dwell
NEW INTRODUCTION
At the heart of the Dwell Collection is its architectural influence, drawing from iconic elements in homes and buildings across the country.
SPRING FORWARD
Universal Furniture Unveils New Vision for Upholstery
What began in 2016 as a modest collection of sofas and chairs from Universal Furniture, has grown into a full-scale upholstery operation known for special order, COM and ready-to-ship programs. Over the last decade, the company has demonstrated its commitment to growth by continually investing in talented professionals, expanding facilities, enhancing machinery and refining processes to deliver exceptional furniture offerings.
In 2024, Universal elevated the program by adding upholstery veteran Rick Lovegrove. In this newly created role as vice president of upholstery, the company solidified its commitment to excellence. Rick’s extensive experience in the field and his proven track record
made him the ideal choice. For nearly 30 years, he has worked in seven countries worldwide to refine his craft.
Now, he gives us a sneak peek into his philosophy of design and what designers can expect from Universal’s growing designer upholstery business.
“My vision is to scale the business and create a fresh, and unique identity that we can continue to evolve over the coming years, and truly be the partner of choice for designers,” said Lovegrove. “For me, design is always intentional. It goes beyond trends, focusing on storytelling and creating products that feel deeply personal and meaningful.”
DALTON SOFA
Special order
“For me, design is always intentional. It goes beyond trends.”
Spring Debut
This spring, Universal introduces its largest assortment of new designs in the company’s history, featuring more than 50 new upholstery launches scheduled for the High Point Market.
Lovegrove has designed more sculptural and elevated silhouettes in both sofas and sectionals, and over a dozen new fashion-forward accent chairs that swivel, glide and recline, in a brand-new array of textures, colors and leathers.
“Our focus for the collection is for it to be both functional and beautiful,” said Lovegrove.
“In addition to exciting new frames, we are making ongoing improvements in our supply chain and efficiencies in our factories as we prepare for a period of exciting growth for the brand,” said Lovegrove.
At the Conover, N.C. plant, skilled artisans build and assemble all the frames in-house, each backed by a lifetime warranty. Committed to supporting the local community, Universal sources more than 50 percent of the raw materials for its upholstered furniture from within 50 miles of the factory.
EXHALE SWIVEL Special order
Inspiration and Insight
Lovegrove finds inspiration and ideas everywhere from design fairs in Copenhagen and Milan, to the dustiest corners of the Parisian flea markets and antique shops. While technology has leveled the playing field by allowing brands instant access to trending looks via the Internet, there’s nothing like getting out there and exploring the world in person.
“Through my journey in design, I have found impactful inspiration can often be found in the most unexpected places and when that happens it’s pretty magical,” said Lovegrove.
Rick and his team not only shop the leading textile shows around the globe, but they leverage these essential events to collaborate with the design and merchandising teams from the industry’s top weavers and tanneries to create and shape the next season’s color and material stories.
What trends are coming to the forefront in 2025?
“Like the Pantone color of the year Mocha Mousse, we are seeing a departure from stark whites and vibrant accents to layered neutral shades that offer both a sensorial and demure warmth,” said Lovegrove. “Textures have also shifted from a uniform bouclé to a more irregular surface texture with a natural and organic feel.”
Customer’s Own Material: COM Program
In the spring of 2024, Universal introduced a COM program for designers, enabling them to bring their creative visions to life in the Conover factory. Each COM order is meticulously laid out and hand-cut by the company’s most experienced teams to ensure perfect results.
“Our design partners have overwhelmingly embraced the Universal COM program to create a product that speaks to the vision of their project,” said Lovegrove. “We see some designers building a COM story across an entire project and others just mixing it in with our textile assortment for that perfect jewelry piece to complete a room.”
What trends are capturing designers’ attention these days? Many are leaning into a mix of whimsical patterns or heritageinspired looks, with damasks and paisleys making a strong return. At the same time, texture still rules, with the trade specifying it in a wide range of innovative forms and finishes.
ADLEY SWIVEL CHAIR Special order
To Market, To Market
What does all this mean for the upcoming spring market? What can we expect from Rick Lovegrove’s seasoned eye and decades of experience this April? Without a doubt, it will feature thoughtfully curated collections highlighting sculptural forms, refined silhouettes and a fresh approach to color. Lovegrove’s designs will likely reflect a balance of timeless sophistication and contemporary flair, elements that have become hallmarks of Universal Furniture’s collections.
“The opportunity and privilege to shape a new direction for the Universal brand is both humbling and inspiring,” Lovegrove said.
“It’s a chance to honor the brand’s heritage while introducing fresh ideas that resonate with today’s designers and consumers alike.”
DALTON SOFA Special order
SABLE & DESERT
An expansion to the best-selling Modern Collection, Sable and Desert blend clean, hard lines with soft, organic forms. While the collection is rooted in Modernist designs, its adaptability allows it to blend seamlessly into transitional spaces.
Designer Made.
WITH LEE ROSS
Universal Furniture caught up with Lee Ross of Ross Built to discuss the ebb and flow of designing a home by the sea.
Tell me about your design & construction firm. How involved are you in the construction process, and how much of your work is in interior design?
Ross Built has been around since 2006. Our focus is the high-end luxury home market in Bradenton and Sarasota, Fla. While our primary focus is to build the home, we hand select a few homes every now and then, like Jewfish Key, where we do the full design/ build/interiors.
Jewfish Key is technically a sandbar, not even an island, accessible only by boat. What challenges did that pose to the design of the home, or its accessibility?
When we first were approached about taking on this project, we initially thought, “Well, this seems hard.” Since several homes have already been built on Jewfish, there is a fluid system for managing the construction efforts on the island. As part of the build, we had access to a small barge, a large barge (for trusses, appliances, countertop, etc.), and a small boat that is the primary transit for all our subs and smaller deliveries. There were two docks that we could send people or material to, and the boat captains were always readily available. The captains were some of the
nicest and most interesting folks around. Believe it or not, the entire build was a smooth operation. I found it hard to get mad about anything the minute I stepped onto the dock. We did, in fact, see a dolphin, shark or manatees almost daily.
The adage, “Don’t Mess with Mother Nature” comes to mind, as nothing in the design of the home’s exteriors and interiors competes with the views, but merely enhances or reflects them. How did you achieve that?
As we all know, Mother Nature always wins. The design of this home was a nod to her in so many ways. Since there is no way to get concrete to the island, the home is built on wood pilings and is all frame construction. This construction method is reminiscent of classic old Florida. We zeroed in on this construction method and carried the openness throughout the design. The homeowner really wants kids, family and friends to run wildly in and out of the home. The home has a lot of decks, sliders and bifold and overhead doors that blur the lines between the exterior spaces. As far as the finishes, we really focused on the
geography of the island. Because it is a sandbar in the middle of Sarasota Bay, we leaned heavily into all colors and textures that connected with the sand, shells, barnacles, and driftwood found all over the island.
The home is well designed to take in the views and provide ample space to connect with the outdoors. How did you choose the outdoor furnishings? What were important elements or materials?
The outdoor furnishings were a strong focus for us since the entire home is a celebration of outdoor living. Our primary focus was durability–anything that was resin, concrete, teak and/or couldn’t blow away in a storm was key for us. On both the interior and exterior of the home, we incorporated a lot of swivel chairs which further helped us connect the interior and exterior spaces. Well, and the fact that they allow a 360-degree view of the entire island.
“UNIVERSAL FURNITURE WAS AN OUTSTANDING PARTNER FOR US ON THIS PROJECT.”
The home is exposed to all the elements, and given the location, susceptible to storms. How big a factor was that in the design of the home? How does today’s environment challenge your work? Since we primarily build on the coast, we put a laser focus on construction methods and materiality for our homes. We have outstanding relationships with the leading brands in the country–Sherwin Williams, James Hardie, Timbertech, Pella, etc.
The use of these products was put to the test at Jewfish Key as
Hurricanes Helene and Milton passed through our area. The storms of 2024 were unprecedented, and all our homes were put to the test. We were delighted to see that all our homes under construction performed beautifully. We also received many calls from previous clients stating that all their homes were unaffected. As a result, we have a deeper appreciation for all of the rigid building codes in our area and we feel we have lots to share about choosing the right products for our salty environment.
Lee Ross, Owner/Design Liaison Ross Built Custom Homes
The outdoor space on the lower level appears as a playground of sorts, with a pass-through bar, hot tub, dining and lounging spaces, even an outdoor shower. How did that space develop?
The moment I knew this job was going to be different is when I stood in the backyard of the house while it was being framed and the client said “I want this be the ultimate family gathering space. I want kids to run around all day and do nothing but enjoy the outdoors.” He gave me a long leash as far as design and the only rule was to “make things memorable.” The swings, rooms that are accessed through garage doors, the perfectly round hot/cold pool (with mermaid scale tile), bar, etc. evolved quickly. There is ample space for his large family to run amok and each and every feature on the ground level has outstanding views of Sarasota Bay.
What is your favorite book?
This might be an odd response, but this book truly shapes my thoughts at work and in life–Unbroken by Lauren Hildebrand. Owning and growing your own business from scratch is a challenging endeavor and I learned so much about resilience, determination, focus, hope and humor from this book. I also feel like this book influences how I design. There are always roadblocks in construction, and I try to see these moments as beautiful opportunities. For example, the client at Jewfish really wanted a unique and memorable ceiling detail in his dining room. We played around with many concepts over about 10 months. Many of the original ideas felt forced or were price prohibitive so nothing felt just right. At the last month of construction, the island was hit by two hurricanes. This very unnerving and unprecedented event ended up delivering us the perfect (and very cost effective) solution for his much-desired ceiling detail. Sadly, as a result of Hurricane Milton, one of the old piers in the area was decimated from the storms and many of the planks washed ashore. With the help of a very talented carpenter, we used these found boards and created one of the most fun and appropriate custom details in the home.
What would you put on a billboard?
“It’s not what happens to you, but how you react to it that matters.”
Life can be messy, and we all know construction is filled with puzzles to solve
daily. We feel the strength of our company has powered us to get through so much personally and professionally.
Do you have any favorite pieces from Universal Furniture?
Universal Furniture products are the perfect match for this unique home. The timelessness, durability and unfussiness of the product we selected worked perfectly for how our client plans to use this home. There are so many pieces that are my favorite. From a usage standpoint, the outdoor furniture is simply perfect. From a fun factor, pretty much everyone loves the Sullivans Arm Chair from the Weekender Collection. We found the perfect setting for this chair—we see many years of kids fighting over the rights to sit in this special spot.
Why does Universal Furniture make a good partner for your business?
Universal Furniture was an outstanding partner for us on this project. We met at their amazing High Point showroom—the ability to touch and feel their products was invaluable. From this trip, I went home with a flash drive of everything I needed to present a design story board to the client. The entire process of shopping, purchasing, storing, delivering and installing the Universal Furniture products was seamless. Our client is delighted with all their products.
source the season’s best
Join Universal during HPMKT and experience a completely remodeled Learning Center featuring returning favorites and new speakers. Visit the reimagined Designer’s Lounge for a one of a kind experience exclusively for Designers at Market. Explore our Special Order, U Choose, and Ready to Ship upholstery programs. Plus, don’t miss the all-new Coastal Living Home collection!
GET HANDS ON support with our upholstery programs from our design concierge team.
DON’T MISS special activations throughout the showroom during market. Follow us @universalfurn to stay up to date on all things Spring Market!
JUST HAD TO SHARE!
Featured product: Jensen Accent Chair (special order)
Featured product: New Modern Lux Upholstered Bed
Featured product: Nomad Bed
Featured product: Roscoe Swivel Chair (special order)
Featured products: Jocelyn Chair (special order), Hudson Skirted Ottoman (special order)
HIGH POINT MARKET EVENTS
APRIL 25 – 28, 2025
2pm
4pm
Friday, April 25
Quit Glossing Over Your Financials
FEATURING: Traci Connell, The Gloss
Learn “just enough“ design math to scale your firm and build real wealth for you & your family. Solve your revenue, cash flow and profitability challenges. Learn the 3 key numbers you need to know, track and optimize to build a multimillion-dollar design firm.
Streamlining Success: Optimizing Operations for Interior Design Firms
FEATURING: Rebekah Zaveloff, Imparfait
Design Studio; Julia Nikishina, New Age Financial Consulting; Daniel Paul, Tom Stringer Design Partners
Efficient operations are key to a thriving interior design business. This panel explores best practices in workflow, technology, and scalable processes to support growth. Learn from industry experts how to balance creativity with operational excellence for a more profitable, sustainable firm.
Saturday, April 26
7 Steps to Fill Your Profit Pipeline
Do you worry about where the next project is coming from? Ready to attract ideal clients? Join Melissa Galt to learn a proven process for steady growth and predictable profits. Learn marketing strategies, fee formulas, and contract clauses. 10am
2pm
FEATURING: Melissa Galt, Design Business Strategist
4pm Scan for Full Schedule!
The Ins and Outs of Performance Fabrics
FEATURING: Taylor Walters, Valdese Weavers
With performance fabrics in such high demand, how do you choose the best one for your client? Learn key insights and explore textile making with renowned manufacturer Valdese Weavers.
The Creative Comeback
FEATURING: Ginna Christensen, Creative Recovery Specialist
Feeling stuck, unmotivated, or burnt out? You’re not alone—99% of creative professionals experience this. In this talk, we’ll uncover the hidden causes of creative fatigue, its impact, and key steps to recovery. Reignite your passion, rediscover purpose, and build resilience for a more fulfilling, sustainable future.
10am
2pm
Sunday, April 27
Casting Your A-Team:
How to Hire, Inspire, and Let Go (Without Losing Your Mind)
FEATURING: Gail Doby & Erin Weir, Pearl Collective
Ready to turn hard work into your dream business? Join Gail Doby and Erin Weir of Pearl Collective in this hands-on workshop to learn how to build a powerhouse team—and reclaim your life.
How to Start Your Short-Term Rental Design Business
FEATURING: Jessica Duce, JDuce Design; Traci Connell, The Gloss; Emily King, Data Led Design
Short-term rentals are the fastest-growing segment in interior design—but where do you start? And what do you need to know? Join panel experts to learn the essentials of STR design and how to make it profitable.
4pm
Protect Your Profits: 10 Essentials for Your Design Contract
FEATURING: John McClain, John McClain Design
Your design agreement is key to a strong client partnership. In this presentation, John shares the must-have elements of every contract, plus his Top 10 essential components to protect your business and ensure clarity, professionalism, and peace of mind.
Monday, April 28
The Language of Luxury: How to craft a story-driven marketing approach that attracts high-end clients
FEATURING: Ericka Saurit, Saurit Creative Luxury design is more than aesthetics - it’s about crafting a narrative that resonates with high-end clients. Learn to position your business as the top choice by mastering luxury language, messaging, and visual storytelling. Gain the tools to attract ideal clients and stand out in the competitive luxury interiors market. 10am
Book Signing Session
FEATURING: Breegan Jane
Join Breegan at the Learning Center for an exclusive book signing and the chance to grab a copy of her exciting new release!
Ditch the 60-30-10 rule: A Better way to Decorate with Color
FEATURING: Maria Killam, True Colour Expert
Ready to move beyond basic neutrals and all-white rooms? Learn a powerful three-step system for decorating with color. Plus, master the 9 essential neutral undertones that are the secret to decorating with today’s most soughtafter warm neutrals. 2pm
Explore our High Point showroom year round! Please call The Design Line at 877-804-5535 to make an appointment.
