Jeremy Laster Listing Presentation

SELLER GUIDE

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JEREMY LASTER BROKER ASSOCIATE

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About Jeremy r my st r s n t v o st rn ort ro n n prou to s v om s trust o r st t ro r n top pro u r n t s v m r t r my om n s s o now w t un ustom r o us n onsu t t v ppro to r st t eremy is a graduate of he nited tates ir orce cademy where he was a member of the all of ame football team eremy s professional background includes active duty as an ir orce fficer and executive sales roles in leading medical device and information technology companies his diverse experience has honed his strategic thinking marketing and negotiation skills benefiting his real estate clients eremy is married to his high school sweetheart aren ogether they have a beautiful daughter lla and a dog named ear he family enjoys sheville s outdoor activities live music scene and exceptional restaurants ith deep roots in the community eremy has a passion for giving back and during the football season you can find him volunteering as an assistant football coach at orth uncombe igh chool ith a proven track record of success eremy has facilitated hundreds of transactions across a range of property types and price points hether you re buying or selling eremy s unparalleled market insight and dedication to client satisfaction make him the ideal partner for your real estate needs in ee La e i a a i e f We e N h Ca li a a d d call A he ille h e A a ed l cal eal e a e b ke a d d ce i he A he ille a ke Je e c bi e hi l cal k ledge i h a f c e f c ed a dc l a i ea ach eal e a e J

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truly client centric brokerage where we believe that luxury is not a price point but an mmersive experience that touches every aspect of the real estate journey e are locally owned and have partnered with the nations franchise company for technology and distribution network eller illiams ealty nternational ocally owned and lobally supported we strive to set ourselves apart from other real estate companies by truly offering personalized and memorable experience to our clients his includes customized marketing strategies at all stages of the relationship pleasant surprises and connections to the industry professionals that our elite agents trust y providing a tailored experience to both our clients and agent partners we are building confidence and loyalty which leads to repeat business and referrals ersonal and curated experiences with lobal power e re nique by design A

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Before

Listing

What I Do For SELLING A HOME SUCCESSFULLY REQUIRES EXPERIENCE TIME AND RESOURCES ,

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EXPERIENCE Based on my experience I know that pinpointing an optimal asking price advising you on preparing your home for the market scheduling a professional photographer and assembling quality marketing pieces are all part of the equation There are many steps that go into place before you receive an offer I will be your guide and partner in this ,

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TIME Selling a home involves hours of preparation phone calls emails and paperwork that you shouldn t have to worry about I will take care of it all for you ,

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NEGOTIATION Working on your behalf I have the patience credentials and connections to ensure negotiations stay positive and move towards closing ,

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MARKETING Keeping your home in front of potential buyers requires marketing 24 hours a day 7 days a week and includes yard signs brochures ads direct mail my personal website as well as our Luxury Homes website ,

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All backed by the number one luxury brokerage in the United States

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STEP 1

STEP 6

MEET WITH YOUR AGENT

RECEIVE AN OFFER

Discuss your needs • Research CMAs • Set a competitive list price

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Each offer is presented and we will discuss the benefits & risks of each offer STEP 7

STEP 2

NEGOTIATE

PREPARE TO LIST Deep clean & declutter • Make needed repairs • Focus on curb appeal • Stage home

• Most offers require negotiating either before or after inspections.

I will negotiate on your behalf.

• You can accept, counter, or deny an offer

STEP 3

STEP 8

IMAGERY

INSPECTIONS APPRAISAL

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Professional photo session Professional video session • Professional drone session

I will work with the buyer's agent to coordinate and schedule an inspection & appraisal. These are both ordered by the buyer

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STEP 4

STEP 9

MARKETING •

Online marketing • Social media • Signage • Flyers

REPAIRS •

Likely some small repairs will need to be made after inspections.

• Review my list of recommended vendors if needed

STEP 5

SHOWINGS •

STEP 10

CLOSING

Ensure home is ready for showings • Receive feedback from agents • Schedule open houses •

• Final walk-through Sign closing documents

Optimizing Visibility with Thoughtful

Pricing

our chosen list price directly impacts your home s visibility in potential buyers search results

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hen your listing goes live here s how to interpret the response

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NO SHOWINGS

/VISITORS

THE PRICE MAY BE SIGNIFICANTLY ABOVE THE MARK

NUMEROUS SHOWINGS BUT NO OFFERS MIGHT INDICATE A SLIGHT MISALIGNMENT IN PRICING

MANY SHOWINGS

& AN OFFER (OR MULTIPLE)

SIGNAL A WELL-PRICED HOME

ASKING PRICE

15%

10%

10%

30%

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60% BUYERS

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OF

COMPARED

IN THE

TO MARKET

MARKET

VALUE

-10%

75%

-15%

90%

Smart Pricing

tt n t r t pr or your home from the beginning is essential to m x m z ts s pot nt v rpricing can lead to various drawbacks such as e i g he igh ice f a i i e i ale e ial O e S

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REPELLING POTENTIAL BUYERS

n markets experiencing appreciation buyers are already cautious about overpaying etting an excessively high price can discourage potential buyers resulting in your home lingering on the market and diminishing its perceived value

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ATTRACTING UNFAVORABLE ATTENTION

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omes with extended days on the market often attract opportunistic uyers seeking to capitalize on the situation o secure a fair market value or higher it s crucial to make a strong impression when your property first enters the market H

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APPRASIAL CHALLENGES

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your buyer is securing a loan the property must meet the lender s ppraisal requirements ailing to do so may empower the buyer to legally withdraw from the deal risking only their option fee and inspection expenses

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EXHAUSTING EFFORTS

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p n your om n pr s nt on t on or s ow n s m n s ons r t m n n r y nv st n x ss v ort nto t s sp t ou tt r ut z s w r m n t s n pro ss smoot r n mor nt

ee i g h e i a e e able c di i f h i g de a d c ide able i e a d e e g I e i g e ce i e eff i hi a ec c ld be be e ili ed el e he e aki g he elli g ce he a d e efficie K

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TEST THE MARKET S

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FAIR MARKET VALUE S

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LOST VALUE

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TIME ON MARKET

Staging Strategies for Home Selling Minimize Clutter

Clearing out clutter is essential as it helps potential buyers envision the maximum potential of the property Now is an opportune moment to declutter and organize ,

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Repair

Fix

Attend to any minor damages or fixes in your home that are noticeable ensuring these tasks are completed before the house is showcased

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Keep it Neutral

While personalized colors may be enjoyable they might not appeal to everyone Opt for repainting with neutral hues and keep personal items out of view to help buyers imagine themselves in the home ,

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Curb Appeal Matters

The initial external view of your home makes a lasting impression Ensure the exterior is inviting which helps prospects see it as their prospective home .

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Enhance

Stay current with design trends to attract buyers Rearrange furniture to improve the home s flow or bring in modern lighting and wall art to make the space stand out .

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Advertising Your Property

What We Do Experience unparalleled property promotion through our innovative approaches. With a dynamic fusion of these strategic tools and more, we ensure your property receives the spotlight it deserves, reaching a vast and engaged audience for maximum impact.

Premier Digital Destinations

Ensure your exceptional property captures the attention of a high-net-worth audience.

We'll feature your listing on premier online platforms, such as the Wall Street Journal and Mansion Global, where a collective 105 million unique visitors per month guarantee unparalleled exposure and access to quality leads for your home.

Social Media Campaigns

Placing your home at the forefront of a robust social media campaign is a proven strategy to generate interest. Your property becomes a focal point in a carefully crafted digital campaign, reaching and resonating with ideal home-buying candidates.

Signature Online Listing Feed

The KWLS, a powerful search engine, extends your property's online presence, connecting with serious and qualified buyers across the internet.

Unique Property Site

Leverage the impact of an individual property site to effectively showcase your home, generating both online interest and increased foot traffic.

Video and

3D Walkthrough

Just as photography and staging work their magic, video is a dynamic tool to ignite buyer interest. It showcases the unique features of your property, offering a compelling visual.

Particularly valuable for out-of-town buyers, video provides an immersive experience when private showings or open houses may not be accessible.

8-POINT

Marketing Plan Home

Visual

Disclosure

Print Media

Preparation

Technology

Package

& Collateral

Many items that are done to prepare the property for showing can help increase the property value and market response for comparatively little cost Regardless of the current market conditions a well prepared home will sell for a higher price and in less time than an unprepared property

Gorgeous photos videos 3 D tours and virtual reality executed by visual and digital professionals can make all the difference in creating a sense of urgency while motivating both buyers and agents to see your home Working closely with these professionals will accentuate your home in its best light

Compliance with statutory and contractual obligations is critical Putting together these documents in a pre sale disclosure package can alleviate the risk of falling out of contract due to contingencies This may also include required disclosures current HOA documents and more

Paper is still very much en vogue despite today s ever changing digital world From captivating property brochures to alluring direct mail campaigns print media has the remarkable capability to trigger a number of critical senses helping a buyer fall in love with your property

Digital Media

Social Media

Property Tours

Networking

Syndication

Promotion

& Showings

Follow ups

According to the National Association of Realtors 86 of recent buyers found online websites as the most useful source of information Keller Williams Listing System or KWLS ensures your property is marketed online 24 7 through more than 350 of the most popular searched websites

The key to a successful social media campaign is precise target marketing through organizations like Facebook Ads Google Ads and Instagram Ads This allows us to target prospective clients according to demographics topics of interest and so much more to ensure exceptional exposure

Open houses and broker tours give so much more exposure to a seller s home whether it s being promoted with yard signs strategically located around the neighborhood word of mouth or internet ads private showings ensure more exposure with pre qualified serious buyers

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Marketing campaigns must include effective components to reach the agents who represent the buyers that are most likely to seriously consider purchasing your home Our referral network gives us exclusive access to specialists both locally and internationally to ensure we find the most qualified buyer for your property ,

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Custom Marketing Materials

Print Brochures

+ Flyers

Unique s marketing dept crafts premium brochures that showcase each listing s distinctive qualities Buyers receive full color brochures with high quality images and detailed narratives highlighting property features ’

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Digital Brochures

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Digital brochures reach Realtors across Asheville and the U S through an expansive email database leveraging modern technology with integrated videos and interactive elements for a dynamic presentation . .

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Social Media

Unique AREC leverages advanced social media strategies to heighten the visibility of our property listings Recognizing the power of social media campaigns for generating buzz and extensive exposure we provide our clients with customizable proven yet customizable marketing to promote listings effectively As recent data suggests that 85 of U S consumers use .

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social media, with 85% of individuals aged 45-54 following brands through these platforms .

A Real Estate

powerhouse

About Us Unique is a locally owned luxury boutique developed as the first of it s kind off site luxury firm with a local ownership group who has partnered with the nations 1 franchise company for technology distribution network and training Keller Williams Realty International Locally owned and Globally supported we strive to set ourselves apart from other real estate companies by offering a personalized and memorable experience to clients This includes customized marketing strategies at all stages of the relationship pleasant surprises and connections to the industry professionals that we trust By providing a tailored experience to both our clients and agent partners we are building confidence and loyalty which leads to repeat business and referrals We Are Unique by design ,

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Our Culture At Unique and KW our culture is not only about how we treat each other in the real estate community but it is also about giving where we live Serving our community is an essential part of our company s culture and goes beyond just business We developed charitable programs like RED Day KW Cares and KW Kids Can to help make a difference in the lives of others and promote positive changes in our environment Built on a foundation of care and shared abundance Keller Williams continues to stand out as a top workplace with award winning culture ,

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RED Day allows our agents to renew energize and donate to the towns and cities they live and work in ,

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KW Cares helps support associates and their families with hardships as a result of sudden emergency

KW Kids Can is a program that empowers young adults through self development events coaching and scholarships -

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In addition to the charitable programs created by Keller Williams our Asheville area agents and associates are deeply involved with local charities Our agents are actively involved in our community and love giving back We love to give where we live In response to Hurricane Helene we were able to deploy over 1 4 Million dollars of aid to WNC And We Are Not Done Yet ,

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Our Partners History Experience Unrivaled Excellence with UNIQUE and Keller Williams Luxury International the Pinnacle of Keller Williams Realty the Global Leader in Real Estate Our renowned network and time tested models provide the blueprint for unparalleled profitability in every market worldwide ,

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1983 1998 2007 2013 2017 2021 2024

KELLER WILLIAMS IS FOUNDED IN AUSTIN BY GARY KELLER AND JOE WILLIAMS KELLER WILLIAMS BEGINS FRANCHISING INTERNATIONALLY KELLER WILLIAMS DEVELOPS KW LUXURY INTERNATIONAL KELLER WILLIAMS BECOMES THE 1 LARGEST REAL ESTATE FRANCHISE IN NORTH AMERICA U S #

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KELLER WILLIAMS BECOMES 1 IN THE U S BY AGENT COUNT UNITS AND VOLUME AS WELL AS THE TOP LUXURY REAL ESTATE COMPANY SALES OVER 1M IN THE U S #

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KELLER WILLIAMS CONTINUES TO RANK 1 REAL ESTATE BROKERAGE IN THE U S 1 REAL ESTATE BROKERAGE INTERNATIONALLY :

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UNIQUE COLLECTIVE IS FOUNDED IN ASHEVILLE NC BY JEFF STEWART ,

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Capture Global Attention We unlock worldwide exposure with KW and KWLuxury International partnership ensuring your property captivates discerning buyers globally As the international real estate market expands annually it presents a substantial opportunity for those marketing highly sought after properties

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We Sell More Luxury Real Estate Than Any Other Company Across The Globe

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2023 GLOBAL STATISTICS FOR KELLER WILLIAMS

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COMPLETED TRANSACTIONS BY KW

International Presence

190K+ 1,000+ KW AGENTS WORLDWIDE

KW OFFICES WORLDWIDE

55+

5

REGIONS

B+

$1

CONTINENTS

IN VOLUME EVERY SINGLE DAY Since 2020

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$392

TOTAL SALES VOLUME AT KW

Our Strategic partner Keller Williams Continues to

Excel Keller Williams Realty has accomplished numerous achievements over the years for continued exceptional service outstanding initiatives and unbeatable numbers Below are just a few of the remarkable awards that Keller Williams has been honored with ,

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America's Best Large Employers 2021

FORBES

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Top Franchise 2021

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FRANCHISE BUSINESS REVIEW

America's Best Customer Service 2021

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NEWSWEEK

America's Best Employers for Women 2020

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FORBES

Best Employers by State 2020

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FORBES

The people who succeed at the highest level are the people who didn't quit.

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GARY KELLER

Online Syndication Listings are featured and searchable on

Listings are featured and searchable on

which delivers inspiring luxury & wealth

Personal Finance Real Estate &

content tho HNW individuals who want to

Retirement Real Estate pages—alongside

spend their money with passion & purpose.

newsworthy personal finance content.

your property in front of the most influential investors, executives and financial advisors in the world.

9 Million

25.4 Million

Monthly Uniques

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MarketWatch’s homepage, and on the

Listings are featured and searchable on Penta,

the Barrons.com homepage, surfacing

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48%

Average HH Net

Penta Readers Are

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Multi-Millionaires

49.7 Million

360 Million

Monthly Uniques

Monthly Page Views

n you choose nique to list your property you re not only leveraging a leading n m n real estate but also accessing a powerful syndication network that ensures your property is showcased both across the nited tates and around the globe ere s what you need to know about our syndication process that maximizes the visibility of your luxury property he a ei

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EXPOSURE ACROSS THE UNITED STATES

nique partners with premier digital platforms to ensure your listing reaches a wide audience of potential buyers ur syndication partners include all treet ournal eal state leading name in business news offering your property exposure to a sophisticated and affluent audience arket atch argets investors and high net worth individuals with an interest in the luxury real estate market ames dition nown for listing the world s most extraordinary properties ensuring your listing is among the best ansion lobal for properties over million pecifically targets the ultra luxury segment showcasing your property to elite buyers worldwide arron s roup enta for properties over million ffers your listing exposure to a discerning audience looking for luxury real estate investments U

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INTERNATIONAL EXPOSURE

nique extends your property s reach globally spanning 5 continents and over 100 countries and territories his is facilitated through partnerships with international real estate platforms such as uwai onnects your property with buyers in sia offering a gateway to one of the most significant investor markets uxury eal state aute esidence hese platforms specialize in high end properties and cater to a global audience of affluent buyers U

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Online Syndication LUXURY

PUBLISHER

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PARTNERS

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Online Syndication THE

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NETWORK

AFFILIATE

PUBLISHER

PARTNERS

REGIONAL

PUBLISHER

PARTNERS

After Listing Your Home

HomeShowings FLEXIBLE

Be as flexible and accommodating to the buyers schedule as possible We want to avoid having missed opportunities if at all possible .

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INFORMED

Make sure everyone in the home is informed when showings are to happen so they can keep their spaces clean .

DAILY CLEANING

Keep up with daily messes Wipe down kitchen and bathroom counters before leaving for the day .

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ODORS

Avoid strong smelling foods Keep your meal prep as neutral and simple as possible -

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FURRY FRIENDS

Keep pet areas clean Clean up after your pets immediately and wash their bedding regularly Hide pet food or litter Not everyone is a pet person and it may hinder a potential buyers ability to picture themselves living in your home .

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NATURAL LIGHT

Open blinds and curtains and let in as much natural light as possible Leave lights on before you leave for a showing .

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TRASH

Empty trash cans to avoid any odors Try to empty trash cans nightly so that the home is fresh when you leave for the day .

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TEMPERATURE

Keep the room temperature comfortable This demonstrates to buyers that the HVAC is working properly .

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PERSONALS

Make sure you place all valuables and prescriptions out of sight and in a safe place

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VACATE

Having a seller present can make buyers feel awkward We want to make the buyers feel at home and stay awhile .

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Offers Price is just one of many considerations when deciding which offer is best for your home Here are some of the other factors that matter .

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CONTINGENCIES

The fewer contingencies on an offer the better Shorter time periods are also valuable .

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ALL CASH BUYER

A cash offer is usually more appealing than a finance offer as the seller doesn t need to worry about the bank approving the loan ’

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PRE-APPROVAL

Assures home sellers that the buyer can get the loan they need

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LOAN TYPE

A conventional loan is often the least complicated This is an appealing choice for sellers An FHA loan can cause delays because they require certain repairs and approvals .

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CLOSING TIMELINE

You might need to close quickly to move on to the next adventure or you might need to extend the closing to allow time for the next home to be ready Choosing the offer with the closing time that fits your needs will be most attractive to you ,

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CLOSING COSTS

Sometimes an offer comes in high but the buyer asks you to pay a percentage of the buyer s closing costs ,

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REPAIR REQUESTS

If the home needs some repairs but you don t have the time or money to do them a buyer who is willing to do them for you might be what you need ,

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OFFER PRICE

Of course price matters too If a high offer will cost you more in closing costs repairs or other factors then it probably won t be the better offer ,

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Negotiations

after an offer is submitted WE CAN

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OFFER IS ACCEPTED

You will sign the purchase agreement and you are now officially under contract This period of time is called the Due Diligence period

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Accept the offer

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Accept the counter-offer

Counter-offer

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Counter offer

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THE BUYER CAN THEN

A counter offer is when you offer different terms to the buyer -

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You can negotiate back and forth as many times as needed until you can reach an agreement or someone chooses to walk away .

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Now inspections appraisals or anything else built into your purchase agreement will take place ,

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Contract

To Closing

Home &

Inspections

Appraisal

Appraisal If the buyer is seeking a loan to purchase your home they will need to have an appraisal performed by the bank to verify the home is worth the loan amount. As a seller we want the property to appraise for at least the sale amount or more. It is very difficult to successfully contest your appraisal. An experienced agent demonstrates certain strategies to reveal the value of the home prior to the appraisal.

FAQ

INSPECTION TIME FRAME

TYPICALLY 10 14 DAYS AFTER SIGNING CONTRACT NEGOTIATIONS USUALLY HAPPEN WITHIN 5 DAYS -

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APPRAISAL COMES IN AT OR ABOVE SALE PRICE You are in the clear, and closing can be begin!

APPRAISAL COMES IN BELOW SALE PRICE Renegotiate the sale price with the buyer •Renegotiate with the buyer to cover the difference •Cancel and re-list •Consider an alternative all-cash offer •

COSTS

NO COST TO THE SELLER THE BUYER WILL CHOOSE AND PURCHASE THE INSPECTION PERFORMED BY THE INSPECTOR OF THEIR CHOICE .

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POSSIBLE OUTCOMES

INSPECTIONS AND POTENTIAL REPAIRS ARE USUALLY ONE OF THE TOP REASONS A SALE DOES NOT CLOSE .

COMMON PROBLEMS COULD BE FOUNDATION ELECTRICAL PLUMBING PESTS STRUCTURAL MOLD OR RADON ,

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AFTER EVALUATION

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BUYER CAN ACCEPT AS IS BUYER CAN OFFER TO RENEGOTIATE BUYER CAN CANCEL CONTRACT

ClosingThe Sale What To Expect Closing is when funds and documents are transferred in order to transfer ownership of the property to the buyer The closing attorney will look over the contract and find out what payments are owed by who prepare documents for closing perform the closing make sure all payoffs are completed the buyer s title is recorded and that you receive payoffs that are due to you .

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YOUR COSTS Seller commonly pays: • Mortgage balance & penalties if applicable • Any claims against your property • Unpaid assessments on your property • Real estate agent compensation as agreed • Title insurance policy • Home warranty

WHAT TO BRING Sellers need to bring to closing: • A government picture ID • House keys • Garage door openers • Mailbox and any other spare keys

AFTER CLOSING Keep copies of the following for taxes: Copies of all closing documents • All home improvement receipts •

Final

Steps For Seller CLOSE ACCOUNTS

In preparation for closing schedule utility accounts to end as of the closing date Home ,

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owners insurance is the one caveat to this as you will want the coverage to overlap with the new owner by 1 2 days Keep a list of phone -

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numbers for each of your utility and entertainment companies for the new owner

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CHANGE ADDRESS

Let everyone know your new address Submit a change of address form to the post office .

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TURN EVERYTHING OFF

Turn off valves to the sinks toilets appliances and water heater Turn off all light switches and fans Lastly call the electric company ,

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DOCUMENTS

Secure all closing documents as well as the contract and closing documents Keep them in a safe place .

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GATHER HOME PAPERWORK

Put together a packet of manuals receipts and any warranties as well ,

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CLEAR OUT PERSONALS

Move out your personal belongings completely Check all drawers cabinets and closets ,

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CLEAN

Ensure that your home is completely clean upon leaving the home Clean the cabinets refrigerators and other appliances inside and out Thoroughly clean out the garage Schedule trash pick up prior to the day of closing Leave your home the way you would like to find it if you were the buyer .

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INCIDENTALS

Leave all house keys remotes gate keys pool keys and mailbox keys in a drawer in the kitchen ,

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FLOORS

Vacuum and sweep floors one more time LOCK UP

Ensure all blinds are closed and lock the windows and doors ,

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Notable

Listings

50 Park Ave N | Asheville

11 Gracie Ln | Weaverville

38 Flourish Farm Ln | Asheville

9 Houston St | Asheville

17 Wild Wind Trl | Asheville

432 E Garden Trl | Hendersonville

$1,500,000

$612,000

$6,250,000

$1,024,000

$900,000

$3,299,000

Client Testimonials Jeremy and the rest of the Keller Williams team were incredible to work with Top tier marketing a strategy that met our needs and always available if we needed them Highly recommend !

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-RYLEE

RANKIN

We relocated from Florida and after meeting Jeremy we knew we were with the right team My husband and I had some specific criteria that kept changing and even in a tough market Jeremy was nothing but patient with us He is extremely knowledgeable about the industry the area and helped educate us in making decisions I would refer him over and over again .

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-NICKI

WINGATE

Jeremy Laster is so helpful when it comes to buying or selling a house He goes over every single details explain all things that will happen in the process Jeremy looks at things as if he was buying a place for himself and his family So you will get an honest opinion when it comes to buying that house you are looking for Thank you again Jeremy .

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-CARLEY

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Just completed the 2nd transaction one as a buyer and one as a seller that i had the pleasure of working on with Jeremy and Amber In both cases they did a great job of providing information options and updates thru the entire process I highly recommend (

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-BILL

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SEABORN

Key Thoughts

All information is from sources deemed reliable but no guarantee is made as to its accuracy All material presented here is intended for informational purposes only and is represented subject to human errors omissions changes or withdrawal without notice Licensed in the state of Norh Carolina ,

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