Unibg | Open Day International Management and Marketing

ls-imm.unibg.it/en www.unibg.it

CONTATTI Referente del corso

MASTER DEGREE IN International Management and Marketing (IMM)

DEPARTMENT OF MANAGEMENT

Prof.ssa Cristina Bettinelli cristina.bettinelli@unibg.it

SEDE Caniana

DATA

25 marzo 2023

M.Sc. International Management and Marketing (IMM)

It is a two-year learning experience that approaches the dynamics of international management and marketing.

IMM offers an innovative and international environment, providing the opportunity to specialize in two different majors: • •

International Management Marketing

Bergamo and its University

The program

INTERNATIONALIZATION

TEACHING METHODS

JOB OPPORTUNITIES

Internationalization Double Degree with the University of Stuttgart (Germany) • On a competitive basis • First year in Bergamo, Second year in Stuttgart • Two M.Sc. Degrees Awarded • Priority to students who select the International Management curriculum And also • Erasmus+ (UE and Extra-UE) • Erasmus Traineeships: scholarships for internship in EU countries • CRCC Asia: scholarships for internships in China • Euromondo: scholarships for internships all over the world • Agreement for an exchange with Harvard University (REAL Cities-BERGAMO 2.035 Project) • Summer Schools

Internationalization IMM has an International DNA and can boast an international faculty with more than 20 professors from top international universities all over the world: • United States, • Canada, • Australia, • United Kingdom, • Ireland, • Germany, • Japan, • Austria, • France • Finland • and, of course, Italy IMM has also strong relationships with national and international firms: each year, students participate in internships all over the world (in the EU, in the USA, in Africa and Oceania).

Teaching methods Field

High

Business

Team

Simulation

Case

Role

Practical experiences • Stage (non mandatory, in Italy and abroad) • Meeting with companies (career day) • In class-interaction with companies (testimonials, field projects) • Work labs

And in the second a compulsory pathway for obtaining, with the support of qualified tutors, international certifications that will enrich your curriculum.

Two curricula International Management

Marketing

For students who aim at developing business models, projects, and digital processes in international contexts.

Students will develop skills to nurture business ideas for international start-ups and for larger existing multinational enterprises.

For students who aim at specializing in marketing, communication and sales digital and non-digital. Students will learn how to work in multiple contexts ( manufacturing, service, B2B, B2C) and how to develop marketing strategies and market research.

International Management: Career opportunities International business • Import and export junior manager • International key account manager • Corporate Developer Digitalization (in an international environment) • Digital project manager • Junior digital advisor • Entrepreneurs (in start-ups or family firms in an international environment) • Human resource manager Consulting • International markets analyst • Junior International Business advisor • Advisor in chambers of commerce abroad

Courses: International Management - I year •

Statistics for Management

•

International Business and Trade

•

Managing People and Organizational Behavior

•

New Business Venturing

•

Digital Business Model and Family Business

One choice from the following:

One choice from the following:

•

International Markets and Companies Law

•

Special Issues in International Economics

•

International Business Law

•

Personnel Economics and HR analytics

Courses: International Management - II year •

Business History

•

International Business Management (advanced)

•

Managerial Finance

One choice from the following:

One choice from the following: •

Social Topics in Organization

•

Digital Marketing and analytics

•

Applied Management Research Methods

•

Stage/internships

Professional Digital Skills (Focus on International Business) - 2

One choice from the following:

Professional Digital Skills (Focus on International Business) - 1

•

Corporate Philanthropy, Impact and Next Generation Investment

• Elective courses (12 cfu)

•

Business Ethics

• Final dissertation (15 cfu)

•

Psychology of Consumption and Financial Behavior

• •

Marketing: Career opportunities International business • Junior marketing manager • Digital marketing manager • Social media manager • Brand manager Sales • Key account • Sales manager • Channel manager Consulting • Marketing analyst • Junior marketing advisor • Advisor in web and communication agencies

Courses: Marketing - I year •

Statistics for Management

•

Emerging Technologies Law

•

Special Issues in International Economics

•

Market Research and Consumer Marketing

•

Marketing Strategies and Brand Management

•

Industrial and Trade Marketing

•

Retailing and Sales

One choice from the following: •

Digital Marketing and Analytics

•

Managerial Finance

•

Psychology of Consumption and Financial Behavior

Courses: Marketing - II year •

International Business Trade

•

Business History

•

Social Topics in Organization

One choice from the following:

One choice from the following: •

Professional Digital Skills (Focus on Marketing) - 2

•

Professional Digital Skills (Focus on Marketing) - 1

• Elective courses (15 cfu) •

Governing sustainability

•

Text Mining and Sentiment Analysis

•

Applied Management Research Methods

•

Psychometrics

•

Stage/Internship

• Final dissertation (15 cfu)