Monthly Specials
Monthly Specials are a publication for promotions offered by our brands to over 3,700 independent retailers. Your ad will spotlight your brand to buyers and highlight your promotion in order to help influence their purchasing and get your products on shelf.
Ways to promote your brand in Monthly Specials: Full page ads
Premium ad space on inside front or back covers
Fresh to Market ad - great for showcasing new products! In the Spotlight ad - great for highlighting your products in the theme of the month
YOUR AD YOUR PROMOTION YOUR PRODUCT ON SHELF
MONTHLY SPECIALS THEMES
+ DIVERSITY, EQUITY & INCLUSION DATES
JANUARY
FEBRUARY
Healthy Mind, Healthy Body New Year’s / Chinese New Year
Superbowl / Valentines Black History Month
Themes flow throughout our specials in order to aid retailers in their purchasing decisions. If your brand or products fit into a specific theme, this is a great opportunity to run your promotions and book your advertising.
We continue to push for greater diversity, equity, and inclusion in our business practices and this year we are featuring important dates in our specials. If you feel your brand is related to one of these dates, please let us know for a special inclusion
OCTOBER
NOVEMBER
DECEMBER
ional Nutrition Month national Women's Day / Ramadan / Holi
Earth Appreciation Easter / Passover
ten-free / Plant-based de Mayo / Asian Heritage Month / Dragon Boat
Gourmet BBQ ide Month / National igenous Peoples Day Canada Day
Back to School
Organic Month
Fairtrade Month / Comfort Food Thanksgiving / Halloween / OctoberFest / Islamic Histry Month / Rosh Hashanah
Healthy Fats Remembrance Day / Diwali
Holiday Celebrations Christmas / Hannukah / Kwanzaa
Quarterly Catalogues
Over 2,300 retailers seek these catalogues out to review everything UNFI Canada has to offerand this makes them perfect to advertise your brand! Ways to Advertise: Full page ad
Feature in our ‘Fresh to Market’ section of new products
Promote in our ‘In the Spotlight’ section of featured brands
Advertise where retailers shop online.
myUNFI is UNFI Canada's online ordering platform used by over 2,700 independent retailers. Advertise to buyers when it counts - when they're placing their product orders. Gain repeat impressions on your ad - retailers order on average 8,800+ times per month across Canada.
Custom Brand Page
Take your digital presence further with a dedicated custom brand page. This custom built page is your own space on myUNFI, designed to showcase your entire product portfolio, highlight special promotions, and tell your brand story. With interactive features and detailed product information, a custom brand page engages retailers more deeply and increases the likelihood of repeat orders
Banner Ads
Positioned on key pages of the myUNFI platform, these ads ensure your products are seen by retailers at the moment they're building their orders. This high-visibility placement helps keep your brand top-of-mind and drives conversion rates. With flexible scheduling, you can align your banner ads with seasonal promotions or product launches to maximize impact
Email Marketing
Everyone knows - the world is going digital. We offer email marketing options to get your brand directly in the inboxes of over 2,200 retail buyers.
NEW - Digital Banner Ad Bundle
Your one digital banner ad will run five times within one month
Once in our NewsFEED communication
Four times in our FreshlyPicked communication
Exclusive Email Campaign
Dedicated e-blast only highlighting your brand sent directly to our independent retailer list
UNFI Canada trucks are rolling billboards seen by millions of consumers across the country. Run your branded truck wrap for 12 months in the region of your choice.
Stay on top of your business with weekly reporting updates.
Your Weekly Sales Reports:
Emailed every Tuesday
Year-to-Date (YTD) data for this year and last year
Full year ’ s data when you sign up
Your Weekly Inventory Reports:
Emailed every Wednesday afternoon
Current inventory status
Your Brand Benefits: Quick, actionable insights
Compare year-over-year performance
Spot distribution gaps and trends
Track fill rates and customer orders
G S 1
Stay compliant and optimize your brand with GS1 consulting!
Your Services:
Designate us as your GS1 Agent we’ll handle issues via your GS1 ProSYNC account.
Ensure your GS1 images are updated with the latest product details and nutrition facts
Your Brand Benefits:
Retailer compliance of inventory and sales tracking.
Supply chain efficiency with accurate UPCs, reducing errors and costs in order fulfillment and shipping.
Regulatory compliance, meeting strict product ID and traceability rules in regulated industries.
E-commerce ready portfolio, making it simple for listing on major e-commerce platforms, boosting online visibility.
Contact gs1inquiries@unfi.com to sign up.
Connect directly with our sales teams nationwide!
Your Training Includes: 20-minute sessions per region (15 min presentation + 5 min Q&A)
Presentation shared with the entire Sales Team
Your Presentation Can Highlight: New product launches
Marketing initiatives
Emerging and trending category exploration
Seasonal relevance and supplier diversity
Important brand change announcements
Complete this form and submit to eventscanada@unfi.com.
Discover the ProConnect program, connecting you with industry experts to promote your brand
The companies featured here are experts offering valuable services to CPG brands, especially in the natural industry
Many of our partners offer exclusive promotions and discounts to UNFI Canada vendors. For a personal introduction, contact your SRM If you reach out directly, please mention UNFI Canada. For more information on our partners and the program, please read our full brochure here
r o C o n n e c t
UNFI CANADA PROCONNECT SERVICES
Specs & Deadlines
PUBLICATION ADS
Full Page Ads
Trim 8 25" x 11" Bleed +0 125"
IMPORTANT info should not extend outside
SAFE AREA 7.25" x 10"
0.5” margins/safe space to allow for binding Minimum 300dpi
PDF or JPEG
Reduced size (1MB max) PDF copy of your ad in addition to high res print version
Fully bilingual or separate French version
‘In the Spotlight’ and ‘Fresh to Market’ Ads
• High resolution product image(s) and copy, up to a max of 5 sentences
CREATIVE SUBMISSION DEADLINES
Monthly Specials:
January - September 15 2024
February - October 15 2024
March - November 15 2024
April - December 15 2024
May - January 15 2025
June - February 15 2025
July - March 15 2025
August - April 15 2025
September - May 15 2025
October - June 15 2025
November - July 15 2025
December - August 15 2025
Quarterly Catalogues:
Winter - November 15 2024
Spring - February 15 2025
Summer - May 15 2025
Fall - August 15 2025
Bundle & Save
Improved packages with even more value for the same price as 2024. Book now and enjoy discounted pricing on all future a la carte bookings.
STARTER PACKAGE
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Bookyourmarketingtoday!
Use the marketing booking tab within your 2025 promo planner to select your marketing options. If you haven’t completed one yet, you can download the template here. Once completed, send to marketingcanada@unfi.com to finalize your booking.
What are the best practices when booking marketing?
Align your marketing with your promotions for the greatest sales lift. ie. if you have 15% off running in May, you would select May to run your marketing. Call out your promotional discount in your ad! Ensure your team is familiar with the specs & deadlines information required for your ads
