4S Farms Brand Guide

2024 Logo Guide

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TABLE OF CONTENTS Logo

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Responsive Logo Spacing Minimum Size Misuse

Color

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Colors + Hues Logo + Colors

Typography

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Fonts

Brand Mockups

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LOGO

RESPONSIVE LOGO

A logo is a visual representation of your organization and will

To accommodate the wide range of needs for a logo, we

The more your logo is exposed to people and utilized in

different depending on the medium, format, or context the

become the shortcut in people’s minds to the work you do. conjunction with real value, the more this logo will be recognized for that value; even when it stands alone.

have implemented a responsive logo system that is slightly logo is needed for.

Primary Logo

Icons

Monogram Logo

Alternate Icons

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SPACING

MISUSE

To stand out, you must stand apart. Give our logo space to

To maintain consistency, it is important to maintain the

breathe and ensure it is easily recognizable and uncluttered.

MINIMUM SIZE Make sure your logo is easily viewable and that its details are not lost due to small reproduction.

integrity of your logo. Do not alter, change or add anything

that to the logo as it is presented in this guide. Here are some examples of misuse:

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COLOR + HUES Color is an attractive way to make the 4S Farms brand stand out. To ensure consistency for years to come, the following color codes for both digital and print reproduction have

been provided. Every time a logo or brand asset is being

utilized consider its format and choose the file with the right color format.

4DA579

796D66

557790

F8F8F6

339866

655950

3D6380

F4F4F0

1A8B53

52443A

245070

F0EFEA

HEX

HEX

HEX

HEX

RGB

RGB

RGB

RGB

CMYK

CMYK

CMYK

CMYK

007E40 00, 126, 64 89, 26, 100, 13

3F2F24 63, 47, 36 53, 67, 75, 63

0C3C60 12, 60, 96 100, 77, 37, 26

E9E8E1 233, 232, 225 08, 06, 10, 00

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COLOR + LOGO It is important to use the logo treatment that works best with other colors. It needs to have high contrast and easy readablity.

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TYPOGRAPHY

FONTS

Two important factors when choosing fonts are legibility and

ELDORE

readability.

Legibility is a function of typeface design and a

measure of how easy it is to recognize one letter or

ELDORE REGULAR

word from another and how easy blocks of text are to read. Font size is critical to legibility.

Readability is a function of how typefaces are used.

White space between letters, lines, paragraph breaks, and images affects readability.

Avenir Next Avenir Next Ultra Light Avenir Next Ultra Light Italic Avenir Next Regular Avenir Next Italic

HEADER Subheader

Color is an attractive way to make the brand stand out. To ensure consistency for years to come, the following color codes for both digital and print reproduction have been provided. Every time a logo or brand asset is being

utilized consider its format and choose the file with the right color format.

Avenir Next Medium Avenir Next Medium Italic Avenir Next Demi Bold Avenir Next Demi Bold Italic Avenir Next Bold Avenir Next Bold Italic Avenir Next Heavy Avenir Next Heavy Italic

Thank You