About Tracey
Tracey Rich is a seasoned broker with extensive experience, and a refreshing forward-thinking approach that always keeps her clients ahead of the current market. Driven by her desire to innovate and elevate the real estate experience, Tracey made the decision to partner with Unique, an exclusively curated group of peers that represent the most client-centric and experienced realtors in Western North Carolina who have decided that raising the bar for service and experience is a non-negotiable.
Raised in Western North Carolina, Tracey developed a deep connection to the area and the local community from an early age. After making her passion for real estate official and becoming a broker, she quickly rose to be one of the top agents in the market and a trusted advisor for hundreds of families who call WNC home.
Tracey aims to provide clients with a seamless and stress-free journey through buying or selling their homes. With a focus on transparency, efficiency, and personalized service, she is committed to exceeding client expectations and redefining the standards of excellence in the industry.
In the ever-evolving landscape of real estate, Tracey stands as both experienced and dynamic in her ability to pivot and find opportunities in the market.
When Tracey is not creating wealth and seamless experiences for her friends and clients, you will find her spending time with her family and cheering on her two boys at many lacrosse games! Go Asheville Empire!!!
we are
We are a client-focused brokerage that sees luxury as an immersive real estate experience. Partnering with Keller Williams Realty International, we blend local ownership with global support. Our aim is to deliver personalized experiences through customized marketing, pleasant surprises, and trusted connections, fostering confidence and loyalty for repeat business and referrals. We pride ourselves on being "Unique" by design.
Before Listing
What I Do ForYou
SELLING A HOME SUCCESSFULLY REQUIRES
EXPERIENCE, TIME AND RESOURCES.
EXPERIENCE TIME
Based on my experience, I know that pinpointing an optimal asking price, advising you on preparing your home for the market, scheduling a professional photographer and assembling quality marketing pieces are all part of the equation. There are many steps that go into place before you receive an offer. I will be your guide and partner in this.
Selling a home involves hours of preparation, phone calls, emails and paperwork that you shouldn't have to worry about. I will take care of it all for you
NEGOTIATION
Working on your behalf, I have the patience, credentials, and connections to ensure negotiations stay positive and move towards closing.
MARKETING
Keeping your home in front of potential buyers requires marketing 24 hours a day, 7 days a week and includes yard signs, brochures, ads, direct mail, my personal website as well as our Luxury Homes website.
All backed by the number one luxury brokerage in the United States.
STEP´1
MEET´WITH´YOUR´AGENT
• Discuss your needs
• Research CMAs
• Set a competitive list price
STEP´2
PREPARE´TO´LIST
• Deep clean & declutter
• Make needed repairs
• Focus on curb appeal
• Stage home
STEP´3
IMAGERY
• Professional photo session
• Professional video session
• Professional drone session
STEP´4
MARKETING
• Online marketing
• Social media
• Signage
• Flyers SHOWINGS
STEP´5
• Ensure home is ready for showings
• Receive feedback from agents
• Schedule open houses
STEP´6
RECEIVE´AN´OFFER
• Each offer is presented and we will discuss the benefits & risks of each offer
STEP´7
NEGOTIATE
• Most offers require negotiating either before or after inspections. I will negotiate on your behalf.
• You can accept, counter, or deny an offer
STEP´8
INSPECTIONS´ç´APPRAISAL
• I will work with the buyer's agent to coordinate and schedule an inspection & appraisal. These are both ordered by the buyer
STEP´9
REPAIRS
• Likely some small repairs will need to be made after inspections.
• Review my list of recommended vendors if needed
STEP´10
CLOSING
• Final walk-through
• Sign closing documents
for Home Selling Staging Strategies
Minimize Clutter
Clearing out clutter is essential, as it helps potential buyers envision the maximum potential of the property. Now is an opportune moment to declutter and organize.
Repair & Fix
Attend to any minor damages or fixes in your home that are noticeable, ensuring these tasks are completed before the house is showcased.
Keep it Neutral
While personalized colors may be enjoyable, they might not appeal to everyone. Opt for repainting with neutral hues and keep personal items out of view to help buyers imagine themselves in the home.
Curb Appeal Matters
The initial external view of your home makes a lasting impression. Ensure the exterior is inviting, which helps prospects see it as their prospective home.
Update & Enhance
Stay current with design trends to attract buyers. Rearrange furniture to improve the home's flow, or bring in modern lighting and wall art to make the space stand out.
Marketing Plan8-POINT
Home Preparation
Many items that are done to prepare the property for showing can help increase the property value and market response for comparatively little cost. Regardless of the current market conditions, a wellprepared home will sell for a higher price and in less time than an unprepared property.
Gorgeous photos, videos, 3-D tours and virtual reality executed by visual and digital professionals can make all the difference in creating a sense of urgency, while motivating both buyers and agents to see your home. Working closely with these professionals will accentuate your home in its best light.
Compliance with statutory and contractual obligations is critical. Putting together these documents in a pre-sale disclosure package can alleviate the risk of falling out of contract due to contingencies. This may also include required disclosures, current HOA documents and more.
Paper is still very much en vogue despite today’s ever-changing digital world. From captivating property brochures to alluring direct mail campaigns, print media has the remarkable capability to trigger a number of critical senses, helping a buyer fall in love with your property.
According to the National Association of Realtors, 86% of recent buyers found online websites as the most useful source of information. Keller Williams Listing System, or KWLS, ensures your property is marketed online 24/7 through more than 350 of the most popular searched websites.
The key to a successful social media campaign is precise target marketing through organizations like Facebook Ads, Google Ads, and Instagram Ads. This allows us to target prospective clients according to demographics, topics of interest, and so much more to ensure exceptional exposure.
Open houses and broker tours give so much more exposure to a seller's homewhether it's being promoted with yard signs strategically located around the neighborhood, word of mouth, or internet adsprivate showings ensure more exposure with pre-qualified, serious buyers.
Marketing campaigns must include effective components to reach the agents who represent the buyers that are most likely to seriously consider purchasing your home. Our referral network gives us exclusive access to specialists, both locally and internationally, to ensure we find the most qualified buyer for your property.
A Real Estate powerhouse
Capture Global Attention
We unlock worldwide exposure with KW and KWLuxury International partnership, ensuring your property captivates discerning buyers globally. As the international real estate market expands annually, it presents a substantial opportunity for those marketing highly sought-after properties.
Sell More Luxury Real Estate Than Any Other Company Across The Globe COMPLETED TRANSACTIONS BY KW IN VOLUME EVERY SINGLE DAY Since
1M
$392B $1B+
LUXURY PUBLISHER PARTNERS
NATIONAL PUBLISHER PARTNERS
ShowingsHome
FLEXIBLE
Be as flexible and accommodating to the buyers schedule as possible. We want to avoid having missed opportunities if at all possible.
INFORMED
Make sure everyone in the home is informed when showings are to happen so they can keep their spaces clean.
DAILY CLEANING
Keep up with daily messes. Wipe down kitchen and bathroom counters before leaving for the day.
ODORS
Avoid strong-smelling foods: Keep your meal prep as neutral and simple as possible.
FURRY FRIENDS
Keep pet areas clean. Clean up after your pets immediately and wash their bedding regularly. Hide pet food or litter. Not everyone is a pet person and it may hinder a potential buyers ability to picture themselves living in your home.
NATURAL LIGHT
Open blinds and curtains and let in as much natural light as possible. Leave lights on before you leave for a showing.
TRASH
Empty trash cans to avoid any odors. Try to empty trash cans nightly so that the home is fresh when you leave for the day.
TEMPERATURE
Keep the room temperature comfortable. This demonstrates to buyers that the HVAC is working properly.
PERSONALS
Make sure you place all valuables and prescriptions out of sight and in a safe place.
VACATE
Having a seller present can make buyers feel awkward. We want to make the buyers feel at home and stay awhile.
To ClosingContract
Inspections & AppraisalHome
Appraisal
If the buyer is seeking a loan to purchase your home they will need to have an appraisal performed by the bank to verify the home is worth the loan amount. As a seller we want the property to appraise for at least the sale amount or more. It is very difficult to successfully contest your appraisal. An experienced agent demonstrates certain strategies to reveal the value of the home prior to the appraisal.
INSPECTION TIME FRAME
TYPICALLY 10-14 DAYS AFTER SIGNING CONTRACT. NEGOTIATIONS USUALLY HAPPEN WITHIN 5 DAYS
COSTS
APPRAISAL
COMES IN AT OR ABOVE SALE PRICE
You are in the clear, and closing can be begin!
APPRAISAL COMES IN BELOW SALE PRICE
•Renegotiate the sale price with the buyer
•Renegotiate with the buyer to cover the difference
•Cancel and re-list
•Consider an alternative all-cash offer
NO COST TO THE SELLER. THE BUYER WILL CHOOSE AND PURCHASE THE INSPECTION PERFORMED BY THE INSPECTOR OF THEIR CHOICE.
POSSIBLE
OUTCOMES
INSPECTIONS AND POTENTIAL REPAIRS ARE USUALLY ONE OF THE TOP REASONS A SALE DOES NOT CLOSE.
COMMON PROBLEMS COULD
BE FOUNDATION, ELECTRICAL, PLUMBING, PESTS, STRUCTURAL, MOLD, OR RADON
AFTER EVALUATION:
BUYER CAN ACCEPT AS IS
BUYER CAN OFFER TO RENEGOTIATE
BUYER CAN CANCEL CONTRACT
The Sale Closing What To Expect
Closing is when funds and documents are transferred in order to transfer ownership of the property to the buyer. The closing attorney will look over the contract and find out what payments are owed by who, prepare documents for closing, perform the closing, make sure all payoffs are completed, the buyer’s title is recorded, and that you receive payoffs that are due to you.
YOUR COSTS
Seller commonly pays:
• Mortgage balance & penalties if applicable
• Any claims against your property
• Unpaid assessments on your property
• Real estate agent compensation as agreed
• Title insurance policy
• Home warranty
WHAT TO BRING
Sellers need to bring to closing:
• A government picture ID
• House keys
• Garage door openers
• Mailbox and any other spare keys
AFTER CLOSING
Keep copies of the following for taxes:
• Copies of all closing documents
• All home improvement receipts
143´Gracie´Ln´ï´Mills´River ¹1150000
49´Tee´Box´Ln´ï´Etowah ¹588000
356´Vista´Falls´Rd´ï´Mills´River ¹800000
398´Battle´Creek´Rd´ï´Horse´Shoe ¹775000
145´Weston´Rd´ï´Asheville ¹299000
131´Estate´Dr´ï´Hendersonville ¹829700
Client Testimonials
I have worked with Tracey on several transactions over the past 10+ years. She's as good as it gets. Her knowledge of the industry is next level but what really stands out is the fact that she genuinely cares about your best interests and puts that as her top priority. No one else I would work with or recommend.
-Cameron Meadows
I have used Tracey Rich as my agent to buy and sell two homes and can say without a doubt she is amazing! Highly recommend to buyers and sellers alike!
-Lynne Clark
She would go out of her way to help with the sale of the property. Very knowledgeable of the area. We have worked with Tracey earlier on the purchase of this house and were very impressed with her. She is a very professional agent.Tracey came across as having a crystal ball in terms of what the buyer was willing to pay for the property. She was "right on"!
-Tom & Til Tremper
Tracey has been a great representative for us during the entire process. She continually went above and beyond to ensure our home buying experience went seamlessly. This was an incredible stress reliever as we were buying a home virtually during a global pandemic from across the country. Tracey helped us at every step of the way. And when we had questions she got us answers immediately. Again Tracey was the consummate professional through the entire process. We are thankful to have worked with such a knowledgeable and conscientious real estate agent.
-Austin Harvie