University Daily Kansan

ADVERTISING RATES & PRODUCTS 2016-2017

ROCK CHALK JAYHAWK

®

Photo courtesy of Kansas Athletics

THE UNIVERSITY DAILY KANSAN the student voice since 1904

785-864-4358

www.kansan.com

A CENTURY OLD TRADITION THE UNIVERSITY DAILY KANSAN IS THE PRIMARY PRINT AND ONLINE SOURCE FOR CAMPUS NEWS AND SPORTS For over 110 years, it has been published by the students, for the students at the University of Kansas. The Kansan has a circulation of more than 9,000 papers printed bi-weekly on Monday and Thursday. It is distributed for free at more than 100 locations, including University buildings, student residence halls, and numerous off-campus locations.

Kansan.com is an easily accessible online component of The Kansan which provides news updates in real time.

ADVERTISING RATES NATIONAL & LOCAL RATES = $12 PCI Student Flat rate = $7 PCI

University & Non-profit Flat rate = $9.50 PCI

Special Section Flat rate = $14 PCI

ANNUAL CONTRACT SAVINGS Love advertising with us? Save some money in the long-run with these discounts. $10

$9.80

$9.60

$9.30

$9.10

$8.80

$8.50

$8.20

$7.90

$1,000

$1,950

$2,850

$4,550

$6,150

$8,500

$12,300

$16,000

$20,000

RATE INVESTMENT

COLOR RATES

GUARANTEED PLACEMENT Black & White: *Pricing above are standard rates for B&W*

Increase the exposure of your ads by securing a spot on a specific page in the daily paper for an additional 25% fee per ad, per day applied to the cost (before color). Space is available on a first come, first-serve basis. Ads cannot be placed on the Opinion page.

NEW BUSINESS

Spot Color: $9.50 PCI - up to 13 column inches $150 over 13 column inches

If you are a new business running with us, we will match all advertisements purchased in the first four weeks. For example: if you buy six quarter-page, full-color ads then we will provide six, quarter-page, full-color ads for free. * New business is considered to be any business that has not run an ad with us in the last 12 months.

Full Color: $12.50 PCI up to 13 column inches $200 over 13 column inches

** Matched ads must be used within four weeks. *** Available for local and national clients

your ad with color *Emphasizing increases its visibility by 60%

POPULAR AD SIZES

$1,440

6 COLUMNS X 20”

$720

$360

6 COLUMNS X 10”

3 COLUMNS X 10”

$180

3 COLUMNS X 5”

LET’S SEE WHAT ELSE POST-ITS Post-Its are a great way to quickly remind students of your services. They are the only front page advertising available and stick out so they can’t be missed.

• Only one post-it per paper and reservations are on a first-come, first-serve basis.

• Post-its must be reserved at least two weeks in advance.

• The first post-it you run is $700 and all subsequent runs of the same artwork are $630 • Special section post-its are $730 due to extra distribution

KANSAN COUPONS Kansan coupons are the ideal product for businesses that want to reach college students while promoting great deals.

Here’s what you get for $400/month:

Print

A 3x2 full-color ad printed the first Monday of every month on the front of the spadea section and every Thursday for four weeks.

Digital

A coupon space on Kansan.com for four weeks.

There is a tab on our website exclusively for the coupon section.

Social Media

There are at least two posts on our @kansannews account every week for four weeks with the opportunity to be the featured coupon on the tweet.

*A spadea is a separately printed sheet that is folded around the paper, appearing as a flap over the front

WE CAN DO FOR YOU CLASSIFIEDS CLASSIFIED LINE ADS For any additional inquiries, contact our classified line by phone at 785-864-4358 or feel free to email us at classifieds@kansan.com.

Classified line ads are billed at a 3-line minimum.

CLASSIFIED DISPLAY ADS Classified display ads give your business a chance to reach readers when they’re specifically looking to make a purchase. The rates are the same as contracted or open rates.

Classified display ads cannot be larger than 6x15 column-inches

PRE-PRINTED INSERTS

WEEKLY SPECIALS

Give students something to hold onto with free-standing inserts. Up to 9,000 copies each paper.

Promote your best deals throughout the week and increase the exposure of your brand.

Single Page

$67 per thousand

4-8 pages

$69 per thousand

10-16 pages

$72 per thousand

18-40 pages

$75 per thousand

42+ pages

Negotiable

*Inserts must have a minimum of 6,000 copies

Prices reflect the cost of insertion. The client is responsible for printing and costs associated. Deadline is five business days prior to insertion, delivered to the Kansas City Star.

University Daily Kansan c/o The Kansas City Star Receiving: 1601 McGee Kansas City, MO 64108

$30/week

SPECIAL SECTIONS

In addition to the regular weekly papers, The Kansan also publishes special sections that are specifically targeted to certain markets. Special sections come with added value including increased distribution and higher readership. This is a perfect opportunity for unique advertising to better establish your business with the student body.

FALL 2016 SEPTEMBER LATE NIGHT IN THE PHOG

First opportunity to brand your business with the legacy of KU basketball this season.

OCTOBER

HOMECOMING

A look-back at past homecomings and a look ahead to this year’s events.

KANSAN FOR THE CURE

In honor of Breast Cancer Awareness Month, this issue will be printed on pink newspaper. 50% of all advertising revenue will be donated to breast cancer research.

BASKETBALL PREVIEW

The first look at the season for both the Men’s and Women’s basketball teams.

NOVEMBER ROCK CHALK LIVING

The comprehensive housing guide for students as they search for apartments, roommates, and new furniture.

DECEMBER DAY IN THE LIFE

Place your advertising in this award-winning section which showcases different Jayhawks and their stories.

785 ENTERTAINMENT GUIDE

An exclusive product for food and entertainment venues in the Lawrence and Kansas City area.

FINALS GUIDE

Includes sudokus, crosswords, and food & drink specials to entertain students during stressful finals week.

SPRING 2017 ROCK CHALK LIVING

The comprehensive housing guide for students as they search for apartments, roommates, and new furniture.

GRADUATION GUIDE

A final reflection of the last four years for KU’s graduating seniors along with a listing of all graduates.

INSIDERS GUIDE

The one-stop orientation magazine for incoming students and transfer students to acquaint them to Lawrence.

FINALS GUIDE

Includes sudokus, crosswords, and food & drink specials to entertain students during stressful finals week.

785 ENTERTAINMENT GUIDE

An exclusive product for food and entertainment venues in the Lawrence and Kansas City area.

Brand yourself with the legacy of KU basketball by being a part of one of KU’s most memorable basketball pre-game traditions.

1-2 posters: $250/ad 3-4 posters: $200/ad 5+ posters: $175/ad SPOT COLOR: $50/ad FULL COLOR: $75/ad

DISTRIBUTION MAP There are over 100 distribution boxes throughout the KU campus alone. Each of which are restocked daily with issues of the University Daily Kansan, reaching an average circulation of 9,000. Such thorough distribution encourages maximum readership and increased exposure for your business.

DIGITAL ADVERTISING SIZING + RATES

Promoting your business on Kansan.com allows readers to instantly interact with your advertisement by clicking through to your website’s home page, a key deal, or virtually any other place on the web. Furthermore, we’ll keep track of your results so that you can see your success first hand.

ERBOARD

LEADERBOARD

BIG BOX

BANNER LEADERBOARD

PAGE CURL

728 x 90 pixels — $26 cpm

500 x 500 pixels — $22 cpm

BIG BOX 300 x 250 pixels — $24 cpm

BANNER 468x60 pixels — $19 cpm

SOCIAL MEDIA Having an online presence for your business is crucial, but it can also be time-consuming. Let us help you tackle your social media goals with developing a personalized campaign on your Facebook or through sponsored tweets and Instagram posts on our UDK accounts.

FACEBOOK

INVESTMENT

Facebook is becoming the number one place for branding and highlights the necessary information your audience needs to understand your identity.

* Prices are based on a four-week cycle

TWITTER Twitter is great for immediate, short information with quick response and daily specials.

INSTAGRAM Instagram is a creative and visual tool to connect your audience with your brand through photo and video.

RUN IN PRINT & DIGITAL

JUST SOCIAL MEDIA

$100 for one account $150 for two accounts $175 for three accounts

$175 for one account $200 for two account $225 for three accounts

JUST SPONSORED TWEETS OR INSTAGRAM POSTS:

RUNNING IN PRINT OR DIGITAL:

$70 per tweet/post $160 for three tweets/posts

25% off, $53 per tweet/post $124 per three tweets/posts

COST OF EACH NEW FOLLOWER a dime

A LOOK AT OUR SOCIAL MEDIA ACCOUNTS:

6,300 likes 14.3K followers 5,200 followers **The Kansan account tweets two days out of the week up to three times per day. Minimum of three tweets per client within one week.

ARTWORK CHECK COLOR FORMAT CMYK

RESOLUTION 300 DPI

ACCEPTED FORMATS

JPEG TIFF AI PDF *Preferred

COLUMN SIZES 1 COLUMN = 1.58”

4 COLUMNS = 6.62”

2 COLUMNS = 3.26”

5 COLUMNS = 8.3”

3 COLUMNS = 4.94”

6 COLUMNS = 10”

DEADLINE SCHEDULE If you want to be in the paper on:

Spots need to be reserved and artwork approved by:

MONDAY THURSDAY

THURSDAY @ 4PM TUESDAY @ 4PM

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Special Sections

TERMS & CONDITIONS ACCEPTANCE POLICY

TERMS OF PAYMENT

All advertising is subject to approval by the acceptance committee. The committee reserves the right to refuse any advertising that does not meet The Kansan’s standards of acceptance.

Any ad dealing with a politically or socially controversial issue will be subject to the approval of the committee. The committee shall be made up of the Advertising Director and the Retail Sales Manager. Only publication of an ad denotes acceptance by the Kansan.

The advertiser and/or advertising agency agrees to defend and indemnify the Kansan against any and all liability, loss or expenses arising from claims of libel, unfair competition, unfair trade practices, infringement of trademarks, copyrights, trade names, patents or proprietary rights of privacy resulting from the publication of the advertiser’s ad. Ads that look like editorial material must have the word “advertisement” printed above them. The Kansan reserves the right to insert the words “paid advertisement.”

Statements are mailed on the first of the month following publication. All accounts are due and payable by the 30th of the month following publication. All accounts more than 30 DAYS PAST DUE will be granted additional advertising only at the discretion of the Business Manager and the Sales & Marketing Advisor. Any advertiser whose billing becomes 60 DAYS PAST DUE will not be able to advertise until the balance is paid in full. All advertising must be paid in advance until the advertiser had established credit with The Kansan. To receive credit, the business must be established in the advertised location for at least one year and pass a credit evaluation. The Kansan reserves the right to require pre-payment for any ads. All out-ofstate advertisers must prepay for advertising in cash or by check, money order or certified check unless the ads are prepaid through a recognized advertising agency or a national representative.

CONTRACTS & RATES

ALL RETURNED CHECKS WILL BE CHARGED $30

Kansan contacts are for a rate level, and the Kansan may make periodic adjustments to the rate in each level. Current contract holders will be notified in writing 30 days prior to any rate adjustment, except in the case of changes made after fulfilment or exemption of a contract, when new rates may be in effect. The Kansan will provide 30 days notice, in writing at least 15 days prior to the effective date of the new rates.

Advertising published by The Kansan that contains copy, illustrations, or both created, in whole or part, by the staff of The Kansan, is covered under the copyrights thereof and shall remain the exclusive property of The Kansan.

Reproduction cannot be made without specific written consent. The Kansan reserves the right to insert its copyright mark in such advertisements.

One tear sheet per ad is provided with monthly bill for display advertising. Up to three tear sheets will be provided upon request.

Additional tear sheets and copies of bills will be provided for a nominal charge.

Advertisers and agencies forwarding orders to The Kansan that contain incorrect rates or conditions are hereby advised that the advertising called for will be inserted and charged at the regular schedule of rates and conditions in effect at the time the advertising runs.

Advertisers are subject to full Kansan policies.

Contact us for more information.

If an advertisement is cancelled after deadline The Kansan reserves the right to charge up to 50% of the total cost of the space reservation.

CONTACT US 1000 Sunnyside Blvd. Room 2000 Lawrence, KS 66045 785-864-4358

BUSINESS MANAGER Gage Brock gbrock@kansan.com 913-433-8946

SALES MANAGER Becca Blackburn bblackburn@kansan.com 316-833-2548

MARKETING MANAGER Hallie Wilson hwilson@kansan.com 316-253-8684

CREATIVE DIRECTOR Sydney Legg slegg@kansan.com 316-213-2114

CHIEF FINANCIAL OFFICER Jon Schlitt jschlitt@kansan.com 785-864-7666

OFFICE MANAGER Patty Cromwell pcromwell@kansan.com 785-864-4477

(3.26 inches)

THE STUDENT VOICE SINCE 1904

(1.58 inches)

The Right Products 2 columns

The Right Audience

1 column

The Right Message (4.94 inches)

3 columns

(6.62 inches)

4 columns

6 columns (10 inches)

5 columns (8.3 inches)