Global deaths of newborn babies remain alarmingly high, particularly among the world’s poorest countries. Globally, in low-income countries, the average newborn mortality rate is 27 deaths per 1,000 births. UNICEF is issuing an urgent appeal to governments, the philanthropic sector, social impact investors, the private sector, civil society and faith-based organizations and other donors to fund known solutions for reducing child mortality. With the world facing a $2.5 trillion funding gap in meeting the SDGs by 2030, including those for child health and well-being, increased funding for child survival is literally a matter of life and death.