2024 Logo Guide
TABLE OF CONTENTS
Logo
Responsive Logo
Spacing
Minimum Size
Misuse
Color
Colors + Hues
Logo + Colors
Typography
Fonts Brand Mockups
LOGO
A logo is a visual representation of your organization and will become the shortcut in people’s minds to the work you do. The more your logo is exposed to people and utilized in conjunction with real value, the more this logo will be recognized for that value; even when it stands alone.
RESPONSIVE LOGO
To accommodate the wide range of needs for a logo, we have implemented a responsive logo system that is slightly different depending on the medium, format, or context the logo is needed for.
COLOR + HUES
Color is an attractive way to make the 4S Farms brand stand out. To ensure consistency for years to come, the following color codes for both digital and print reproduction have been provided. Every time a logo or brand asset is being utilized consider its format and choose the file with the right color format.
4DA579
339866
1A8B53 HEX
007E40
HEX
3F2F24
CMYK 89, 26, 100, 13 RGB 00, 126, 64 796D66
CMYK 53, 67, 75, 63 RGB 63, 47, 36 HEX
0C3C60 CMYK 100, 77, 37, 26 RGB 12, 60, 96
F8F8F6
F4F4F0
F0EFEA
E9E8E1 CMYK 08, 06, 10, 00 RGB 233, 232, 225
COLOR + LOGO
It is important to use the logo treatment that works best with other colors. It needs to have high contrast and easy readablity.
TYPOGRAPHY
Two important factors when choosing fonts are legibility and readability.
Legibility is a function of typeface design and a measure of how easy it is to recognize one letter or word from another and how easy blocks of text are to read. Font size is critical to legibility.
Readability is a function of how typefaces are used. White space between letters, lines, paragraph breaks, and images affects readability.
