2022 EMPLOYEE CAMPAIGN MANAGER ACTION GUIDE
United Way of Tarrant County • Employee Campaign Managers Action Guide 2
Over the past century, we have demonstrated we are most powerful when we Get United and work toward a shared vision. We offer this Campaign Action Guide as a tool to assist you as you lead your internal United Way of Tarrant County fundraising campaign. Together, we can create a more vibrant, stable, equitable and engaged community for all. We are especially appreciative to you for your leadership and service as we kick off the 2022-23 United Way campaign.
DEAR EMPLOYEE
Best, CAMPAIGN MANAGER
Leah M. King, President and Chief Executive Officer United Way of Tarrant County
Thank you for your commitment to United Way of Tarrant County as an Employee Campaign Manager. For 100 years, the support of individuals and companies like yours has allowed our team to respond to our community’s needs, which are growing and continuing to evolve.
Many of our neighbors are experiencing historic rates of inflation while still struggling to rebuild in response to the Inpandemic.ourcommunity, there is a growing divide reflected in the number of families who are challenged to afford basic needs. Our infant mortality rate is among the highest in the state of Texas, and the needs of older adults, veterans and individuals with disabilities continue to be among our priorities. Our efforts are essential, and caring individuals and partnerships like ours is what makes that work possible.
3 The Important Role of ECMs 4 About United Way of Tarrant County 4 Workplace Giving 5 ECM Roles & Responsibilities 6 Best Practice Steps to a Successful Campaign 9 Virtual Fundraising Campaigns 11 Campaign Wrap Up Checklist 11 Setting a Challenging Yet Attainable Goal 12 Campaign M aterials Available to You 13 United Way of Tarrant County Logo Usage TABLE CONTENTSOF United Way of Tarrant County • Employee Campaign Managers Action Guide 3
We hope you will use this guide as a go-to resource for your campaign needs. Also, do not hesitate to contact your United Way of Tarrant County representative at any time if you need help. Your United Way of Tarrant County Contact Is: United Way of Tarrant County
• Links to additional resources to help you plan and execute a successful campaign.
• Employee Campaign Managers Action Guide 4
Employee Campaign Managers (ECMs), the link between United Way of Tarrant County and the employees of our corporate partners, play a crucial role in the success of Workplace Giving Campaigns. ECMs serve as point people who lead internal programs that engage employees and encourage them to give and understand the importance of their donations—all of which helps United Way fulfill its mission of solving Tarrant County’s toughest social Servingchallenges.asanECM also has professional benefits that allow you to showcase your leadership skills, create deeper connections with your peers and increase your work satisfaction and sense of pride in the community.
• Step-by-step instructions on planning every aspect of your campaign, from the logistical to the fun.
In this guide, you will find:
• Ideas and tips to make your campaign more engaging for all employees.
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TARRANT COUNTY REPRESENTS AMERICA AND ITS CHANGING LANDSCAPE* 3RD most countypopulousinTexas 16TH largest county in the nation 27% of households speak languages other than English 110K military veterans * United Way of Tarrant County Community Assessment (2019)
United Way of Tarrant County has worked to improve the lives of those in our communities since 1922. As a nonprofit leader, bring together individuals, groups, donors and service providers to help solve some of the toughest social issues affecting Tarrant County. Each year, United Way of Tarrant County helps more than 550,000 people through its resources. United Way of Tarrant County has no fees on donor designations, with 100 percent of the donation going to the selected agency or cause. Thriving communities, welcoming neighborhoods and a strong economy across Tarrant County. Provide leadership and harness resources to solve Tarrant County’s toughest social challenges. client is the donor. results tell our story. focus is the community. Our efforts are collaborative. solutions are equitable. be part more than 200 across more than 900 County accounting for the majority of the funding opening avenues co-workers make difference, including donating through payroll deductions, participating in special events and volunteering with one of partner agencies.
ABOUT UNITED WAY OF TARRANT COUNTY VISION MISSION VALUES GUIDING PRINCIPLES WORKP L ACE GIVING ANNUAL EMPLOYEE CAMPAIGN It feels good to
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United Way of Tarrant County Employee Campaign Managers Action Guide 6 ECM ROLES & RESPONSIBILITIES • Become United Way Cheerleader in Chief at your worksite and have fun! • Become knowledgeable about United Way of Tarrant County and educate your co-workers. • Schedule a planning meeting with your United Way representative to develop an effective Campaign goal and plan. • Recruit and coordinate a team of company volunteers to assist you with the Campaign. • Share your Campaign goal and plan with the CEO or senior executives to get approval and ensure support for the Campaign. • Coordinate your company’s kick-off, special fundraising events, recognition events and distribution and collection of Campaign materials and pledge forms. • Promote the Campaign throughout your organization and allow everyone the opportunity to give. • Encourage Leadership Giving levels in your Campaign (we have more details about this later in the guidebook). • Monitor Campaign progress and push routine updates to your team via email, intranet sites, newsletters, display or TV monitors and other communications channels. • Keep your CEO or senior decision-maker updated on Campaign progress. • Submit pledge forms and complete final United Way report form. • Say thank you to everyone at your company for their help and participation. • Commit to debriefing after the Campaign to identify successes and areas for improvement. • Feel good about the work you’ve completed to benefit the community! WHAT ARE YOUR RESPONSIBILITIES AS AN EMPLOYEE CAMPAIGN MANAGER?
Diversity is important. Involve representatives from various departments in your organization, such as marketing, communications, human resources, payroll, etc. Set up regular committee meetings and delegate responsibilities. You can ensure Campaign success by creating roles and responsibilities for committee members.
A Campaign goal and plan provide the roadmap for programs and activities and streamline implementation. We encourage you to include your committee in the goal setting and planning processes. It is important to share tasks so everyone on the committee is contributing and the workload is evenly Ondistributed.page11 of this guide, we provide a worksheet to help you and your committee calculate a challenging, yet attainable goal. And in the following pages, we provide ideas on planning and implementing a great Campaign kick-off, promoting and publicizing your Campaign, as well as yearround engagement opportunities.
Don’t run your Campaign alone. Recruit a committee of enthusiastic, resourceful and committed employees to help you plan the best possible Campaign.
Securing CEO and executive support is important to the success of your Campaign. Their involvement sets an example for employees and underscores the importance of the Campaign and the company’s commitment to Tarrant County. Their participation also adds excitement and momentum to Campaign programs and activities, helping you achieve your financial goal.
United Way of Tarrant County • Employee Campaign Managers Action Guide 7 BEST PRACTICE STEPS TO A SUCCESSFUL CAMPAIGN EDUCATE YOURSELF ABOUT UNITED WAY OF TARRANT COUNTY SECURE CEO & EXECUTIVE SUPPORT DEVELOP A CAMPAIGN GOAL & PLAN RECRUIT & TRAIN YOUR CAMPAIGN COMMITTEE The more you know about United Way of Tarrant County and running a Campaign, the more successful you will be promoting your Campaign, communicating the mission of United Way of Tarrant County and leading your team. • Attend ECM Training • Keep this guide and refer to it often • Keep your representative on speed-dial • Bookmark our website: unitedwaytarrant.org/campaigncentral • Follow us on social media for up-to-date information about United Way of Tarrant County
United Way of Tarrant County • Employee Campaign Managers Action Guide 8 PROMOTE & PUBLICIZE YOUR CAMPAIGN ACTIVITIES You and your committee can be creative in generating internal publicity and creating excitement and interest. You know your environment the best and what will be most effective for your company’s Campaignsculture.withgreat visibility encourage everyone to take part. Consider using email, intranet sites, personalized letters, pay stub inserts and United Way of Tarrant County materials to promote the Campaign. Hang posters and flyers in prominent places like lobbies, kitchens, lounges and elevators to announce your Workplace Giving Campaign dates and important information. The following campaign materials are available online for download: • Brochures • Posters • Pledge Forms • United Way of Tarrant County Videos • Client Success Stories
Leadership Giving is a great way for employees to not only donate to United Way of Tarrant County, but also become involved in the organization. To encourage participation by employees at the Leadership Giving level, ask your CEO or a senior executive to endorse and lead Leadership Giving efforts. Set a meeting designed to educate upper management and other organizational leaders about the benefits of giving at the Leadership Giving level.
A DAY FOR VOLUNTEERING
A kick-off event is a very successful way to communicate a consistent message to your employees about the needs in the community and services United Way helps provide. Your kick-off event can help generate enthusiasm and support for the MakeCampaign.sureyour CEO and senior management can attend and participate. Kick off the Campaign at an all-staff meeting already on the calendar (this prevents employees from having to attend an additional meeting or rearrange their schedules).
PROMOTE LEADERSHIP GIVING
As part of your Campaign activities, host a Day of Caring, a designated volunteer day at your company that allows your employees time to volunteer in the community.
For more information and to get connected to volunteer opportunities, visit our website at unitedwaytarrant.org/volunteer
Please contact your representative for a list of available items and SCHEDULEprices.
Promoting volunteerism boosts staff morale and deepens your employees’ philanthropic commitment. United Way of Tarrant County can help facilitate volunteer opportunities throughout the year, including managing all project logistics.
Use the theme GET UNITED; educate your peers by showing the United Way video, invite United Way partner agencies as speakers and have your management and labor union representatives endorse the Campaign.
GREAT KICK-OFF EVENT
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PLAN & A
For a donation of $1,000 or more, employees become part of Leadership United. Membership in Leadership United provides exclusive invitations to network and collaborate with like-minded individuals who have a passion for philanthropy. It also provides volunteer opportunities.
IMPLEMENT
You may wish to purchase promotional items such as T-shirts, coffee mugs or other items for distribution at the kick-off event or during your Campaign. Many companies order a few items and distribute them through a prize drawing during the event.
If your company has multiple shifts, make sure to plan a kickoff event for other shifts, too (United Way staff are happy to help – no matter what time of the day!)
United Way of Tarrant County • Employee Campaign Managers Action Guide 9 MAKE THE ASK Do you know why most people don’t give? Because they were never asked. Most people are generous and want to give, so ask your employees to give and provide them with information outlining how easy it is to give through their company. YEAR-ROUND ENGAGEMENT It is important to keep your employees updated year-round about how their dollars are helping in the community. United Way of Tarrant County can tailor options to support your company’s employee engagement and corporate social responsibility objectives throughout the year including: • On-site Volunteer Activities • In-kind Donation Drives • United Way Partner Agency Tours on Day of Caring • VITA (Volunteer Income Tax Assistance) Volunteer Opportunities • United Way Lunch and Learns WRAP UP THE CAMPAIGN After your Campaign activities come to a close, the final task is completing the report form. The report form gives United Way of Tarrant County an accurate overview of the money raised during your Campaign and helps us forecast our community allocations.
For companies that have offices in remote areas, E-Pledge can help extend the Workplace Giving Campaign to any location and thereby reach more employees.
Corporate E-Pledge giving portals can be customized to reflect the visual look and feel of your organization. E-Pledge also provides tailored electronic messaging that can be scheduled and disseminated to employees through the site.
Mobile Cause also provides a platform to host virtual fundraising events to connect with donors, build awareness and empower giving online.
Astrategies.virtualfundraising
VIRTUAL FUNDRAISING CAMPAIGNS
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United Way of Tarrant County is here to assist you in setting up your E-Pledge and Mobile Cause fundraising Campaigns, as well as explore other virtual Campaign
Text-to-donate is an easy way to give at home or on the go. Donors simply text a unique keyword to a 5-digit phone number, and they will receive an instant response with a link to your mobile friendly donation page, allowing them to donate right on their mobile device.
MOBILE CAUSE (Text-to-Donate)
E-Pledge allows donors to use their personal devices to fill out online forms specifying how much they would like to give, to which agencies and in what manner.
2. Mobile Cause (Text-to-Donate)
For Employee Campaign Managers, E-Pledge provides a detailed analysis of the Campaign, and automatically sends each contributing employee a personalized confirmation and thank-you email.
•Provides a platform to host virtual fundraising events
United Way of Tarrant County • Employee Campaign Managers Action Guide 10
•Easy way to give on-the-go
Campaign is an initiative that takes place entirely online and allows your workforce to engage with a United Way of Tarrant County Campaign from wherever they are. Instead of gathering together physically, participants gather online, using digital resources, live-streaming, web conferencing and peer-to-peer fundraising software. If part or all of your workforce is remote, virtual events are a great substitute for in-person activities.
•Employees receive a link allowing them to donate from their mobile device & receive campaign updates
VIRTUAL CAMPAIGN PLATFORMS
•Create customized keyword (Ex: AlconGives) for employees to text to a simple number (Ex: 51555)
1. E-Pledge Online Giving Portal
E-Pledge-specific Campaigns make employee giving more efficient, as well as ease the process for our participating companies by reducing paperwork in the distribution, collection and processing of pledge forms.
United Way of Tarrant County • Employee Campaign Managers Action Guide 11 CONFIGURING YOUR VIRTUAL CAMPAIGNSettingupaMobileCause Fundraising Campaign Through Mobile Cause fundraising, donors have the option of making a one-time or recurring Yourdonation.United Way of Tarrant County Campaign representative will work closely with you in setting up your Mobile Cause fundraising Campaign. Setting up an E-Pledge Fundraising Campaign United Way of Tarrant County’s E-pledge site can help you deliver your ideal Campaign by allowing you to upload your own company photos and customize giving options for each employee.Visitwww.unitedwaytarrant.org/campaigncentral Download and complete the E-pledge order form three weeks prior to the start of your Campaign. The form will allow you to choose the options best suited for your needs and preferences and create a formula for a successful virtual fundraising Campaign. Your United Way of Tarrant County representative will provide a finalized snapshot of your custom E-pledge site one week prior to launch. Launch your E-pledge site!
United Way of Tarrant County • Employee Campaign Managers Action Guide 12 • Collect all pledge forms • Separate types of giving (check, credit card, cash, payroll deduction, special events) • Calculate results and complete Campaign report form • Contact your United Way representative to schedule a time to pick up your Campaign donations • Please DO NOT seal your Campaign envelope • Announce results to your employees • Thank all employees with a celebration event, email or letter • Thank your C ampaign team and Leadership Givers • Conduct a C ampaign debrief with your team and United Way representative and gather notes for next year ACCESS 2021 DATA IDENTIFY POTENTIAL CALCULATE YOUR 2022-2023 GOALTOTAL:IDENTIFY GROWTH Employee giving total: Does your company offer a corporate match for employee donations? If so, what are the guidelines? Does your company offer sponsorships, grants, or other corporate gifts? You may want to consider these types of questions when working to increase corporate support for United Way of Tarrant County. Employee Participation (total # of donors divided by total # of employees) Previous 3-year giving totals: Difference year-to-year: Leadership giving ($1,000+ annually): # of Employees 2021 Total Employee Giving + Potential growth based on new donors + Potential growth based on new Leadership Givers + Potential company gifts Average gift $ x # of new donors = Total increased participation: # of new Leadership Givers x $1,000 = Total Leadership Increase: # of #20202019Donors2019:2020:to2020%:to2021%:2021:ofLeadershipGivers SET A CHALLENGING YET ATTAINABLE GOAL
United Way of Tarrant County • Employee Campaign Managers Action Guide 13 CAMPAIGN CENTRAL INCLUDES: •Additional•Stories•Videos publications (Annual Reports, etc.) •Electronic version of all materials Check back after August 24 for updated campaign materials UNITEDWAYTARRANT.ORG/CAMPAIGNCENTRAL
United Way of Tarrant County • Employee Campaign Managers Action Guide 14 Full Color: The full-color version of the United Way brandmark is the primary brandmark of the identity system. It is required that this version be used in branded applications whenever possible. Pantone spot color is the preferred usage, but CMYK and RGB reproduction files of the full-color brandmark are available for specific application requirements. Clear Space: Clear space frames the logo and separates it from other elements including text and the edge of printed materials. The logo must be surrounded with at least the required minimum of clear space which is determined by half the height of the symbol square. For any external collateral involving United Way of Tarrant County’s logo, feel free to e-mail marketing@unitedwaytarrant.org for assistance or approval. LOGO USAGE
United Way of Tarrant County • Employee Campaign Managers Action Guide 15 Incorrect Uses: The consistent and correct application of the United Way brandmark and the local identifier is essential. Always follow the standards presented in these guidelines. The examples on this page illustrate some of the unacceptable uses of the United Way brandmark.
1500 N. Main Street, Ste. 200 Fort Worth, TX 76164 (817) 258 - 8000 401 W. Sanford St., Suite 2600 Arlington, TX 76011 (817) 548-9595 unitedwaytarrant.org PRINTED AUGUST 2022
