UNC Radiology Strategic Plan

2023 STRATEGIC PLAN 2000 Old Clinic CB# 7510 Chapel Hill, NC 27599 www.med.unc.edu/radiology

@uncradiology

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UNC Radiology Strategic Plan

UNC Radiology Strategic Plan

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Contents 05 Letter from the Chair 06 Strategic Planning Overview 08 Planning Retreat 10 Strategic Framework 12 Initiatives 14 Tactics

As we look ahead to the next five years, I am confident that we have the right people and the right resources, at the right place to continue to elevate the success and legacy of UNC Radiology to be the Best in the Southeast.”

- Maureen P. Kohi, MD, FSIR, FCIRSE, FAHA

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UNC Radiology Strategic Plan

UNC Radiology Strategic Plan

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Letter from the Chair Embarking on the journey of creating a Departmental strategic plan is a crucial step in our quest to achieve the distinction as the premier Radiology Department in the Southeast. This initiative stems from our unwavering commitment to our four pillars of clinical excellence, innovative research, educational brilliance, and a collaborative and supportive culture. Our pillars are individual foundational structures encompassing our Department, but they don’t stand alone; instead, they intertwine and overlap to help build a stronger team. We recognize that in today’s dynamic and rapidly evolving healthcare landscape, setting a clear direction and defining our goals is paramount to achieving long-term success.

Our strategic plan is a comprehensive blueprint outlining the roadmap to achieving our goal. It offers a structured framework for aligning our resources, expertise, and aspirations. By identifying the specific objectives and initiatives that will lead us to success, we ensure that every facet of our Department is aligned with our overarching mission. We are aligned with the mission of the UNC School of Medicine and the UNC Health System to improve the health and well-being of North Carolinians.

Our plan commenced with hiring Ascendient, a leading healthcare consulting firm, as our partner on this journey to help guide us through creating our blueprint to success.

During the research phase, they performed an external assessment of comparable Radiology Departments across the country. They also conducted individual interviews within and external to our Department, including

referring physicians, UNC Health leadership, UNC Faculty Practice Leadership, and beyond, and surveyed the Department. Through the collaboration of these steps, along with the active engagement of our committed faculty, trainees, and staff in the strategic planning retreat, we gained valuable insights into our identity, strengths, opportunities, and the necessary actions to elevate ourselves to the next level of greatness.

The following pages are the roadmap of our plan that outlines our initiatives and tactics.

Through this comprehensive and focused approach, we can realize our vision of providing the best in patient care, advancing medical science, and educating the healthcare leaders of tomorrow.

Maureen P. Kohi, MD, FSIR, FCIRSE, FAHA Ernest H. Wood Distinguished Professor and Chair

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UNC Radiology Strategic Plan

Strategic Planning Overview After overcoming the challenges of the COVID-19 pandemic, it was time to create the Department’s 5-year strategic plan. New leadership, new faculty, and new promise set the stage for a new future. Following discussion with a number of consulting organizations, Ascendient, a leading healthcare strategy, planning, and feasibility consulting firm was selected as the Department’s partner to facilitate the strategic planning process.

The aim of the strategic planning process was to find ways to further elevate the already excellent clinical enterprise, research infrastructure, educational programs, and culture of UNC Radiology to new heights.

Shifting industry and system trends towards further integration required reevaluation of the Department’s role in the broader UNC Health community. Increased local and statewide competition demanded new approaches to best serve our patients while remaining financially solvent in the modern era of healthcare.

As UNC Health continues to grow, it is imperative for the Department of Radiology to expand and grow its footprint, understanding the needs of patients and referring providers as those needs continue to evolve in the 21st century.

The goal of this plan is to renew and advance the Department’s mission. To that end, we embarked on a multidisciplinary and strategic process, aligning leadership towards a shared vision, with strategic areas of focus for the next five years, to become the leading Radiology Department in the Southeastern United States.

The process included: 1. External assessment of comparable Academic Radiology Departments around the country 2. An internal survey was sent out to everyone in the Department 3. March-April 2022: Focus group interviews with 72 people both internal and external to our Department 4. June 2022: Strategic planning retreat facilitated by Ascendient 5. August - November 2022: Group meetings with Ascendient/ leaders in the Department to help develop action plans for each proposed tactic.

UNC Radiology Strategic Plan

Sharing Our Message We are proud to share this strategic plan with our community of UNC Health system partners, faculty, trainees, patients, and community leaders as the blueprint for our future. It represents our commitment to be the “Best in the Southeast.”

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UNC Radiology Strategic Plan

2022 Strategic Planning Retreat On Saturday, June 4th, 2022, UNC Radiology held a full-day Strategic Planning Retreat at the Kenan Center. The day was a mix of informational and interactive activities to help the Department and its people connect and plan for the next five years.

UNC Radiology Strategic Plan

As attendees arrived in the morning, they were greeted with a breakfast buffet and were able to mingle with colleagues and meet new faculty additions to the Department.

Kicking Off Dr. Maureen Kohi kicked off the event, outlining the many initiatives that we had already accomplished since her arrival in December 2020. She emphasized our four pillars of compassionate clinical care, research innovation, educational excellence, and diverse and inclusive culture.

She reminded everyone of her deep belief that at UNC Radiology, we have the right people and the right resources, and the right place, such that anything is possible. This is why we are the Best in the Southeast.

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interviews. They shared their findings at the meeting. After lunch, we reflected on our vision and strategic initiatives. Following this discussion, Anson Dorrance, the UNC women’s soccer coach gave a motivational speech about teamwork, transparency, accountability, and success.

From there, teams split up to tackle specific challenges facing the Department and reconvened to share their insights with the group at large. Next, attendees worked to identify priority items The event helped to develop 15 tactics for our strategic plan. The day ended with a cocktail reception, allowing the group an opportunity to relax and mingle.

Support from UNC Health Dr. Wesley Burks, Dean of the UNC School of Medicine and CEO of UNC Health, warmly welcomed the Department, sharing his perspective on the importance of Radiology in the overall framework of UNC Health. He reiterated his and the systems’ commitment to our Department.

Teamwork The different tables then took part in a group activity that compared survival strategies when one acts in insolation or in a team. The scenario centered on being lost in the arctic and trying to survive, given a list of supplies and decisions to make. It became very apparent that working together as a team maximizes the ability to survive and thrive, even in the Arctic!.

Afternoon The internal assessment team had spent weeks before the strategy meeting and collecting data through surveys and

Thank you to all who attended the event and for the invaluable input to help the Department continue to achieve even greater success!

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UNC Radiology Strategic Plan

Strategic Framework The UNC Radiology Department has built a solid foundation in our four main pillars that are at the core of our mission, vision, and values. Our pillars are clinical excellence, collaborative culture, educational brilliance, and innovative research. These pillars hold up our Department and each of our new strategic initiatives and tactics are encompassed within them. We align our mission with that of UNC Health: “Our mission is to improve the health and well-being of North Carolinians and others whom we serve. We accomplish this by providing leadership and excellence in the interrelated areas of patient care, education, and research.”

Clinical Excellence Innovative Research Educational Brilliance Collaborative Culture

UNC Radiology Strategic Plan

Our Vision To be the premier Department of Radiology in the Southeast.

Our Mission Our mission is to deliver compassionate clinical care, advance healthcare through innovative research, and train the future generation of radiologists and scientists.

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UNC Radiology Strategic Plan

Initiatives The Radiology Department’s comprehensive five-year strategic plan encompasses visionary initiatives designed to revolutionize patient-centered care throughout North Carolina. These include leveraging cutting-edge technology, providing a seamless, empathetic, empowering experience, and enhancing communication channels. These steps will help ensure patients feel heard and understood. Ultimately, the Department aims to set new standards in healthcare excellence.

Our Radiology Department’s five-year strategic plan embodies our core pillars. For clinical excellence, we focus on advanced imaging techniques and streamlined processes, enhancing diagnostic accuracy and patient outcomes. The plan fosters a culture of collaboration, diversity, and respect, ensuring a supportive and innovative environment for patients, trainees, staff, and patients. Through ongoing education and training, we empower our team to stay current with evolving medical practices and technologies. Research occupies a prominent role, with dedicated initiatives driving innovation and contributing to medical advancements. These strategic initiatives harmonize seamlessly with our pillars, propelling us toward superior patient care, a positive workplace culture, continuous learning, and groundbreaking contributions to radiology and healthcare.

Re-Define Patient-Centered Care for North Carolinians Evaluate and enhance the impact of Radiology on the holistic patient experience. This includes expanded access to comprehensive, coordinated, and timely care. It also involves maintaining consistent availability of high-quality tools and services and fostering innovation in research that catalyzes the advancement of radiological services.

UNC Radiology Strategic Plan

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Intensify Collaboration

Differentiate from Competition

Champion a culture of collaboration within our Department, in partnership with stakeholders throughout the Health System and other external partners.

Recognize, invest, and excel in the fundamental capabilities that distinguish our Department as part of an Academic Medical Center while elevating our reputation as the leading academic Radiology Department in the Southeast.

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UNC Radiology Strategic Plan

I. Re-Define Patient-Centered Care for North Carolinians Assess and enhance the influence of Radiology on the comprehensive patient experience. This includes broadening access to well-coordinated and timely care, ensuring a continuous supply of high-quality tools and services, and driving research innovation to stimulate progress in radiological services. It also includes providing access to the latest, validated techniques, and newest technology.

TACTICS

Define, establish, and promote a patient-friendly experience

Use data and technology to reduce inefficiencies and improve patient care

Develop/Enhance patient educational materials

UNC Radiology Strategic Plan

KEY ACTIONS • •

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Expand our radiological services across the state of North Carolina Invest in state-of-the art equipment and software programs to enhance services and efficiency Expand patient educational material and improve accessibility of information Create a concierge radiologist model to review imaging findings and personalize reports to improve awareness to patient and providers Increase community outreach

WE ARE INTERNATIONALLY RECOGNIZED COMPASSIONATE IMAGING EXPERTS PROVIDING THE HIGHEST QUALITY PATIENT CARE

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UNC Radiology Strategic Plan

II. Intensify Collaboration Promote a culture of collaboration within our Department. This collaboration extends to partnerships with stakeholders throughout the UNC Health System and other external partners.

NURTURING SYNERGY ACROSS OUR TEAM AND HEALTH SYSTEM TO OPTIMIZE COLLECTIVE POTENTIAL AND ACHIEVE UNPARALLELED EXCELLENCE TOGETHER.

TACTICS KEY ACTIONS •

Improve internal and external communication for patients, referring providers, & outreach

Identify new channels for research funding and clinical research support

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Strengthen outreach efforts to promote our research capabilities to foster an environment of collaboration

Improve efficiency through additional on-site administrative support

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Facilitate “matching partnerships” in the Department and across the School of Medicine to foster innovative research ideas across interest areas Identify, nurture, and support physician-scientists and investigators throughout their careers at UNC Recruit and retain top radiology scientists and investigators Invest in new resources to support resident and faculty research Offer consistent opportunities for public, peer, and wider academic community involvement while highlighting our research achievements and healthcare innovations Explore fresh and innovative funding avenues aimed at enhancing the financial well-being of our research enterprise

UNC Radiology Strategic Plan

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UNC Radiology Strategic Plan

III. Differentiate from Competition Acknowledge, invest in, and excel at the foundational capabilities that set our Department apart within an Academic Medical Center, while enhancing our standing as the premier academic Radiology Department in the Southeast.

KEY ACTIONS •

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Engender a supportive training environment that includes robust wellness, resilience, and cultural competency programs Seek opportunities for collaboration across Departments, Institutions, and industry partners to develop new educational best practices Celebrate teaching excellence and achievements at all levels Promote and showcase the advanced work of our physicians and scientists Promote our multiple educational pathways to attract exceptional trainees

UNC Radiology Strategic Plan

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TACTICS Enhance community presence among patients, providers, and the broader community

Improve visibility of novel, high-end technology

Encourage researchoriented interdisciplinary training in residency and enhance research opportunities for trainees

Increase recognition and promotion of success

Create a plan to measure and improve employee engagement and retention

Best in the Southeast!

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UNC Radiology Strategic Plan

UNC Radiology Strategic Plan

Commitment to the Mission & Vision Our team is pushing the boundaries, ever evolving, ever expanding, not just to meet our goals but to far surpass them. As we move forward, we are excited to have the right people and the right resources at the right place so we can turn our vision into a reality.

2023 - 2028 STRATEGIC PLAN

Clinical Excellence Innovative Research Educational Brilliance Collaborative Culture

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UNC Radiology Strategic Plan

The Planning Team Dr. Maureen Kohi

Dr. Lauren Burke

Dr. Charles Burke

Professor and Chair, Radiology

Professor and Executive Vice Chair, Radiology

Professor, Radiology

Dr. Lane Donnelly

Dr. Girish Gandikota

Dr. James Gruden

UNC Health Director of Quality, UNC Children’s Hospital and Professor, Radiology

Professor and Vice Chair of Academic Affairs, Radiology

Professor and Vice Chair of Quality and Safety, Radiology

Dr. Louise Henderson

Dr. Rachel Hitt

Dr. Tony Jeanmenne

Professor and Director Epidemiology Research, Radiology

Associate Professor and Dir. of Patient Experience & Clinician Engagement, Radiology

Associate Professor and Chief, Musculoskeletal Imaging, Radiology

Dr. Yueh Lee

Dr. Weili Lin

Dr. David Mauro

Professor and Vice Chair of Translational Research, Radiology

Professor and Vice Chair of Basic Science Research & Director - BRIC, Radiology

Associate Professor and Chief, Interventional Radiology

Dr. Katrina McGinty

Dr. Stacy O’Connor

Dr. Jorge Olden

Associate Professor and Director of Radiology Core Services, Radiology

Associate Professor and Associate Chair of Informatics & Quality, Radiology

Associate Professor, Radiology

UNC Radiology Strategic Plan

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Dr. Gloria Salazar

Dr. Cody Schwartz

Dr. Dorothy Sippo

Associate Professor and Vice Chair of Diversity and Health Equity, Radiology

Associate Professor and Program Director, Diagnostic Radiology Residency

Associate Professor and Vice Chair of Informatics, Radiology

Dr. Keith Smith

Dr. Kerry Thomas

Dr. Pew-Thian Yap

Professor, Radiology

Chief GME Officer & Sr. Associate Dean for GME at UNC SOM. Associate Professor, Radiology

Professor and CoDirector, Radiological Sciences Faculty Development, Radiology

Mr. Dan Boughton

Mrs. Sheerah Coe

Mr. Terry Hartman

Associate Chair for Administration, Radiology

Communications Manager, Radiology

Former Director of Clinical Operations, Radiology

Mr. Paul Marini

Mrs. Joanna Newman

Former Director of Operations Strategy, Radiology

Program Coordinator, Radiology

The Department would like to thank Ascendient for their support in developing this plan. We would like to also thank our team members who wholeheartedly participated throughout this process. It is because of your insights, participation, and dedication to improving our Department that we can lay out this plan and take steps to achieve our vision.