LOGO
A logo is a visual representation of your organization and will become the shortcut in people’s minds to the work you do. The more your logo is exposed to people and utilized in conjunction with real value, the more this logo will be recognized for that value; even when it stands alone.
Responsive Logo
To accommodate the wide range of needs for a logo, we have implemented a responsive logo system that is slightly different depending on the medium, format, or context the logo is needed for.
Spacing
To stand out, you must stand apart. Give our logo space to breathe and ensure it is easily recognizable and uncluttered.
Minimum Size
Make sure your logo is easily viewable and that its details are not lost due to small reproduction
Misuse
To maintain consistency, it is important to maintain the integrity of your logo. Do not alter, change or add anything that to the logo as it is presented in this guide. Here are some examples of misuse:
COLOR + LOGO
It is important to use the logo treatment that works best with other colors. It needs to have high contrast and easy readablity.
TYPOGRAPHY
Two important factors when choosing fonts are legibility and readability.
• Legibility is a function of typeface design and a measure of how easy it is to recognize one letter or word from another and how easy blocks of text are to read. Font size is critical to egibility.
• Readability is a function of how typefaces are used. White space between letters, lines, paragraph breaks, and images affects readability.
Font available for use at: www.fonts.adobe.com/fonts/urbane
Urbane
Urbane Thin
Urbane Extra Light
Urbane Light
Urbane Medium
Urbane Demi Bold
Urbane Bold
Urbane Heavy
