House Key - Spring 2025

SPRING/SUMMER 2025

A digital magazine about people on the move

PRE-MOVE ADV I CE

Your Move, Your Adventure Use your summer move to make memories

A First for Everything Make your first-ever move with ease

Protect What Matters Full Value Protection safeguards belongings

Surviving Summer Heat Here’s what to know about warm weather moves

The Where and Why

See what motivated moves in 2024 Spring/Summer 2025

House Key

1

L E T T E R FRO M T H E E D I TO R

Move with Confidence — and Expert Support Our annual mover’s study revealed moves are becoming increasingly complex, driven by a mix of career shifts, lifestyle changes and a desire to find the perfect community fit.

This evolution is exciting! It reflects a dynamic world where people are empowered to pursue their dreams and shape their futures in fulfilling ways. But we also understand that navigating this complexity can feel overwhelming.

1

House Key

Spring/Summer 2025

That’s where we come in.

United Van Lines is committed to providing the expertise and support you need, no matter what’s driving your move. We’re here to help you manage your move, minimize stress and embrace the possibilities of your journey.

We’ve packed our pages with practical tips, expert advice and inspiring stories to help you navigate your move with confidence and ease.

From decluttering strategies and packing hacks to settling-in guides and community spotlights, we’ll support you throughout your next chapter.

JE N N IFE R OLV E R A

Editor-in-Chief and Senior Content Strategist

Table of Contents

S P RI N G/S U M M E R 2 0 2 5

12

A R A N GE OF OPT ION S : F U L L S E RV IC E TO DIY Explore the type of move that’s right for you with our flexible packages

13

2 0 2 4 M OV E R S ST U DY See why people moved — and where — in 2024

17

03

09

SUN’S O UT, BELONGINGS PACK ED Here’s what to keep in mind when moving during warmer months

HOW TO M A KE YO U R LU M P S U M M OV E GO T HE D ISTA N CE Learn everything you need to know about a flat-rate move

08

11

19

C ON Q U E R I NG YO UR F IRST C ROS S -C O U NT RY MOV E Move with certainty and the support of pros who know

T H E “FO U R W’S” O F RECYC L I N G E LECT RO NICS Discover how to responsibly discard technology before making your move

SAFEGUARDING YO UR J O URNEY Full Value Protection offers peace of mind during moves

S E R IO U S LY F U N N Y Get a behind-the-scenes peek at United Van Lines’ new commercial

Moving Resources from United Van Lines Planning a move? United Van Lines offers helpful resources to make your transition smoother.

PAC KING V IDEO S : Master the art of packing with our step-by-step video guides. Learn how to safely pack everything from fragile items to bulky furniture.

M OVE RE SCUE ® : If you feel you have been scammed by a fraudulent moving company posing as a legitimate mover, MoveRescue has resources that may be able to help.

M OVE FOR HUN GE R : Join us in the fight against hunger. Donate your unwanted, nonperishable food items during your move.

U NITED VAN L IN E S B LO G : Stay informed with expert moving tips, advice and industry insights. Our blog covers everything from planning your move to settling into your new home.

Spring/Summer 2025

House Key

2

3

House Key

Spring/Summer 2025

CONQ UERING YO UR FIRST CROSSCO UNTRY MOVE Your first cross-country move can feel like uncharted territory. Excitement mingles with a touch of trepidation as you contemplate the logistics, the distance and the sheer volume of “stuff” that needs to travel with you.

But fear not — with careful planning and the comprehensive resources provided by United Van Lines, your first big move can be a well-executed adventure, not a daunting ordeal.

Spring/Summer 2025

House Key

4

Moving Day and Beyond On moving day, open communication with your moving crew is key. Be available to answer questions and provide directions.

Meanwhile, our moving day guide will help keep you organized.

After the truck leaves, take a final walkthrough of your old home to ensure nothing is left behind.

When it’s time to settle into your new home, start unpacking room by room, beginning with necessities.

Then, our city and state guides can help you discover your new community, from local amenities to hidden gems.

Building Your New Community Moving is emotional, especially if you’re leaving familiar surroundings.

Stay connected with loved ones through technology and social media.

Explore your new neighborhood, join local groups and attend events.

Building a support network is essential for feeling at home.

Charting Your Course Choosing the right moving company is paramount. It’s about more than just transport; it’s about finding a partner who understands your needs. Look for transparency in pricing, a range of services that fit your budget and a reputation for reliability.

With nearly 100 years of expertise, we know the importance of clear communication and tailored solutions. We offer comprehensive services, from expert packing to seamless transportation, and assign a dedicated move coordinator to guide you through each milestone.

Don’t hesitate to ask about our protection options and claims

5

House Key

Spring/Summer 2025

process — we believe in empowering you with knowledge.

Packing Like a Pro: From Clutter to Clarity Packing can feel like climbing a mountain, but it doesn’t have to.

Start early, declutter ruthlessly and invest in quality supplies. Label every box with its contents and destination room.

We also suggest creating a “First Night” box with essentials for your first stay in your new home (see page 6). And remember, an organized inventory is your best friend — it’s your roadmap to unpacking.

Get insider tips and more about your new hometown.

Our city guides provide an overview of many U.S. cities, from the local job market to the economy, dining, culture and amenities, and more.

VIEW GUIDES

TO O LS A small toolkit with a hammer, screwdrivers and utility knife for assembling furniture or opening boxes

IM P ORTANT D O CU M E N TS Copies of essential documents — such as your lease or home purchase agreement, insurance information and moving paperwork

CLOT HIN G A change of clothes for everyone in the family, including pajamas

ME DICAT IO N Any prescription medications you need, plus pain relievers and any over-the-counter essentials

The “First Night” Box: Your Moving Day Lifesaver SNACK S AND DRINK S Non-perishable snacks and bottled water to tide you over until you can get to the grocery store

PHON E CHA RGE R Don’t get caught with dead electronics you’ll need to use

TOIL E T R IE S Toothbrush, toothpaste, soap, shampoo and toilet paper are musts

P E T S U P P LIE S Remember food, water bowls, leashes and other essentials for your furry friends Spring/Summer 2025

House Key

6

Hit the Road, Pack the Trail Mix Moving doesn’t have to be just boxes and checklists. What if it was ... an adventure? A grand, scenic road trip or vacation through America’s stunning National Parks? Sounds better, right? We think so, too!

Making Memories Along the Way

Take time to enjoy the journey. Stop at scenic overlooks, stretch your legs on short hikes and stamp your “passport” at visitor centers. Engage with park rangers to learn about the park’s history and wildlife.

Planning Your Park-Packed Route

Where are you coming from and going? Find picturesque routes and National Parks along the way. Even a slight detour can lead to incredible discoveries. Consider the time of year and park accessibility when planning your route.

Need inspiration? Be sure to check out our guides to national parks throughout the U.S. Less-than-outdoorsy?

Our city and state guides are filled with ideas for a summer move-cation.

United Van Lines: Your Partner in Adventure While you’re enjoying the scenic route, United Van Lines will handle the heavy lifting so you can focus on your new chapter — and route — ahead.

7

House Key

Spring/Summer 2025

Imagine instead of rushing to your new home, you weave through majestic mountains, explore ancient forests and gaze at breathtaking canyons while waiting for your belongings to arrive.

It’s a chance to bond with family, create lasting memories and truly experience the beauty of the United States.

Packing for Adventure

Don’t just pack for your new home — pack a bag for the open road! Include essentials like comfortable hiking shoes, layers of clothing, a first-aid kit and plenty of snacks. Think about bringing a cooler for road trip picnics.

And, of course, don’t forget your camera to capture those stunning landscapes.

Why Turn Your Move into a Summer Adventure?

Get Zen A scenic road trip can help alleviate the stress of moving.

Create Memories Bond with family and friends while exploring America’s natural wonders.

Discover New Places Experience the beauty of the United States firsthand.

Make it Unique Turn your move into a truly unforgettable experience.

L APTO P S, TABL E TS, C E L L P HO N E S, D E S KTO P C O M P U T E RS AN D S I M I L AR E L ECT RO N I C S require additional steps to

“wipe them clean” and maintain your privacy.

One resource worth considering is the

“Reconnect” initiative co-sponsored by Dell Technologies and Goodwill Industries.

They delete all personal data and help your used — but still useful —items find a new home.

The “Four Ws” of Recycling Electronics As you start the packing process, you’re probably foraging through “junk drawers,” kitchen cabinets, nightstands and other places where miscellaneous items tend to accumulate. Chances are, you’ve come across more than a few devices that have outlived their usefulness. And let’s not forget about that 28inch “non-smart” TV gathering dust in your garage.

According to the Environmental Protection Agency (EPA), e-waste is the fastest growing part of the total waste stream in the U.S. And as the cycle of obsolescence grows ever shorter, this trend is almost bound to continue.

So, what’s worth holding onto — and how do you responsibly get rid of the rest? We’ll break the answer down into what we’ll call the “Four Ws.”

W HE R E Electronics recycling has become increasingly accessible, allowing you to responsibly dispose of your unwanted gadgets. Here are the two most popular options: LO CAL RECYC L I N G C E N T E RS : Many

communities have dedicated electronics recycling centers equipped to handle various types of electronic waste. Check your local government’s website. Also,

Earth911

offers a database of recycling resources,

W HEN At some point virtually every piece of technology becomes obsolete.

If a device is broken, worn out or isn’t generally used anymore (faxes, anyone?) it’s probably not worth keeping. For example, the cache of cellphones in your dresser covering three of four generations could be given a second life by donating to a worthy cause.

W HICH Basically, there are two different categories of devices, each with a different set of how-tos for recycling, selling or donating.

KEYBOARDS, WATCHES, HEADPHONES, MONITORS and

any other gently used items that don’t contain personal information can go directly to a donation or recycling center. If you’re planning to sell them, make sure they’re still in working order.

searchable by ZIP Code.

RE TAI L E R/M AN U FACT U RE R P RO G R AM S : Retailers and electronics

manufacturers typically have their own recycling initiatives, which include mailin services and/or drop-off locations. The Northwest Product Stewardship Council has a comprehensive

list of programs.

W HY E-waste can contain harmful substances like lead, mercury and cadmium that can leach into soil and water. By recycling, you’ll prevent these toxins from contaminating ecosystems and harming wildlife. Precious metals like gold, silver and copper are also present in circuit boards and wiring.

According to the EPA, recycling one million cell phones can recover 35,000 pounds of copper, 772 pounds of silver and 75 pounds of gold.

Do something good for yourself, for others and for the environment.

Remember, recycling benefits everyone.

Spring/Summer 2025

House Key

8

SUN’S O UT, BELONGINGS PACKED Summer moves offer the allure of sunshine and longer days, but there are a few things to keep in mind to ensure it’s your best move yet.

9

House Key

Fall/Winter 2024

in protective materials like bubble wrap or packing blankets. Clearly label boxes containing electronics and avoid leaving them in direct sunlight or in a hot vehicle.

A RT, A N T IQ U E S A N D HE IR LO OM S Certain delicate items require special attention during a summer move. Wrap art, antiques and heirlooms in acid-free paper and protective materials. Consider custom crating for particularly valuable or fragile pieces. If necessary, transport these items in a climate-controlled vehicle.

For a seamless move when the temperature rises, use our non-allowable items checklist, which highlights items that simply can’t be shipped due to safety or regulatory reasons. As for preparing what can be moved, let’s look at some challenges of — and ways to beat — summer heat.

T H E H E AT ’S HIDDE N I M PACTS It’s not just melted chocolate and wilted plants you need to worry about. Extreme temperatures can have subtle but significant effects on a wide range of household goods. High heat can cause batteries to leak, electronics to malfunction and even artwork to fade or crack. But have no fear, proper planning and protection can minimize the risks.

C R E AT I N G A CLIMAT E C ON T ROL L E D PACKING ST R AT EGY Avoid packing items sensitive to extreme heat. And do consider investing in climate-controlled storage if your move involves a significant gap between packing and delivery.

EL ECTRONICS: THE HEAT IS K RY PTONITE Electronic devices are particularly vulnerable to heat. Before packing, back up all essential data and remove batteries. Wrap each item individually

T HE HU M A N FACTOR : STAYIN G S A F E IN T HE S U M M E R HE AT Moving is strenuous work, especially in hot weather. Stay hydrated by drinking plenty of water and wear lightweight, breathable clothing. Take frequent breaks in the shade and apply sunscreen to protect yourself from sunburn.

Pro Tip Our movers will do their best to handle your belongings with care, even in the most challenging weather conditions.

We’ll work with you to develop a customized moving plan that considers your needs, belongings and the warmer temperatures.

Fall/Winter 2024

House Key

10

Tailoring Your Protection We offer a range of additional options to personalize the protection of your valuables.

RELEA S ED VA LUE PROTECTION: The

minimum, legally mandated liability, which offers basic coverage at $0.60 per pound per article; while this lesser option is available, Full Value Protection is strongly recommended

Safeguarding Your Journey Moving, at its core, is a narrative shift — a chapter break in your life’s story. And like any good story, it’s laced with valuable keepsakes, the tangible threads of your past. To ensure they’re covered in case of unforeseen events, it’s important to understand your protection options.

Our Full Value Protection is included in every move quote. It’s designed to address unexpected events during your move and is calculated by multiplying your shipment’s estimated weight by $6 per pound to provide a baseline level of protection.

Have valuables that go above and beyond? For items exceeding $100 per pound — think art, jewelry or high-end electronics — it’s essential to fill out a High Value Inventory form.

Note that you also can increase your valuation before loading, providing an extra layer of security for your most prized possessions, whatever they may be.

11

House Key

Spring/Summer 2025

FUL L VALUE PROTECTION VERSUS M OVING INSUR ANCE It’s important to know the difference between Full Value Protection and traditional moving insurance. While homeowners’ policies may offer some overlap, our plan is a direct reflection of our commitment to your belongings during transit.

We recommend consulting your insurance provider for a comprehensive understanding of your coverage.

CL A IM S A S S ISTA NCE:

Support with claim forms and item repairs or replacements PA IRS & S ETS WA IV ER:

Protects the value of entire sets if one item is damaged M ECHA NICA L M A LF UNCTION WA IV ER:

Covers mechanical equipment that may malfunction because of transit ACTS OF GO D WA IV ER:

Protects against natural disasters A D D ITIO NA L D EL AY PAY M ENT: Compensation

for delays INCREA S ED

Ultimately, your move is your story. Talk openly with your move coordinator about your situation and these options so they can craft a protection plan that fits your needs. That way, you can move with confidence and peace of mind.

D ESTINATION WA IT TIM E:

Extended wait time at your destination ID ENTITY THEF T PROTECTION: One year of

identity theft protection

A Range of Options

From FullService to DIY Whether you prefer a completely hands-off experience or enjoy a more active role in the packing process, United Van Lines provides a variety of services. If you want us to handle everything, our fullservice packing option is ideal. Alternatively, if you prefer to manage the packing yourself, we can provide all the necessary supplies.

And for those who prefer a combination of both, we offer a flexible partial packing approach so you can customize your move.

The Ins and Outs of Partial Packing

If you opt to partially pack your belongings, you choose which items or rooms you want our experienced team to handle, while managing the rest yourself. This targeted approach allows you to allocate resources efficiently, focusing on valuable items, complex spaces or areas where you need extra help.

Whatever you prefer, we can design a packing plan that aligns with your needs. Perhaps you’re comfortable packing your clothing and books but prefer our professionals to handle your fragile items. Or maybe you’re short on time and need assistance packing your entire home, except for a few personal heirlooms. It’s your move — we’re just here to make it happen. Be sure to discuss your preferences and needs with your move coordinator, your pointperson who can offer advice and will guide you through move milestones.

Check Out Our House Key Library Check out previous issues of House Key for helpful tips on peak season planning, how to pack, using the MyUnited Move Portal and much more.

They’re available to view and download right here.

What Type of Packer Are You? THE VA LUA B L E S PROTECTOR

You have a collection of delicate antiques and would like our packers to wrap these items, while you handle the everyday belongings.

T HE T EC H ORGA N IZE R

Your home is filled with sensitive electronics, so you’d like us to disconnect and pack your devices, while you pack your personal belongings.

THE T IM E CON ST R A IN E D INDIV ID UA L

You’re balancing a busy schedule and the challenges of moving, so you want our pros to pack your kitchen and living areas, freeing you to focus on other priorities.

T HE D OW N S IZIN G M OV E R

You’re moving to a smaller space and will pack most of your belongings but want us to handle the large furniture, streamlining your move.

With United Van Lines’ flexible packing solutions, you’re in control of your move. You decide the level of assistance you need, and we’ll provide the expertise and support to make it happen. We’re here to help you create a moving experience that’s practical, efficient and tailored to your needs.

Spring/Summer 2025

House Key

12

WHERE ARE AMERICANS MOVING TO DAY­ ­— AND WHY? At United, we’ve been tracking migration patterns state-by-state since 1977. Our annual survey of household moves handled by our parent company, UniGroup, has long been considered an industry benchmark for measuring America’s migration trends and the reasons behind them.

Here’s what we found...

13

House Key

Spring/Summer 2025

Moving Toward Family and Affordability According to the results of our 48th Annual National Movers Study, West Virginia had the highest percentage of inbound moves (66%), jumping nine spots compared to the 2023 survey results.

Top motivations for moving to the state include wanting to be closer to family (35%) and a new job/company transfer (31%). In line with this pattern, several states, including North Carolina (60%) and Arkansas (58%), continue to increase in popularity, particularly among first-time homeowners and retirees.

Perennial favorites — South Carolina, Alabama and Rhode Island — have been included among the study’s top inbound states for the past five years. Joining them on the top 10 inbound list for the first time are Delaware, moving into second place (from 11th in 2023); Oregon, now in eighth place (up from 12th); and Arizona, now the 10th most moved-to state (up from 18th). Not surprisingly, all the above share an abundance of outdoor activities, less densely populated towns and cities, a relatively slow pace of life.

Shifting Priorities Based on the inbound and outbound percentages of total moves in the lower 48 and Washington, D.C., the United 2024 National Movers Study reveals that, for the first time in decades, the primary motivator for an interstate move was to be closer to family (28%). Right behind this are a new job or company transfer (25.4%) and a desire to live in less densely populated, affordable regions with a more “livable” lifestyle (9.8%).

INBOUND MOVES

1

66%

9.8%

28%

25.4%

WEST VIRGINIA

PERCENT OF INBOUND MOVES WITHIN THE 2024 MOVERS STUDY AFFORDABLE/LIVABLE LIFESTYLE

2

3

CLOSER TO FAMILY

4

NEW J OB/COMPANY TR ANSFER

DELAWARE

5

SOUTH CAROLINA

6

NORTH CAROLINA

8

7

ALABAMA

9

OREGON

DISTRICT OF COLUMBIA

RHODE ISLAND

10

ARKANSAS

ARIZONA

Our study consultant and subject matter expert Michael A. Stoll, Economist and Professor in The Department of Public Policy at UCLA, points out that many movers are splitting the difference between the advantages of small-town life and access to big-city amenities. “As housing costs continue to rise,” he notes, “Americans are moving to lower density, more affordable regions between expensive, economic-driving states.

Delaware is moving up as an interesting spot for retirees, providing affordability but in close proximity to cities like Philadelphia and D.C.”

“High inbound” states are those with 55% or more inbound moves; “high outbound” states are those with 55% percent or more outbound moves. All other states in the study were more closely balanced in terms of inbound and outbound moving patterns. *Although statistically Vermont experienced the highest percentage of inbound moves, we only include states with 250+ moves in our results.

Spring/Summer 2025

House Key

14

OUTBOUND MOVES

Moving Away From High Costs and Job Issues

1

Our 2024 study revealed that, for the seventh consecutive year, more residents moved out of New Jersey (67%) than any other state.

The top reasons include retirement (22%) and being closer to loved ones (20%). Interestingly, 40% of New Jersey movers aged 65 and older resettled in Florida.

Because of their comparatively higher costs of living and climbing housing prices, it’s no surprise that several states located in the Northeast — as well as the state of California — saw a considerable number of outbound moves. Cost-of-living and job-related concerns also factor into a notable trend of outbound moves happening in Illinois (60%) and Nebraska (56%), respectively. And although its cost of living is low, Mississippi was another highly outbound state, possibly due to a relatively weak job market and limited longterm career prospects.

2

Are You Bucking — or Backing — the Trends?

8

People move for all kinds of reasons. It’s our job to get your belongings to your new home as smoothly and seamlessly as possible — no matter why. And as always, we’re here to help!

67% NEW JERSEY

PERCENT OF OUTBOUND MOVES WITHIN THE 2024 MOVERS STUDY

3

ILLINOIS

5

4

NEW YORK

6

MASSACHUSETTS

CALIFORNIA

7

NORTH DAKOTA

WYOMING

9

MISSISSIPPI

NEBRASKA

Highest Inbound and Outbound Moves 2024 MOVERS STUDY

United Van Lines tracks migration patterns within the 48 contiguous states and Washington, D.C. Vermont did not have enough data to provide statistically relevant results.

15

House Key

Spring/Summer 2025

Highest

Inbound Moves

Highest

Outbound Moves

Ask Betsey ADVICE FROM UNITED’S OFFICIAL MOVING MAVEN

Planning my summertime move feels overwhelming!

Where do I start?

CLUELESS IN CLEVELAND

Dear Clueless, Planning a move can be daunting, especially if you’re prone to procrastinating. But keep this in mind: The longer you wait, the fewer choices you’ll have in terms of timing and even pricing. My advice? Take a deep breath and seize the day!

Peak season — from mid-May to early September — is when most moves happen. That’s why we urge customers to get their move date locked in eight or more weeks in advance. Once the date’s been set, the details can be thoroughly planned out and completely manageable.

Start by researching reputable movers that have the services you want. Make sure they have positive reviews from trusted sources like the Better Business Bureau and ask your neighbors, too.

One of the biggest factors impacting cost is weight so think about which items you’ll take and which you’ll want to sell, donate or get rid of. Also be sure to check out the Navigating Peak Season edition of House Key for tons of helpful peak season moving tips and info.

Best, Betsey Betsey Malone is the granddaughter of “Bette Malone,” United Van Lines’ official “Moving Consultant” from 1957 through the 1970’s. Got a question? Reach out to Betsey at housekey@unitedvanlines.com and you may see the answer in an upcoming issue.

Spring/Summer 2025

House Key

16

“Resist the temptation to simply go with the cheapest quote.” there’s more to a lump sum move than just cashing a check. If you’re receiving a lump sum from your employer, here are some timely tips for making the most of it.

Do the Research First

Resist the temptation to simply go with the cheapest quote. Google and Yelp reviews are good places to start researching potential movers — and recommendations from your neighbors can be helpful, too. Finally, visit the Better Business Bureau website for information about any moving company or broker you’re considering.

Things to Ask Your Employer About TAXES: Aside from a few

Make Your Lump Sum Move Go the Distance When Virginia B., a writer, and her partner Kellen, a school principal, relocated from Columbus, Ohio, to Little Rock, Arkansas, his new school provided a lump sum cash amount intended to cover the bulk of the moving costs. Even with the money in hand, there were still some anxious moments. “There’s a gravity associated with any lump sum, whether you’re paying it or

17

House Key

Spring/Summer 2025

receiving it,” notes Virginia. “We were grateful for the financial assistance for the multi-state move and we wanted to use the funds as strategically as we could.”

As a moving company that handles lump sum moves routinely — including Virginia’s — United Van Lines understands her point of view. While it can be a great way to offset the costs of relocation,

exceptions for military personnel, moves — lump sum or otherwise — are usually considered income by the IRS and will be taxed accordingly. Some employers will “gross up” the lump sum they’re offering to cover what will ultimately be claimed by taxes. Check whether your employer does (or is willing to do) this. Whatever the case, at least you’ll be prepared.

WHAT’S ACTUALLY INCLUDED: Know

upfront whether the lump sum you’re being given is intended to cover everything related to your upcoming move. In addition to the move itself, some companies will also cover miscellaneous expenses for househunting trips, temporary housing, and hotel and travel expenses.

Beware of Under-the-radar Costs Often a quote from a mover or broker won’t cover certain hidden costs.

THIRD-PARTY SERVICES: If you

need your appliances unhooked, a TV dismounted from your wall or a piece of special artwork specially padded and crated, it will almost always cost extra.

STORAGE: If you require temporary

DIY and Pocket the Cash?

If your move is small and relatively simple — and your belongings consist of just clothing, basic kitchen items and a few pieces of furniture — using the lump sum to rent a truck and move yourself might be a viable option. However, if you’re moving a full household of possessions cross country — or have delicate or bulky items like major appliances, mattresses and electronics — a DIY move may be more than you want to take on.

Be Honest with Yourself

Make an impartial assessment of what needs to be moved, where you’re headed and how you plan to coordinate all the large and small details. As Virginia notes, “If we had to do it again, we would have been a lot more selective about what we chose to move and used the remainder of the lump sum to purchase items that worked well in our new home.”

Still Not Sure? Get a Quote.

No matter what, do yourself a favor and get a move estimate from United. It costs nothing and can potentially save you some heartaches, headaches — and backaches. Happy moving! * Note: We are not tax experts; however, we recommend you consider obtaining additional information from legal and/or financial advisers who are fully aware of your

storage for your belongings, let your mover know as soon as possible so they can include this in your move quote.

SHUTTLE SERVICE: Sometimes,

a full-size moving truck may not be able to navigate the twists and turns to a home or apartment.

There may be an added charge for a smaller shuttle to pick up your belongings and transfer them onto a full-size van.

VALUATION: Whether you opt for

moving insurance or a service like United’s Full Value Protection, it’s important to have coverage in case your belongings are lost or damaged. To make a quote seem more attractive, some movers and brokers just go with the legally required minimum coverage of $0.60 per pound. If you do the math, it’s easy to see how this will be less-than-adequate to repair or replace your most treasured possessions.

individual circumstances.

Spring/Summer 2025

House Key

18

Perhaps you’ve seen our new ad running on YouTube or one of the many other places it’s now appearing. It’s a fun 30 seconds, but there’s much more to our new spot than a few chuckles. In fact, a whole lot of planning strategy, prep and thinking went into every second on the screen.

19

House Key

Spring/Summer 2025

Delivering Our Message with a Smile

We take the moving experience very seriously. And although the approach we decided upon is decidedly lighthearted, it drives home a few very important underlying messages.

As we all know, moving has changed a lot, especially as people’s need for choice, flexibility, and custom-tailored services and solutions are top-ofmind. Our research found that a lot of consumers, particularly younger ones, think full-service interstate movers like United are for large households with a lot of hard-to-move and delicate possessions. In reality, United Van Lines handles moves of all sizes and distances. Enter our new tagline “Big Moves.

Small Moves. All Moves.”

Another point we aimed to convey is that many people often underestimate all the details and planning involved in any move — even ones that appear simple. In our commercial, a hapless customer is caught in the unenviable position of hiring the wrong team and suffered the consequences. The takeaway? Hire a team of inexperienced helpers and hope for the best. Or get your move done right by hiring United, which offers you a simple, straightforward booking and quote process, the support of your own assigned move coordinator, the latest technology, and a dedicated, experienced crew.

From Concept to Commercial

United’s marketing team found the ideal creative partner, an ad agency with the experience and inspired thinking to bring our ideas to life. We then

gathered together for a brainstorming session, before settling on the concept.

Within a short time, a script was developed, actors were hired, the set was decorated, and the director and crew turned ideas into magic.

“On the Air” Virtually Everywhere

Where is the new spot running? For starters, you can check it out on United’s YouTube channel. You can also catch it on streaming services, where it plays just like commercials you see on broadcast and cable TV. And if you’re in the process of choosing a mover, you may find smaller ads and short videos based on the 30-second spot appearing on your social media and real estate channels.

Wherever you find our new ad, we hope you’ll enjoy what you see — and the words of wisdom, too.

Spring/Summer 2025

House Key

20

Leave the old moving headaches at the old address.

America’s #1 Mover® wants to put a smile on your face with easy booking, top-notch professional drivers, Full Value Protection for your belongings and even your own dedicated move coordinator.

Go with the pros at United and make your next move the best one yet.

© 2025 United Van Lines | U.S. DOT No. 077949