Book 1

1

Disrupting The Model

MODEL

DISRUPTING THE

A truly client-centric brokerage where we believe that luxury is not a price point, but an immersive experience that touches every aspect of the real estate journey.

CHALLENGES AND OPPORTUNITIES

1 2 3 4 5

INCREASED COMPETITION With the changing environment, there is increased competition in real estate. To stay ahead of the competition, an agent needs to move towards their clients to understand more about their needs and circumstances. Our collective of agents will tailor their approach to finding on and off market properties and consulting at the highest level to give you a competitive advantage. Put simply, we distinguish ourselves as “Fetch” vs “Catch” agents.

CHANGING CONSUMER PREFERENCES Today’s consumers have different expectations when it comes to buying or selling a property.

They want a more personalized and customized experience that meets their Unique needs and preferences.

TECHNOLOGICAL ADVANCEMENTS Technology has revolutionized the real estate industry, making it easier for buyers and sellers to connect with agents and access property information. Real estate companies need to leverage technology, not fear it. We will enhance the client experience and stay ahead of the curve. Using technology to connect at a higher level and to offer a competive advantage.

INCREASED TRANSPARENCY With the abundance of information available online, clients are more informed and expect transparency throughout the buying or selling process.

Modernizing the real estate experience will help to build trust and foster long-term relationships with clients. If a client has to ask, we are too late.

LEGACY CREATION AND PASSIVE INCOME Agents have been siloed away from the simultaneous financial opportunities, other than firm split, that exist within the transaction.

Challenging them with legacy and long term wealth creation. We are dropping the barriers and winning together for you and your family.

IDENTIFYING THE GA P S A N D S O LU T I O N S Despite the changes we are feeling in the real estate market, there are also significant opportunities for innovation and growth. Some of the most valuable assets that are overlooked are coaching, personal business development, and helping brokers move from salespeople to business owners with an asset they can legacy or sell. Additional opportunities are not only in

technology, but also in our Sphere of influence and how we bring value to them in our systems, the community and networks around us. The luxury segment has always leaned on expertise, mastery of the market and experience. This must be emulated across price points and the focus has to be on client success.

T E C H N O LO G Y Most agents are limited by hours of the day and trust in their support system. We can not penalize our clients because of our lack of systems or our ever growing success. This is paramount to growth and helps us move towards our loved ones. By leveraging the latest tools and platforms, having trusted services in house and a system to follow brokers can improve their efficiency and offer better service to clients.

This can include everything from virtual property tours to automated contract management systems.

C O L L A B O R AT I N G

Our goal is to collaborate with a collective of the industry’s best agents on a daily basis who have come together to draw a line in the sand and say, “I will not compromise, I will keep my client and communities first and I choose to redefine the real estate relationship I have with my peers and my industry.”

EMPOWERING AG E N T S TO SUCCEED

We strive to set ourselves apart from other real estate companies by offering a personalized and memorable experience to clients. This includes customized marketing strategies at all stages of the relationship, pleasant surprises and connections to the industry professionals that we trust. By providing a tailored experience to both our clients and agent partners we will build confidence and loyalty with clients, which will lead to repeat business and referrals.

Q

How can we help real estate agents succeed in today’s market?

A

We collaborate between firm and agent to deliver personalized and memorable experiences to clients. Understanding needs and preferences of the client and moving toward the person rather than the payday is paramount to long term success.

Q

What initiatives can be taken to help agents navigate the complexities of the real estate market?

A

We are “powered” by KW, the #1 real estate firm in the world and we will leverage the technologies, scale and network to deliver 1 to 1 concierge agency with a nationwide suite of tools. We have access to the resources without wearing the “Red Jacket”.

Q

How can a modern real estate firm help agents build lasting relationships with clients?

A

By prioritizing relationships and people, Unique can help agents build lasting relationships through customized marketing, pleasant surprises and a vetted vendor list we trust. Understanding the firm/ agent hierarchy and empowering the agent to succeed in their own sphere is paramount to a successful partnership.