCAS points from a combination of Level 3 qualifications

Business and Marketing BA(Hons)

This degree is designed to deliver a core of business and marketing subjects for those wishing to pursue a career in any branch of business, marketing or the public sector. You’ll get a focused introduction to the core principles of marketing, an understanding of brands and the consumer, alongside an understanding of financial budgets and a wider perspective of how marketing fits in to a business environment. The business modules allow you to gain an in-depth knowledge of current issues in business alongside developing an understanding of the complexity of organisations and the ways in which individuals, group and organisational processes affect overall performance.

You can choose to broaden your knowledge and experience by undertaking an optional year long work placement after year two.

Previous placement providers for marketing and business have included companies such as O2, Buckingham Palace, Thornton & Ross, Blue Chip Marketing, Morrisons, Enterprise Rent-a-Car and Sainsburys.

* Percentage of graduates from courses in this subject area who go on to work/or further study within six months of graduating. (Destinations of Leavers Survey).

For detailed course information, including full entry requirements, please visit hud.ac.uk/courses

84%

This course scored 84% for student satisfaction in the Higher Education Statistics Agency. These figures were averaged from the Marketing and Business Studies courses hud.ac.uk  7

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Courses

Graduates employed:

75-90%* Key information: UCAS code: N500 Duration: 3 years full-time 4 years inc. placement year Entry requirements: BBB at A Level DDM at BTEC 120 UCAS points from a combination of Level 3 qualifications

Marketing BA(Hons)

Marketing is an essential part of successful management in today’s dynamic and competitive global business environment and is critical to the long-term survival of any organisation. Marketing is about identifying and understanding your customers’ needs, attracting interest in your product through creative communications and developing strategies to deliver maximum satisfaction to target markets. Effective marketing is used to gain, keep and satisfy customers.

In order to fully prepare you for a career in marketing we’ll help you to develop an in-depth understanding of the strategic role of marketing by examining and applying key principles and concepts.

In addition the course offers progressively more specialised study to allow you to pursue your career aspirations in areas such as marketing communications,

* Percentage of graduates from courses in this subject area who go on to work/or further study within six months of graduating.

(Destinations of Leavers Survey).

For detailed course information, including full entry requirements, please visit hud.ac.uk/courses

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This course scored 100% for student satisfaction (HESA)** branding, direct and digital, e-marketing, key account management and multichannel marketing.

Previous placement providers have included companies such as O2, Buckingham Palace, Thornton & Ross, Nissan, Blue Chip Marketing and Goliath Footwear.

Graduates from this subject area have gone on to roles such as Business Development Manager, eCRM Manager, Customer Experience Analyst, Marketing Communications Executive, Product Manager, Category Marketing Executive, Press and Marketing Officer in organisations including Haribo, Redrow Homes, Jupiter Advertising, The Body Shop, Lawrence Batley Theatre, JD Williams, Mamas and Papas, Sainsburys and Burtons Biscuits.*** *** Source: LinkedIn

Robert Young, Marketing BA(Hons), placement with Blue Chip Marketing, London “I worked on a number of projects within the agency and my overall role was to support the account team. It was a daunting task moving from Huddersfield to London.

However, I wouldn’t change it for the world and I felt very confident going into my final year of university.”

** Higher Education Statistics Agency

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Courses

Graduates employed:

80%*

Marketing with Public Relations BA(Hons)

Key information: UCAS code: N5P2 Duration: 3 years full-time 4 years inc. placement year Entry requirements: BBB at A Level DDM at BTEC 120 UCAS points from a combination of Level 3 qualifications

Today’s consumers are more demanding than ever so image and reputation have become increasingly important to organisations. This means that businesses need to manage their relationships with consumers and the general public as well as business and industry networks and governments.

Marketing and public relations intertwine to help businesses grow. Marketing aids the promotion of a business, whilst public relations focus on managing the organisation’s image and reputation.

The course aims to help prepare you for a career in marketing, whilst providing you with a public relations specialism that will differentiate you from other marketing graduates. You will have the opportunity develop an in-depth understanding of the strategic role of marketing by examining and applying key principles and concepts.

* Percentage of graduates from this subject area who go on to work and/or further study within six months of graduating (Destinations of Leavers Survey).

For detailed course information, including full entry requirements, please visit hud.ac.uk/courses

This is complimented with a suite of specialist public relations modules to help provide you with a greater depth of understanding in this very important aspect of marketing.

Previous placement providers have included companies such as PMG Asia, BuyItDirect, Hewlett Packard, Freeman Grattan, Calderdale and Huddersfield NHS and Lexicon.

Graduates from this subject area have gone on to roles such as PR Executive, Marketing Communications Executive, Press and Marketing Officer, Content and Online PR Manager, Brand Manager, Account Executive in organisations including Gratterpalm, The Engine Room Design, Search Laboratory, Potters & Moore International and Lawrence Batley Theatre.*** *** Source: LinkedIn

Nicola Duerden, graduated Marketing and Brand Management BA(Hons) 2014, now MAOAM Assistant Brand Manager at Dunhills Haribo plc “My time at the University of Huddersfield enabled me to progress quickly on the career path of brand management.

The University itself has strong relationships with companies across the UK which provides diverse placement opportunities and allows students to gain experience in their chosen field before graduating.”

** Higher Education Statistics Agency

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This course scored 81% for student satisfaction (HESA)**

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Courses

Graduates employed:

80%*

Global Marketing (Top-up) BA(Hons)

Key information: UCAS code: N550 Duration: 1 year full-time Entry requirements: HND or overseas equivalent, or Foundation degree or 120 ECTS credits

If you already have a significant level of market awareness and feel it’s now time to gain a deeper understanding of marketing in an international context this one year course is for you. Today’s markets are increasingly global and future marketing managers will need the skills to compete worldwide.

This course gives you the opportunity to learn the skills and knowledge to pursue a career in international marketing.

As the course progresses you will be encouraged to develop an area of special interest through your choice of optional modules and the focus of your project or dissertation.

Graduates from this subject area have gone on to Capita, Department for Work and Pensions, Ptc Media, Thomas Cook, Ventura and Yorkshire Bank.** ** Source: LinkedIn

You will have the opportunity to develop your professional know-how and communication skills and your understanding of international business and cultural diversity.

* Whilst this is a top up course and therefore no graduate statistics for this specific course, 80% of graduates from courses in this subject area go on to work and/or further study within six months of graduating (Destinations of Leavers Survey).

For detailed course information, including full entry requirements, please visit hud.ac.uk/courses

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Marketing is at the heart of every business

Brendan Canavan Lecturer, Marketing

“When I was younger I didn’t really have an idea of what I wanted to do but being from the Isle of Man I was interested in sustainable tourism, I realised that marketing is at the heart of every business and that is where I wanted to be.

“I came to work at the University because my grandad used to work for the University as a careers advisor and he encouraged me to visit and apply. I did, made some friends and got the job.

“My most memorable event has been marking my first assignment and seeing for the first time how students had picked up and developed the knowledge they learnt in class.

I love how marketing is the key to spotting trends to help us understand customers and markets better. This makes it a very forward looking, positive and varied subject to teach and engage with.

“I love how marketing is the key to spotting trends to help us understand customers and markets better. This makes it a very forward looking, positive and varied subject to teach and engage with.

“My biggest achievement to date has been teaching a module from beginning to end and getting a 4* journal article.”

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My student journey so far

Gergana Dineva Advertising and Marketing Communications BA(Hons)

“I’m originally from a small town in Bulgaria. The UK has a great reputation as one of the best spots for higher education and I’ve wanted to come here to study since I was 13. I’m also constantly challenging myself and looking for new experiences.

delivering the right message through the right channels to get the desired outcome.

“I’ve been really surprised by how friendly the members of staff are at Huddersfield. The tutors are always happy to help and I’ve also received a great amount of support from the Placement Unit.

“I’m a really communicative person. I like meeting new “Placement hunting has people and exchanging been such a challenging information. I chose my course experience, testing my because it allows me to gain patience, will and ability to new skills doing something stay positive. All the hard work I genuinely enjoy. Marketing and persistence paid off in is all about communication, the end. I’m currently doing my placement with Q8Oils.

I chose my course because it allows me to gain new skills doing something I genuinely enjoy

“Right now, I want to make the most of my placement year and develop my skills further. After I graduate, I plan on staying in the UK and pursuing a career in marketing or advertising.”

To hear Gergana talk about her student journey visit

hud.ac/profiles

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Apply to us We hope you’ve found all the information you need to inspire you to become a student here at Huddersfield. Now all you need to do is apply.

UCAS If you want to apply for a first (undergraduate) degree, you need to submit your application via UCAS. Go to www.ucas.com If your present school or college is registered with UCAS (chances are they will be) just ask your teacher or careers adviser for help. Once you’ve applied we’ll guide you through the steps towards becoming a student from your application, to your offer and enrolment, so you’ll always know what to do next.

Make sure your application form is received by UCAS by 15 January 2017 (or even earlier if you’re applying from outside the EU).

Course codes The UCAS website gives you codes for all courses but you’ll also find these with the course details in this brochure. Make sure you enter the right code on your application form.

The institution code for Huddersfield is HUDDS H60.

When to apply through UCAS If you’re planning to start your course in Autumn 2017, UCAS will accept your application from 1 September 2016. If you want to defer entry for one year, please ensure this is indicated on your application form.

Contact us Got a question? Get in touch with us.

Department of Strategy, Marketing and Economics Tel. +44 (0) 1484 472746 Email. bussme@hud.ac.uk @UoHBusinessSch HudBus

Important Information This brochure is provided for information only and will not form part of your student contract. For full, up to date details on our courses, including when and how that information may change, visit our website at www.hud.ac.uk/courses

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Come along to our Open Days Thursday 23 June 2016 Wednesday 29 June 2016 Saturday 17 September 2016 Saturday 22 October 2016 Wednesday 26 October 2016 Friday 2 December 2016 9.30am – 3.00pm

Book your place www.hud.ac.uk/open-days

Keep up to date

Keep in touch

Hear from our students

Get top tips on writing personal statements, handy hints about student finance and reminders of key dates by registering with us at hud.ac.uk/hud-enews

We love sharing all the exciting things happening on campus. Take a look at our pics and videos on Instagram and YouTube, or chat with us on Facebook and Twitter.

See what our students have to say about Huddersfield, University life and events happening on campus. They’re also great at answering your questions – why not give them a try?

@huddersfielduni huddersfielduniversity huddersfielduni hudduni

@hudstudentlives huddersfieldstudentlives hud_student_lives blogs.hud.ac.uk students/myuni

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University of Huddersfield Queensgate Huddersfield West Yorkshire HD1 3DH UK Tel. +44 (0)1484 422288 Email. askhud@hud.ac.uk www.hud.ac.uk

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