Our Strategy In Action We are proud to be building a community that shares responsibility for social good. Even though the pandemic required some shifts to addressing emerging needs, we remained focused on the vision and importance of our strategic plan, and incredible progress was made.
Strategic Initiative Highlights from 2021 Be the leader for social good. Act as a community impact leader to coordinate plans and achieve social results. Informed by community voices and local data, developed and launched a new Community Impact Strategy (see page 14) focused on addressing pressing needs emphasized during COVID-19 and tackling the root causes of social issues. Emphasized the importance of funding that meets the unique needs of marginalized communities, Wellington County and Dufferin County. Became the host agency for the Poverty Elimination Task Force to further ensure our community is focused on addressing systemic issues to end poverty. Our operational support of the PTF provides sustainability to their important work and creates synergies and opportunities for us to further collaborate on key community needs including our goal to solve homelessness in Guelph-Wellington. Participated in United Way Centraide Canada’s Equity, Diversity and Inclusion & Indigenous Collaboration Framework development process and launched our internal United Way · Academy with a focus on EDI learning for staff and volunteers. Removed Supplemental Fundraising Policy from agencies and shifted to values-based, collective, and reciprocal fundraising approach. Strengthen engagement of individuals who want to make a difference. Mobilize support for change by engaging stakeholders year-round through communications and participation in a shared purpose to strengthen our community. Developed an engaging, timely and inspiring annual campaign theme of Radical Recovery, including new workplace and community materials and videos. Launched donor engagement initiatives including social media strategy, “The Shared Good” newsletter and year-end #RadInRed communications. Build Credibility & Trust. Increasingly achieve best practice operations and governance. Updated by-laws, created Board policy manual, board succession & nomination procedures, ED Performance Review process and launched Finance, Audit & Risk Committee.
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UNITED WAY GUELPH WELLINGTON DUFFERIN | 2021 YEAR IN REVIEW
