Cherida Editorial

for the FASHION FORWARD CLOTHING CORPORATE ELITE CHERIDA:

This season, a new brand has emerged that’s destined to revolutionise corporate womenswear forever. CHERIDA is a luxury collection for the professional woman that reimagines corporate style with high quality timeless classics.

Launching in AW18, its debut core collection comprises of strong tailoring alongside a design fusion of both masculine and feminine silhouettes, giving a modern twist to the classic corporate wardrobe.

The collection comprises of ten core pieces that can either be bought separately or in their entirety to produce the ultimate workwear wardrobe.

All garments are crafted using only the finest materials such as 100% silk and super-wool to create high quality clothing that women can wear every day.

From classic LBD’s and sharply tailored silk jackets to fishtail skirts and culottes, the dynamic debut collection appeals to all ages and styles. The colour palette is solely monochrome, meaning the garments are timeless investment pieces that will transcend all seasons and trends.

All materials used within the CHERIDA debut capsule collection are sourced in the UK and manufactured in London, a point of difference that not even the most high-profile designers can match.

Founder, Cherida Patterson, set up her eponymous brand after spotting a gap in the market for fashion forward corporate wear that combines confidence and power with both style and quality. Raised in London, influenced by Arabian lifestyle and having lived in the Middle East and New York, her evolution process has been inspired by people, cosmopolitan cities, places and experiences.

The end result is a striking collection of pieces that are set to redefine the fashion workwear industry and provide women with individual yet timeless pieces that empower – a collection of true modern classics.

The debut AW18 campaign imagery is also just as striking and compelling as the garments themselves, having been shot by the founder’s uncle, Roger Charity, a highly regarded creative who spear-headed the revolutionary fashion photography movement of the 80’s.

The prêt-à-porter collection also offers an exclusive add-on service whereby garments can be exclusively tailored to fit the client’s exact measurements. Cherida and her design team can come to your residence in order to attain the client’s exact measurements and requirements so that each garment adorns the body perfectly.

With its strong tailoring and powerful modern edge, CHERIDA is a brand destined to dominate the wardrobes of the elite and become a major player within the luxury fashion industry.