Five Star Storage - Brand Guide

2023 Logo Guide

07/23

Logo Guide

TABLE OF CONTENTS Logo Responsive Logo Spacing Minimum Size Misuse

Color Colors + Hues Logo + Colors

Typography

04

04

06

Fonts

Brand Mockups

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Logo Guide

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LOGO

Responsive Logo

the shortcut in people’s minds to the work you do. The more your logo

implemented a responsive logo system that is slightly different

A logo is a visual representation of your organization and will become

To accommodate the wide range of needs for a logo, we have

is exposed to people and utilized in conjunction with real value, the

depending on the medium, format, or context the logo is needed for.

more this logo will be recognized for that value; even when it stands alone.

Horizontal

Icon

Stacked

Wordmark

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Logo Guide

Spacing

Misuse

To stand out, you must stand apart. Give our logo space to

To maintain consistency, it is important to maintain the

breathe and ensure it is easily recognizable and uncluttered.

integrity of your logo. Do not alter, change or add anything that to the logo as it is presented in this guide. Here are some

Minimum Size Make sure your logo is easily viewable and that its details are not lost due to small reproduction

examples of misuse:

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Logo Guide

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COLOR + HUES Color is an attractive way to make the Five Star Storage brand stand out. To ensure consistency for years to come, the following color codes for both digital and print reproduction have been provided. Every time a logo or brand asset is being utilized consider its format and choose the file with the right color format.

3A47A5

4EC9EA

72FCFC

F9BBBB

232D8E

30ADD8

30E2EF

F99393

121777

1790C6

15CDE5

FC5959

HEX

HEX

HEX

HEX

030462

0079BA

00B6DB

FD0100

RGB

RGB

RGB

RGB

03, 04, 98

00, 121, 186

00, 182, 219

253, 01, 00

PANTONE

PANTONE

PANTONE

PANTONE

PMS 280 C

PMS 7461 C

PMS 306 C

PMS 185 C

CMYK

CMYK

CMYK

CMYK

100, 98, 22, 33

89, 46, 03, 00

71, 05, 09, 00

00, 100, 100, 0

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COLOR + LOGO It is important to use the logo treatment that works best with other colors. It needs to have high contrast and easy readablity.

Logo Guide

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Logo Guide

TYPOGRAPHY

Two important factors when choosing fonts are legibility and readability.

• Legibility is a function of typeface design and a measure of how easy it is to recognize one letter or word from another

and how easy blocks of text are to read. Font size is critical to egibility.

• Readability is a function of how typefaces are used. White space between letters, lines, paragraph breaks, and images affects readability.

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FONTS Urbane Urbane Thin Urbane Extra Light Urbane Light Urbane Medium Urbane Demi Bold Urbane Bold Urbane Heavy

Font available for use at:

www.fonts.adobe.com/fonts/urbane

HEADER Subheader

Color is an attractive way to make the brand stand out. To ensure consistency for years to come, the following color codes for both digital and print reproduction have been provided. Every time a logo or brand asset is being utilized consider its format and choose the file with the right color format.

THANK YOU