International management and marketing Master degree
DATE 5 April 2025
CAMPUS Via Dei Caniana, 2
Program Coordinator
Prof. Cristina Bettinelli
Some Stats
Program Effectiveness: 95% rated the program as highly or quite effective.
Job Placement Rate: 90% of graduates found employment in their field.
Student Satisfaction: 91% of students reported being absolutely or very satisfied with the program.
Student Satisfaction with Professor Relationships: 94% of students were absolutely or very satisfied with their relationships with professors.
Student Satisfaction with Peer Relationships: 96% of students were absolutely or very satisfied with their relationships with their peers.
The Program: International management and marketing
• Marketing It is a two-year learning experience that approaches the dynamics of international management and marketing.
IMM offers an innovative and international environment, providing the opportunity to specialize in two different majors:
• International Management
M.Sc entirely taught in English
Two curricula
International management
Marketing
For students who aim at developing business models, projects, and digital processes in international contexts. Students will develop skills to nurture business ideas for international startups and for larger existing multinational enterprises.
For students who aim at specializing in marketing, communication and salesdigital and non-digital. Students will learn how to work in multiple contexts (manufacturing, service, B2B, B2C) and how to develop marketing strategies and market research.
Teaching methods
Practical experience
• STAGE (non mandatory, in Italy and abroad)
• Meeting with companies (career day)
• In class-interaction with companies (testimonials, field projects)
• Worklabs
COMPANY VISITS
The visit to a Company for which we have developed one of our business projects
INDUSTRY LEADERS MEET OUR STUDENTS
The speech of the CEO of Subaru Italia in one of our courses
INDUTRY LEADERS MEET OUR STUDENTS
The speech of the CMO of Legami in one of our courses
New: professional digital skills
In the second year a compulsory pathway for obtaining, with the support of qualified tutors, international certifications that will enrich your curriculum.
Curriculum: international management
Prof. Norifumi Kawai
IMM - International management: professional roles
International business
• Import and export junior manager;
• International key account manager;
• Corporate Developer Digitalization (in an international environment)
• Digital project manager;
• Junior digital advisor;
• Entrepreneurs (in start-ups or family firms in an international environment);
• Human resource manager Consulting
• International markets analyst
• Junior International Business advisor
• Advisor in chambers of commerce abroad
IMM- International management: study plan
Curriculum: Marketing
Prof. Elisavet Argyro Manoli
IMM-Marketing: professional roles
Marketing
• Junior marketing manager
• Digital marketing manager
• Social media manager
• Brand manager Sales
• Key account
• Sales manager
• Channel manager Consultants
• Marketing analyst
• Junior marketing advisor
• Advisor in web and communication agencies
IMM- Marketing: study plan
Internationalization
Double Degrees:
Focus on International Management-> University of Stuttgart
Focus on marketing -> University of Krems
Mercuri Program
Internationalization
• ERASMUS+ (UE and Extra-UE)
• ERASMUS TRAINEESHIPS: scholarships for internship in EU countries.
• CRCC Asia: scholarships for internships in China.
• EUROMONDO: scholarships for internships all over the world.
• AGREEMENT FOR AN EXCHANGE WITH HARVARD UNIVERSITY (REAL CitiesBERGAMO 2.035 Project)
• SUMMER SCHOOLS [e.g., “Global perspectives of public and private sector interaction” (Hamburg-Germany)
Internationalization
IMM has an International DNA and can boast an international faculty of more than 20 professors (4ft+17vp) from top international universities all over the world:
• United States,
• United Kingdom,
• Germany,
• Japan,
• Austria,
• France
• Finland
• Greece
• and, of course, Italy.
IMM has also strong relationships with national and international firms: each year, students participate in internships all over the world (in the EU, in the USA, in Africa and Oceania).
Double degree with the University of Stuttgart (Germany)
• On a competitive basis
• First year in Bergamo, Second year in Stuttgart
• Two M.Sc. Degrees Awarded
• Priority to students who select the International Management curriculum
Double degree with the University of Krems (Austria)
• On a competitive basis
• First year in Bergamo, Second year in Krems, Austria
• Two M.Sc. Degrees Awarded
• Priority to students who select the Marketing curriculum
Internationalization
Access to the Mercuri Program:
EUROPEAN MASTER IN CUSTOMER
RELATIONSHIP MARKETING (6°)
• A two-year, 4 semesters, 4 countries Master’s program focusing on the critical nature of relations between consumers and companies/brands
• Mission: to provide world-leading, researchinformed management science education to an international, welcoming, collaborative community of students
• Diplomas from all four Institutions
Teaching methods & Curriculum
Career Outlook & Alumni Network
• Graduates work in roles such as CRM Specialist, Brand Manager, Country Manager, or Sales Manager, across international companies and SMEs.
• There's an active alumni network and mentoring by former students who help with networking and job opportunities.
Birkenstock, Groupon LLC, Uber Technologies, Schneider-Electric, Unilever, Key To Markets …
Admission requirements | Tuition & Fees
• Max 25/30 students
• Bachelor’s degree (or be in your final semester of study)
• English proficiency (minimum B2 level)
• Strong academic record
• €2,000 per year (€1,000 per semester), plus small local administrative fees per university.
• Total local fees are approximately €500–€600 across all semesters.
• You’ll receive four diplomas – one from each partner institution (3 national + 1 university-level).
→ **Scholarships**
Find Out More
• Join us during the Mercuri Webinar
• Thursday, 16th May, at 4:00 PM CET.
• https://sphinxdeclic.co m/surveyserver/s/puf3 8p
• Website • https://mastermercuri.eu/
• Apply NOW to MERCURI 6 (‘25/’26)
• Contact: federico.mangio@unibg.it
• https://irk2.ue.katowice.pl/e ngb/offer/25_26_KS/program me/MERCURI2st/
Testimonials
• Mr. Bert Vanoverbeke (Marketing)
• Mr. Matteo Paganelli (International Management)
• Ms. Merel Van Maanen (Mercuri)
For further information
Prof.ssa Cristina Bettinelli
Presidente del corso di studi
cristina.bettinelli@unibg.it
Web sites
www.unibg.it
https://dipsa.unibg.it/en
https://ls-imm.unibg.it/en.it/
economia@unibg.it