7 Content Marketing Trends to Watch in 2024

7 Content Marketing Trends to Watch in 2024 Call Now +91 91717 69969

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01 Marketers will be more deliberate in their use of AI Read about the AI tools, talk to some experts, and leverage them to help your team move faster and create better content.

Audiences and search engines will reward marketers who do so this year.

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02 Personalization is the next AI superpower Personalization has consistently been an integral component of marketing. The more you use its platform, the more personalized your homepage becomes. As dynamic website solutions grow more inexpensive, content and marketing teams will make use of them to turn more blog readers into satisfied customers.

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Create AI content that is unique and does not require any tags

03

Look for information that your target audience wants to designate as AI-generated. Google still places a premium on criteria such as authority and experience (both of which are tough to gain just through AI content). Examine the analytics of both your human-only and AI-assisted content to determine which produces the best outcomes. You don't want to be the victim of Google removing your traffic.

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Use social media channels to do searches

04

More search-focused capabilities are being introduced by social networks.

Discover more about social media SEO. Make a keyword list.

Create search-optimized social media content that answers crucial queries in a real, relatable way.

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The need for video content is growing

05

Short-form videos are 52% more likely to be shared than other types of material In 2024, the video will be even more popular.

Try converting high-performing written material, such as blog entries, into videos.

Test and monitor different lengths of videos to find the sweet spot for your target audience.

Cut and cross-post content across several channels to see which receives the most attention.

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Promote Employee as the ambassador of your content

06

Create a mechanism to reward employees who promote your company on social media.

Allow them to easily share your content via employee advocacy networks.

Create a social media guide to help people understand what and how to post about your company on social media.

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07 A few content marketing fundamentals will be revisited If viewers perform the unique study, a few basic content marketing concepts will return in 2024. It also gets a lot of backlinks and PR play.

As content becomes more commoditized in 2024, the best marketers will invest more heavily in research to surpass the bots.

Distribute bits and pieces of that information through blog posts and social media.

Utilize innovative media such as infographics, short films, and blogging about your findings.

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