UnionMain Homes is where your vision meets our craftsmanship. With a uniquely personalized process, we build homes tailored to fit your lifestyle and inspire your future while upholding the highest industry standards in safety and quality.
CORE VALUES
• Customer-Centricity: We place clients at the heart of everything we do, listening to their unique needs and desires to build homes that truly reflect their lifestyle.
• Safety: We prioritize the safety of our team, clients and the communities we serve, adhering to the highest safety standards in our building practices.
• Detail-Oriented: Every member of our team, construction and corporate alike, pays meticulous attention to detail in every facet of our work, ensuring that homes are crafted to perfection and our buyers are more than satisfied.
• Value Creation: We place an emphasis on creating lasting value for our homeowners by building homes that enhance their quality of life and investment.
• Adaptability: In a fluid market, we embrace changes and are flexible in our approach, allowing us to meet the evolving needs of our clients and the industry.
ABOUT US
At UnionMain, we know that we’re building more than just a home — we’re building an extension of you. We see your life story as the blueprint for your perfect home. Our talented team builds with YOU at the heart of each plan: beginning with a framework that reflects your family values, constructing spaces that support your growth and dreams, and finishing with the details that make it uniquely your own. Every brick, beam and brushstroke is yours.
SHORTENED ABOUT
At UnionMain, we know that we’re building more than just a home — we’re building an extension of you. Let your family’s life story be the framework of your new dream home in one of our many premier communities. Your vision is our foundation and your happiness is the final touch.
BRAND LOGO
HORIZONTAL LOGO
LOGO ARTWORK
The UnionMain Homes logo is comprised of the UnionMain Homes interlocking icon (mark) and the UnionMain Homes lettering (logotype).
The logotype is custom designed lettering and should never be replaced by a font or any other type.
The mark and logo should not be used separately unless utilized in design by marketing team.
MINIMUM LOGO SIZE
When reproducing the UnionMain Homes logo, always use the best reproduction processes available (e.g. offset printing). Never present the logo any smaller than the minimum 0.59 inch (15mm) width indicated here.
To maintain legibility of the identity’s elements, this minimum size may need to be increased depending on the type of production process used.
SIZING
The dimensions of the artwork should never be altered. Do not stretch, compress, etc. Examples show improper usage.
STACKED LOGO
in
BRAND COLOR PALETTE
PRIMARY COLORS
UNIONMAIN BLUE
CMYK: 100 | 89 | 33 | 22
PANTONE: PMS 288 C
HEX: #1F3465
BLACK
CMYK: 0 | 0 | 0 | 100
HEX: #000000
DARK GRAY
CMYK: 0 | 0 | 0 | 70
HEX: #4D4D4D
MEDIUM BLUE
CMYK: 80 | 65 | 9 | 0
PANTONE: PMS 4141 C
HEX: #4863A1
LIGHT BLUE
CMYK: 39 | 21 | 0 | 0
PANTONE: PMS 2128 C
HEX: #96B5E4
MEDIUM GRAY
CMYK: 0 | 0 | 0 | 30
HEX: #B2B2B2
LIGHT GRAY
CMYK: 0 | 0 | 0 | 7
HEX: #EDEDEE
SECONDARY COLORS
PERSIMMON
CMYK: 0 | 76 | 84 | 0
PANTONE: PMS 2026 C
HEX: #F96239
GRADIENTS
GRAPEFRUIT
CMYK: 0 | 64 | 69 | 0
PANTONE: PMS 2024 C
HEX: #F87C56
WHITE
CMYK: 0 | 0 | 0 | 0
HEX: #FFFFFF
PEACH
CMYK: 2 | 24 | 20 | 0
PANTONE: PMS 4032 C
HEX: #F6CABE
LEMON
CMYK: 8 | 0 | 68 | 0
PANTONE: PMS 393 C
HEX: #F0EB74
MAIN FONT FAMILY
GOTHAM BOLD
GOTHAM BOLD ITALIC
GOTHAM MEDIUM
Gotham Medium Italic
Gotham Book
Gotham Book Italic
GOTHAM LIGHT
Gotham Light
GOTHAM COND BOLD
GOTHAM COND MEDIUM
Gotham Cond Book
BRAND TYPEFACES
SCRIPT ACCENT FONT STATEMENT FONT
Lindsey Signature lindsey signature
*Add stroke weight and increase tracking in designs
TYPOGRAPHY
Place
*Decrease tracking in designs for closer letters
THE FOR YOU Perfect
BUILDING AN EXTENSION OF
YOU YOUnionMain
UNIONMAIN IT’S ABOUT You
BUILDING HOMES MADE FOR YOU. BUILDING HOMES WITH YOU IN MIND. PUTTING THE YOU IN UNIONMAIN. A HOME THAT’S ALL ABOUT YOU.
YOUR VISION IS OUR FOUNDATION & YOUR HAPPINESS IS THE FINAL TOUCH.
PATTERN SWATCHES
PATTERN SWATCHES CONT.
BRAND ICONS
BRAND
personality
Defines the tone we will aim for in all of our communications.
WE ARE WE ARE NOT
Authentic — we know who we are compared to competition and don’t try to be something we’re not.
Elevated mainstream — we provide finer sourced and higher-quality standard features at a rational price.
Passionate — we are proud to be chosen in building a family’s dream home, where they can build their story.
Close-to-custom — we allow for buyers to take part in a hands-on, intimate design selection process.
Experienced — we have seasoned, talented builders that acknowledge and surpass industry standards.
Over-promisers, concealing the truth, trying to label ourselves as something beyond our level.
The most luxury, high-end builder, but also not a bottom tier product with lowest prices.
Impatient sales team that just wants the money. Not acting in best interest of client every step of the way.
A total custom builder. Buyers have flexibility to accomodate their needs within our feasable margins.
New to the playing field without history of success or disregard of what it means to build homes with care.
