2016 ANNUAL REPORT
“ OUR COMMITMENT TO ACCESS, AFFORDABILITY, AND DIVERSITY WILL REMAIN DISTINCTIVE. IT IS WHAT MAKES US A PUBLIC UNIVERSITY. THE UO AND ITS PUBLIC MISSION ARE AS INSEPARABLE AS OREGON’S PIONEER MOTHER AND FATHER.” — Michael H. Schill, President and Professor of Law, University of Oregon
THIS IMAGE OF THE CLASS OF 2019 WAS TAKEN AS PART OF THEIR WEEK OF WELCOME ACTIVITIES.
2016 ANNUAL REPORT
BAND TOGETHER As the leaves change colors and considering all the progress made in our organization over the last year, I have an incredible sense of pride and optimism. Our team continues to exceed expectations, set records, and deliver an outstanding experience to our students. In spring 2016 not only did we graduate the largest and most diverse class ever, we also welcomed—for the seventh year in a row—the most diverse freshman class in the fall. This entering class also broke records in the enrollment of Pell-eligible students. Most impressive is that, for the first time at the UO, 31 percent of our entering class identifies with a domestic minority group. We are especially proud of this percentage given that our state’s ethnicity statistic is only 23 percent by this same measure. Led by our continued success in enrolling Latino students, we saw increases across the board. I’m particularly pleased by our growth in African American freshmen enrollment, which saw a 48 percent increase compared to last year. Our freshman class, of which 7 percent are international students, joined an already globally diverse student population representing more than 100 countries. This past year, we also rolled out our Schedule Builder “Finish in Four” program. Introduced during orientation in summer 2015, this program became available to all UO students and the impact was significant. Not only did our course registration system become much easier for students
to use, it also resulted in an increase in the average student credit hours taken per term. Also, our efforts to enhance our freshman-to-sophomore student persistence or retention rate resulted in positive numbers after years of growth and attention.. In addition, we saw record-setting numbers for our division from a fundraising standpoint. We established a lofty goal at the beginning of the UO campaign for our Enrollment Management team to raise $70 million dollars in scholarship support. Thanks to the generous support of many people and our team’s effort, I am pleased to report we are well past $82 million dollars raised thus far! I could continue highlighting our incredible accomplishments in this introduction to our annual report, however I encourage you to review the following report for yourself and see the great work of our talented team. In summary, our team continues to set lofty goals and then reach them. It is with this sense of pride that we share our 2016 Enrollment Management Annual Report. Go Ducks!
Roger J. Thompson Vice President for Enrollment Management University of Oregon
2016 ANNUAL REPORT
RECRUITING AND SUPPORTING EXEMPLARY DUCKS IS WHAT WE DO, AND IT’S A GROUP EFFORT. ENROLLMENT MANAGEMENT STAFF MEMBERS STAY ENGAGED WITH STUDENTS FROM THE MOMENT THEY EXPRESS INTEREST IN HIGHER EDUCATION THROUGH THE TIME THEY DECIDE TO ATTEND THE UO AND ON THROUGH GRADUATION. THIS IS WHAT WE DO, AND OUR TEAM STRIVES FOR THE EXCELLENCE DEMANDED BY OUR STUDENTS. DON’T JUST TAKE OUR WORD FOR IT, LOOK AT THE NUMBERS. WE AREN’T JUST GROWING, WE ARE GROWING STRONGER!
STRENGTH IN NUMBERS
TOTAL ENROLLMENT Enrollment has increased 32 percent since 2000 2000 u 17,843 2005 u 20,394 2010 u 23,389 2016 u 23,634
FRESHMEN BY THE NUMBERS
35 OREGON COUNTIES
ENTERING FRESHMEN Enrollment of entering freshmen has increased 42 percent since 2000 2000 u 2,783 2005 u 3,062 2010 u 3,909 2016 u 3,949
50 US STATES
INTERNATIONAL FRESHMEN Enrollment of international freshmen has increased 215 percent since 2000, up from 87 students to 274 2000 u 3% 2005 u 3% 2010 u 5% 2016 u 7%
2016 ANNUAL REPORT
REACHING BEYOND THE BORDERS
STUDENTS BY OREGON COUNTY 0 1–20 21–100 101–500 500+
The University of Oregon continues to attract the best and brightest, from nearly every county in Oregon, from all 50 states, and from more than 100 countries around the world.
STUDENTS BY COUNTRY 0 1–2 3-5 6-20 21+
STUDENTS BY STATE 0 1–10 11–40 41–70 71+
2016 ANNUAL REPORT
TOGETHER, WE ARE BETTER Being inclusive and equitable are central to our mission. Yet again, our enrollment numbers broke records. You see, record setting isnâ€™t reserved just for athletics. We demand excellence. We demand inclusion. Ducks know that differences make us better together than we would ever be apart.
ENTERING FRESHMEN WHO ARE PELL-ELIGIBLE RACIAL-ETHNIC DIVERSITY AMONG ENTERING FRESHMEN
2000 u 22%
OF OREGON FRESHMEN ARE ETHNIC AND RACIAL MINORITIES
2005 u 21%
2010 u 34%
6% ASIAN OR PACIFIC ISLANDER 3% BLACK OR AFRICAN AMERICAN
2016 u 39%
13% HISPANIC OR LATINO
1% NATIVE AMERICAN RESIDENT
8% TWO OR MORE RACES
26% FIRST GENERATION IN COLLEGE 10
FIRST-GENERATION ENTERING FRESHMEN 2016 u 33%
2016 ANNUAL REPORT
LIMITLESS POTENTIAL There’s really only one word to describe this year’s incoming class—extraordinary. Incoming freshmen boast high test scores, impressive GPAs, and many set foot on campus with college credit already earned. These Ducks are soaring to new heights as they spread their wings. They are untethered and accountable. There is no cap on the feats each individual student can achieve—but together, they ascend higher.
TEST SCORES OF ENTERING FRESHMEN* Average composite SAT critical reading and mathematics, including converted ACT scores. 2000 u 1118 2005 u 1121 2010 u 1660
2016 u 1672
* Average composite SAT critical reading and mathematics, including converted ACT scores. ** Approximately equivalent to a new SAT score of 1190
ENTERING FRESHMEN HIGH SCHOOL GPA 2000 u 3.40 2005 u 3.51 2010 u 3.52 2016 u 3.58
ENTERING FRESHMEN WITH CREDIT FROM COLLEGE COURSES, ADVANCED PLACEMENT OR INTERNATIONAL BACCALAUREATE EXAMS Up 112 percent since 2000 2000 u 17% 2005 u 28% 2010 u 33% 2016 u 36% 12
2016 ANNUAL REPORT
“KEEPING OUR DOORS WIDE OPEN TO THE BEST AND BRIGHTEST IN OUR STATE AND FROM AROUND THE WORLD BENEFITS EACH OF US, OUR UNIVERSITY, OUR COMMUNITY, AND OUR NATION.” — Michael H. Schill, President and Professor of Law, University of Oregon
Enrollment Management (EM) seeks funding from alumni and friends of the university. In partnership with all schools and colleges, EM secures funding for • PathwayOregon Scholarships • Summit Scholarships • Apex Scholarships • Presidential Scholarships • International Scholarships • Diversity Excellence Scholarships • General University Scholarships The UO is in the midst of a $2 billion campaign. As part of that campaign, EM has raised $82 million—and counting—surpassing its original goal of $70 million.
$70 MILLION FUNDRAISING GOAL
$82 MILLION AND COUNTING RAISED
OPENING DOORS In 2015, the Division of Enrollment Management welcomed a dedicated fundraiser to the team to help us meet our fundraising goal of $70 million in the current $2 billion campaign. Through our ongoing efforts to remove financial barriers for students, EM is proud to report that we have exceeded our campaign goal with more than $82 million raised. Our division has successfully collaborated across campus to build relationships and maximize philanthropic giving for student aid. Our strong campus and community-based partnerships have helped to expand access for UO students, and we look forward to sharing annual fundraising reports moving forward. The division will continue to partner with departments across campus and within our philanthropic community to create opportunities for ongoing and increased support for students. We join President Schill in his mission to provide students with access, excellence, and a high-quality University of Oregon experience.
2016 ANNUAL REPORT
PATHWAY TO SUCCESS During the 2015–16 academic year, the Office of Student Financial Aid and Scholarships (OSFAS) made major strides in improving the service that it provides students through the use of technology. Thanks to the diligent work of the financial aid operations team, several time-consuming processes that were previously done manually by staff were able to be automated. Over the past year, the operations team made enormous progress in the way that the electronic FAFSA is processed. These advancements reduced the number of files that had to be manually processed by counseling staff by 75 percent. This
improvement was one of many that allowed OSFAS to get financial aid awards out to incoming freshmen earlier than ever before. Other key innovations by the financial aid operations team include both the automation of summer financial aid awards and optimization of PathwayOregon revisions for students enrolled in more than 15 credits. Financial aid awards were able to be completely automated for 26 percent of 2016 summer aid recipients. In combination with automation efforts from summer 2015, manual processing of summer
SUMMIT, APEX, PATHWAY, DES, AND DEAN’S AWARDS TO FRESHMEN BY RESIDENCY
$9,518,020 $9,175.534 $3,491,666 $3,746,409
FALL 2011 RESIDENT
All of these improvements in efficiency have allowed OSFAS to serve current and prospective students and families quicker and more seamlessly than ever before. With the time previously spent on manual processing, OSFAS is able to direct more resources toward outreach and building partnerships that further the division’s goal of recruiting and serving the entering class.
UO STUDENTS WITH DEBT AT GRADUATION LOWER THAN US AVERAGE OF $30,100
$3,732,069 $5,429,125 $4,325,121
awards has been reduced by nearly 500 hours. Along these lines, award revisions for PathwayOregon students were reduced to one day compared to nearly two weeks of intensive processing previously.
DEBT HIGHER THAN US AVERAGE
FALL 2012 NONRESIDENT
NOTE: FALL 2013 WAS THE FIRST YEAR OF THE SUMMIT/APEX RESTRUCTURE.
DEBT LOWER THAN US AVERAGE
(COMPARED TO 32% NATIONALLY)
FINANCIAL FLIGHT PLAN
$235,860,380 TOTAL AID
$166,022,114 FEDERAL AID
$8,160,365 STATE AID
$41,306,741 UO AID
This past year, the Office of Student Financial Aid and Scholarsips (OSFAS) relaunched its financial literacy initiative, Financial Flight Plan (FFP). With the refreshed initiative, OSFAS presented a series of highly successful workshops on a variety of topics, from traveling on a budget to student loan repayment. Under the Financial Flight Plan umbrella, OSFAS also introduced SALT, an online financial literacy tool that UO students and alumni can use to keep track of student loan debt, search for scholarships and internships, and access other useful information and tools related to finances. Since last fall, more than 2,100 UO students have signed up to use the resources offered through SALT. During the spring 2016 term, FFP hired its first intern who assisted in developing long term financial literacy strategy, cultivating new opportunities for outreach, and increasing FFPâ€™s capacity to reach more students by growing its following on the newly established OSFAS Facebook page (UOregonFinAid) and Twitter account (@UOFinAid).
UO FOUNDATION AID 2016 ANNUAL REPORT
LAND HERE TO TAKE FLIGHT The 2015–16 year has been another exciting one for the Office of Admissions. The fall saw the arrival of yet another terrific freshman class, and yet we were already hard at work to bring in our next group. The 47 staff members in our area include a strong team for outreach and recruitment, led by Cy Nichols, and a talented, efficient group who does the vital work of processing and operations, led by Kirk Koenig. Like any admissions office, our large group has to be effective in both of these areas to be successful, and even more so, effective beyond our office. So, more than ever, we sought new ways to collaborate across the UO campus, and with our many education colleagues around Oregon, the US, and beyond.
geography, to give these areas more visibility as well as to provide students with more details that we hope will lead them to choose Oregon. We’ve also created a discussion group made up of the leadership from each college or school that meets quarterly to ensure campus knows the latest on our work bringing in their future students, and to keep the Office of Admissions (and the rest of Enrollment Management) up-to-date on the needs of our academic units.
WITHIN THE CAMPUS The Office of Admissions might often be the first part of the UO to make contact with a student, and first impressions matter a lot! However, we know that sometimes our most important role is to help the students find everything else they want to know. For this reason, we’ve greatly increased our collaborations around campus this year. We worked on special communications to prospective students this year on behalf of areas and departments such as study abroad, marine biology, German, housing, equity and inclusion, history, English, and 18
accelerating our work to partner with community-based organizations (CBOs) that connect with students—especially those students at the least-served high schools, or who otherwise might benefit from deepened support in preparing for college. We are working through our CBO partners to rethink how we carry out outreach programming, how we envision application programs such as Duck Express, and who we work through to promote Oregon events. This networking will also help us as we assume leadership of the Opportunities/Oportunidades program for the coming fall.
THROUGHOUT OREGON Our counseling staff performs recruitment and outreach work in every corner of the state. But even when we do, we know that not every student can attend a visit when we stop by their high school. So, especially in Portland, this past year found us rapidly
In our ongoing work around the country and around the globe, the admissions staff is seeing great benefits through partnerships of various kinds. Admissions leaders participated in case-study programs and other college planning nights on panels with several dozen private and public colleges in multiple states. We continue to work through our regional and national associations in leadership roles that bring the profession together. On the international level, staff members are presenting at key conferences in both India and Japan this fall on topics of international college selection and holistic admissions review. We learn a great deal from our colleagues, and know that families appreciate the team approach.
27,150 UNDERGRADUATE APPLICATIONS
246 COLLEGE FAIRS
19 COUNTRIES VISITED
646 HIGH SCHOOL AND COMMUNITY COLLEGE VISITS
17 STATES VISITED
35,262 PHONE CALLS
95,967 APPLICATION DOCUMENTS SCANNED 2016 ANNUAL REPORT
WELCOME TO THE FLOCK CAMPUS VISITS Visitors to campus are hosted by the Ambassador Program through daily campus visits for prospective students, special groups, donors, alumni, and many others. The program also hosts the university’s largest on-campus recruitment events annually. In addition to serving prospective high school students, we provide early access programming to middle school aged groups. We have established nearly three dozen partnerships with individual schools, school districts, and community-based organizations to ensure eighth graders begin to think about their future in higher education. Our largest and longest established partnership is with Springfield Public Schools. Each year since 2013, through a special collaboration with the Springfield School District and through the generosity of the Springfield (Oregon) Chamber of Commerce, all eighth graders in the district have a chance to visit the University of Oregon and begin their journey toward higher education. With this effort, approximately 800 middle school students, largely low-income and first-generation, have an opportunity to spend a day like a college student. The effort is aimed at increasing college-going rates for Springfield students. We look forward to working with more middle school aged groups on such programs to increase college-going rates.
CAMPUS VISITORS 2005–6 u 11,190
4 FULL-TIME STAFF MEMBERS
85 STUDENT STAFF MEMBERS
3 MIDYEAR INTRODUCKTIONS
10 ON-CAMPUS SUMMER INTRODUCKTIONS
1 OFF-SITE SUMMER INTRODUCKTION (HAWAI’I)
1,648 REGULAR CAMPUS TOURS
567 SPECIAL TOURS
2010–11 u 29,693
2015-16 u 36,674
TOTAL MILES LOGGED BY AMBASSADORS
ORIENTATION AND TRANSITION The orientation and transition of new Ducks continues to set the bar for excellence amongst our peers. Through unique campus partnerships, IntroDUCKtion and Week of Welcome focused on success and belonging – both inside the classroom and out. As part of a collaboration to both reduce “summer melt” and increase freshmanto-sophomore retention, Orientation Programs worked with the Division of Undergraduate Studies and researchers at Stanford University’s College Transition Collaborative to present online interventions that are meant to bolster students’ resilience, thereby increasing their likelihood to persist. An astonishing 56 percent of students completed the online intervention prior to attending IntroDUCKtion. We look forward to seeing the results! In addition, Orientation Programs, operating on the idea that parents and families are an important partner in student success, implemented additional measures to increase parental attendance at IntroDUCKtion. With these tactics, parent and family participation in IntroDUCKtion increased by 39 percent over 2015 and 73 percent over 2014.
2016 ANNUAL REPORT
GETTING DOWN TO BUSINESS The Office of the Registrar is a strategic partner for many other units across campus. Our office ensures solid downstream system integrations and oversees the appropriate release of student data. One of the things we are most proud of is our improved processing time. This past year, we consistently processed the majority of our work in three days or fewer, when four years ago, we were completing work in five days or fewer. By national standards, our processing time from four years ago far surpassed other universities, but now we are faster by an even greater margin. Key initiatives completed in the past year include the rollout of student data into the Integrated Data Reporting System, a relaunch of the Student Success Collaborative advising platform, and a new portal called MediCat for the University Health Center. Schedule Builder was launched in summer 2015. Within the first year, the system was used by more than 23,000 users who logged in more than 230,000 times. The system helps student schedule courses around work, families, and other commitments; the result was that the credit-carrying load for winter term undergraduates rebounded from recent declines. The registrarâ€™s office also participated in numerous university efforts to expand and improve teaching and learning spaces on campus. Staff members served on user groups for the 150 Columbia Hall remodel, the Tykeson Hall College and Careers Building, the Chapman Hall remodel project, teaching spaces in Pacific, Esslinger, and McKenzie Halls, plus work on many other spaces across campus. 22
338,000 COURSE EVALUATIONS
2,297 VETERANS ADMINISTRATION EDUCATION BENEFITS CERTIFICATIONS
5,919 DEGREES AND CERTIFICATES AWARDED
20,500 ARTICULATIONS AND OTHER RECORDS PROCESSED
30,000 PHONE CALLS ANSWERED
41,000 INTERACTIONS LOGGED
267,000 GRADES COLLECTED
2016 ANNUAL REPORT
BY THE NUMBERS
QUACK LIKE A DUCK The University of Oregon has a voice. That voice is proud. It’s smart. It’s concise. Finding and supporting exemplary Ducks is what we do. Collaborating with partners in Enrollment Management (EM) and across campus, the Office of Strategic Communications for EM works hard to ensure consistency in the student experience. It’s in our name. We produced more than 12,000 unique communications using various media platforms from print and e-mail to social media and experiential. This, combined with targeted recruitment activities, continues to increase recognition of the UO brand across the country and overseas. We are teaching the world what it means to be a Duck and they are listening! The strategic communications team is helping broaden the use of EM’s constituent relationship management (CRM) system—most recently bringing on the Clark Honors College to help the team better track events and interactions with high-achieving, prospective students. Academic and administrative units across campus utilize the expertise found in our small but efficient department to achieve their goals. By working together, we are helping make the entire university stronger.
762 COMMUNICATION CRM CAMPAIGNS
1,513 @BEANOREGONDUCK INSTAGRAM FOLLOWERS, UP 6 PERCENT FROM LAST YEAR
69,608 VIDEO VIEWS ON SOCIAL MEDIA
3,900 FACEBOOK “LIKES” FOR @BEANOREGONDUCK, UP 3 PERCENT FROM LAST YEAR
3,646 PHOTO ASSETS ADDED
77,000 OREGONIANS ATTENDED OUR EVENTS
112,270 @BEANOREGONDUCK TWEET IMPRESSIONS, UP 19 PERCENT FROM LAST YEAR MORE THAN
13 MILLION E-MAILS SENT, A STAGGERING 900 PERCENT INCREASE SINCE WE FIRST INSTITUTED OUR CRM SYSTEM IN 2013! MORE THAN
7 MILLION PAGE VIEWS
24 ENROLLMENT MANAGEMENT
QUACKING LOUD AND PROUD 2016 saw the continued fulfillment of outreach programs targeted at prospective and admitted students. This included EM’s sponsorship of and event presence at the following: • The Pear Blossom Festival, performing outreach in southern Oregon, saw more than 5,000 visitors connecting with us in our booth while nearly 30,000 enthusiasts lined the parade route to cheer on the Duck • Fiesta Flambeau, our first-ever appearance in this evening-lighted parade in San Antonio, Texas, where an estimated 750,000 people cheered as the Duck marched along the route with Portland’s Royal Rosarians • Good in the Hood, a music and food celebration honoring northeast Portland’s African American community • The Portland Rose Festival, where EM partnered with members of the UO Alumni Band in the parade • Fiesta Mexicana in Woodburn, Oregon, strengthening our ties to the Latino community. We continued our longstanding tradition of participating in this three-day festival, where attendance once again topped 15,000 people • Oregon Migrations, held around the nation, where new Ducks and their families have a chance to meet UO staff members and alumni before they migrate to Eugene • Stamps Family Foundation Scholarship events, to award top scholars with as much fervor and accolades as is given to athletes. These are the great minds that will shape the future of the world, and we are thrilled to welcome them to the flock
2016 ANNUAL REPORT
ADVISORY BOARD MEMBERS
Christine Garcia Clackamas High School, Oregon
Myron Arakawa Punahou School, Hawaii
John Garrow Central Catholic High School, Oregon
Stacey Baker Marist High School, Oregon
James Gmelich Notre Dame Prep High School, Arizona
Rebecca Barton Sherwood High School, Oregon
Kris Hackbusch Reno High School, Nevada
John Bier David Douglass High School, Oregon
Paul Hogan Jesuit High School, Oregon
B. J. Blake Winston Churchill High School, Oregon
Lynn Jackson Astoria High School, Oregon
Blythe Butler Catlin Gabel School, Oregon
Mark Kulik Desert Vista High School, Arizona
Margaret Calvert Jefferson High School, Oregon
Andrea McCormick Issaquah High School, Washington
Carol Campbell Grant High School, Oregon
Charles Park Palos Verdes High School, California
Kevin Campbell South Medford High School, Oregon
Claudia Ruf Glencoe High School, Oregon
Brian Chatard Wilson High School, Oregon
Patrick Ruff Saint Ignatius College Preparatory, California
Raymond Dunne Santa Margarita Catholic High School, California
Jill Sims Tigard High School, Oregon
Jon Franco Westview High School, California
Lara Tiffin South Salem High School, Oregon
26 ENROLLMENT MANAGEMENT
ENROLLMENT MANAGEMENT TEAM MEMBERS CONTRIBUTORS TO THE 2016 ANNUAL REPORT Jennifer Bell Associate Director for Advising, Office of Student Financial Aid and Scholarships Cora Bennett Director, Student Orientation Programs Marlene Blum Assistant Director, Strategic Communications Michele Civiello Executive Assistant, Finance and Contracts Manager Sue Eveland Assistant Vice President and University Registrar Jonathan S. Jacobs Director, Enrollment Management Research Jett Nilprabhassorn Interim Director, Strategic Communications Jennifer Parker Director, Enrollment Management Development Jim Rawlins Assistant Vice President and Director of Admissions Steve Robinson Assistant Vice President and Chief of Staff
BIG NEWS! In October 2016, Enrollment Management, University Housing, Academic Extension, the University Health Center, and the University Counseling and Testing Center joined together to form the Division of Student Services and Enrollment Management. This new organization creates increased continuity between the experiences of prospective students and their families during the recruitment process and the student experience provided on campus. We look forward to reporting on the successes of our expanded team supporting our collaborative efforts to serve students.
Roger J. Thompson Vice President for Enrollment Management
An equal-opportunity, affirmative-action institution committed to cultural diversity and compliance with the Americans with Disabilities Act. This publication will be made available in accessible formats upon request. ÂŠ2016 University of Oregon MC1016-B51764
2016 ANNUAL REPORT
Division of Student Services and Enrollment Management 1203 University of Oregon Eugene OR 97403-1203